- •Ректор университета
- •Английский язык
- •Часть II Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: the company
- •Company Structure & Responsibilities of Departments
- •Description of the company Form of Ownership
- •Typical Structure of a Company
- •Vice President Vice President
- •Typical Management Structure of an American Company
- •President
- •Board of directors
- •Company's Profiles
- •What's your company's main strength?
- •Company's Problems
- •I. You are having a colleagues meeting to discuss some of your company's problems. Take it in turns to start discussions on these subjects.
- •II. Your company must reduce its running costs by l 1,000,000. Look at the proposals below and decide what to do. Estimated Saving
- •Word List
- •Assignments
- •Sales forecasts
- •Word List
- •Performance account
- •Assignments
- •Corporate structure
- •Assignments (tasks)
- •1. Retell the story.
- •Exercises
- •I. Match the words on the left with the definitions on the right.
- •II. Complete the sentences by using one of the following words; (increase, set up, produce, start, sell).
- •III. Practice the dialogue with a partner.
- •IV. With a partner, talk about the objectives of these companies.
- •Financial Control
- •The Budget Meeting
- •Balance Sheet
- •Exercises
- •11. A delicate situation. You are going on a very important business trip to negotiate a large contract with a new supplier. What will you do if:
- •A New Project
- •Topic: The Product Product: Main Aspects
- •Presentation of the Product
- •Product Description
- •Product Life Cycle. Phases of the Product's Life
- •Topic: Product development and planning text
- •Active vocabulary
- •Comprehension questions
- •Topic: The Product
- •I. Sometimes products don't sell well in a new market. Suggest what went wrong in these cases.
- •II. Here are the reasons for the problems, but they are in the wrong order. Number them from I to 10.
- •Concepts of management and organization
- •Managerial Performance
- •Motivation
Company's Profiles
How many employees has Mitsubishi got? It's got 170,000 employees.
How many manufacturing companies has it got? It's got 66 companies.
How many sales and finance companies has it got? It's got 34 sales and finance companies.
How many customers has IBM Corporation got? It's got 5000000 customers.
How many manufacturing, assembly plants, factories has it got? It's got great many of them.
How many subsidiaries does Philips have? It's got 120 subsidiaries.
Does it have a subsidiary in the UK? Yes, it does.
What's your company's main strength?
We produce high quality products. We use the most advanced technology. We are in close contact with the market. We produce a wide range of products. We invest a lot of money in research and development. We have sales reps all over the world. Our prices are very competitive. We are market leaders.
Company's Problems
I. You are having a colleagues meeting to discuss some of your company's problems. Take it in turns to start discussions on these subjects.
Problem |
|
Alternatives |
company English classes |
- employ a teacher |
send a staff to a language school |
the paperwork |
- buy another computer |
recruit a secretary |
company cars |
- rent them |
buy them |
the pay deal |
- offer a 10% salary increase |
offer a 5% and a productivity bonus |
office cleaning |
- employ cleaners |
contract the work out |
the new sales job |
- promote someone |
contact a recruitment agency |
II. Your company must reduce its running costs by l 1,000,000. Look at the proposals below and decide what to do. Estimated Saving
1. Cut the research and development budget - by 5% L 400 000.
2. Cut the staff training budget - by 10% L 200 000.
3. Cut the advertising budget - by I0% L 350 000.
4. Stop all donations to charity - 100 000.
5. Make the company security staff redundant and subcontract the work: L 150 000.
6. Close the company health centre: L 100 000.
7. Cancel the plans to buy:
- new production machinery L 200 000;
- new electronic equipment L 150 000.
COMPANY RESULTS
Here is a short review of the Company's main activities last year. I'm going to divide my review into three areas: firstly, financial, secondly -personnel, and thirdly- technology.
On the financial front the results have been very encouraging (pleasing): turnover has increased by 14 per cent, costs have dropped by per cent, and profits are up by 16 per cent. So the company as a who has performed well. Export sales have done very well especially in America, our largest export market. The domestic consumer market has been very competitive, and will continue to be so. To my regret, our results in this market have been rather disappointing – just I per с as compared with last year.
Now, the personnel. Our policy of personnel development through training and promotion opportunities has been a great success. We ha actually recruited 72 new staff members, while 20 have retired; so there's a net balance of 52. The training department has expanded соnsiderably, and moved into new areas such as quality assurance and sales training.
Finally, technology. I suppose it's no exaggeration to say that our technological thought is on the upgrade (upsurge), and our Research Department is trying to do its best to make a scientific contribution to the production process of the Company. Over the last year, our Research Department has tested a new prototype engine. Results so far look very promising. We have also invested heavily in a European technology programme which links industry with universities.