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Файл:Английский язык. Учебное пособие по деловой коммуникации для студентов бакалавриата, обучающихся по направлению 38.03.01«Экономика», профили «Мировая
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5. Anna: “I have been reading the same book since yester-
day.”
6. Dave: “I am going to watch Shakespeare’s Twelfth Night
with my family tomorrow.”
7. Isabelle: “I can’t go outside tonight as I am ill.”
8. Andrew to his sister: “I can’t fi nish my homework. Please
help me.”
9. The Suspect: “I wasn’t stalking Mr Andrew Charles Spec-
tre”
10. My classmate to me: “How about drinking a cup of coffee
with me?”
SPEAKING
1. Discuss in small groups
You are a shareholder in the XYZ Company. Despite
the economic crisis, you have heard that the board
Student A:
Student B:
of directors wants to implement a large (and costly)
CSR campaign next year. You are against this. Think
of reasons to support your argument. (Student B, a
member of the board, will start the discussion.)
You are on the board of directors at the XYZ Company.
You believe that, by implementing a CSR campaign in
the next year, your company can make more long-term
profi ts. Think of reasons to support your argument.
When ready, announce the news of the CSR campaign
to your shareholders. (Student A is one of your
shareholders.)
2. Work in pairs and then feedback to the class
With a partner, discuss how CSR can be integrated into the
below areas of a business. When fi nished, present your ideas to
the class.
211
– HR
– Risk Management
– Operations
– Marketing / P.R.
3. Discuss in small groups and then change your part-
ners
CSR has gained importance in the last two decades due to
a new phenomenon called ethical consumerism— the practice of educated consumers purchasing only products they believe are made ethically. As a consequence, many companies
are now being pressured to adopt CSR strategies regardless of
whether they genuinely care about social responsibility or not.
Is ethical consumerism important for you ?
4. Debate. Comment on the quotation below
Economist Milton Friedman presented the classic objection
to CSR in 1970. Friedman argued that the success of a freemarket economy is founded on the idea that the only social responsibility of a business, provided it operates lawfully, is “to
use its resources and engage in activities designed to increase
its profi ts.” Friedman equated CSR to “spending someone else’s
money for a general social interest.” Doing so, he argued, would
be equivalent to imposing taxation (in the form of CSR policies)
on shareholders. Such a political role is appropriate for a socialist government, not a corporation, according to Friedman.
5. Work in pairs and then feedback to the class
Do you agree that ethical consumerism is another form of
taxation imposed on business ?
6. Discuss in small groups
Your business is operating in a developing country. It is making a profi t and not harming the local people. The local people
live in extreme poverty. Hundreds die daily.
212
Do businesses have a positive obligation to help the public?
Would not helping the locals be a crime?
7. Role-play. Work in groups of up to six to role-play the
scenario. Choose a chairperson for each group before you
start
Discussing a new CSR policy
You are the directors of a medium-sized manufacturing
company with around 100 employees, around half in production
and half in administration and management. Your factory makes
electrical equipment for industry. Your company is no worse than
most in terms of its negative environmental and social impact.
However, you have never seen it as a priority to try to make a
positive impact. You are currently struggling to recruit talented
engineers and management trainees.
Hold a meeting to discuss these questions
1. Do we need to implement a CSR policy?
2. What should such a policy involve?
3. How much would it cost to implement?
4. What would be the benefi ts (tangible and intangible)?
5. What can we do to make sure people are aware of our
CSR policy?
One of the students
*writes the minutes of your meeting, summarizing the issues
discussed and conclusions reached; or
* An email to all staff, setting out the new CSR policy and
what it means for them;
213
KEYS
UNIT 1. Fundamental speaking and types of presentation”
LEXIS
1. (1) — equally,(2) — reading, (3) — speaking; (4) —
skillful, (5) — depriving, (6) — reaction, (7) — speak, (8) — reading, (9) — explanation, (10) — variety
2. 1. relevant,2. exact, 3. level, 4. logically, 5. introduction,
6. aim.
3. The presenter used evidence and examples to support
his or her ideas.
The presenter reinforced the main ideas at the conclusion
of the presentation.
The presenter carefully timed the presentation so that it “fi t”
into the time allowed.
The presenter established a comfortable environment.
The presenter showed evidence of being prepared by not
overly relying on notes.
The presenter’s use of his or her voice was natural and ef-
fective.
The presenter’s hand and facial gestures were natural and
effective.
The presenter controlled nervousness so that it did not dis-
tract the audience.
The presenter established eye contact with the audience.
214
Any humor used in the presentation was effective and not
offensive.
The presenter’s use of visual aids was appropriate for the
setting.
The presenter used visual aids primarily to emphasize key
points.
The presenter effectively managed the use of visual aids
by paraphrasing information presented on them and displaying
them for an appropriate period.
The presenter stayed within the given time limits for mak-
ing the presentation
4b: 1. of; 2. in; 3. of; 4. into; 5. out.
UNIT 2. Business Meeting
3. Complete this talk by a communication expert with
the verbs from the box
1. interrupt, 2. clarify, 3. confuse, 4. explain, 5. ramble,
6. digress, 7. engage
READING I
1. Before reading the text match the following words
and collocations with their defi nitions
1) c
2) g
3) i
4) a
5) e
6) b
7) h
8) d
9) j
10) f
215
READING II
2. Are the following statements in reading passage 3
right, wrong or not given?
1. F
2. NG
3. T
4. T
5. NS
3. Choose the appropriate letters A-D
C
4. The economic part of the summit discussion was described by Mr. Delors as the best of the fi ve such summit
meetings he had attended because
C
5. Find words or phrases in the text, which mean the
following
a) empowered
b) framework
c) sensational
d) anticipate
e) with clockwork regularity
f)consistency
g) hammered out
h) explicitly
i) liberalize
j) sustain
k) speaking in generalities
l) reinforce
216
LEXIS
1. Match the vocabulary with its defi nition
1. D
2. G
3. C
4. A
5. F
6. B
7. E
8. K
9. H
10. M
11. I
12. N
13. J
14. L
15. Q
16. U
17. O
18. P
19. V
20. S
21. T
22. R
2. Replace the underlined expressions with appropriate
forms of the verbs in A opposite. In some cases, more than
one verb is possible
1) arranged/fi xed/set up
2) attend
3) put back/postponed
4) brought it forward
217
5) chaired
6) missed
3. Look at B opposite. At which type of meeting would
you be most likely to hear each of these things?
1) shareholders’ AGM
2) brainstorming
3) department meeting
4) meeting with suppliers
5) chat
6) meeting with a customer
7) project meeting
8) EGM
9) board meeting
4. Replace the underlined phrases in this article with the
expressions below
1. b Circulate the agenda well in advance
2. e venue
3. h make the point
4. d tactfully
5. f minute-taker
6. a timetable
7. g digress
8. c on time
5. Match the verbs (1-7) with the nouns (a-g) that they go
with. Make sentences of your own with these expressions
1b, 2a, 3d, 4c, 5e, 6g, 7f
6. Choose the best word to fi ll in the gap
1. c)
2. c)
218
3. a)
4. b)
5. c)
6. c)
7. a)
7. Make nouns from the following adjectives, using endings from the box
1) coherence
2) eloquence
3) fl uency
4) hesitation (hesitancy)
5) inhibition
6) persuasiveness (persuasion)
7) responsiveness
8) sensitivity
9) succinctness
10) clarity
8. Complete each set of sentences with the same words
1. change 2. range, 3. aim, 4. spending, 5. hold, 6. deal, 7.
accounts, 8. strong, 9. reach, 10. rate
9. Complete the sentences from the opening of a meeting with the pairs of words in the box.
1. right/start, 2. ill/apologies, 3. housekeeping/begin, 4.
bathroom/hall, 5. copy/agenda, 6. take/minutes, 7. say/words,
8. background/useful, 9. agenda/get through, 10. brief/point, 11.
straight/item, 12. kick/off
219
GRAMMAR
1. Rewrite these sentences in the passive, using the
words in brackets
1. I don’t like being phoned.
2. The form should be completed in black ink.
3. This product has not been tested on animals.
4. The tickets having been paid for, we had no choice but to
continue.
5. Alexander regrets not having been sent to a better school.
6. Those sheets need washing.
7. It was the fi rst palace to have been built/ to be built on the
east bank of the Nile.
8. He ought to have been sent to prison for life.
2. A passive verb form would be more suitable for twelve
of the sentences 1-20. Tick Ö be changed, choose the correct reason(s) (A-D) from the box, then rewrite the sentence
note Ö = passive not appropriate
1. Ö, 2. B The bridhe was built in 1450. 3. Ö, 4. Ö, 5. C The
information is collected from retail outlets and entered on the
database. 6. A The lift in our block has been vandalised. 7. Ö, 8.
A/B Foxes are hardly ever seen in the daylight. 9. Ö, 10. B The
man was convicted (by the jury) and sentenced to fi fteen years
in jail (by the judge).
11. C Milk is heated to 110°C and then rapidly cooled to produce the fi nal pasteurised product.
12. A The twins have been given a kitten for their birthday.
13. Ö, 14. C Application forms must be signed and submitted by the end of January. 15. Ö, 16. D China is said to be the
world's fastest growing economy.
17. B/C An invoice will be sent after the fi nal consignment
of goods has been delivered. 18. A An investigation of the circustances surrounding the kidnapping is being carried out. 19.
220
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