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Файл:Английский язык. Учебное пособие по деловой коммуникации для студентов бакалавриата, обучающихся по направлению 38.03.01«Экономика», профили «Мировая
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1. Take keywords from the company’s job details and in-
clude them in your CV to reinforce the match.
2. State that you have the key experience and expertise
they are seeking, and if you do not have any direct experience in
the sector you are interested in, fi nd some parallels to convince
the recruiters of your compatibility.
3. Instead of listing your duties, you should feature your recent work achievements, including any promotions, awards and
improvements you made for your employer(s).
4. Include relevant personal qualities but always substantiate these with some detail rather than just saying “dynamic
leader” or similar. For instance, you could write: “Trusted leader
who has built loyal customer relationships despite diffi cult mar-
ket conditions.”
5. Your CV is a marketing document rather than your life
history so keep it succinct, no more than two pages and 1,000
words, using font size 11 or 12.
6. Leave modesty to one side. You have to talk positively
about yourself to prove to the recruiter that you are a capable
high-performer and to win a place on the shortlist.
A job application usually includes educational/ professional
qualifi cations, details of previous experience as well as the
applicant’s qualities and skills. Previous experience should be
presented in a clear order using linking words such as: currently,
before this, subsequently, prior t this, following, whereupon, etc.
Useful Language
• To begin letters:
I am writing to apply for the post/position of …
I am writing in connection with/ with regard to the vacancy in
your Sales Department, as advertised …
• Experience/ qualifi cations:
I am currently/ at present employed/ working as ….
During this time I held the position of/ was responsible for…/
my duties included …
131
I have received training in … / completed an apprenticeship,
etc. …
My qualifi cations include …/ I am presently studying / at-
tending a course …
I am due to take my fi nal exams in June …
I have/ hold/ obtained/ was awarded a degree/ diploma cer-
tifi cate in …
I have successfully/ recently completed a course in (subject)
at (place).
• To end letters:
I enclose/ please fi nd enclosed my CV/ references from …
I would appreciate a reply at your earliest convenience/ as
soon as possible.
I would be available for an interview at any time/ until the
end of July/ etc.
I would be pleased/ happy to supply you with any further
information/ details …
Please contact me should you have any further questions/
queries.
Plan
Introduction
Paragraph 1
State reason(s) for writing
Main Body
Paragraphs 2-3-4-5
1
Education & qualifi cations, previous experience, personal
qualities, suitability.
1
The exact number and division of paragraphs and the order of
presenting information will depend on the specifi c instructions for each
letter-writing task.
132
Conclusion
Final Paragraph
Closing remarks
Full name
1. Read the advertisement, instructions and a model below, and then look at the CV on the right, say which information has not been included in the letter, and why. In the
end, suggest an alternative beginning and an ending to this
letter.
A leading marketing company seeks for junior
economist to offi ce in Moscow. The successful
candidate should be a senior year student or a
Bachelor graduate of the faculty of Economics and
have knowledge of the English language. The applicant
should be 20-25 years old. All letters, including a CV
and a photograph should be marked for the attention of
Mrs Shevtsova M.B. (Personnel Manager).
CURRICULUM VITAE
Name: Mikhail Alexanrovich Ivanov
Date of birth: 6 July 1997
Address: 4 Privet Drive, Moscow, 22160
Phone: +7 905 054 01 20
Email: example@gmail.com
OBJECTIVE
Seeking an entry-level economics position to implement
econometric techniques, strong research, written and
verbal communication skills.
133
EDUCATION
2014 — up to the present moment, Financial Univer-
sity under the Government of the Russian Federation,
Bachelor of Economics
2004 — 2014, School 1206 specializing in Economics
EXPERIENCE
Summer 2015, intern at Sberbank of Russia.
Created spreadsheets to provide assistance in analys-
ing and promoting insurance and annuity sales;
Oversaw coordination, assembly, and delivery of high-
priority materials for company seminars.
INTERESTS AND HOBBIES
Active member of the University Student Council;
Active campaigner for animal rights.
ADDITIONAL INFORMATION
Profi cient in Microsoft Offi ce (Word, PowerPoint, Excel,
Access);
English (fl uent), Spanish (basic);
Clean driving license.
REFEREES (REFERENCES)
1
Sladkova V. K. (Project Manager), Vavilova St., 32, Mos-
cow, phone: +7-495-248-94-75
Dear Mrs Shevtsova,
I am writing to apply for the position of Junior Economist
in your Moscow offi ce, as stated on your website on 19th of
March.
1
Reference – a letter about you written for a possible employer by
a person who knows you well or who used to work with you. The person
who writes this letter can also be called a “reference” or a “referee”.
134
As outlined in my curriculum vitae, which I have enclosed,
I attended School 1206, specializing in Economics. I am a third
year student at the Financial University under the Government
of the Russian Federation.
I had an internship at one of the departments of Sberbank
of Russia. I was responsible for creating spreadsheets to provide assistance in analysing and promoting insurance and annuity sales together with overseeing coordination, assembly,
and delivery of high-priority materials for company seminars.
I believe that I would be an ideal candidate for the position
you have outlined, as I have had extensive training in Economics, I can think big picture, out of the box. I also pay attention to
details and I have perfect commination skills, both written and
spoken.
I enclose my curriculum vitae and a photograph as requested, and I would be happy to supply you with further details should they be required. I thank you for considering my
application and am willing to attend an interview at any time.
Yours sincerely,
M. A. Ivanov
2. Fill in the correct preposition
1. Having lived in Beijing for 5 years I have a wide knowl-
edge ….. the Chinese language.
2. I have a degree ….. Economics and I am fl uent ….. Ger-
man.
3. I have been working for a bank for the past 7 years and I
am very familiar ….. the new software.
4. She is very experienced ….. dealing ….. fi nancial crises
since she has been working as a fi nancial advisor for 6 years.
5. As a project manager, I feel that I have enough experi-
ence ….. computing invoices.
135
6. Having worked as a foreign minister, he is an expert …..
foreign affairs.
7. As an auditor for Ernst&Young, I am well versed ….. fi nd-
ing mistakes in annual reports.
8. I am currently employed as a legal adviser and excel …..
reconciling confl icts.
3. Underline the correct verb to complete these sen-
tences
1. In my current position, I have achieved/ gained/ led good
computed skills.
2. During my studies, I acquired/ managed/ implemented a
wide-ranging knowledge of HR management.
3. In my previous position as team leader, I contributed/
managed/ implemented a team of fi ve administrative assistants
who reported to me.
4. As assistant manager, I was responsible for acquiring/
leading/ implementing the strategies developed by the management team.
5. Graduating at the top of my class, I achieved/ built/ con-
tributed to on e of the highest marks on my fi nal project.
6. As a student I regularly built/managed/ contributed to the
university magazine.
7. My work in this area has allowed me to + the skills needed
to do the job.
4. Read about 7 of the worst covering letter mistakes
and answer the questions
Your covering letter is an opportunity to show employers
how well you express yourself and it should entice them to read
your CV. If you want to ensure it is as effective as possible, avoid
these common mistakes:
1. Failing to target your letter to the specifi c job you are ap-
plying for;
136
2. Concentrating too much on you qualifi cations rather than
your skills and experience;
3. Repeating what is written in your CV;
4. Spilling over onto a second page;
5. Sharing unnecessary person details and giving rambling
explanations;
6. Forgetting to proofread your letter and sending it full of
mistakes;
7. Failing to address the letter to a named individual at the
company.
Why is it important to avoid these mistakes? Comment
on each point in pairs.
5. Read the following letter of application. In most lines,
there is one extra word. It is either grammatically incorrect
of does not fi r in with the meaning of the text. Some lines
however, are correct. If a line is correct, put a tick (√). If
there is an extra word in the line, underline it
Dear Sir,
I am writing for to apply for the post of manager in your
new branch
To be opened in Manchester, as advertised in the
Guardian of 10th April.
As you will now see from my enclosed curriculum vitae, I
am a
23-year-old graduate qualifi cation in Economics from the 4.
Financial University of Moscow, with 2 years’ of experience
in management
posts within the retail trade, my current position is being
that of
assistant manager at a branch of Samsung in Brighton. 7.
Since my leaving university, apart from practical
experience in the
1.
2.
3.
5.
6.
8.
137
various posts I have held, although I have studied
extensively at
night school, attending course in Negotiating Skills,
Personnel
Management and Marketing. Samsung has also sent for
me on
Various of internal courses in the same areas. 12.
I am so interested in the post advertised because it seems
to me
to present the type of opportunity I am looking for — to
move into a
large international retailing organisation and going to have
the
experience of setting up a new store from the start. 16.
I hope for my application and my curriculum vitae will be of 17.
interest to you. I am unavailable for interview at any other
time, and
my present employers would be happy to supply you with
a reference.
I am look forward to hearing from you. 20
Yours faithfully,
Dan Brillenbourg
9.
10.
11.
13.
14.
15.
18.
19
6. Complete the collocations and feel in the gaps
1. Job a. Description
2. Claims b. Letter
3. Travel c. Pay
4. Promotion d. Prospects
5. Pension e. Conditions
6. Working f. Scheme
7. Sick g. Path
8. Covering h. Expenses
9. Trial i. Form
10. Career j. Period
138
Dear Margaret,
You’ll never believe what’s happened — I’ve just got a job! I
saw an ad on the Internet for an operating manager at Brighton
Insurance, and sent my CV and a (1) ….. , more out of curiosity than anything else. So, to my surprise, I was invited to the
interview, and I managed to persuade them that insurance is the
(2)..… I intend to pursue.
Obviously, they were impressed by my willingness to work
and my ambition, especially when I say that I was searching for
a job with good (3)….., and 3 days later I was offered the job.
They seem to look after me well — for example, I was told
to send in a (4)….. so that they could reimburse my (5)..… to the
interview. It’s little things like that, which make all the difference.
I was so surprised by the (6)..… at the offi ce when I went for the
interview. Actually I’m starting work on Monday! I’ve received my
(7) ..… now, and it all seems very favourable. After a (8).…. of 2
months, I’ll be on a permanent contract with (9)….. and a paid
holiday. There is even a company (10)….. which I can join.
Margaret, why don’t you apply? They hire 10 graduates
each year. It would be great to work together.
Yours,
Dan
7. Look at the following writing task instructions and
answer the questions below
1. Marks & Spencer is looking for Analyst to join our team in
Moscow. Many our clients are international and have subsidiaries all over the world, giving our work a truly global perspective.
2. The Guardian seeks for Marketing Offi cer Assistant, who
will lead on planning and project management of select cam-
139
paigns as required as well as offer key support to the Senior
Marketing Offi cers.
• What greeting would you use?
• What is the main purpose for writing the letter?
• What is/are additional purpose(s)?
• What paragraph plan would you use?
• What useful expressions could you use as opening and
closing remarks?
• How would you sign the letter?
8. Choose one of the writing tasks and write a letter of
application giving information about yourself, your qualifi -
cations, as well as explaining why you will be suitable for
the job.
9. Webrequest. Go on the Internet to fi nd this informa-
tion
1. What companies are the best to work for in Russia? Look
for companies who win international awards for “best places to
work” or companies, which are the best in international comparisons. Try www.ft.com as a starting point.
2. Choose 3 best companies you have found and name their
best features. Discuss with your partners what you need to consider while you are choosing a company to work for?
140
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