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Файл:The Academy of Art and Design. Учебное пособие
.pdf
Vocabulary section
II. Transcribe and translate words and expressions below into Russian.
Haute couture, to succeed, clothing garments, to outline, aesthetics,
inspiration, seamster, magazine editor, outerwear, creativity, distinguishable,
innate, skillset, to enhance, sewing, to behoove, craft, fabric, garment, stitch,
accessories, blueprint, patternmaker, sleeve, signature style, silhouette, diversity,
eclecticism.
III. Give English equivalents of the following words and expressions.
Дизайнер одежды, искать вдохновение, не гнаться за трендами,
оттачивать мастерство, иметь свой почерк, понимать потребности целевой
аудитории, кроить, шить, личный бренд, модный показ, пошив, создание
лекал, эскиз, примерка, виды тканей, творческое портфолио, коллекция
одежды, международный конкурс.
IV. Word formation exercise.
a) Use the words in capitals to form a new word that fits into each
blank.
Fashion designers are ___CLASSIFICATION___ according to their areas
of interest and specialties chosen throughout their undergraduate and postgraduate
studies. Fashion designers come in a variety of shapes and sizes.
Apparel Fashion is primarily ___CONCERN__ with developing and testing
new and exciting designs. They are dedicated to developing styles for people from
all around the world. Their designs are ___SUITABILITY___ for people of all
social groups, from commoners to fashion models.
Footwear designers are hard at work ___CREATE___ new styles and
textures for footwear. Designers in this area include sports footwear, casual
footwear, and a variety of others.
Jewelry designers strive to ___CREATION___ innovative jewelry designs
that are in line with current trends and fashion. They ___DESIGNER___
necklaces, bracelets, purses, and other accessories in response to consumer
demand.
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Beyond ___WORK___ with prominent fashion designers and organizations,
fashion design graduates have a variety of options. You may, for example,
___COLLABORATION___ with retailers or launch your label. Whatever path
you choose, becoming a designer necessitates ___DEDICATE___ and the
capacity to learn from your failures.
If you want to work for ___EXPERIENCE___ fashion designers, you’ll
need a strong fashion design CV, internships, and advanced graduate and postgraduate ___TRAIN___ to stand out from the crowd. You’ll need a thorough
grasp of every facet of fashion design, including design, merchandising, marketing,
and networking with ___SUPPLY___ and ___RETAIL___, if you want to
establish your label.
b) Read the text again. Guess if 1-5 below are true (T) or false (F).
1. Apparel Fashion Designers are mostly concerned with developing and
testing new and intriguing shapes and sizes. T / F
2. Footwear designers are working on new styles and textures
for their footwear. T / F
3. Jewelry designers create new accessory designs based on old-fashioned
trends. T / F
4. You won’t exactly need a strong fashion design CV, internships, and
advanced graduate and post-graduate training to stand out from the crowd. T / F
5. You’ll need a thorough grasp of every facet of fashion design, including
design, marketing, and networking with suppliers and retailers. T / F
V*. Translate the following sentences into English using the active
vocabulary of the Unit.
1. Дизайнер одежды – одна из самых престижных и востребованных
творческих специальностей в России и за рубежом.
2. Модельер – это специалист, ответственный за «замысел» будущей
одежды. Именно он решает, каким будет фасон, стиль, цвет и ткань.
3. Главные критерии, открывающие путь к успеху в дизайне модной
одежды – образование, талант, вкус и чувство стиля.
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4. Трудолюбие, усердие, талант и уверенность в своих силах,
Agreement
Disagreement
That’s right!
Absolutely!
I couldn’t agree more!
I see exactly what you mean!
I don’t agree!
I totally disagree!
That’s not right!
I’m not sure about that.
обязательно приведут модельера к успеху.
5. Сфера моды – отличное место для самовыражения и воплощения в
жизнь своих идей.
VI. In pairs, discuss the statements below. Say what you think and ask
your partner if he/she agrees or disagrees with you. Use the following phrases
to help you:
1. Fashion companies should be directly responsible for working conditions in
production factories in other countries.
2. The fashion industry should be compelled to only use models that are of
average body size.
3. The customer is to blame for the increasing throwaway consumer culture.
Fashion quiz*
1. Which of these fashion trends is associated with the 80s?
a) Shell Suits
b) Leotards and Dancewear
c) Donatella Versace
2. What is the name for the hideous 80s tracksuits?
a) Shell Suits
b) Beanie
c) Chloe
3. Which of these is a type of undergarment worn to hold in the figure?
a) corset
b) beanie
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c) bast shoes
4. Which US fashion designer introduced the Polo clothing line?
a) Ralph Lauren
b) Victoria Beckham
c) Donna Karan
5. Which company logo is called the swoosh?
a) Nike
b) Adidas
c) Puma
6. What major event had the largest effect on 1930s fashion in the U.S.?
a) Black Tuesday
b) Great Depression
c) Army Incident
7. Which fashion company is associated with the iconic Doc Martens?
a) boots
b) sneakers
c) bast shoes
8. What is a merkin?
a) wig
b) pin
c) button
9. Where would a 'moggan' be worn?
a) on the leg
b) on the neck
c) on the head
10. What is a knee-length pleated wool garment which is traditionally worn by
Scottish males?
a) vest
b) kilt
c) waistcoat
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Grammar section
I. Read the text and find sentences with the following tenses: Past
Continuous; Past Perfect; Present Simple Passive.
Well, okay, I’ll tell you this story. To tell the truth, it wasn't the best summer
for me! You know, I’m not paid millions so I can't afford to rest for a long time,
but last year I was really tired, so I definitely needed a vacation!
I had quite a smart plan: I was going to work all June and I was promised 3
weeks off in July! I’m used to doing everything in advance, so I decided to call my
travel agent in May. But when I called her for the first time she was busy with
another client. When I called her for the second time, she was on vacation, and
then something else happened... On the whole I had called her four times before I
managed to talk to her and order tickets.
To cut the long story short, by the end of the June I had finished all my
business. I was ready for my trip when my telephone rang. I picked up the phone,
and what did I hear? I was told that my flight was cancelled! It was awful! I tried
to make a row, but it was in vain. Of course, they promised to give me my money
back, but it was too late. Anyway, I didn't have much time to go somewhere else.
So I spent my holidays on nothing.
Better luck next time... I hope ...
II. Explain the difference between Past Continuous; Past Perfect;
Present Simple Passive (See Appendix with the rules and explanations).
III. Put the verb into the correct form.
India (to be) a vast country with a range of diverse cultures, lifestyles,
religions, social beliefs, norms, rituals, and rites. This diversity of the region (to
be) in part because of its varying geo-climatic conditions and also because of the
migration of different ethnic groups from other countries. These varied cultural
influences (to be reflected) in their clothing too – there are so many different styles
of clothing, throughout the country.
Fabric, textile printing, embellishments, clothes (to be) all written in golden
letters in its history – it is a part and parcel of the culture of Indians.
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A very special thing about Indian clothing is that not much (to change) –
Indians still (to love) their traditional clothes almost as it (to be) all those years
ago. Both men and women are used to wearing both western clothes as well
as traditional clothes, depending on the occasion, climate, etc.
Unit 3. HOW TO WRITE A FASHION DESIGNER CV?
I. Read the text and answer the questions below.
There are plenty of opportunities out there in the ever-evolving and changing
world of fashion, but there's also plenty of competition. Since fashion moves at
such speed, an updated and stylish CV can give you an advantage over other
applicants. It's important to make a CV that tells employers what they want to
know. In this article, we explore how to create your fashion designer CV with tips,
advice and an example to help you stand out.
Although the specifics may vary, every CV follows universal rules. If you
think that a new role at a fashion company is your ideal position, make sure to
include the information below in writing or updating your fashion designer CV:
1. Personal information
Make sure to add relevant personal and contact information. This includes
your name, address, mobile number and email. Details such as your profile on
professional networking websites or a link to your portfolio are also relevant, as
they can further expand upon your artistic skills and attributes.
2. Summary or profile
No more than a small paragraph in length, your profile is a way of
presenting a snapshot of your accomplishments as they apply to fashion. Make sure
to write a personal statement that keeps the recruiter interested. You want to
provide information that relates to the role for which you're applying.
Include any educational or commercial experience, your most important
accomplishments and skills you have within fashion. Sum up any personal
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strengths or professional knowledge here to show that you're a perfect fit for the
role.
3. Experience
Your work history section is a great place to highlight any previous work
experience that makes you stand out. Similarly to the summary, specify this
information to the position to which you apply. Building up your network
and portfolio is important in fashion. Include any experience you may have
interning or volunteering for a fashion brand. For example, if you interned at the
London Fashion Week, mention this alongside your previous roles to give you an
advantage with potential employers.
4. Education
The fashion industry is very competitive. To become a fashion designer, you
most likely need a degree, an HND (Higher National Diploma) or a foundation
degree in a subject area that combines design and technical skills. This section is
where you can demonstrate your educational background in art and design, fashion
design, fashion business, garment technology, graphic design or textile design.
5. Skills
Your CV skills section is an amazing way to show off the tangible,
intangible, hard and soft skills that make you the ideal candidate. These can
include a wide variety of skills that apply to fashion. You can highlight tangible
skills like CAD training (Computer-Aided Design) here and subtle traits employers
want to see, like keen commercial and market awareness from a previous role in
retail management.
6. Accomplishments
This is the part of your CV in which you can show your most important
accomplishments. Make sure to add any awards, volunteering roles or successful
projects you've participated in recently. These may show potential employers that
you're ambitious and enjoy challenges.
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Fashion designer’s key responsibilities
It’s important to know what kinds of responsibilities you may face daily
before applying for a job in the industry. There can be many variations between
one designer's responsibilities to the next, depending on the market you're involved
in and the type of designer you are or want to become. The three main types of
designers are:
High-street designers: the most dynamic designers manufacture garments
for well-known brands where seasonal trends and popular influences play a
key role in the design process.
Ready-to-wear designers: these designers have established their reputations
and create one-off collections of ready-to-wear garments, usually produced
in relatively small numbers.
Haute couture designers: they spend a large amount of time producing one-
of-a-kind garments for the catwalk.
Generally, fashion designers have these key responsibilities in their roles:
- Engage in the current world of fashion, looking for emerging fashion trends
and general trends relating to fabrics, colours and shapes.
- Understand design as a technical skill, trained perspective to produce
patterns and technical specifications for designs.
- Plan and develop ranges, often based on a theme.
- Work with other members of a design team, such as buyers and forecasters,
to develop products to meet a brief.
- Work closely with sales, buying and production teams to ensure items to suit
the customer and market.
- Frequent trade shows and other manufacturers to source, select and buy
fabrics, trims, fastenings and embellishments.
- Supervise the creation of specific designs.
- Adapt existing designs for the mass market.
- Showcase your designs at fashion shows or other trade shows.
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Tips to write a fashion designer CV
Beyond ensuring your CV follows the correct template and includes every
bit of information that may make you stand out, here are some great tips that can
improve it even more:
Clickable links: you want any links included to be clickable, but also make
sure they’re print-friendly. Doing so may allow potential employers that see a
printed version of your portfolio to type the link on their browser and go to your
website.
Prioritize education if you’re an entry-level candidate: make sure to start
with your educational experience first. From there, focus on any industry
certifications or soft skills that make you a good candidate.
Be specific: when it comes to the objective or personal statement sections of
your CV, the more specific you are, and the better. Only providing vague
information can make your experience appear less important, but being as specific
as possible demonstrates exactly why this particular experience matters for the role
you're applying for.
Use industry-specific language: they indicate that you have in-depth
knowledge of fashion and design. They also demonstrate that you may have
experience and know-how professionals in the area communicate.
Fashion designer CV example
Alice McQueen
London, UK
+44 (0) 5656 115881
alMcQueen@email.com
https://alMcQueenfashion.co.uk
Profile
A talented and customer-oriented designer with an eye for networking, commercial
fashion and product styling. 5 years of experience in a luxury female fashion brand
environment. In my previous role, I created a highly acclaimed and successful
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women’s fall collection that boosted sales by 25% relative to the previous year. I'm
eager to set a creative tone and inspire new ideas and concepts in this new position.
Work experience
Senior Designer, Fashion Forever, London UK 2016
Key Qualifications and Responsibilities
Designed fashion collections and items in line with the brand's aesthetic.
Served as the design lead for the 2017 and 2018 women's fall collection
team
Oversaw seasonal conceptualization and creation of women's accessories,
including hats, bags and belts.
Managed product design, from initial market research to mood board
creation to sketching/designing to overseeing production and delivering the
end product.
Participated in the conceptual development of product lines, including
pitching original ideas and concepts.
Oversaw the technical design of products from concept to factory, including
fabric and trim selection and meeting and selecting vendors.
Key achievements:
Designed a woman’s fall collection distinguished by FashionNow
Magazine’s editorial team for its on-point trendsetting and inclusive style.
This became a commercial success for the business and increased sales
numbers by 25% compared to the previous year [15].
Discussion questions
1. Which of the following do you think are essential to mention in your CV?
- Website address of companies you have worked for
- Details of pre-university qualifications
- A photograph
- Date of birth
- Postal address
- Telephone number and email address
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