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Файл:The Academy of Art and Design. Учебное пособие
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2. С внедрением виртуальной реальности дизайнеры получают новые
инструменты для воплощения своих идей. Виртуальные примерки позволяют
клиентам примерить одежду в виртуальной среде, не покидая свой дом.
3. Технология 3D-печати открывает огромные возможности для
индивидуализации модных изделий. Клиенты могут заказать уникальные
аксессуары, обувь или даже одежду, созданные специально для них.
4. С развитием «умных» текстильных материалов мода становится
более функциональной. Ткани, обладающие терморегуляцией,
водоотталкивающими свойствами или даже способностью менять цвет,
расширяют возможности для дизайнеров и потребителей.
5. Умные кроссовки, футболки и майки – это уже не феномен. Но
оказывается, есть даже «умное» нижнее белье.
6. Цифровые платформы и социальные сети играют огромную роль в
распространении модных тенденций. Люди делятся своим стилем, находят
вдохновение в образах других, а бренды взаимодействуют с аудиторией
через социальные медиа.
7. Использование технологий для переработки отходов, создания
текстиля из натуральных материалов и улучшения производственных
процессов снижает негативное воздействие модной индустрии на
окружающую среду.
8. Современные технологии также влияют на направление устойчивой
моды. Устойчивая мода становится новым стандартом стиля.
9. Виртуальная реальность, 3D-печать, «умные» материалы, цифровые
платформы и устойчивость – все эти аспекты объединяются, чтобы изменить
представление о моде и сделать ее более современной, экологически
ответственной и доступной.
10. Современные технологии становятся двигателем инноваций в мире
моды. Они меняют способы создания и восприятия стиля, делая его более
индивидуальным, интерактивным и устойчивым.
121
VI. In pairs, discuss the statements below. Say what you think and ask
Agreement
Disagreement
I was just going to say that!
I agree with you entirely.
Tell me about it!
I beg to differ.
You can’t be serious!
That’s not always true. / That’s not
entirely true.
your partner if he/she agrees or disagrees with you. Use the following phrases
to help you:
1. In the realm of fashion, innovation encompasses the pursuit of new
approaches to design, manufacturing, and sales.
2. Although popular culture likes to think of the fashion industry as being
ahead of the trend, fashion innovation has been historically slow.
3. Do you agree that the presented list of 22 examples of technologies and
innovative fashion is changing the ways of fashion production?
Grammar section
I. Read the text and find sentences with the following tenses: Present
Simple; Present Continuous; Past Simple.
Food banks are places that store food and donate it to needy people. There
are basically two kinds of food banks. One type of food bank gives food directly to
those people in need. The other type of food bank stores the food, and gives it to
other places that feed people without enough money to buy food.
Food banks often appeal for donations by performing a ‘food drive’. This is
an event where people are encouraged to come and donate food. Some sports
teams, for example, require that fans attending a game donate food to get in the
stadium. Food drives are also often held during special holidays such as Christmas
or Thanksgiving. Food banks are usually very busy at this time of year and need
extra donations to help out.
opened every week. One food bank network went from having 20 food banks in
The need for food banks is rapidly increasing. In the UK, two food banks are
122
2008 to 100 food banks in 2011. Governments around the world are reforming
their social welfare programs. This means less money for the needy to spend on
essentials such as food. Some corporations and business offer such small salaries
that employees must rely on food banks to cover the shortfall.
II. Explain the difference between Present Simple; Present Continuous;
Past Simple (See Appendix with the rules and explanations).
III. Put the verb into the correct form.
The world of fashion is an ever-evolving canvas where trends (to emerge),
(to transform), and (to captivate), and the latest innovations in fashion (to take)
their place in the spotlight. As technology advances and consumer preferences
shift, the fashion industry continually (to adapt) to meet the demands of the
modern era.
Sustainability (to be) no longer a fleeting trend; it (to have) evolved into a
lifestyle choice for fashion-conscious consumers. Eco-friendly materials, ethical
production processes, and slow fashion are gaining momentum as the latest
innovations in fashion. Consumers (to seek) transparency in the supply chain and
look for brands prioritizing environmental responsibility and social
impact. Sustainable fashion is not just about eco-friendly aesthetics; it (to
represent) a mindful approach to consumption and a commitment to a better future.
The fashion world is a dynamic and vibrant space driven by innovation,
creativity, and evolving consumer preferences. The latest innovations in fashion
trends (to reflect) the fusion of sustainability, technology, inclusivity, and
individual expression. From sustainable fashion as a lifestyle to the rise of genderfluid designs and tech-infused wearable, the industry is embracing change and
reimagining the future of style. As fashion continues to evolve, it (to promise) to
captivate, inspire, and connect people around the globe.
123
Список использованных источников
1. История модных журналов, издаваемых в России, [Электронный
ресурс]. – Режим доступа: https://expositions.nlr.ru/ex_ofo/moda_hist/
2. Что такое мода и стиль в одежде, [Электронный ресурс]. – Режим
доступа: https://www.nur.kz/family/beauty/1735349-cto-takoe-moda-i-
stil/
3. Шевцова, Г. В. Английский язык для дизайнеров (B1-B2) : учебное
пособие для среднего профессионального образования /
Г. В. Шевцова, Е. Б. Нарочная, Л. Е. Москалец ; под редакцией
Г. В. Шевцовой. – 2-е изд., перераб. и доп. – Москва : Издательство
Юрайт, 2024. – 288 с. – (Профессиональное образование). –
ISBN 978-5-534-05809-3. – Текст : электронный // Образовательная
платформа Юрайт [сайт]. – URL: https://urait.ru/bcode/540096 (дата
обращения: 07.05.2024).
4. 10 fashion icons and the trends they made famous [Электронный
ресурс]. – Режим доступа:
https://www.forbes.com/sites/sboyd/2016/03/14/10-fashion-icons-andthe-trends-they-made-famous/?sh=58b2be091268
5. A list of different types of clothes, [Электронный ресурс]. – Режим
доступа: https://sewguide.com/types-of-clothes/
6. Best Fashion Trivia Questions & Answers, [Электронный ресурс]. –
Режим доступа: https://www.trivianerd.com/topic/fashion-trivia
7. China Daily Website, [Электронный ресурс]. – Режим доступа:
https://www.chinadaily.com.cn/
8. Colour Theory & Colour Wheel for clothes [Электронный ресурс]. –
Режим доступа: https://sewguide.com/colour-theory/
9. Evolution of Russian clothing, [Электронный ресурс]. – Режим
доступа: https://www.russiancourses.com/blog/evolution-of-russian-
clothing/
124
10. Fashion Icons and the Trends They Made Famous, [Электронный
ресурс]. – Режим доступа:
https://www.forbes.com/sites/sboyd/2016/03/14/10-fashion-icons-andthe-trends-they-made-famous/?sh=58b2be091268
11. Fashion Innovation – Top 22 Technologies Creating the Future of Fashion,
[Электронный ресурс]. – Режим доступа:
https://www.fibre2fashion.com/industry-article/8906/fashion-innovationtop-22-technologies-creating-the-future-of-fashion
12. Fashion Magazines, [Электронный ресурс]. – Режим доступа:
https://www.encyclopedia.com/fashion/encyclopedias-almanacstranscripts-and-maps/fashion-magazines
13. Finding A Way Forward For Fashion: Innovation, Inspiration, and
Imperatives, [Электронный ресурс]. – Режим доступа:
https://www.theinterline.com/2023/06/20/finding-a-way-forward-forfashion-innovation-inspiration-and-imperatives/
14. How to become a fashion designer, [Электронный ресурс]. – Режим
доступа: https://www.masterclass.com/articles/how-to-become-a-
fashion-designer
15. How to write fashion designer cv, [Электронный ресурс]. – Режим
доступа: https://uk.indeed.com/career-advice/cvs-cover-letters/how-to-
write-fashion-designer-cv
16. Important factors to consider when getting fabric for sewing,
[Электронный ресурс]. – Режим доступа: https://sewguide.com/fabric/
17. Most Creative & Famous Fashion Designers of This Century (Male &
Female) [Электронный ресурс]. – Режим доступа:
https://thepressfree.com/top-20-fashion-designers-ever/
18. Pink Colour in fashion {Shades of pink}, [Электронный ресурс]. –
Режим доступа: https://sewguide.com/shades-of-pink-colour-in-fashion/
19. The amazing history of silk fabric, [Электронный ресурс]. – Режим
доступа: https://sewguide.com/history-of-silk/
125
20. The history of sewing: the evolution of the button, [Электронный
ресурс]. – Режим доступа: https://blog.fabricana.com/button-history/
21. The history of the western world, held within a button, [Электронный
ресурс]. – Режим доступа: https://www.abc.net.au/news/2017-05-
23/the-history-of-buttons/8550168
22. Top 20 fashion designer ever, [Электронный ресурс]. – Режим
доступа: https://thepressfree.com/top-20-fashion-designers-ever/
23. Traditional Russian Clothing: Roots, Customs, and Its Cultural Impact,
[Электронный ресурс]. – Режим доступа:
https://civilisable.com/traditional-russian-clothing/
24. US Fashion Designers Quiz, [Электронный ресурс]. – Режим доступа:
https://play.howstuffworks.com/quiz/us-fashion-designers-quiz
25. What is Fashion. Classification of Fashion and Its Description,
[Электронный ресурс]. – Режим доступа:
https://fashion2apparel.com/what-is-fashion-classification-of-fashion/
26. What is Fashion. Classification of Fashion with Description,
[Электронный ресурс]. – Режим доступа:
https://www.textileindustry.net/what-is-fashion-classification-of-fashion/
27. What is Fast fashion. Its Advantages and Disadvantages, [Электронный
ресурс]. – Режим доступа: https://www.textileindustry.net/what-is-fast-
fashion-its-advantages-and-disadvantages/
126
Grammar rules
SIMPLE
CONTINUOUS
PERFECT
PERFECT
CONTINUOUS
verb
be + -ing
have + Past
Participle
have been + -ing
ask(s)
am is are
asking
Have/ has asked
Have/has been asking
Present
*Repeated,
customary action
*Action (process)
going on at the
present moment
*Completed action
whose result is
visible in the present
*Action (process)
which began in the past
and is still going on
now
usually/generally
always/never
often/seldom
sometimes/every
day *Fact *
Future action (to
a timetable,
schedule)
now, at present, at
the moment Look!
Listen! *Future
action planned
before
ever/never
just/already/yet
lately/recently this
week/today by now
for since
For a month/a long
time since 5 o'clock
how long/since when
asked/took
Was/were asking
had asked
had been asking
Past
*Action
(succession of
actions) in the
past
*Action (process)
taking place at a
given moment/
period of time in
the past
*Action completed
before a certain
moment in the past
* Action (process)
which began before a
definite moment in the
past and was still going
at that moment
yesterday last
week 3 days ago
in 2005
at 5 yesterday from
5 to 6 yesterday all
day long/the whole
day when we came
by 5 o'clock
yesterday before he
came by the end of
last year *Sequence
of tenses
He had been working
for 2 hours when my
brother came.
Table 1 – English Tenses (Active)
Appendix A
127
The End of Table 1 – English Tenses (Active)
SIMPLE
CONTINUOUS
PERFECT
PERFECT
CONTINUOUS
will ask
will be asking
will have asked
will have been asking
*Future action
*Action (process)
taking place at a
given moment/
period of time in
the future
*Action completed
before a definite
moment in the future
*Action (process)
which will begin before
a definite moment in
the future and will be
going on at that
moment
Future
tomorrow next
week in 3 days in
2050
at 5 tomorrow
from 5 to 6
tomorrow all day
long tomorrow
when he comes
by 5 o'clock
tomorrow when he
comes by next
summer
When you come, I'll
have been working for
2 hours.
128
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