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Файл:Английский язык. Учебное пособие по деловой коммуникации для студентов бакалавриата, обучающихся по направлению 38.03.01«Экономика», профили «Мировая
.pdf
Федеральное государственное образовательное бюджетное
учреждение высшего образования
«ФИНАНСОВЫЙ УНИВЕРСИТЕТ ПРИ ПРАВИТЕЛЬСТВЕ
РОССИЙСКОЙ ФЕДЕРАЦИИ»
Департамент языковой подготовки
Е. И. Кондрашина, А. А. Лукина,
М. И. Середина, О. А. Винникова
АНГЛИЙСКИЙ ЯЗЫК
Учебное пособие по деловой коммуникации
(Дисциплина «Иностранный язык (углубленный)»)
для студентов бакалавриата, обучающихся по
направлению 38.03.01 «Экономика», профили «Мировая
экономика и международный бизнес», «Международные
валютно-кредитные и финансовые отношения»
Одобрено Советом Департамента языковой подготовки
(протокол № 9/10.12-12 от 15 мая 2017 г.)
Москва 2018
State-Funded Educational Budget Institution
of Higher Education
«FINANCIAL UNIVERSITY
UNDER THE GOVERNMENT OF THE RUSSIAN FEDERATION»
Language Training Department
Kondrashina E. I., Lukina A. A.,
Seredina M. I., Vinnikova O. A.
BUSINESS COMMUNICATION
COURSEBOOK
For Bachelors,
Major 38.03.01 «Economics»
Specializations: ‘World Economy and International Business’
‘International Monetary, Credit and Financial Relations’
Moscow 2018
УДК 81(075.8) = 111
ББК 81.2 АНГЛ.
У 91
Авторский коллектив:
Кондрашина Е. И., Лукина А. А.
Середина М. И., Винникова О. А.
Рецензенты:
Лизунова Н. М. — кандидат педагогических наук, доцент
Департамента языковой подготовки Финансового университета при
Правительстве Российской Федерации;
Гозалова М. Р. — кандидат социологических наук, заведующая
кафедрой иностранных языков Российского государственного
университета туризма и сервиса
У 91
Английский язык: учебное пособие по деловой коммуни-
кации для студентов бакалавриата, обучающихся по направлению 38.03.01«Экономика», профили: «Мировая экономика
и международный бизнес», «Международные валютно-кредитные и финансовые отношения» / Кондрашина Е. И., Лукина А. А., Середина М. И., Винникова О. А. — Москва: Прометей, 2018. — 244 с.
Учебное пособие по английскому языку предназначено для студентов
бакалавриата, обучающихся по направлению 38.03.01 «Экономика», профили «Мировая экономика и международный бизнес» и «Международные
валютно-кредитные и финансовые отношения». Пособие состоит из 8 частей и содержит ряд упражнений направленных на отработку навыков и
умений письменной и устной диалогической и монологической речи. Пособие нацелено на развитие иноязычных знаний во всех видах речевой
деятельности, а также реализацию профессиональной направленности в
процессе изучения иностранного языка.
ISBN 978-5-907003-05-7 © Коллектив авторов, 2018
© Издательство «Прометей», 2018
UDC 81(075.8) ≡ 111
BBK 81.2 АНГЛ.
У91
Kondrashina E. I., Lukina A. A.,
Seredina M. I., Vinnikova O. A.
Reviewers:
Lizunova N. M., PhD, Associate Professor of Language Training
Department, Financial University under the Government of the Russian
Federation,
Gozalova M.R., PhD, Head of the Department of Foreign Languag-
es, Russian State University of Tourism and Services.
У91
Business Communication Coursebook for bachelors, ma-
joring in 38.03.01 ‘Economics’, specializations: ‘World Economy
and International Business’, ‘International Monetary, Credit and
Financial Relations’ / Kondrashina E. I., Lukina A. A., Seredina
M. I., Vinnikova O. A. — Москва: Прометей, 2018. — 244 с.
The Study guide designed for students that are enrolled in the direction 38.03.01 "Economics", profi le "World economy and international
business" and "International monetary and fi nancial relations". The
Study Guide consists of eight units and contains a number of exercises
aimed at practicing the skills of written and oral dialogic and monologue speech. The Study guide is aimed at the development of foreign language knowledge in all kinds of speech activity, as well as the
implementation of professional orientation in the process of learning a
foreign language.
ISBN 978-5-907003-05-7 © Коллектив авторов, 2018
© Издательство «Прометей», 2018
CONTENTS
ПРЕДИСЛОВИЕ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
UNIT I. Fundamental Speaking and Types of Presentation . . . . . . . .7
UNIT II. Business Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30
UNIT III. Negotiations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67
UNIT IV. Business Correspondence . . . . . . . . . . . . . . . . . . . . . . . . .99
UNIT V. Setting a Stage for a Successful Career . . . . . . . . . . . . . .121
UNIT VI. Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151
UNIT VII. Intercultural Communication . . . . . . . . . . . . . . . . . . . . . .180
UNIT VIII. Corporate Social Responsibility . . . . . . . . . . . . . . . . . . .192
Keys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .214
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .241
5
ПРЕДИСЛОВИЕ
Данное пособие предназначено для студентов бакалавриата, обучающихся по направлению 38.03.01«Экономика»,
профили: «Мировая экономика и международный бизнес»,
«Международные валютно-кредитные и финансовые отношения».
Пособие состоит из 8 частей (Unit), каждая из которых
посвящена определенной тематике в соответствии с РПД и
содержит упражнения на отработку навыков и умений устной и письменной
Внутри каждого раздела выделяются следующие подразделы:
введение в тему (Lead in), включающее вопросы и
упражнения;
основной текст (Reading 1);
грамматические упражнения (Grammar Workshop);
активный словарь (Active Vocabulary);
лексические упражнения (Lexis);
основной текст (Reading 2);
упражнения на закрепление лексико-грамматическо-
го материала;
развитие навыков реферирования на базе статей из
русскоязычной прессы;
перевод текста с русского на английский язык;
ролевая игра (Role play или Case study).
При составлении пособия были использованы аутентичные источники, такие как ‘Financial Times’, ‘BBC”.
диалогической и монологической речи.
6
UNIT I
FUNDAMENTAL SPEAKING AND TYPES
OF PRESENTATION
Objectives:
1. Find out about presentations
2. Consider different stages of making presentation
3. Learn about a good plan of public speaking.
4. Practice public speaking and making presentation.
Lead-in. Answer the following questions
1. Have you ever had to do a presentation?
2. How are you going to start and to wind up your presenta-
tion?
3. How do you intend to plan it?
4. What is the most diffi cult thing about giving presentation?
5. To your mind, what makes presentation effective?
Discuss the statements. Work in small groups
1. To make an effective presentation you should fi nd out as
much as possible about your audience.
2. To make an effective presentation you should outline the
structure of your talk.
3. To make an effective presentation you should refer to
your notes as often as it is possible.
READING I
1. Scan a complete introduction from a student speech.
Indicate principles used in developing the introduction
The Miracle of Bone Marrow Transplants
Introduction. Katy Hubbell was four years old when she was
diagnosed with a severe case of aplastic anaemia, a disease in
7
which the bone marrow stops producing new cells. After several
types of treatment failed, Katy underwent a bone marrow transplant. Her donor was a 40-yearold-airline manager who lived
thousands of miles away. His generosity saved the life of a little
girl he had never met.
Today Katy is an active preteen girl who loves Harry Potter
books and wants to be a cheerleader. Bone marrow transplants
have been called a medical miracle because of their life saving
capability. I fi rst came interested in the subject when a 12-year-
old member of my church was diagnosed with leukaemia. I
joined a committee to publicize Greg’s case and to seek potential donors. Eventually a suitable donor was found and Greg is
now a healthy high-school sophomore. Because of Greg’s illness, I learned that anyone can get sick and need a bone marrow donation. It could be any of us in this room, a close friend,
or even a family member. An estimated 15,000 bone marrow
transplants are performed in the U.S. each year. According to
the U.S. Food and Drug Administration, these transplants give
patients “a chance to beat diseases once believed to have no
cure.”
Through my research for this speech, I have learned much
more about his remarkable procedure. Today I would like to talk
to you about bone marrow donation — how simple a process it
is for the donor, how vital it is for the recipient, and how donors
and recipients fi nd one another.
2. Scan a conclusion from the speech about bone marrow transplants whose introduction we looked at earlier. Indicate principles used in developing the conclusion
Conclusion. We have seen, then, that becoming a bone
marrow donor is safe and relatively painless. We have also seen
the immense benefi ts to the people who receive bone marrow
transplants.
Finally, we have seen how donors and recipients are
matched up through a national network of bone marrow organizations. It is now more than three years since Greg received his
bone marrow transplant. In that time, he has changed from a
very sick young boy to a busy, healthy, active young man. Greg
8
says of his donor, “Without her, I wouldn’t be here today. I owe
my whole life, and everything I ever accomplish, to her.” Through
bone marrow donation, all of us have the opportunity to make
that kind of contribution.
http://elibrary.udsu.ru/xmlui/bitstream/han-
dle/123456789/10066/2012689.pdf?sequence=1
3. You should be able to answer the following questions:
1. What are the objectives of a speech introduction?
2. What are the methods you can use in the introduction to
get the attention and interest of your audience?
3. Why is it important to establish your credibility at the be-
ginning of your speech?
4. What is a preview statement? Why should you nearly
always include a preview statement in the introduction of your
speech?
5. What are the major functions of a speech conclusion?
6. What are the ways you can signal the end of your speech?
7. What are the ways to reinforce the central idea when concluding your speech?
4. Summarise the two passages.
LEXIS
1. Complete each space in the text with a word formed
from the word in capitals
It is _________ (1) important to consider how you
are going to perform, what aids to use and the
way to handle them. What you need here is an
appropriate balance between ______ (2)- from
notes and ________(3). Just “retelling” your story
like a poem learnt by heart or reading from notes,
however __________(4) you could do it, might
either produce a funny effect, or have negative
consequences ________(5) you of establishing an
eye contact with the audience so crucial for any
presentation. Watching the listeners' ___________
(6) is always an additional prompt to ___________
(7) for any presentation.
EQUAL
READ
SPEAK
SKILL
DEPRIVE
REACT
SREAK
9
The latter is especially relevant when you introduce
something new or unusual, since your audience will
be listening, not ____________(8) and repeated
ideas (using oral __________(9), visual support,
illustrative hand-outs etc.) could help to create
a sort of ____________(10) and promote better
understanding.
READ
EXPLAIN
VARY
2. Circle the correct word and explain your choice
1. The presentation was relevant/related to the audience.
2. The information presented was accurate/exact and rel-
evant.
3. The information presented was at the right level/turn of
detail.
4. The presentation was well organized and the ideas fl owed
logically/reasonably.
5. The presenter’s introduction/creation captured the inter-
est of the audience.
6. The presenter established the purpose/the aim of the
presentation during the introduction.
3. Fill each gap with the words: conclusion, to support,
carefully, evidence, comfortable, natural, facial, distract,
eye contact, effective, visual aids, effectively, time limits
1. The presenter used evidence and examples … his or her
ideas.
2. The presenter reinforced the main ideas at the … of the
presentation.
3. The presenter … timed the presentation so that it “fi t” into
the time allowed.
4. The presenter established … environment.
5. The presenter showed … of being prepared by not overly
relying on notes.
6. The presenter’s use of his or her voice was … and effec-
tive.
10
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