- •Ректор университета
- •Английский язык
- •Часть II Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: the company
- •Company Structure & Responsibilities of Departments
- •Description of the company Form of Ownership
- •Typical Structure of a Company
- •Vice President Vice President
- •Typical Management Structure of an American Company
- •President
- •Board of directors
- •Company's Profiles
- •What's your company's main strength?
- •Company's Problems
- •I. You are having a colleagues meeting to discuss some of your company's problems. Take it in turns to start discussions on these subjects.
- •II. Your company must reduce its running costs by l 1,000,000. Look at the proposals below and decide what to do. Estimated Saving
- •Word List
- •Assignments
- •Sales forecasts
- •Word List
- •Performance account
- •Assignments
- •Corporate structure
- •Assignments (tasks)
- •1. Retell the story.
- •Exercises
- •I. Match the words on the left with the definitions on the right.
- •II. Complete the sentences by using one of the following words; (increase, set up, produce, start, sell).
- •III. Practice the dialogue with a partner.
- •IV. With a partner, talk about the objectives of these companies.
- •Financial Control
- •The Budget Meeting
- •Balance Sheet
- •Exercises
- •11. A delicate situation. You are going on a very important business trip to negotiate a large contract with a new supplier. What will you do if:
- •A New Project
- •Topic: The Product Product: Main Aspects
- •Presentation of the Product
- •Product Description
- •Product Life Cycle. Phases of the Product's Life
- •Topic: Product development and planning text
- •Active vocabulary
- •Comprehension questions
- •Topic: The Product
- •I. Sometimes products don't sell well in a new market. Suggest what went wrong in these cases.
- •II. Here are the reasons for the problems, but they are in the wrong order. Number them from I to 10.
- •Concepts of management and organization
- •Managerial Performance
- •Motivation
Description of the company Form of Ownership
state company
private company
joint stock company
company with limited liabilities
holding
joint venture
Typical Structure of a Company
President
Vice President Vice President
Chairman
Board of Directors
General
Directors
Deputy DG
D I R E C T O R S
D E P A R T M E N T S
Terms
vice-president |
- вице-президент |
chairman |
- председатель |
Board of directors |
- совет директоров |
Director-General |
- генеральный директор |
deputy |
- заместитель |
department |
- отдел, управление, ведомство |
production |
- производственный |
commercial |
- коммерческий |
personnel |
- отдел кадров |
marketing |
- отдел маркетинга |
promotion |
- отдел рекламы |
technological |
- технический отдел |
subordinate |
- подчиненный |
be subordinate to |
- подчиняться кому-то |
at the head of |
- во главе |
research and development department |
- отд. исследования и развития |
financial |
- финансовый отдел |
human resources department |
- отд. кадров |
export and sales |
- отд. экспорта и продажи (сбыта) |
chief |
- главный |
assistant |
- помощник |
Typical Management Structure of an American Company
President
Senior Vice President &
Chief Executive
Vice President
Shipping (x)
Vice President
Production (x)
Vice President
Marketing (x)
Vice President
Finance &
Administration (x)
Production
Production
Dir. Europe
Export Sales
Director
Production
Dir North America
Sales Director
North America
Director
Research and
Development
______________________________________
x) is included in the Executive Board /Board of Directors/.
COMPANY ORGANISATION (in Britain)
The organisational structure of a British company is as follows:
The Managing Director is responsible for running the v/hole company, and is accountable to the Board. He is assisted by four executive departments. These are: Human Resources (Personnel) department, Management Services department, Finance department, Research & Development department. (R&D)
Human Resources Department is responsible for personnel, training and management development.
Finance department takes care of corporate finance and accounting.
Management Services department is in charge of rationalisation throughout
R & D department is responsible for new product development. Under the Managing Director there are five Regional Managers; each of them is responsible for the day-to-day management of a territory (North, South, East, West and Central Regions). The five regions are supported by two sections - Marketing and Technical Services. In addition to the parent Co there are several subsidiaries. The subsidiaries report to the Export
Sales department, which in turn is accountable to the Board.
Export and Sales department is responsible for selling the company's products.
Technological department is responsible for the mode of production and elaborating new technologies.
Marketing department is in charge of marketing activities of the company.
Production department is responsible for-all the aspects of production.
Promotion department is in charge or advertising activities.
Commercial department is responsible for trading activities of the company.