- •Ректор университета
- •Английский язык
- •Часть II Методические указания по развитию навыков чтения, перевода и говорения для студентов I, II курсов очной формы обучения экономических специальностей «мнт», «мрк», «эуп».
- •Рекомендовано кафедрой «Иностранные языки» бгту
- •Научный редактор е.А. Акулова Редактор издательства л.И. Афонина
- •TopIc: the company
- •Company Structure & Responsibilities of Departments
- •Description of the company Form of Ownership
- •Typical Structure of a Company
- •Vice President Vice President
- •Typical Management Structure of an American Company
- •President
- •Board of directors
- •Company's Profiles
- •What's your company's main strength?
- •Company's Problems
- •I. You are having a colleagues meeting to discuss some of your company's problems. Take it in turns to start discussions on these subjects.
- •II. Your company must reduce its running costs by l 1,000,000. Look at the proposals below and decide what to do. Estimated Saving
- •Word List
- •Assignments
- •Sales forecasts
- •Word List
- •Performance account
- •Assignments
- •Corporate structure
- •Assignments (tasks)
- •1. Retell the story.
- •Exercises
- •I. Match the words on the left with the definitions on the right.
- •II. Complete the sentences by using one of the following words; (increase, set up, produce, start, sell).
- •III. Practice the dialogue with a partner.
- •IV. With a partner, talk about the objectives of these companies.
- •Financial Control
- •The Budget Meeting
- •Balance Sheet
- •Exercises
- •11. A delicate situation. You are going on a very important business trip to negotiate a large contract with a new supplier. What will you do if:
- •A New Project
- •Topic: The Product Product: Main Aspects
- •Presentation of the Product
- •Product Description
- •Product Life Cycle. Phases of the Product's Life
- •Topic: Product development and planning text
- •Active vocabulary
- •Comprehension questions
- •Topic: The Product
- •I. Sometimes products don't sell well in a new market. Suggest what went wrong in these cases.
- •II. Here are the reasons for the problems, but they are in the wrong order. Number them from I to 10.
- •Concepts of management and organization
- •Managerial Performance
- •Motivation
Word List
review - обзор; делать обзор; повторять
promotion - продвижение по службе
to divide (into) - разделить на части
opportunity - возможность
it's no exaggeration to say - не будет преувеличением сказать
to make a contribution - делать вклад
to invest heavily - инвестировать значительный капитал
to recruit набирать - на работу
staff members - штатные сотрудники
to retire - уходить на пенсию
considerably - значительно
encouraging - воодушевляющий
turnover - оборот
costs - затраты
to drop - упасть, снизиться
disappointing - разочаровывающий
to compare - сравнивать
as compared with - no сравнению c
sales training - подготовка торгового персонала
thought - мысль
on the upgrade - на подъеме
engine - двигатель
move into - areas распространять на новые области
quality assurance - гарантия качества
Assignments
1. Put 5-7 key questions on the text trying to embrace all the main are of the review. Learn unfamiliar terms.
2. Using the words and phrases of the text draw up a review of your соmpany's activities and report it at the Board's session.
Sales forecasts
(Sales Manager's Report)
According to our medium-term plans sales should reach 450,000 pounds in 1996. The Research and Development Department is working hard on a new product - and we are going to push the product in 1997. As to Model 5 - our most recent product, we are sure it'll continue to do well. Generally speaking, overall sales may go as high as 600000 pounds in 1997. May I remind you of the fact that we have been set the sales target estimated at 550000 pounds. In 1997' we arе going to launch a new product, and value that year sales of the product at 200000 pounds I suppose this product sales will reach the target. There is also every reason to believe that the sales will exceed the target figure, which will have a positive effect on the company's financial position.
Word List
medium-term - среднесрочный
to push - проталкивать, толкать
to do well - преуспевать, делать успехи
target - производственное задание, плановая (контрольная) цифра
to launch a new product - выпустить новую продукцию
there is every reason to believe - есть все основания полагать
to exceed - превышать
to have a positive effect on - положительно сказаться на
Performance account
of Research and Development Department
(to be made at Directors Board session)
Speaking about the performance of current work by the members of the Department and the results achieved, I'd like to give a satisfactory assessment. According to my observations the Department staff is interested in performing their professional duties to the best of their abilities, and as (the)Department Manager I'm more than satisfied with the work done. I don't mean to say we have no shortcomings and no problems. I'm far from thinking that vie have achieved our goals. There's a lot of work in store for us in this respect.
As far as I can see, there's urgent need for us, at present, to take further steps measures aimed at improving our work in all respects. Specifically, I find it necessary to ... . Thank you.