- •What is corporate culture? What is meant by academic and non-academic approach?
- •How does company culture affect employees?
- •What problems can interns experience with work placement? How can companies help interns to adapt to their work culture and achieve work-life balance?
- •What is the organigram of the company? What types of company hierarchy are known?
- •5. 1) What departments are essential for the existence of the company?
- •2) What makes a good manager?
- •6. What kind of personal problems can interns or employees experience when working abroad?
- •7. What is counseling? What counseling techniques do you know?
- •8. What do customer service and customer support refer to? (s.B #2)
- •9. What are ‘performance standards’ in customer service? Speak about ‘golden rules of customer service’? (s. B. #2)
- •10. What is a call centre? (интернет)
- •11. What is outsourcing?
- •12. Does complaining help companies to improve its performance? If so, how? How to deal with complaints? (s. B. #2)
- •13. How can companies ensure job satisfaction for their staff? Speak about quality of working life, perks and promotion prospects? (listening страница 18 №6)
- •14. What are the terms when marketing can be approached? Speak about marketing mix.
- •15. What factors influence the developing of a new product?
- •16.What are the main stages in product development and designing?
- •17.What is a cross-functional task force? What makes it different from a traditional design team?
- •18.Do you agree that “packaging is the last chance to seduce the customer”? Is packaging really so important nowadays? What functions does it perform?
- •19. What is “wrap rage”? Have you ever experienced it? Does “wrap rage” really make manufactures change the packaging?
- •20. What should staff know when the product is on the market?
- •21.What is a usp? Is it possible to develop one for all types of products or services?
- •22. What is a typical job search plan or job sculpting
- •23. What are the ten tips to crate career that will light your fire
- •24. How can you note down the difference between vocation, career and job.
- •26. What are career decisions based on? How easy is it to combine your interests with your choice of career?
- •27. What ways of getting job you know? Which ones do you think you will use?
- •28. What is the main aim of job interview for the employer and the potential employee?
- •29. How can an applicant impress an interviewer? How to be well-prepared for the job interview?
- •30. How many ways of spending a gap year can you think of? Are gap years and career breaks common in Russia?
- •32 What misconceptions about negotiations often turn up?
- •33 What issues might be subject to negotiation?
- •34 What might preparation before negotiating consist of?
- •35 What types of negotiations do you know?
- •36 What key techniques during the negotiation are used? What should you keep in mind about trading concessions?
- •38. What can serve as an incentive to improve sales? What are advantages / disadvantages of sales incentive programs.
- •39 What features does csr tend to describe?
- •40 What issues does csr cover?
- •41 Why has csr become an important area in the business world?
- •42 What areas are on the borderline between social and business policy?
- •43 Do small businesses have the same responsibilities referring to csr as multinationals?
- •44 What does ‘ to be a good corporate citizen’ mean?
- •45 What kind of corporate image does a company try to project?
- •46 What do you know about ‘golden rules of meetings’?
- •47 What is the difference between a merger and an acquisition? Are the differences great in practice? Why?
- •48 What is involved on deciding a merger or an acquisition? What steps are undertaken by the board when deciding what company to merge with?
- •49 What factors are taken into account when merging and in what case is it successful?
- •50 .What problems may arise after acquisition has happened? How are m&a perceived by employees, shareholders, customers and the general public?
- •51 How is a merger like and unlike a marriage?
- •52 What are good and wrong reasons for m&a?
- •53 What are pros and cons of taking over a business? Think about the five Gs in particular.
- •54.What types of stock market investors are known? What “animals” can you find on the stock market ?
- •55.Why are companies interested in export trade? What are the most important reasons for exporting?
- •56. What should be done before getting started on the foreign market?
- •57.What options of the distribution channel should be considered?
- •58.What other more specialized export options do you know and what do they mean?
- •59. What issues are discussed with agents and distributors?
- •60. What methods of payment in international trade do you know?
- •61. What difficulties of selling products are there in overseas markets ?
21.What is a usp? Is it possible to develop one for all types of products or services?
A unique selling proposition (USP) is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make customers purchase it rather than its rivals.
Marketing experts used to insist that every product and service had to have a USP, at least one unique
Uniqueness can be sought in a number of ways:
By offering the lowest price.
By offering the highest quality. This is the Rolls-Royce approach to selling.
By being exclusive. In the information age, this is an increasingly common type of USP. More and more firms offer a unique packaging of information or knowledge.
By offering the best customer service. Domino’s Pizza became the bestselling brand in the United States on the basis of its USP: “Fresh, hot pizza delivered in 30 minutes or less, guaranteed.” It did not promise high quality or low price, just fast delivery
By offering the widest choice. This is particularly appropriate to niche markets. A specialist cheese shop, say, can claim to offer a wider selection of cheeses than anyone else.
By giving the best guarantee. This is particularly important in industries such as travel and catalogue selling, where customers pay for something upfront and then have to hope that what they think they have bought is eventually delivered.
22. What is a typical job search plan or job sculpting
Job search plan
1. Decide on the ‘big picture’ issues.
Determine the job you want. Determine where you want to live. (Are you open to relocating?) Determine the best companies for you. You need to make some decisions about the types of companies that fit your needs, style, and personality.
2. Determine your search strategy.
On-campus recruiting? Career fairs? Networking through personal contacts and going to events such as conferences? Writing to specific companies with your résumé and a covering letter? Internet job sites? Company websites? Classified ads in newspapers and professional magazines? Local careers agencies?
3. Write a résumé (CV) and covering letter.
As well as any other ways you are thinking of using your résumé, post it on the Internet anyway.
4. Prepare for interviews.
Learn to research companies. One of the secrets of great interviewing is knowing something about the company where you are looking for a job. Carry out mock interviews with other students, colleagues or a career counsellor. Also, if you are a student then have some on-campus interviews with companies who come to visit — just to gain confidence and experience. Use an Internet search engine to research Frequently Asked Interview Questions.
5. Gain experience.
Employers value work experience as much as educational background.
Internships — work part-time in your expected career field, either during one of the semesters or over the summer.
Summer jobs — these jobs are not always in your field of interest, but having any kind of work experience is valuable and many offer transferable skills that carry over to other jobs.
Self-employed jobs — a growing number of students start their own (very small) businesses in areas such as gardening or web design.
Temporary work — do work for an agency while you are waiting for something better, and make sure to include any transferable skills on your résumé.
Volunteer work — charity, community group, not-for-profit organization, etc.
Campus activities — key positions on sports, social, cultural and other organizations.
6. Follow up.
Be proactive after an interview — don’t just sit and wait for the phone to ring.
Write a brief ‘thank you letter’ restating why you would be the right person for the job. Or make a follow-up call to ask how the decision process is going.
Job sculpting
8 deeply embedded life interests for people drawn to business careers (identified by Timothy Butler and James Waldroop):
Application of Technology measures interests that are often associated with engineering, production, operations, and the general use of technology to accomplish business objectives. People with the application-of-technology life interest often enjoy work that involves planning and analyzing production and operations systems and redesigning business processes.
Quantitative Analysis measures interests that are realized through problem-solving that relies on mathematical analysis.
Theory Development and Conceptual Thinking measures interests involving broadly conceptual approaches to business problems. For such people, nothing brings more enjoyment than thinking and talking about abstract ideas.
Creative Production measures interests that are realized through highly creative activities such as the development of new products or marketing concepts, the gernation of new business ideas, etc.
Counseling and Mentoring measures interests that involve developing relationships as a crucial part of business work, such as coaching, training and mentoring.
Managing People and Relationships. Individuals with this deeply embedded life interest enjoy dealing with people on a day-to-day basis. They derive a lot of satisfaction from workplace relationships.
Enterprise Control measures interests that are realized through having ultimate decision-making authority for complete operations.
Influence Through Language and Ideas measures interest in exercising influence through the skillful use of written and spoken language.