- •Ректор университета
- •Английский язык
- •Часть II Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: the company
- •Company Structure & Responsibilities of Departments
- •Description of the company Form of Ownership
- •Typical Structure of a Company
- •Vice President Vice President
- •Typical Management Structure of an American Company
- •President
- •Board of directors
- •Company's Profiles
- •What's your company's main strength?
- •Company's Problems
- •I. You are having a colleagues meeting to discuss some of your company's problems. Take it in turns to start discussions on these subjects.
- •II. Your company must reduce its running costs by l 1,000,000. Look at the proposals below and decide what to do. Estimated Saving
- •Word List
- •Assignments
- •Sales forecasts
- •Word List
- •Performance account
- •Assignments
- •Corporate structure
- •Assignments (tasks)
- •1. Retell the story.
- •Exercises
- •I. Match the words on the left with the definitions on the right.
- •II. Complete the sentences by using one of the following words; (increase, set up, produce, start, sell).
- •III. Practice the dialogue with a partner.
- •IV. With a partner, talk about the objectives of these companies.
- •Financial Control
- •The Budget Meeting
- •Balance Sheet
- •Exercises
- •11. A delicate situation. You are going on a very important business trip to negotiate a large contract with a new supplier. What will you do if:
- •A New Project
- •Topic: The Product Product: Main Aspects
- •Presentation of the Product
- •Product Description
- •Product Life Cycle. Phases of the Product's Life
- •Topic: Product development and planning text
- •Active vocabulary
- •Comprehension questions
- •Topic: The Product
- •I. Sometimes products don't sell well in a new market. Suggest what went wrong in these cases.
- •II. Here are the reasons for the problems, but they are in the wrong order. Number them from I to 10.
- •Concepts of management and organization
- •Managerial Performance
- •Motivation
Assignments
Organisational Structure. I. Learn unfamiliar terms. 2. Describe the typical Management structure of a company. 3. Characterise the functions of various departments.
Company Results. I. Learn unfamiliar terms. 2. Put 5-7 questions on the text. 3. Describe your company's activities last year by answering) the following questions: How would you characterise your company's activities last year or what are the characteristic features of you: company's activities last year? 4. Make recommendations aimed at improving the activities of various departments. For the department r Iv- ark e ting - to expand the home market of our goods, to study supply and demand;
Commercial department - to expand trade ties with other companies and firms; to increase the volume of sale and purchase; to reconsider the price list of basic commodities (goods) the company produces.
Human Resources - to reduce the old-age personnel, to recruit new graduates, to extend the system of training, to organise quality-training seminars;
Finance - x) to improve the accounting system, to reconsider the financial system in accordance with the new financial position.
Promotion - to elaborate new forms of advertising, to intensify advertising;
Production & Technology - to increase production and labour productivity, to reduce manufacturing costs, to invest more in technological innovations, to install a 'new automated assembly line;
Sales - to widen trade points network, to rationalise distribution network; to increase the number of goods for export; to enlarge the sales. '
Research & Development - to develop and test new products, to in crease the quality of goods, to upgrade products, to carry out (do) research in various fields of production.
x) Make the following budget proposals for next year: 25000 pounds should be allocated to Research and Development, 45000 pounds - to Marketing, I45000-to Production, 55000 - to Sales.
Corporate structure
Board
Chairman
Managing Director
Finance and
Administration
Commercial and
Legal, including
Secretarial
Honda - Japan - Japanese |
General motors |
– united states |
IBM - US - American English |
toyota motor |
– japan |
Olivetti - Italy - Italian |
british petroleum |
– britain |
Ericsson - Sweden - Swedish |
Daimler-benz |
– west germany |
Norsk Hydro - Norway - Norwegian |
Renault |
– france |
L'Oreal - Prance - French |
Volvo |
– sweden |
Rolls Royce - England - English |
Canadian pacific |
– Canada-English, French |
Nestle - Switzerland -Swiss |
Samsung |
– south korea - korean |
Siemens - Germany - German |
elders ixl |
– australia |
Philips - the Netherlands - Dutch |
nestle |
– switzerland |