- •Ректор университета
- •Английский язык
- •Часть II Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: the company
- •Company Structure & Responsibilities of Departments
- •Description of the company Form of Ownership
- •Typical Structure of a Company
- •Vice President Vice President
- •Typical Management Structure of an American Company
- •President
- •Board of directors
- •Company's Profiles
- •What's your company's main strength?
- •Company's Problems
- •I. You are having a colleagues meeting to discuss some of your company's problems. Take it in turns to start discussions on these subjects.
- •II. Your company must reduce its running costs by l 1,000,000. Look at the proposals below and decide what to do. Estimated Saving
- •Word List
- •Assignments
- •Sales forecasts
- •Word List
- •Performance account
- •Assignments
- •Corporate structure
- •Assignments (tasks)
- •1. Retell the story.
- •Exercises
- •I. Match the words on the left with the definitions on the right.
- •II. Complete the sentences by using one of the following words; (increase, set up, produce, start, sell).
- •III. Practice the dialogue with a partner.
- •IV. With a partner, talk about the objectives of these companies.
- •Financial Control
- •The Budget Meeting
- •Balance Sheet
- •Exercises
- •11. A delicate situation. You are going on a very important business trip to negotiate a large contract with a new supplier. What will you do if:
- •A New Project
- •Topic: The Product Product: Main Aspects
- •Presentation of the Product
- •Product Description
- •Product Life Cycle. Phases of the Product's Life
- •Topic: Product development and planning text
- •Active vocabulary
- •Comprehension questions
- •Topic: The Product
- •I. Sometimes products don't sell well in a new market. Suggest what went wrong in these cases.
- •II. Here are the reasons for the problems, but they are in the wrong order. Number them from I to 10.
- •Concepts of management and organization
- •Managerial Performance
- •Motivation
Concepts of management and organization
Management has as many definitions as there are managers. Some, like a personnel manager, have a natural bias towards the sociological approach, being concerned, mainly .with human activities. Others such as a financial tycoon, can just as easily show a preference for the quantitative aspects.
Somewhere in between is the managing director, or general manager, with an integrated and balanced viewpoint - a bird's-eye view-taking ill the whole scene at once. That is at least is the theory. Yet all too often, despite promotion to general management, the former accountant, for example, still remains an accountant. For one of the problems of any specialist in this context is learning how to stand back from his profession in order to look at the business objectively, as a whole, instead of from one side or the other.
There are debates whether management is an art or a science and whether managers are born or made. From a sociological point of view management would seem to be mainly an art (for example, how to motivate people to give of their best), whereas from a quantitative point of view it appears to be far more scientific. But even on the sociological side we are now familiar with behavioural scientists.
As to whether managers are born or made, there must, of course, be certain minimal innate qualities (i.e. potential) which can be added to effectively by proper training and planned experience. Fortunately, or unfortunately, we have already been created; but at least we can build on nature, such as it is in our case, by adopting the right management attitudes and using every possible means to come to grips with a fascinating career. The personal satisfaction arising from even modest managerial achievements usually makes such efforts “well worth while”.
In practical business, management is the art and science of getting things done through other people, but it also includes effective use of your own time. To operate a successful business you need strong management skills. Effective management IS the key to business success.
Management and Organization Defined
Management includes those personnel who have the right to make decisions that affect company's affairs. Organization is the means by which management coordinates the efforts of employees to attain the company’s objectives.
Organizational Structure
Organization involves structure. An organizational structure is a framework enabling management to delegate and. control the responsibi-lities of individuals and departments. In this way, a company can function as a unit with the same efficiency as a business run by one person.
Once organizational structure has been established, areas (and subareas) -of activities, levels of authority, and duties must be clearly defined.
Yet with this structure, allowance must be made for initiative. Good management permits employees (and managers) to grow according to individual abilities. This is a valuable asset to a company in that individual talents contribute to organizational growth. Where workers feel they are mere cogs in a wheel, their morale falls and their work efficiency decreases, and the firm loses the benefits it might have otherwise derived from its employees.
Thus, communication is of great importance in organizational structure. A smooth, two-way flow (from management to employees and from employees to management) ensures efficient functioning through feedback, suggestions, and grievances.
Levels of Management
There are three management levels: top management, middle management, and operating management. Top management includes the president, vice presidents, and the general manager. Middle management includes department managers, plant managers, and production superintendents. Operating management includes supervisors, foremen, etc.
Decision Making
The most important responsibility of a manager at any level is decision making. (It is often said that decisions are the motor of business). Successful management is a matter of skill in choosing from alternatives.
Decision making can be broken down into five components: 1) recognizing the problem, 2) defining and analyzing the problem, 3) evaluating alternative solution, 4) choosing the most favourable solution, and 5) implementing the approach chosen.
Management Functions
The overall responsibility for decision making encompasses the following managerial functions.
Planning.
The process of establishing organizational goals and a strategy for their accomplishment is known as the planning function. It is concerned with the future- immediate and/or long range. Middle and operational management planning generally terms from the goals (i.e. the plan) set by top management.
Organizing.
Once goals and strategies have been formulated, organizing makes things happen as planned. This is an operational function, it depends heavily on the coordinated effort on entire organization.
Directing.
This is the motivational function. An organized effort requires complete cooperation and, in directing operations, management seeks to obtain a high level of production from employees through motivation and proper guidance.
Controlling.
The control function monitors the achievement of goals, and compares actual results with those projected in planning as well as actual performance in past periods. It is directly related to the plans and performance standards established by other managerial functions.
Staffing.
This is the process of finding the right person for each job. It involves matching individual qualifications to job specifications. Staffing is an on-going function because once a position is filled, performance must be evaluated and employee growth encouraged. Further, the chain of promotions, retirements, resignations and terminations is never-ending and always results in staffing needs.
Innovating.
This is the creative function. Changing times require new approaches, advancing technology demands new procedures, finding new and better ways to do the job, handling the staff, and getting additional money are only some of the creative tasks managers often deal with.