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Vocabulary notes

positive aspect положительный аспект

customer-responsive зд. реагирующий на нужды клиентов

individual manager зд. каждый менеджер в отдельности

satisfaction удовлетворение

innkeeping зд. содержание гостиницы, управление ею

forecasting зд. прогнозирование

access доступ

copier копировальный аппарат, ксерокс

targeted clientele определенная, целевая клиентура, намеченная заранее

check-in options различные варианты регистрирования клиентов при заселении

Case questions:

1. What helps the individual manager become extremely customer-responsive?

2. What is fundamental to achieving customer satisfaction?

3. What ultimate innkeeping purpose does Hyatt attain at high levels?

4. What did Hyatt introduce recently for business travelers?

5. What does the Hyatt Business Plan include?

6. What does a special phone number, 1—800-CHECK-IN, allow guests?

7. What does the company offer Camp Hyatt to meet the needs of families?

Role-play:

Pretend you are General Manager of the famous Nizhny Novgorod Volna Hotel. You have just found out that three business travelers from the U.S. got dissatisfied with the poor working facilities in their rooms. You decide to take drastic measures to exclude such things in the future.

While making a final decision consider the following issues:

• as General Manager you must provide the hotel owners with a reasonable return on investment;

• introduction of innovative and diversified products and services has become absolutely necessary;

• only personalized service will help achieve customer satisfaction;

• personal computers and fax machines must be hi every room;

• all sorts of on-line communication, including the Internet, will be available in every room.

2. Identify key points in the article and extract information from it to pass on to your partner.

3. Let your partner see whether key points identified by you are the same as those covered in the article. Let him agree or disagree with you.

UNIT 9

ROLE OF THE HOTEL GENERAL MANAGER

(Part 2)

Pre-reading

1. Read and translate the following international words:

patience

affect

class

institute

loyalty

division

number

detail

director

culture

management

copier

effect

structure

position

sound

vital

philosophy

company

2. Read and translate the following groups of words derived from a common root:

1) success — successful — successfully — unsuccessful — unsuccess­fully — succeed — successive — succession;

2) surprise — surprising — surprisingly — surprised;

3) satisfy — satisfying — satisfyingly — satisfied — dissatisfied — satisfaction;

4) compete — competitor — competition — competitive — com­petitiveness;

5) work — worker — workable — workaholic — workday — worka­day — workforce — workbook — workfare — framework — teamwork;

6) employ — employer — employee — employable — employment — employed — unemployment — unemployed;

7) effect — effective — effectively — ineffective — effectiveness.

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