Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Английский язык. Учебное пособие по деловой коммуникации для студентов бакалавриата, обучающихся по направлению 38.03.01«Экономика», профили «Мировая
.pdf
C. Give the summary of the text below
Инвестиции в природу
Масштабные изменения климата и экологические катастрофы в последние годы перешли из разряда теоретических угроз в повседневную реальность. Это заставило
объединиться в борьбе за чистую планету даже противоположные лагери. Защита окружающей среды стала важной
для мирового и Российского бизнеса. Социально ответственные компании начали финансировать экологические
проекты.
Например, группа ВТБ в 2016 году создала отдельную
структуру ООО “ВТБ Экология”, которая уделяет особое внимание проектам, связанным с экологией и природными ресурсами.
За последние годы стало очевидно, что экологические
вызовы и пути их решения давно являются общей мировой
проблемой. Это дает надежду на то, что глобальные экологические проблемы в ближайшие годы станут одним из основных инвестиционных направлений, а экологическая ответственность — главным принципом работы компаний как
в России, так и за рубежом.
D. Writing
1. Give instructions, warnings and advice with regards
to Corporate Social Responsibility
Work in groups of four.
Student A
Find out what the passage says about socially responsible
companies fi nancing ecological projects.
Student B
Find out what the passage says about commitment to innovation and customer development.
201
Student C
Find out what the passage says about corporate responsi-
bility activities
Student D
Find out what the passage says about the production of
double-digit profi t gains
Now work together and write a summary. Use the language
below.
Giving instructions, warnings and advice
Do not forget to …
It is a good idea to …
One suggestion is to ….
Another possibility is to …
The best thing is to …
The worst thing is to …
On no account write …
Never/always write ….
2. Work in pairs. Translate the text below into good Rus-
sian
Arguments offered in favor of CSR can be broadly split into
two camps—moral and economic.
A moral argument for CSR
CSR broadly represents the relationship between a company and the wider community within which the company operates.
It is recognition on the part of the business that ‘for profi t’ entities
do not exist in a vacuum, and that a large part of any success
they enjoy is as much due to the context in which they operate
as factors internal to the company alone.
202
An economic argument for CSR
CSR is an argument of economic self-interest for a business.
In today’s brand-driven markets, CSR is a means of matching
corporate operations with stakeholder values and demands, at a
time when these parameters can change rapidly. One example
is a company’s customers: CSR adds value because it allows
companies to better refl ect the values of this important constitu-
ent base that the company aims to serve.
3. Work in pairs. Translate the interview and write down
the key points. Afterwards, discuss the following question
How is CRS implemented “Gaspromneft” and in other Russian companies.
Александр Дюков, председатель правления,
генеральный директор ОАО “Газпромнефть”:
— В современной бизнес-среде корпоративная социальная ответственность стала частью долгосрочной стратегии
любой эффективной компании. Несложно догадаться, каким
будет отношение к компании, равнодушной к проблемам и
потребностям населения региона, где она работает. Не менее значимый фактор —
лояльность персонала. Именно от
этих людей зависит, сможем ли мы добиться поставленных
целей. А поскольку сотрудники наших предприятий — это,
как правило, жители регионов нашего присутствия, очевидно, что производительность их труда находится в большой
зависимости от качества жизни.
Уверен, что ответ на вопрос, должен ли бизнес учиты-
вать вопросы корпоративной социальной
ответственности, давно уже найден. Гораздо более актуальная сегодня
тема — использование возможностей для внедрения современных методов управления, которые позволяют сделать
социальные инвестиции реально работающими, причем
работающими эффективно. Этот подход мы реализовали в
программе социальных инвестиций «Родные города», задача которой повысить качество жизни в регионах присутствия
компании. Мы убеждены,
что жители маленьких сибирских
городков имеют право на столь же качественную городскую
203
среду, как и люди в Москве и Санкт-Петербурге, и помогаем
создавать инфраструктуру для развития детского и массового спорта, образования, здравоохранения.
Востребованность проектов определяется нашей ориентацией на запросы самих людей. Мы проводим грантовые
конкурсы социальных инициатив, исходящих от жителей регионов, консультируемся с местными властями. Еще одна
составляющая нашего
подхода — привлечение к проектам
«Родных городов» сотрудников компании для развития кор-
поративного волонтерства.
Конечно, социальная ответственность не ограничивается благотворительными проектами и в равной степени затрагивает вопросы отношения к промышленной безопасности и экологии. Подробно я остановился только на одном
из аспектов, но уверен, что для современного бизнеса все
компоненты социальной ответственности уже стали неотъемлемой частью корпоративной культуры.
http://www.kommersant.ru/doc/2485004
LEXIS
1. Defi ne the following expressions, using a dictionary
if necessary
Philanthropy, endeavours, quick-service restaurant industry,
double-digit profi t gains, commitment to innovation, sustain-
able business practices, mainstream companies
Now write an example of your own for each expression.
2. Connect the below words to make a sentence
a. government / uprising e.g. The government plans to
crush the uprising.
b. advocate / philanthropy __________________________
c. implement / CSR _______________________________
204
d. harm / stakeholder _____________________________
e. provided / make / profi t __________________________
f. engage / illegal _________________________________
g. equate / brand name/ quality _____________________
h. impose / tax_ __________________________________
i. bind / law ______________________________________
3. Match the words with the meanings below
1. Incorporate 2. Advocate 3. Stakeholder 4. Implement
(verb) 5. Philanthropy,
6. provided 7. Engage in smth 8 equate ( verb) 9 bind (verb)
10. Genuine
a. Helping the needy, especially by giving money
b. Constrain, restrict
c. A person or group involved with an organization
d. If
e. include
f. introduce, enact a new rule, tax, law, etc.
g. consider one thing equivalent to another
h. sincere, truthful
i. carry out smth that has been offi cially decided
j. take part
k. supporter
4. Complete the sentences by putting the words in cor-
rect order
a) The key is trust in the meetings encouraging transpar-
ency
b) Isolation exists in point out that no organization advo-
cates CRS
205
c) The history as long as that of CRS of companies
d) Philosophy a corporate is CRS
e) Health and safety initiatives focused on sustainability a
company’s environmental
5. Match these words and phrases with the explanations
Background note Earnings per share (EPS) = A company’s
profi ts divided by the number of shares outstanding. Diluted
EPS takes account of warrants, stock options, convertible preferred shares, etc. Diluted EPS is usually much lower than EPS.
Source: http://www. investopedia.com/terms/d/dilutedeps.asp.
1. A downturn is
…….
2. The bottom line is
…….
3. If you outperform
smb …..
4. Financial metrics
are
5.Diluted earnings
per share (diluted
EPS)
6. If you do smth
harshly …
7. If smth accrues g. … tools for measuring and
8. If it behoves you
to do smth
9. If you are up to
the mark …
10. If you get the
most out of smth
a. … you do it with little sympathy
b. … a very conservative way of
measuring a company’s fi nancial
health
c. … it is right/appropriate for you
to do it
d. … you do better than them
e. … you use it fully, with no
waste
f. … a worsening of business
activity.
analysing fi nancial data
h. … it grows by addition
i. … a company’s overall profi t or
loss
j. … you are good enough.
206
6. Match the beginnings with the endings to make
phrases connected with CSR
With a partner, discuss what the statements mean in
practical terms and whether you agree with them
1. Companies should do the
…..
2. They should do … b. … sustainably
3. Managers should consider
our fellow …
4. We should be more so-
cially-…
5. Companies need to boost
their green ….
6. They should behave more
…
7. Companies need a social … g. …human beings.
a. … responsible
c…right by the environment
d. … credentials
e. … conscience
f. … right thing
7. Work in pairs. Make up sentences with the CSR vocabulary below and provide a corresponding context to
them
CSR is also referred to as:
• ‘corporate’ or ‘business responsibility’
• ‘corporate’ or ‘business citizenship’
• ‘community relations’
• ‘social responsibility.’
Closely related concepts that are all contained with the total
CSR perspective are:
• social and environmental auditing
• stakeholder theory
• business ethics
• environmental sustainability
• strategic philanthropy (cause-related marketing)
• corporate governance
207
Language Focus
1. Adverbs and Word order
Work in pairs. Decide which are the “most comfortable”
positions that the adverbs below can be placed in for each
sentence. In some cases there may be more than one “comfortable place”
1…….a….She …..b…..was…..c…….able to fi nish her meal
…..d…..
2 …….a……He…..b….. managed …..c…… to arrive on
time …..d…..
Almost …1c…..2b always …. Hardly ever ……. Nearly……..
Never ………… rarely ……… seldom ………
Which of these phrases could you use instead of the ones
in red in the sentences below. There are two phrases which cannot be used.
a) Due to unforeseen circumstances, the fi lm Nostradamus
will not open until January.
b) Thanks to the good weather, most of my friends have left
the city for the weekend.
c) Apart from dogs and cats, fi sh are Britain’s favourite
pets.
d) Together with most of my friends, I love spending
time in the country.
208
2. Gerund vs Infi nitive
Complete the following exercise with gerund or infi ni-
tive forms of the indicated verbs. Place the verbs in the appropriate tense. Some verb forms need to be passive
Traffi c Report
You will have trouble (1.commute) this afternoon, folks. Interstate 5 is blocked for two miles north and south of 80th Street,
so I strongly suggest (2.use) an alternate route if possible. Construction on the Factoria interchange has caused (3.slow) on
I-405, so use caution there. Repairs on the Evergreen Point on
I-405, so use caution there. Bridge (4. expect / complete) by
6:00 A.M. today, but the bridge is still closed. The Highway Department issued a statement apologizing for (5. cause) further
inconvenience to motorists, but the repairs are taking longer
than planned. The repairs are expected (6. fi nish) by 5:00 A.M.
Tuesday. Meanwhile, an accident involving an overturned van
in the left lane on the 509 freeway isn’t expected. (7. clear) for
at least half an hour, so avoid the 509 northbound. You can improve your commute by (8. take) Highway 99, where traffi c is
smooth and relatively light.
3. Said vs Told
1. A witness …………. that the train had been travelling fast.
2. She ……… our reporter that she had seen the crash.
3. A spokesman ……… us that all trains had been can-
celled.
4. He ……… that the rescue would take a long time.
5. Joe …….. Sue that she was a very intelligent and creative
girl.
209
6. Sue …… that she wanted to marry Joe whom she had
been friends with for fi ve years.
7. Terry …….. that we should go to the meeting which agenda was “Second passports and offshore tax heavens with regards to Brexit”.
8. The police ……… that people should stay away from the
station due to a terror attack threat.
9. They …… that CRS was in the process of coming into
force in almost every big economy except the US.
10. Experts ……..us that bankers in non-US offshore centres might complain bitterly about the hypocrisy of that lack of
reciprocity, but Congress had no interest on changing the policy.
11. The reporters said …… that less public, but even more
ominous for the international rich, is the wider exchange of information about taxable assets and income about the world’s
governments.
12. The TV commentator …….. us that over the years there
had been a rapid growth in investment strategies that responded
dynamically and often automatically to volatility.
4. Convert the sentences below from direct to indirect
speech (reported speech)
1. The teacher to me: “Have you ever studied abroad?”
2. His mother to him: “Study harder because this is your last
chance.”
3. Jessie to her teacher: “May I ask something?”
4. Adam to her wife: “Next winter I am going to travel to
Paris.”
210
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]