- •What is corporate culture? What is meant by academic and non-academic approach?
- •How does company culture affect employees?
- •What problems can interns experience with work placement? How can companies help interns to adapt to their work culture and achieve work-life balance?
- •What is the organigram of the company? What types of company hierarchy are known?
- •5. 1) What departments are essential for the existence of the company?
- •2) What makes a good manager?
- •6. What kind of personal problems can interns or employees experience when working abroad?
- •7. What is counseling? What counseling techniques do you know?
- •8. What do customer service and customer support refer to? (s.B #2)
- •9. What are ‘performance standards’ in customer service? Speak about ‘golden rules of customer service’? (s. B. #2)
- •10. What is a call centre? (интернет)
- •11. What is outsourcing?
- •12. Does complaining help companies to improve its performance? If so, how? How to deal with complaints? (s. B. #2)
- •13. How can companies ensure job satisfaction for their staff? Speak about quality of working life, perks and promotion prospects? (listening страница 18 №6)
- •14. What are the terms when marketing can be approached? Speak about marketing mix.
- •15. What factors influence the developing of a new product?
- •16.What are the main stages in product development and designing?
- •17.What is a cross-functional task force? What makes it different from a traditional design team?
- •18.Do you agree that “packaging is the last chance to seduce the customer”? Is packaging really so important nowadays? What functions does it perform?
- •19. What is “wrap rage”? Have you ever experienced it? Does “wrap rage” really make manufactures change the packaging?
- •20. What should staff know when the product is on the market?
- •21.What is a usp? Is it possible to develop one for all types of products or services?
- •22. What is a typical job search plan or job sculpting
- •23. What are the ten tips to crate career that will light your fire
- •24. How can you note down the difference between vocation, career and job.
- •26. What are career decisions based on? How easy is it to combine your interests with your choice of career?
- •27. What ways of getting job you know? Which ones do you think you will use?
- •28. What is the main aim of job interview for the employer and the potential employee?
- •29. How can an applicant impress an interviewer? How to be well-prepared for the job interview?
- •30. How many ways of spending a gap year can you think of? Are gap years and career breaks common in Russia?
- •32 What misconceptions about negotiations often turn up?
- •33 What issues might be subject to negotiation?
- •34 What might preparation before negotiating consist of?
- •35 What types of negotiations do you know?
- •36 What key techniques during the negotiation are used? What should you keep in mind about trading concessions?
- •38. What can serve as an incentive to improve sales? What are advantages / disadvantages of sales incentive programs.
- •39 What features does csr tend to describe?
- •40 What issues does csr cover?
- •41 Why has csr become an important area in the business world?
- •42 What areas are on the borderline between social and business policy?
- •43 Do small businesses have the same responsibilities referring to csr as multinationals?
- •44 What does ‘ to be a good corporate citizen’ mean?
- •45 What kind of corporate image does a company try to project?
- •46 What do you know about ‘golden rules of meetings’?
- •47 What is the difference between a merger and an acquisition? Are the differences great in practice? Why?
- •48 What is involved on deciding a merger or an acquisition? What steps are undertaken by the board when deciding what company to merge with?
- •49 What factors are taken into account when merging and in what case is it successful?
- •50 .What problems may arise after acquisition has happened? How are m&a perceived by employees, shareholders, customers and the general public?
- •51 How is a merger like and unlike a marriage?
- •52 What are good and wrong reasons for m&a?
- •53 What are pros and cons of taking over a business? Think about the five Gs in particular.
- •54.What types of stock market investors are known? What “animals” can you find on the stock market ?
- •55.Why are companies interested in export trade? What are the most important reasons for exporting?
- •56. What should be done before getting started on the foreign market?
- •57.What options of the distribution channel should be considered?
- •58.What other more specialized export options do you know and what do they mean?
- •59. What issues are discussed with agents and distributors?
- •60. What methods of payment in international trade do you know?
- •61. What difficulties of selling products are there in overseas markets ?
35 What types of negotiations do you know?
Types of negotiations
Customer-supplier negotiations
Wage negotiations
Merger or takeover negotiations
Trade negotiations
Negotiations also take place to settle disputes – decide arguments- contract disputes, labour disputes, trade disputes.
Intense/intensive negotiations- are very difficult and tiring, with a lot being discussed.
Delicate/tense negotiations – are not very difficult and could easily fail.
Eleventh-hour/last minute- take place very late in relation to the time that an agreement is necessary.
Protracted- take a very long time.
Principled negotiation. The method of principled negotiation is based on four propositions:
Separate the people from the problem.
Focus on interests, not positions.
Invent options for mutual gain.
Insist on using objective criteria.
36 What key techniques during the negotiation are used? What should you keep in mind about trading concessions?
In the negotiation itself, there is a psychological element to the trading of concessions.
1 Maximize your concessions:
stress the costs to you (Well, I could do that, but it would involve ...)
refer to a major problem your concession will solve (Well, if I agreed to that it would remove the need for you to ...)
imply that the concession is exceptional (/ rea//y don't know what my boss would say.).
2 Minimize their concessions:
acknowledge a concession briefly without putting any value on it (Right, let's do it that way.)
devalue their concession (Right, that's a small step forward I guess.)
amortize their concession into smaller units (Well, at least that saves me X per month.) rather than quoting the total figure.
Other key techniques during the negotiation include:
Summarize frequently.
Take notes.
Use silence. It gives you time to think and - you never know - the other person might fill it with a concession.
Where agreement is easy, use this to promote good feeling (That's a good suggestion I Yes, let's do it that way.).
37 Is e-tailing becoming popular today? Why? What can e-tailers do to make visitors actually buy products?
Today, most websites are easy to use and provide reliable and cost-effective shipping. But despite e-tailers’ best efforts,less then 5% of people visiting a website ever turn into paying customers.Each e-tailer wants to increase sales.
For example, Overstock.com believes in customer service.It now has 60 highly trained customer-service reps.When a customer engages in a live chat with a sales rep, the average purchase doubles in value.
Other small, private companies offer animated characters who act as sales reps on e-tail sites, drawing from a databank of voice answers to commonly asked questions.(conversational agents)
Other sites are closely watching how people navigate a site and testing out what pages or promotions work best with different customer groups.(smb considers it as a violation of their privacy)