- •What is corporate culture? What is meant by academic and non-academic approach?
- •How does company culture affect employees?
- •What problems can interns experience with work placement? How can companies help interns to adapt to their work culture and achieve work-life balance?
- •What is the organigram of the company? What types of company hierarchy are known?
- •5. 1) What departments are essential for the existence of the company?
- •2) What makes a good manager?
- •6. What kind of personal problems can interns or employees experience when working abroad?
- •7. What is counseling? What counseling techniques do you know?
- •8. What do customer service and customer support refer to? (s.B #2)
- •9. What are ‘performance standards’ in customer service? Speak about ‘golden rules of customer service’? (s. B. #2)
- •10. What is a call centre? (интернет)
- •11. What is outsourcing?
- •12. Does complaining help companies to improve its performance? If so, how? How to deal with complaints? (s. B. #2)
- •13. How can companies ensure job satisfaction for their staff? Speak about quality of working life, perks and promotion prospects? (listening страница 18 №6)
- •14. What are the terms when marketing can be approached? Speak about marketing mix.
- •15. What factors influence the developing of a new product?
- •16.What are the main stages in product development and designing?
- •17.What is a cross-functional task force? What makes it different from a traditional design team?
- •18.Do you agree that “packaging is the last chance to seduce the customer”? Is packaging really so important nowadays? What functions does it perform?
- •19. What is “wrap rage”? Have you ever experienced it? Does “wrap rage” really make manufactures change the packaging?
- •20. What should staff know when the product is on the market?
- •21.What is a usp? Is it possible to develop one for all types of products or services?
- •22. What is a typical job search plan or job sculpting
- •23. What are the ten tips to crate career that will light your fire
- •24. How can you note down the difference between vocation, career and job.
- •26. What are career decisions based on? How easy is it to combine your interests with your choice of career?
- •27. What ways of getting job you know? Which ones do you think you will use?
- •28. What is the main aim of job interview for the employer and the potential employee?
- •29. How can an applicant impress an interviewer? How to be well-prepared for the job interview?
- •30. How many ways of spending a gap year can you think of? Are gap years and career breaks common in Russia?
- •32 What misconceptions about negotiations often turn up?
- •33 What issues might be subject to negotiation?
- •34 What might preparation before negotiating consist of?
- •35 What types of negotiations do you know?
- •36 What key techniques during the negotiation are used? What should you keep in mind about trading concessions?
- •38. What can serve as an incentive to improve sales? What are advantages / disadvantages of sales incentive programs.
- •39 What features does csr tend to describe?
- •40 What issues does csr cover?
- •41 Why has csr become an important area in the business world?
- •42 What areas are on the borderline between social and business policy?
- •43 Do small businesses have the same responsibilities referring to csr as multinationals?
- •44 What does ‘ to be a good corporate citizen’ mean?
- •45 What kind of corporate image does a company try to project?
- •46 What do you know about ‘golden rules of meetings’?
- •47 What is the difference between a merger and an acquisition? Are the differences great in practice? Why?
- •48 What is involved on deciding a merger or an acquisition? What steps are undertaken by the board when deciding what company to merge with?
- •49 What factors are taken into account when merging and in what case is it successful?
- •50 .What problems may arise after acquisition has happened? How are m&a perceived by employees, shareholders, customers and the general public?
- •51 How is a merger like and unlike a marriage?
- •52 What are good and wrong reasons for m&a?
- •53 What are pros and cons of taking over a business? Think about the five Gs in particular.
- •54.What types of stock market investors are known? What “animals” can you find on the stock market ?
- •55.Why are companies interested in export trade? What are the most important reasons for exporting?
- •56. What should be done before getting started on the foreign market?
- •57.What options of the distribution channel should be considered?
- •58.What other more specialized export options do you know and what do they mean?
- •59. What issues are discussed with agents and distributors?
- •60. What methods of payment in international trade do you know?
- •61. What difficulties of selling products are there in overseas markets ?
What is corporate culture? What is meant by academic and non-academic approach?
There are two answers to this question, one non-academic and one academic. In the non-academic approach, the basic definition of corporate culture is ‘the personality of an organization’, or simply ‘how things are done around here’. It includes: core values and beliefs, corporate ethics, rules of behavior. Corporate culture can be expressed in the company’s mission statement and other communications, in the architectural style or interior decoration of offices, by what people wear to work, by how people address each other, and in the titles given to various employees.
Then, in the academic approach to corporate culture (often called ‘organizational culture’ in this context). There are many gurus in this field, and perhaps the best known is Greet Hofstede. He has developed a Cultural Orientation Model which classifies cultures based on where they fall on five continuums: 1) individual vs. collective (at what level in the organization is behavior regulated?), 2) power distance (do less powerful parties accept the existing distribution of power?), 3) uncertainty avoidance (do employees feel threatened by ambiguity? How important are rules?), 4) Dominant values (what are the dominant values? Assertiveness? Money? Job satisfaction?), 5) Short-term vs. long-term (do employees expect immediate or deferred gratification?)
How does company culture affect employees?
Company culture affect employees in many ways. For example:
The hours you work, including options such flextime and telecommuting
The work environment, including how employees interact, the degree of competition, and whether it’s a fun or hostile environment
The dress code, including accepted styles of clothing and things such as casual days
The office space, including things such as cubicles, window offices, and rules regarding
Display of personal items
Training and skills development available to employees
Onsite perks, such as break rooms, gyms, daycare facilities
The amount of time outside the office you’re expected to spend with co-workers
Interaction with other employees, including managers and top management
What problems can interns experience with work placement? How can companies help interns to adapt to their work culture and achieve work-life balance?
Companies should train supervises who can help interns to adapt to their work culture and achieve work-life balance. Supervises should think about guidelines which are designed to help them ensure their intern adapts quickly to the work culture of the organization. For example, if possible, give advice about office etiquette by telephone before the beginning of the placement or give the student a copy of the company rules on the first day.
What is the organigram of the company? What types of company hierarchy are known?
Organigram is a drawing or plan that gives the names and job titles of all the staff in an organization or department.
The company hierarchy can be ‘tall’ (with many layers) or ‘flat’ (with few layers). This links to the issue of the delegation (or not) of responsibilities.
Most companies are made up of three groups of people: the shareholders (who provide the capital), the management and the workforce. The management structure of a typical company can be shown in organization chart. At the top of the company hierarchy is the Board of directors, headed by the Chairperson or President. The Board is responsible for policy decisions and strategy. It will usually appoint a Managing Director or CEO, who has overall responsibility for the running of the business. Senior manager or company officers head the various departments or functions within the company, which may include the following: marketing, public relations, IT, finance, R&D, production, human resources.