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Text 6.

AUTOMOTIVE DESIGN

This profession is involved in the development of the appearance and to some extent the ergonomics of motor vehicles or more specifically road vehicles. This most commonly refers to automobiles but also refers to motorcycles, trucks, buses, coaches and vans. The functional design and development of a modern motor vehicle is typically done by a large team of many different disciplines included in automotive engineers. Automotive design in this context is primarily concerned with developing the visual appearance or aesthetics of the vehicle, though it is also involved in the creation of the product concept.

Automotive design is practiced by designers who usually have an art background and a degree in industrial or transportation design. The task of the design team is usually split into three main aspects:

Exterior design Interior design Color and trim design

Graphic design is also an aspect of automotive design. This is generally shaped amongst the design team as the lead designer sees it. Design focuses not only on the isolated outer shape of automobile parts, but concentrates on the combination of form and function, starting from the vehicle package.

  1. Answer these questions:

  1. What is the profession of automotive design involved in?

  2. What road vehicles can you name?

  3. Who does the functional design and development of a modern motor vehicle?

  4. Is it necessary for designers or drivers to have an art background? Why?

  5. What design is the most important for you (interior or exterior)?

  6. What is ‘graphic design’?

  7. How many aspects is the task of the design team split into?

  1. Match the antonyms:

  1. inside

  1. down

  1. to push down

  1. exhaust

  1. bottom

  1. outside

  1. to open

  1. to stop

  1. inlet

  1. to empty

  1. to fill

  1. to let out

  1. up

  1. top

  1. to start

  1. to close

  1. Match the synonyms:

  1. power

  1. to draw in

  1. to shut

  1. to start

  1. to let out

  1. to operate

  1. to work

  1. energy

  1. to suck in

  1. to put off

  1. to begin

  1. to close

  1. to be concerned with

  1. to deal with

  1. background

  1. base

  1. Match the titles with their extracts:

Incorrect ideas about design

The word design means different things to different people. One of the definitions is ‘making things better for people’

The essential element in good design

Scientists can invent technologies, manufacturers can make products, engineers can make them work and salesperson can sell them. Designers turn an idea into something that is desirable and commercially successful

What design is

Design begins with the needs of the user. A design doesn’t have to be new, different or impressive to be successful on the market. But design methods often lead to innovative products and services.

The restrictions on designers

Many people have misconceptions about design. Magazines use this word when they mean style or fashion. People think that design is only about how things look. But it is also how things work. The way a product looks is sth. which happens at the end of a product development process.

What designers do

Designers can’t just follow their creative feelings. There are many points to consider in a commercial environment. Designers have to ask themselves: ‘Is the product really wanted?’, ‘Is it different from other products on the market?’, ‘Is it safe?’, ‘Does it fulfill a need?’

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