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Файл:417083_446F1_zhulidov_s_v_the_hotel_business.doc
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- •С.В. Жулидов
- •Москва 2006
- •Предисловие
- •Unit 1 classification of hotels
- •1. Read and translate the following international words:
- •2. Read and translate the following groups of words derived from a common root:
- •Reading
- •3. Read the text and translate it. While reading try and find answers to these questions:
- •Classification of hotels
- •Figure 1. Summary of aaa diamond-rating guidelines
- •Vocabulary notes
- •4. Match each word or phrase on the left with the correct equivalent on the right:
- •5. Match each word on the left with the correct definition on the right:
- •6. Match the synonyms:
- •7. Match the antonyms:
- •8. Answer the questions on the text:
- •9. Use proper words and phrases in the box below to complete these sentences.
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •11. Try to identify the organization inspecting and rewarding hotels on the basis of the following procedures and criteria. These words and phrases will come in handy:
- •Cultural differences
- •Vocabulary notes
- •Unit 2 resort hotels (Part I)
- •Reading
- •Resort hotels (Part I)
- •Vocabulary notes
- •Vocabulary focus
- •4. Match each word or phrase on the left with the correct equivalent on the right:
- •6. Match the synonyms:
- •7. Match the antonyms:
- •Comprehension
- •8. Answer the questions on the text:
- •Use proper words and phrases in the box below to complete these sentences:
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •11. Try to identify the advantages of a Caucasus resort hotel on the basis of the following information about it. The following words and phrases will come in handy:
- •12. Work in pairs:
- •13. Entitle the paragraphs beginning with the words:
- •15. Give a summary of the text.
- •Case Study
- •Suddenly, cairo is cool
- •Read the supporting article and provide detailed answers to the case questions below.
- •Vocabulary notes
- •Unit 3 resort hotels (Part 2)
- •Reading
- •3. Read the text and translate it. While reading try to find answers to these questions:
- •Resort hotels (Part 2)
- •Vocabulary notes
- •Vocabulary focus
- •4. Match the words and phrases on the left with the correct equivalent On the right:
- •5. Match each word on the left with the correct definition on the right:
- •6. Match the synonyms:
- •7. Match the antonyms:
- •Comprehension
- •8. Answer the questions on the text:
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •13. Entitle the paragraphs beginning with the words:
- •Divide the text into other logical parts and entitle each of them.
- •Case Study canadian pacific hotels (Part 1)
- •Read the supporting article and provide detailed answers to the case questions below.
- •Vocabulary notes
- •Unit 4 types of hotels (Part 1)
- •Read and translate the following international words:
- •2. Read and translate the following groups of words derived from a common root:
- •Reading
- •Types of hotels (Part 1)
- •City Center Hotels
- •Airport Hotels
- •Figure 2. Hotels by Price Segment
- •Freeway Hotels and Motels
- •Vocabulary notes
- •4. Match each word or phrase on the left with the correct equivalent on the right:
- •5. Match each word on the left with the correct definition on the right:
- •6. Match the synonyms:
- •7. Match the antonyms:
- •8. Answer the questions on the texts:
- •9. Complete the sentences using proper words and phrases in the box below.
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •11. Try to identify the type of a hotel on the basis of the following
- •Information about it. The following words and phrases will come in handy:
- •Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using any of the verb:
- •13. Entitle the paragraphs beginning with the words:
- •14. Give a summary of each text. Case Study
- •Read the supporting article and provide detailed answers to the case questions below.
- •Vocabulary notes
- •Unit 5 types of hotels (Part 2)
- •Reading
- •Types of hotels (Part 2)
- •Full-Service Hotels
- •Economy/Budget Hotels
- •Casino Hotels
- •Vocabulary notes
- •Vocabulary focus
- •4. Match each word or phrase on the left with the correct equivalent on the right:
- •5. Match each word on the left with the correct definition on the right:
- •6. Match the synonyms:
- •7. Match the antonyms:
- •Comprehension
- •Full-Service Hotels
- •Economy/Budget Hotels
- •Casino Hotels
- •9. Complete the sentences using proper words and phrases in the box below.
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •11. Try to identify the type of a hotel on the basis of the following information about it. The following words and phrases will come in handy:
- •12. Work in pairs:
- •13. Entitle the paragraphs beginning with the words:
- •14. Give a summary of each text.
- •Case l canadian pacific hotels (Part 3)
- •1. Read the supporting article and provide detailed answers to the case questions below.
- •Vocabulary notes
- •2. Identify key points in the article and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the article. Let him agree or disagree with you.
- •Read the supporting article and provide detailed answers to the case questions below.
- •Vocabulary notes
- •Unit 6 types of hotels (Part 3)
- •Reading
- •3. Read these texts and translate them. While reading try and find answers to these questions:
- •Types of hotels (Part 3)
- •Extended-Stay Hotels
- •Bed and Breakfast Inns
- •Vocabulary notes
- •Vocabulary focus
- •5. Match each word on the left with the correct definition on the right:
- •6. Match the synonyms:
- •7. Match the antonyms:
- •Comprehension
- •8. Answer the questions on the texts: Extended-Stay Hotels
- •Bed and Breakfast Inns
- •9. Complete the sentences using proper words and phrases in the box.
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •11. Try to identify the type of a hotel on the basis of the following information about it. The following words and phrases will come in handy:
- •12. Work in pairs:
- •14. Give a summary of each text.
- •1. Read the supporting article and provide detailed answers to the case questions below.
- •Vocabulary notes
- •2. Identify key points in the article and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the article. Let him agree or disagree with you.
- •1. Read the supporting article and provide detailed answers to the case questions below.
- •Chequing in (Part 2)
- •Vocabulary notes
- •Unit 7 the functions and departments of a hotel
- •3. Read the text and translate it. While reading try to find answers to these questions:
- •The functions and departments of a hotel
- •Vocabulary notes
- •Vocabulary focus
- •4. Match each word or phrase on the left with the correct equivalent on the right:
- •5. Match each attribute on the left with the correct word on the right (more than one interconnection is possible):
- •6. Match each word on the left with the correct definition on the right:
- •7. Match the synonyms:
- •8. Match the antonyms:
- •Comprehension
- •9. Answer the questions on the text:
- •10. Complete the sentences using proper words and phrases in the box.
- •11. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •12. Try to identify the major departments (as well as their heads and their functions) a large hotel is made up of. The following words and phrases will come in handy:
- •13. Work in pairs:
- •Case Study corporate profile: hyatt hotels (Part 2)
- •Vocabulary notes
- •Unit 8 role of the hotel general manager
- •Reading
- •3. Read the text and translate it. While reading try and find answers to these questions:
- •Role of the hotel general manager (Part 1)
- •Vocabulary notes
- •Vocabulary focus
- •4. Match each word or phrase on the left with the correct equivalent on the right:
- •5. Match each word on the left with the correct definition on the right:
- •6. Match the synonyms:
- •7. Match the antonyms:
- •Comprehension
- •8. Answer the questions on the text:
- •9. Use proper words and phrases in the box below to complete these sentences.
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •11. Enumerate the main responsibilities of a typical hotel gm and comment on them. The following words and phrases will come in handy:
- •12. Work in pairs:
- •Case Study corporate profile: hyatt hotels (Part 3) (continued)
- •Vocabulary notes
- •Reading
- •3. Read the text and translate it. While reading try and find answers to these questions:
- •Vocabulary notes
- •Vocabulary focus
- •4. Match each word or phrase on the left with the correct equivalent on the right:
- •5. Match each word on the left with the correct definition on the right:
- •6. Match the synonyms:
- •7. Match the antonyms
- •Comprehension
- •8. Answer the questions on the text:
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •11. Define optimum ways of becoming a successful general manager
- •12. Work in pairs:
- •Case Study corporate profile: hyatt hotels (Part 4)
- •Vocabulary notes
- •Unit 10 hotel restaurants
- •Reading
- •3. Read the text and translate it. While reading try and find answers to these questions:
- •Hotel restaurants
- •Vocabulary notes
- •Vocabulary focus
- •4. Match the attributes on the left with the words on the right (more than one interconnection is possible):
- •5. Match the synonyms:
- •6. Match the antonyms:
- •7. Match each word on the left with the correct definition on the right:
- •8. Answer the questions on the text:
- •9. Use proper words and phrases in the box to complete the sentences.
- •10. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •11. Define optimum ways and means of forecasting the number of expected restaurant guests. The following words and phrases will come in handy:
- •12. Work in pairs:
- •Vocabulary notes
- •Text 2 friday evening at the grand hotel's casual restaurant
- •Vocabulary notes
- •2. Identify key points in the texts and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the texts. Let him agree or disagree with you.
- •Personal profile: executive chef
- •1. Read the supporting article and provide detailed answers to the case questions below.
- •Vocabulary notes
- •2. Identify key points in the article and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the article. Let him agree or disagree with you. Unit 11 hotel bars
- •2. Read and translate the following groups of words derived from a common root:
- •Reading
- •3. Read the text and translate it. While reading try to find answers to these questions:
- •Hotel bars
- •Vocabulary notes
- •Match each word on the left with the correct definition on the right:
- •5. Match the synonyms:
- •6. Match the antonyms:
- •7. Answer the questions on the text:
- •8 To defraud a bar; pilferage; «watering holes» of the rich; the best way; with liquor; they are followed . Use proper words and phrases in the box to complete these sentences.
- •9. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •10. Try to identify the problems you can confront as the owner a hotel bar on the basis of the following information:
- •11. Define ways of making your hotel bar efficient I.E. Functioning at a profit. The following words and phrases will come in handy:
- •12. Work in pairs:
- •Case Study Case 1 bartender, I'll only have water
- •2. Identify key points in the article and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the article. Let him agree or disagree with you.
- •4. Render into English: эй, бармен, плесни-ка мне одной водички
- •Case 2 cutlery thieves feed off duma
- •1. Read the supporting article and provide detailed answers to the case questions below. Thefts
- •No joke
- •Visitors
- •Vocabulary notes
- •Unit 12 classification of hotel bars
- •Reading
- •3. Read the text and translate it. While reading try to find answers to these questions:
- •Classification of hotel bars
- •Vocabulary notes
- •Match each word on the left with the
- •5. Match the synonyms:
- •6. Match the antonyms:
- •Comprehension
- •7. Answer the questions on the text:
- •8. Use proper words and phrases in the box below to complete these sentences.
- •9. Say whether the following statements are true or false. Comment on the true statements and correct the false ones.
- •Discussion
- •10. Try to identify the type of a hotel bar on the basis of the following information about it:
- •11. Define ways of making a catering and banquet bar to function at a profit. The following words and phrases will come in handy:
- •12. Work in pairs:
- •Case Study norwegians ban smoking in bars
- •2. Identify key points in the article and extract information from it to pass on to your partner.
- •3. Let your partner see whether key points identified by you are the same as those covered in the article). Let him agree or disagree with you. References
Casino Hotels
The casino industry is now coming into the financial mainstream to the point that, as a significant segment of the entertainment industry, it is reshaping the U.S. economy. The entertainment sector has become a very important engine for the U.S. economic growth. As a matter of fact, since the recovery of the economy in 1991, entertainment and recreation have provided the biggest boost to consumer spending, thus creating tremendous prosperity in the industry. The fastest-growing sector of the entertainment field is gaming [1, 103-104].
(to be continued)
Vocabulary notes
in-room computer hook-up подключение к компьютерной сети прямо в номере
upscale (Am. E.) высококачественный и дорогостоящий
upmarket (Br. E.) предназначенный для состоятельных лиц
frills (pi) роскошь, вычурность; излишества, ненужные украшения
hotel chain сеть отелей (обычно широко известной фирмы)
outlet место отпуска (напитков, продуктов); торговая точка
midpriced по умеренным ценам (от «middle price»)
per night зд. за сутки (плата за номер в США и в ряде других стран взимается за ночь, приравниваемую к суткам)
entrant тот, кто входит куда-либо, т.е. вступает в какую-либо организацию
crunch экон. кризисная ситуация
continental breakfast легкий завтрак («континентальный», т.е. европейский завтрак в отличие от плотного «островного», т.е. британского)
downside risk зд. риск, связанный с неустранимыми (неизбежными по сути) недостатками
competitive advantage конкурентное преимущество; выгодное отличие от чего-либо
competitive конкурентоспособный; соперничающий, конкурентный
interest зд. проценты (на капитал)
franchise «франчайзинг» — специальный вид лицензирования, когда компания — владелец известной торговой марки предоставляет другой компании право ставить эту торговую марку на свою продукцию, но при этом получает право контроля за качеством и внешним видом продукции компании-«франчайзера»
return on investment экон. прибыль на инвестированный капитал
to thrive преуспевать, процветать
saturation point точка насыщения
property зд. отель, гостиница
to stress value rather than discounting зд. делать упор не столько на скидки, предоставляемые клиентам, сколько на качество предлагаемых им услуг.
fascination привлекательность, притягательность
to reshape преобразовывать; видоизменять
consumer spending (-s) экономические потребительские расходы
mainstream основное направление, главная линия, господствующая тенденция, «мейнстрим»
gaining легальный бизнес, занимающийся азартными играми; игорный бизнес
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