Unit 7 marketing
7.1. Active word-list. Read the words and word combinations and learn them.
available adj доступный, имеющийся в распоряжении, наличный
concept n понятие, концепция, идея
carry out v осуществлять, выполнять
crucial adj решающий
decision n решение
driving force движущая сила
exactly adv точно, как раз
find out v выяснять, разузнавать
make up v составлять
marketer/marketeer n продавец ,сбытовик
influence v влиять, воздействовать
right marketing mix правильное сочетание рыночных факторов
Four P's четыре составные
right product нужный продукт
right price разумная, приемлемая цена
predict v предсказывать, прогнозировать
underlying основной, лежащий в основе
urge v побуждать, настраивать на …
on the one hand с одной стороны
on the other hand с другой стороны
to make a decision принимать решение
to be aware of smth быть осведомленным
Key words
Market Marketer /Marketeer Marketing Marketing mix |
The marketing mix is often summarized as the so-call Four Ps: product, price, place, promotion; what to sell, to whom , where and with what support. People and organizations who market a product make decisions as to how, when and to whom it is to be sold: for example on its design, price and distribution. People and organizations making these decisions are marketers or marketeers and work in marketing. |
7.2. Word - building.
RСуществительное: отвлеченное понятие ecall the meaning of the suffixes.
N
oun
+ -ship
friend (друг) – friendship (дружба)
relation (отношение) – relationship (взаимоотношение)
существительное: качество,
состояние,
результат
A djective + -ty/ity
-ness
available (наличный) – availability (наличие)
calm(спокойный ) – сalmness (cпокойствие )
b) Translate the derivatives.
difficulty, happiness, readiness, weakness, reality, publicity, variety, willingness, usefulness, easiness, convertibility, ability, partnership, ownership,membership, leadership.
7.3. Read and translate. Guess the meaning of international words.
Business activity, producer, product planning, credit, marketing, strategy, marketing concept, to organize a company, a country's economy, politics, an international marketing plan.
7.4. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
Marketing includes all the business activities connected with the movement of goods and services from producers to consumers.
On the one hand, marketing is made up of some activities.
On the other hand, it is a series of decisions you make.
Through advertising the producer attempts to influence the customer to buy.
Marketing in a foreign environment often means working around and within a set of constantly changing circumstances.
Whether you are developing your company's first international marketing plan or revising existing strategies.