13. Work in pairs:

a) Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using any form of the verb:

• visited Moscow and stayed at the Marriott Hotel;

• was impressed by the refined dignity;

• looked like a people palace;

• a well-managed hotel;

• is always similar to show business;

• is like a live theater;

• was palatial;

• was more functional;

• seemed to be an awe-inspiring place of glamour;

• not only... but also...;

• made a good profit for its owners;

• responded to the demands of the guests;

• was serving and enriching the local community.

b) When you have decided upon the story, tell it to your partner. Then listen to that of your partner. Ask each other as many questions as you can to leam further details or clarify some points.

14. Entitle the paragraphs beginning with the words:

The primary function...

Hotels have been described...

15. Divide the text into other logical parts and entitle each of them.

16. Give a summary of the text.

Case Study corporate profile: hyatt hotels (Part 2)

(continued)

Background:

Hyatt Hotel Corporation is one of the sixty-six famous firms around the world; together with Hyatt International, they are among the leading chains in the lodging industry. The key to such a success is the develop­ment of novel concepts, a decentralized management approach, and revolutionary products.

1. Read the supporting article and provide detailed answers to the case questions below.

Hyatt Hotels Corporation has been recognized by the Wall Street Journal as one of the sixty-six firms around the world poised to make a difference in the industries and markets of the 1990s and beyond. As a matter of fact, the effective management that characterized the company in its early years with the Pritzker family has continued through time. Hyatt Hotels Corporation is characterized by a decentralized manage­ment approach, which gives the individual general manager a great deal of decision-making power, as well as the opportunity to stimulate per­sonal creativity and, therefore, differentiation and innovation.

The development of novel concepts and products is perhaps the key to Hyatt's outstanding success. For example, the 1967 opening of the Hyatt Regency Atlanta, Georgia, gave the company instant recognition throughout the world. Customers were likely to stare in awe at the twenty-one-story atrium lobby, the glass elevators, and the revolving roof-top restaurant.

The property's innovative architecture, designed by John Portman, revolutionized the common standards of design and spacing, thus chang­ing the course of the lodging industry. The atrium concept introduced there represented a universal challenge to hotel architects to face the new trend of grand, wide-open public spaces [1, 132].

(to be continued)