- •What is corporate culture? What is meant by academic and non-academic approach?
- •How does company culture affect employees?
- •What problems can interns experience with work placement? How can companies help interns to adapt to their work culture and achieve work-life balance?
- •What is the organigram of the company? What types of company hierarchy are known?
- •5. 1) What departments are essential for the existence of the company?
- •2) What makes a good manager?
- •6. What kind of personal problems can interns or employees experience when working abroad?
- •7. What is counseling? What counseling techniques do you know?
- •8. What do customer service and customer support refer to? (s.B #2)
- •9. What are ‘performance standards’ in customer service? Speak about ‘golden rules of customer service’? (s. B. #2)
- •10. What is a call centre? (интернет)
- •11. What is outsourcing?
- •12. Does complaining help companies to improve its performance? If so, how? How to deal with complaints? (s. B. #2)
- •13. How can companies ensure job satisfaction for their staff? Speak about quality of working life, perks and promotion prospects? (listening страница 18 №6)
- •14. What are the terms when marketing can be approached? Speak about marketing mix.
- •15. What factors influence the developing of a new product?
- •16.What are the main stages in product development and designing?
- •17.What is a cross-functional task force? What makes it different from a traditional design team?
- •18.Do you agree that “packaging is the last chance to seduce the customer”? Is packaging really so important nowadays? What functions does it perform?
- •19. What is “wrap rage”? Have you ever experienced it? Does “wrap rage” really make manufactures change the packaging?
- •20. What should staff know when the product is on the market?
- •21.What is a usp? Is it possible to develop one for all types of products or services?
- •22. What is a typical job search plan or job sculpting
- •23. What are the ten tips to crate career that will light your fire
- •24. How can you note down the difference between vocation, career and job.
- •26. What are career decisions based on? How easy is it to combine your interests with your choice of career?
- •27. What ways of getting job you know? Which ones do you think you will use?
- •28. What is the main aim of job interview for the employer and the potential employee?
- •29. How can an applicant impress an interviewer? How to be well-prepared for the job interview?
- •30. How many ways of spending a gap year can you think of? Are gap years and career breaks common in Russia?
- •32 What misconceptions about negotiations often turn up?
- •33 What issues might be subject to negotiation?
- •34 What might preparation before negotiating consist of?
- •35 What types of negotiations do you know?
- •36 What key techniques during the negotiation are used? What should you keep in mind about trading concessions?
- •38. What can serve as an incentive to improve sales? What are advantages / disadvantages of sales incentive programs.
- •39 What features does csr tend to describe?
- •40 What issues does csr cover?
- •41 Why has csr become an important area in the business world?
- •42 What areas are on the borderline between social and business policy?
- •43 Do small businesses have the same responsibilities referring to csr as multinationals?
- •44 What does ‘ to be a good corporate citizen’ mean?
- •45 What kind of corporate image does a company try to project?
- •46 What do you know about ‘golden rules of meetings’?
- •47 What is the difference between a merger and an acquisition? Are the differences great in practice? Why?
- •48 What is involved on deciding a merger or an acquisition? What steps are undertaken by the board when deciding what company to merge with?
- •49 What factors are taken into account when merging and in what case is it successful?
- •50 .What problems may arise after acquisition has happened? How are m&a perceived by employees, shareholders, customers and the general public?
- •51 How is a merger like and unlike a marriage?
- •52 What are good and wrong reasons for m&a?
- •53 What are pros and cons of taking over a business? Think about the five Gs in particular.
- •54.What types of stock market investors are known? What “animals” can you find on the stock market ?
- •55.Why are companies interested in export trade? What are the most important reasons for exporting?
- •56. What should be done before getting started on the foreign market?
- •57.What options of the distribution channel should be considered?
- •58.What other more specialized export options do you know and what do they mean?
- •59. What issues are discussed with agents and distributors?
- •60. What methods of payment in international trade do you know?
- •61. What difficulties of selling products are there in overseas markets ?
17.What is a cross-functional task force? What makes it different from a traditional design team?
A cross-functional task force is made up of a group of individuals from different work areas with approximately the same status or hierarchical level that are brought together for one project. Therefore, this task force brings a variety of individuals with different backgrounds and outlooks; which typically results in a creative variety of input and is a great arena for creative ideas.It may include people from finance, marketing, operations, and human resources departments. Typically, it includes employees from all levels of an organization. Members may also come from outside an organization (in particular, from suppliers, key customers, or consultants).
Traditionally, the design team has always been kept well away from business and manufacturing constraints, so not to limit their creativity. But in team, they have to find a compromise.As a result, a company get a package(if we are talking about design), which is easy to make,to transport and so on.
Example: The benefits are similar to those in packaging design: knowing
customer needs, production constraints and financial priorities helps
engineers produce better products.
18.Do you agree that “packaging is the last chance to seduce the customer”? Is packaging really so important nowadays? What functions does it perform?
Today’s marketplace is highly competitive, many products are almost identical. At least, from the consumer’s point of view.In order to persuade the customer to buy your product rather than your compatitor’s, you have to differentiate, that is to say, to create and,above all,to communicate the difference which makes your product he better choice.75% of purchasing decisions are made at the point of sale.If your packaging is not attractive, effective and distinctive, you won’t have a chance that your product will be sold.
19. What is “wrap rage”? Have you ever experienced it? Does “wrap rage” really make manufactures change the packaging?
Wrap rage’ is a new term used to describe the irritation and loss of self-control experienced when struggling to open wrapping / product packaging.
Nowadays manufacturers are forced to keep costs to a minimum.As a result, packaging has become ever more resistant to finges,nails and even teeth.60,000 people a year are injured in Great Britain.
Some of the most important triggers of wrap rage are sterile food packs, child- or pilfer-proof packaging, ringpull cans, price tags and overpackaging.
However, it seems there’s a light at the end of the tonnel.Manufacturers are listening to customer complaints’ and some have begin to research and invest in more consumer-friendly packaging.
The bottom line is that if they don’t react-they risk losing sales if customers simply stop buying products with packaging that offers too much resistance.
20. What should staff know when the product is on the market?
When the finished product is finally on the market, sales staff will need to know:
its functions (what it does)
its features (selling points)
its customer benefits (how the features and functions make the customer’s life easier)
improvements that have been made (in what ways it’s better than previous models)
possibilities for customization
how it compares with competitors’ products.