- •Abc of Commerce
- •080102 «Мировая экномика»
- •Рецензенты:
- •Г.И. Лушникова
- •С.В. Бондаренко
- •Шоркина Ольга Дмитриевна
- •650992, Г. Кемерово, пр. Кузнецкий, 39. Тел. 25-74-16.
- •Введение
- •Unit 1 production meaning of productuon
- •1.1. Active word list. Read the words and word combinations and learn them.
- •Key words
- •1.2. Word- building.
- •1.3. Choose the synonym to the word.
- •1.4. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •1.5. Read text 1a. Pay attention to the difference between producers. Text 1a Meaning of Production
- •Comprehension
- •1.6. Answer the following questions.
- •1.7. Say if the statements are true or false. Correct the false variant.
- •1.8. Read text 1b to find answers to the given questions.
- •Text 1b Types of Commercial Work
- •1. What are the differences between home and foreign trade?
- •3. Who provides personal services to the public?
- •4. What industries can production be divided into?
- •5. Why are all production firms interdependent?
- •6. What is the difference between a producer and a consumer?
- •1.9. Which words go together?
- •1.10. Complete the sentences by choosing suitable phrases from the right-hand column.
- •1.11. Find the correct word from the box below to complete each sentence.
- •1.12. Skim through text 1c and formulate its main idea.
- •Text 1c Factors of Production
- •1.13. Translate into English.
- •1.14. Problem solving.
- •Unit 2 retailing
- •2.1. Active word list. Read the words and word combinations and learn them.
- •2.2. Word –building.
- •2.3.Which words go together?
- •2.4. Read text 2a. Answer the questions after the text. Text 2a The Place Of Retailers In Production
- •Comprehension
- •2.5. Answer the following questions.
- •2.6. Which words go together?
- •2.7. Complete the sentences by choosing suitable phrases from the right-hand column.
- •2.8. Read and translate text 2b and define if the statements below the text are true or false.
- •Text 2b Department stores, Discount stores, Hypermarkets
- •2.9. Say if the statements are true or false. Correct the false variant.
- •2.10. Skim through text 2c and formulate its main idea.
- •Text 2c Mail Order Firms. Cooperative – Retail Societies
- •2.11. Give as many variants as possible to complete the following sentences.
- •2.12. Translate into English.
- •2.13. Case study
- •Yedo Department Stores: fact file
- •Yedo Department Stores: extract from twcb’s market report
- •3 Competition
- •4 Trends
- •Unit 3 wholesaling
- •3.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •3.2. Word- building.
- •Recall the meaning of the suffixes.
- •Наречие:
- •3.3. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •3.4. Read text 3a. Answer the questions after the text.
- •Text 3a The Work Of Wholesalers
- •Comprehension
- •3.5. Answer the following questions.
- •3.6. Which words go together?
- •3.7. Complete the sentences by choosing suitable phrases from the right-hand column.
- •3.8. Read and translate text 3b and define if the statements below the text are true or false. Text 3b Methods Used By Wholesalers To Increase Sales
- •Summary Wholesalers
- •M anufacturers
- •3.9. Say if the statements are true or false. Correct the false variant.
- •3.10. Skim through text 3c and formulate its main idea.
- •Text 3c Franchising
- •3.11. Translate into English.
- •3.12. Write the number of each picture next to the correct method of transportation.
- •3.13. Match the terms on the left to the descriptions on the right.
- •3.14. Case study Marcia Lee jeans Background
- •Unit 4. Channels of distribution
- •4.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •4.2. Word- building.
- •4.3. Read text 4a. Get ready to discuss its information. Channels Of Distribution
- •Summary
- •Comprehension
- •4.4. Answer the following questions.
- •4.5. Which words go together?
- •4.6. Find the correct word(s) from the box below to complete each sentence.
- •4.7. Complete the sentences by choosing suitable phrases from the right-hand column.
- •4.8. Say if the statements are true or false. Correct the false variant.
- •4.9. Give as many variants as possible to complete the following sentences.
- •4.11. Translate into English.
- •4.12. Role-play.
- •Unit 5 middlemen of trade
- •5.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •5.2. Word - building.
- •5.3. Translate the sentences paying attention to the words or phrases in bold type.If it is necessary consult a dictionary.
- •5.4. Read text 5a. Pay attention to the difference between the middlemen of trade. Text 5a The Middlemen Of Trade
- •Types of middlemen
- •Summary The middlemen of trade
- •Comprehension
- •5.5. Answer the following questions.
- •5.6. Which words go together ?
- •5.7. Find the correct word(s) from the box below to complete each sentence.
- •5.8. Complete the sentences by choosing suitable phrases from the right-hand column.
- •5.9. Say if the statements are true or false. Correct the false variant.
- •5.10. Complete each sentence below with a word or phrase from the box.
- •5.11. Translate into English.
- •5.12. Case study Background
- •Brainstorming Session
- •Unit 6 foreign trade
- •6.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •6.2. Word - building.
- •6.3. Match English and Russian pairs of words.
- •6.4. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •6.5. Read text 6a. Answer the questions after the text. Text 6a
- •International Specialization
- •6.6. Answer the following questions.
- •6.7. Give either Russian (a) or English (b) equivalents to the phrases.
- •6.8. Read text 6 b to find answers to the given questions.
- •Text 6 b Difficulties Faced By Exporters
- •Comprehension
- •6.9. Answer the questions.
- •6.10. Which words go together ?
- •6.11. Say if the statements are true or false. Correct the false variant.
- •6.12. Skim through text 6c and formulate its main idea.
- •Text 6c The Customs And Excise
- •Comprehension
- •6.13. Answer the questions.
- •6.14. Translate into English.
- •6.15. Case study.
- •Reasons for falling profits
- •Unit 7 marketing
- •7.1. Active word-list. Read the words and word combinations and learn them.
- •Key words
- •7.2. Word - building.
- •RСуществительное: отвлеченное понятие ecall the meaning of the suffixes.
- •7.3. Read and translate. Guess the meaning of international words.
- •7.4. Translate the sentences paying attention to the words and phrases in bold type. If it is necessary consult a dictionary.
- •7.5. Read text 7a and get ready to discuss its information. Text 7a Marketing
- •Comprehension
- •7.6. Answer the following questions.
- •7.7. Give either Russian (a) or English (b) equivalents to the phrases.
- •7.8. Read the text attentively. Divide it into logical parts. Find or compose the topic sentences of each part. Use the material of the tasks above.
- •7.9. Read text 7b and define if the statements below the text are true or false.
- •Text 7b Pricing
- •7.10. Say if the statements are true or false. Correct the false variant.
- •7.12. Read text 7c to find answers to the given questions.
- •Text 7c More About "The Marketing Mix "
- •What is product? Why are forward – thinking companies developing new products?
- •2. What is place?
- •3. What must each stage add to the product? What is "breaking the bulk"?
- •4. What is place? What takes account of the value of a product?
- •5. What is promotion?
- •6. What is a "unique selling proposition"?
- •7.13. Case study Building relationships
- •Supplementary reading unit 1
- •Integration Of Russia In The World Economy
- •Production Costs
- •Unit 2 Self-Service
- •Selling Techniques
- •Unit 3 Buying Wholesale
- •The wholesale firm
- •Unit 4, 5 Merchant-Wholesalers
- •International Trade
- •Terms of Contract
- •Foreign Trade
- •Unit 7 Marketing and Promotion
- •Channels Of Marketing
- •Appendix 1
- •Conversational formulars
- •References
- •Contents
- •Шоркина Ольга Дмитриевна
- •650992, Г. Кемерово, пр. Кузнецкий, 39. Тел. 25-74-16.
6.6. Answer the following questions.
1. Why do countries concentrate on the production of particular goods and services? Can you give any examples of such specialization?
2. What does international specialization result in?
3. Where do countries have to take part in?
4. Why does the United Kingdom need to buy from other countries?
5. What does foreign trade give the people in the United Kingdom?
6. Why does the United Kingdom need to sell to other countries?
7. How can foreign currency be earned?
8. What is the result of the increase in the worker’s income?
9. What are exports and imports? Speak about visibles and invisibles.
6.7. Give either Russian (a) or English (b) equivalents to the phrases.
A 1. международная специализация 2. производить излишек 3. покупка и продажа товаров 4. создавать рабочие места 5. предоставлять шанс покупать 6. иностранная валюта 7.быть в состоянии покупать больше товаров и услуг |
B 1. to concentrate on the production 2. to take part in foreign trade 3. to have the right climate 4. to earn foreign currency 5. to spend dollars 6. to increase the income of workers 7. to result in higher standard of living |
6.8. Read text 6 b to find answers to the given questions.
Make use of the vocabulary:
currency difference различие в валютных курсах
exchange rate валютный курс; обменный курс
credit risk кредитный риск
damage n ущерб, вред
theft n воровство, кража
cause v быть причиной
delay n задержка, приостановка
obtain v получать, приобретать
claim v претендовать, требовать
embassy n посольство
clearing bank банковский клиринг, безналичные расчеты между банками
Export Credit Guarantee Department (ECGD) Департамент гарантии экспортных кредитов
British Overseas Trade Board (BOTB) Британское министерство внешней торговли
Chamber of Commerce Industry Торгово-промышленная палата
British Standards Institution (BSI) Британский институт стандартов
Text 6 b Difficulties Faced By Exporters
When exporters sell goods to other countries they can come across certain problems.
There are differences in language. Letters, labels and catalogues may have to be translated from, for example, English into German. Currency differences bring exchange rate problems. A UK exporter might sell a machine for $4500 in the USA. These dollars will then have to be changed into pounds sterling. If the exchange rate is &1 = $1.50 the exporter will receive &3000. When exporters sell goods on credit there is always the danger that customers will not pay what they owe. This is a credit risk. If the foreign firms are far away it becomes more difficult for exporters to decide if they will be paid. Delivery may be difficult. Longer distances are likely to be involved and more than one form of transport may have to be used. There are risks of damage and theft. When goods are being transported over long distances there is more chance that the goods will be damaged or stolen. Difficulties with standards of product. For example, cars exported to the USA are usually left-hand drive. Import controls, for example, taxes on imports may cause delays. Differences in language and the longer distances involved make it more difficult for exporters to obtain information.
Government help for exporters
The United Kingdom government helps exporters in a number of ways.
The Export Credits Guarantee Department (ECGD) is part of the Department of Trade and Industry, it acts like an insurance company by offering credit insurance. Exporters pay premiums to the ECGD and then will be able to claim compensation if their customers do not pay what they owe.
The British Overseas Trade Board (BOTB) is part of the Department of Trade and Industry. It can give information to exporters about, for example, the types of products wanted in other countries and the forms which have to be completed when selling to those countries.
The United Kingdom embassies in foreign countries have staff who can help the United Kingdom firms to sell in those countries.
As well as receiving help from the government the United Kingdom firms can also be helped by various trade associations, institutions or societies.
Chambers of commerce are local organizations of firms which may provide different goods and services. Thus the London Chamber of Commerce and Industry is made up of firms involved in banking, engineering, retailing and so on. The link between these firms is that they operate in the London area. If these firms wish to export the Chamber of Commerce can give them advice and may provide services.
Trade associations are national organization of firms providing similar goods and services. Thus the Society of Motor Manufacturers and Traders is made up of firms which make and sell cars. If one of these firms wants to export, advice can be obtained from the trade association.
The British Standards Institution (BSI) gives information about technical standards in foreign countries. For example, cars exported to Japan may have a certain size of headlight.
The clearing banks can help with the exchange of foreign currency and with receiving money from and paying money to other countries.