- •Abc of Commerce
- •080102 «Мировая экномика»
- •Рецензенты:
- •Г.И. Лушникова
- •С.В. Бондаренко
- •Шоркина Ольга Дмитриевна
- •650992, Г. Кемерово, пр. Кузнецкий, 39. Тел. 25-74-16.
- •Введение
- •Unit 1 production meaning of productuon
- •1.1. Active word list. Read the words and word combinations and learn them.
- •Key words
- •1.2. Word- building.
- •1.3. Choose the synonym to the word.
- •1.4. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •1.5. Read text 1a. Pay attention to the difference between producers. Text 1a Meaning of Production
- •Comprehension
- •1.6. Answer the following questions.
- •1.7. Say if the statements are true or false. Correct the false variant.
- •1.8. Read text 1b to find answers to the given questions.
- •Text 1b Types of Commercial Work
- •1. What are the differences between home and foreign trade?
- •3. Who provides personal services to the public?
- •4. What industries can production be divided into?
- •5. Why are all production firms interdependent?
- •6. What is the difference between a producer and a consumer?
- •1.9. Which words go together?
- •1.10. Complete the sentences by choosing suitable phrases from the right-hand column.
- •1.11. Find the correct word from the box below to complete each sentence.
- •1.12. Skim through text 1c and formulate its main idea.
- •Text 1c Factors of Production
- •1.13. Translate into English.
- •1.14. Problem solving.
- •Unit 2 retailing
- •2.1. Active word list. Read the words and word combinations and learn them.
- •2.2. Word –building.
- •2.3.Which words go together?
- •2.4. Read text 2a. Answer the questions after the text. Text 2a The Place Of Retailers In Production
- •Comprehension
- •2.5. Answer the following questions.
- •2.6. Which words go together?
- •2.7. Complete the sentences by choosing suitable phrases from the right-hand column.
- •2.8. Read and translate text 2b and define if the statements below the text are true or false.
- •Text 2b Department stores, Discount stores, Hypermarkets
- •2.9. Say if the statements are true or false. Correct the false variant.
- •2.10. Skim through text 2c and formulate its main idea.
- •Text 2c Mail Order Firms. Cooperative – Retail Societies
- •2.11. Give as many variants as possible to complete the following sentences.
- •2.12. Translate into English.
- •2.13. Case study
- •Yedo Department Stores: fact file
- •Yedo Department Stores: extract from twcb’s market report
- •3 Competition
- •4 Trends
- •Unit 3 wholesaling
- •3.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •3.2. Word- building.
- •Recall the meaning of the suffixes.
- •Наречие:
- •3.3. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •3.4. Read text 3a. Answer the questions after the text.
- •Text 3a The Work Of Wholesalers
- •Comprehension
- •3.5. Answer the following questions.
- •3.6. Which words go together?
- •3.7. Complete the sentences by choosing suitable phrases from the right-hand column.
- •3.8. Read and translate text 3b and define if the statements below the text are true or false. Text 3b Methods Used By Wholesalers To Increase Sales
- •Summary Wholesalers
- •M anufacturers
- •3.9. Say if the statements are true or false. Correct the false variant.
- •3.10. Skim through text 3c and formulate its main idea.
- •Text 3c Franchising
- •3.11. Translate into English.
- •3.12. Write the number of each picture next to the correct method of transportation.
- •3.13. Match the terms on the left to the descriptions on the right.
- •3.14. Case study Marcia Lee jeans Background
- •Unit 4. Channels of distribution
- •4.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •4.2. Word- building.
- •4.3. Read text 4a. Get ready to discuss its information. Channels Of Distribution
- •Summary
- •Comprehension
- •4.4. Answer the following questions.
- •4.5. Which words go together?
- •4.6. Find the correct word(s) from the box below to complete each sentence.
- •4.7. Complete the sentences by choosing suitable phrases from the right-hand column.
- •4.8. Say if the statements are true or false. Correct the false variant.
- •4.9. Give as many variants as possible to complete the following sentences.
- •4.11. Translate into English.
- •4.12. Role-play.
- •Unit 5 middlemen of trade
- •5.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •5.2. Word - building.
- •5.3. Translate the sentences paying attention to the words or phrases in bold type.If it is necessary consult a dictionary.
- •5.4. Read text 5a. Pay attention to the difference between the middlemen of trade. Text 5a The Middlemen Of Trade
- •Types of middlemen
- •Summary The middlemen of trade
- •Comprehension
- •5.5. Answer the following questions.
- •5.6. Which words go together ?
- •5.7. Find the correct word(s) from the box below to complete each sentence.
- •5.8. Complete the sentences by choosing suitable phrases from the right-hand column.
- •5.9. Say if the statements are true or false. Correct the false variant.
- •5.10. Complete each sentence below with a word or phrase from the box.
- •5.11. Translate into English.
- •5.12. Case study Background
- •Brainstorming Session
- •Unit 6 foreign trade
- •6.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •6.2. Word - building.
- •6.3. Match English and Russian pairs of words.
- •6.4. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •6.5. Read text 6a. Answer the questions after the text. Text 6a
- •International Specialization
- •6.6. Answer the following questions.
- •6.7. Give either Russian (a) or English (b) equivalents to the phrases.
- •6.8. Read text 6 b to find answers to the given questions.
- •Text 6 b Difficulties Faced By Exporters
- •Comprehension
- •6.9. Answer the questions.
- •6.10. Which words go together ?
- •6.11. Say if the statements are true or false. Correct the false variant.
- •6.12. Skim through text 6c and formulate its main idea.
- •Text 6c The Customs And Excise
- •Comprehension
- •6.13. Answer the questions.
- •6.14. Translate into English.
- •6.15. Case study.
- •Reasons for falling profits
- •Unit 7 marketing
- •7.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •7.2. Word - building.
- •RСуществительное: отвлеченное понятие ecall the meaning of the suffixes.
- •7.3. Read and translate. Guess the meaning of international words.
- •7.4. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •7.5. Read text 7a and get ready to discuss its information. Text 7a Marketing
- •Comprehension
- •7.6. Answer the following questions.
- •7.7. Give either Russian (a) or English (b) equivalents to the phrases.
- •7.8. Read the text attentively. Divide it into logical parts. Find or compose the topic sentences of each part. Use the material of the tasks above.
- •7.9. Read text 7b and define if the statements below the text are true or false.
- •Text 7b Pricing
- •7.10. Say if the statements are true or false. Correct the false variant.
- •7.12. Read text 7c to find answers to the given questions.
- •Text 7c More About "The Marketing Mix "
- •What is product? Why are forward – thinking companies developing new products?
- •2. What is place?
- •3. What must each stage add to the product? What is "breaking the bulk"?
- •4. What is place? What takes account of the value of a product?
- •5. What is promotion?
- •6. What is a "unique selling proposition"?
- •7.13. Case study Building relationships
- •Supplementary reading unit 1
- •Integration Of Russia In The World Economy
- •Production Costs
- •Unit 2 Self-Service
- •Selling Techniques
- •Unit 3 Buying Wholesale
- •The wholesale firm
- •Unit 4, 5 Merchant-Wholesalers
- •International Trade
- •Terms of Contract
- •Foreign Trade
- •Unit 7 Marketing and Promotion
- •Channels Of Marketing
- •Appendix 1
- •Conversational formulars
- •References
- •Contents
- •Шоркина Ольга Дмитриевна
- •650992, Г. Кемерово, пр. Кузнецкий, 39. Тел. 25-74-16.
Conversational formulars
The point I wish to stress
I have reason to believe
What I mean to say is
It’s common knowledge that
Much depends on the viewpoint
Disagreements ( cons )
That doesn’t sound convincing
Quite on the contrary
I suppose it’s too much to say that
I doubt that
Agreements ( pros )
I’m of the same opinion
I fully agree with you
It goes without saying
The main advantage is
You want to add
I would like to add in this connection
In addition
In this connection it is interesting to consider one more aspect
It’s worth mentioning
Summarizing things
There are many pros and cons here
In conclusion I’d like to say
Summing the discussion
Weighing all pros and cons
References
Агатова Г.Г., Агатова Н.Ю. Business English. Практическое пособие по деловому английскому языку. - М.: Изд. дом "Дрофа", 2003.
Англо-русский словарь по экономике и финансам. Под ред. А. В. Аникина. Экономическая школа. - СПб., 1993.
Бизнес: Оксфордский толковый словарь: Англо-русский. - М.: Прогресс-Академия, 1995.
Глушенкова Е.В., Комарова Е. Н. Английский язык для студентов экономических специальностей. - М.: Астрель. АСТ, 2002.
Кардович И. К. Fundamentals of commerce. Учебное пособие по английскому языку. - М.: RePo, 2004.
Кумарова М. Новый бизнес английский. Курс деловой лексики английского языка. - М., 1997.
Млявая С.В. Business life. Деловая жизнь. Английские экономические тесты. – Минск: "Амалфея", 2003.
Толстоухова В. Ф., Сидоренко Г. И. Английский язык. Бизнес-курс. Business English. Учебное пособие для студентов вузов. Издание второе, стереотипное. – Минск: Тетра Системс, 2001.
Яшина С.Л., Закоморная Е.А. Английский для экономистов. Пособие по английскому языку для студентов экономических вузов. Ростов-н/Д.: "Март", 2002.
David Cotton, David Falvey, Simon Kent. Market leader. Course Book. Intermediate business English. Pearson education limited. 2000.
David Cotton, David Falvey, Simon Kent. Market leader. Course Book. Upper inter business English. 2001.
Heather Ferlicchia BA (Hons) Commercial English. Пособие по коммерческому английскому языку. Издательство Эксмо. Москва, 2005.
Simon Sweeney. Marketing. Test your professional English. Pengin English. 2002.
Contents
Введение……………………………………………………………… |
3 |
UNIT 1 Text 1A..Production. Meaning of production…………………………. |
8 |
Text 1 B.Types o f commercial work………………………………… Text 1 C Factors of production………………………………………... |
11 14 |
UNIT 2. Text 2 A The place of retailers in production…………………………. |
20 |
Text 2 B Department stores,discount stores,hypermarkets. Text 2 C Mail order firms,cooperative retail societies………………. |
24 27 |
UNIT 3 Text 3 A The work of wholesalers………………………………….... |
37 |
Text 3 B Methods used by wholesalers to increase sales...................... Text 3 C Franchising………………………………………………… |
40 43 |
UNIT 4 Text 4 A Channels of distribution……………………… |
53 |
UNIT 5 Text 5 A The middlemen of trade……………………… |
62 |
UNIT 6 Text 6 A International specialization…………………… |
72 |
Text 6 B Difficulties faced by exporters………………… Text 6 C The Customs and Excise……………………… |
76 81 |
UNIT 7 Text 7 A Marketing……………………………………… |
89 |
Text 7 B Pricing………………………………………… Text 7 C More about “ The marketing mix “…………… |
92 94 |
SUPPLEMENTARY READING |
|
UNIT 1 Integration of Russia in the world economy….. Production costs……………………………… |
100 101 |
UNIT 2 Self-service …………………………………… Selling techniques ……………………………. |
101 103 |
UNIT 3 Buying wholesale …………………………… The wholesale firm …………………...……… |
104 106 |
UNIT 4,5 Merchant-wholesalers………………………… Agents……………………………………………. |
107 108 |
UNIT 6 International trade…………………………… Foreign trade………………………………… |
110 111 |
UNIT 7 Marketing and promotion……………………… Channels of marketing………………………… |
113 114 |
APPENDIX 1...................................................................... |
117 |
APPENDIX 2...................................................................... |
122 |
REFERENCES................................................................... |
123 |
Учебное издание