- •Ректор университета
- •Английский язык
- •Часть II Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: the company
- •Company Structure & Responsibilities of Departments
- •Description of the company Form of Ownership
- •Typical Structure of a Company
- •Vice President Vice President
- •Typical Management Structure of an American Company
- •President
- •Board of directors
- •Company's Profiles
- •What's your company's main strength?
- •Company's Problems
- •I. You are having a colleagues meeting to discuss some of your company's problems. Take it in turns to start discussions on these subjects.
- •II. Your company must reduce its running costs by l 1,000,000. Look at the proposals below and decide what to do. Estimated Saving
- •Word List
- •Assignments
- •Sales forecasts
- •Word List
- •Performance account
- •Assignments
- •Corporate structure
- •Assignments (tasks)
- •1. Retell the story.
- •Exercises
- •I. Match the words on the left with the definitions on the right.
- •II. Complete the sentences by using one of the following words; (increase, set up, produce, start, sell).
- •III. Practice the dialogue with a partner.
- •IV. With a partner, talk about the objectives of these companies.
- •Financial Control
- •The Budget Meeting
- •Balance Sheet
- •Exercises
- •11. A delicate situation. You are going on a very important business trip to negotiate a large contract with a new supplier. What will you do if:
- •A New Project
- •Topic: The Product Product: Main Aspects
- •Presentation of the Product
- •Product Description
- •Product Life Cycle. Phases of the Product's Life
- •Topic: Product development and planning text
- •Active vocabulary
- •Comprehension questions
- •Topic: The Product
- •I. Sometimes products don't sell well in a new market. Suggest what went wrong in these cases.
- •II. Here are the reasons for the problems, but they are in the wrong order. Number them from I to 10.
- •Concepts of management and organization
- •Managerial Performance
- •Motivation
Financial Control
There's no doubt we've got to tighten up on financial control. Peter, you are in charge of credit control. What do you suggest?
Well, I've been looking at our payment terms - in other words how long we have to wait for payment - we must reduce the average delay in payment. It's nearly 45 days now from the date we send out the in-voice. We've got to get it down to near 30 days. It's not easy. The sales people always argue it is bеttеr to wait for payment rather than lose a customer, but I think we can tighten up on reminders, statement an & so on.
What about our payments to suppliers?
Well, that's more difficult. We are a small firm dealing with big suppliers. They don't have to help-us. Still, maybe one or two of our older suppliers could give us better payment terms.
Right. Let's look at some more general cost-cutting measures we can take. I'm interested in support services training and personnel development.
Look. I think we simply mustn't cut these services. They are our long-term investment in people.
Maybe, but we've got to reduce costs somehow. We can't cut in the production area.
But our training budget is already very limited. Most of the training programmes are long-term.
I'm not saying we have to stop any existing programmes but perhaps we should look carefully at future training courses.
Well, I can let you have details of what we plan. I think you'll see that they are all worthwhile investments.
I'm sure. Anyway, let me have the programme and we'll discuss it later. We'll have to stop now. I've got another meeting.
I must be off too. Good-bye.
The Budget Meeting
Let's get started. Now, you've seen the budget proposals for next year. Rave you got anything to say?
I think the research figure is too low. We should increase it by at least 5%.
Well, we could do that, but it means less money for the other departments. I think it should stay the same.
I agree. We can reduce the figure for marketing, that would allow us to increase the budget for research.
I felt marketing needed a good figure this year. They've got a big launch mid-year. I think they couldn't manage with less.
I'm sure they could and ...
Just a moment. Let's look at the other two department budgets. That's production and sales.
Well, we can't cut the production budget, that's for sure. I don't know about sales.
Why do you say we can't cut the production budget? They had a big investment last year. I'm absolutely certain, they could manage on less this year.
Maybe you are right. Production ought to manage with less money this year, having spent so much last year.
I'll tell you what: a small cut in the production budget might mean we could increase the research figure.
Right you are. I'll put that to the Production Manager. Finally, what about sales?
I think it's a bit high. They might save a bit by spending less on the after-sales side.
If you ask me, my answer will be: we should spend more on sales.
That's out of the question. The figure shouldn't be changed.