Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:

Book

.pdf
Скачиваний:
8
Добавлен:
08.02.2016
Размер:
10.51 Mб
Скачать

,. ..-1 .. 11 't:":;;o-'! .. ·-,~-:---·~-- '--~..--~--:···"'',...--··-··.c..,,,, 0 US ---- I Il

P038in 6. TeJCHonoaill opaa~~i3aq;;·ma yuoeu 38iuCHeHH11 mypucmu'IHUX noiJoPOJ«eU

-BHKOHaHIDI po6iT 3 3arro6iraHIDI BHHHKHeHHIO Ta MiHiMi3a~i1 Hacrri,nKiB HR.n3BHtiaHHHX cHrya~iii TeXHoreHHoro i rrpHpo.riHoro xapaKTepy Ta mo.no 3axHCT)'si.n HHX HacerreHIDI i TepHTopi'i;

-3aXHCT HaBKOJIHlliHbOrO IIpHpO,nHOrO cepe,nOBHIT(a Ta JIOKaJii- 3a~UI 30HH BIIJIHBY IDKi.nJIHBHX i He6e3rreqHHX <)JaKTOpiB, mo BHHHKaiOTb rri_n qac asapiii Ta KaTaCTPO<)J.

MDirnapo,nHa rrpaK'THKa,nac rrpHKJia,nH p03po6rreHIDI .nepJK.aBHHMH opraHaMH peKOMeH,na~, IIOB'IDaHHX 3 Bi,nsi.nysaHIDIM KpRIH Ta perioHiB csiry. TaK, )l;epJKaBHHii )l;erraPTaMeHT ClllA pery.IDipHO rry6rriKyc CIIHCKH Kpa'iH,IIO,nopoJK.i _no HKHX. He peKOMeH.nYJOTbCH a6o 3a6opoiDIIOTI.CH. M3C HiMeqq:HHll y 1996 po~i orrpHJIIO,nHHrro CIIHCOK 3 80 Kpa'iHCBiT)',_no HKHX HiMe~KHM TYPHCTRM He peKOMeH.IzyBaJIOCH h,nHTH. 3a6opoiDIJIHCM rro"i3,nm .no A<)JraHicTaey, IIamcTaey, AHroJIH, EypyH,ni, 3a'ipy,JiiBi"i, PyaH.nH, CoMarri ii Cy,naey. IIl;o.no iiiiiiHX Kpai"H, To 6yrro rro,naHo si,noMOCTi rrpo cryrriHb 3arpo3H TYPHCTaM i peKoMeH,n~ii" .no i"x rrose,niHKH.

Ilo,ni'i 11 sepeciDI 2001 poKy y CiliA rroKaJaJIH, m;o TepopH3M q:HM.narri Ha6:Hpac see 6irr1.m 3arocTPeHHX <)JopM. OTJKe, rrpo6rreMa 6e3rrem rri.n qac Ha,naHIDI TYPHCTHqHHX rrocrryr c BIDKJIHBOID .nJIH scix ii yqacHHKiB. KoJK.eH TYPHCT trn: opraHi3a~iH- 3aMOBHHK Mac rrpaso BHMaraTH 6e3rre~HX rrocrryr. CaMi TYPHCTH a6o eKCKYPCRHTH rri_n qac rro,nopoJK.eH IIOBHHHi ,nOTPHMysaTHCb IIeBHHX BHMOr m;o_no 6e3IIeKH, OCKirrbKH BOHH CIIOBHOIIpRBHHMH yqacHHKaMH 3,nilicHeHIDI TYPHCT~HX rro.nopoJK.eii Ta MaH,npiBOK.

6. 7. Typucmu•ma infPpac11tJ1YK111ypa

RK Mi111U!pianbuo-mexni'IHa 6a:Ja o6CRyZo6yBaHHR mypucmiB

51.KiCTb TYPHC~Horo o6crryrosysaHIDI 3aJieJKHTb 6araTo B qoMY Bi,n cTaHy HaHBHOI iH<jJpaCTPYKTYPH.

IIi.n TYPHCTHIJHOIO iHcl»paCTpyKyYpOIO crri.n po3yMiTH KOMIIJieKC CIIe~iarri30BRHHX rri,nrrpHCMCTB TYPHCTHtiHOrO o6crry-

rosysaHIDI (roTerri, pecTopaHH, 3aKJia,nH KYJibTYPHo-rro6ymsoro o6crryrosysaHHM TOIIJ;O) Ta iHmHx o6'cKTiB,IIOB'H3aHHX3 TYPH3MOM a6o Heo6xi.nHHX .nJIH o6crryrosysaHHH TYPHCTH~ rri.nrrpHcMcTB: IDJIHXiB CIIOJiyqeHIDI, KOMJHiKa~iii, Mic~eBHX ycTRHOB TOIIJ;O.

321

(1-2

OPrAH/3Aq/R TYPHCTH'IH/ItX no,qOPOJKEJf

TypHCTWIHa imppacTpYJ<Typa rrpe.n;cTasrreHa CYJ<yiTHicn. MaTepia.!ThHO-pe'IOBHX06'eKTiB, ,l(UirrhHiCTb HKHX CIIpHMOBaHa Ha 3a,z:{OBorreHIDI TypHCTWIHHX rrmpe6 HacerreHIDI. TypHCTH'IHaiH<)lpacrpYJ<Typa xapaKTepH3YfTbCH OCHOBHHMH <jloH.l(aMH Ta BHTpaTaMH rrpau;i, T06TO rreBHHMH MiCUeBHMH pecypcaMH, HKi BHKOpHCTOByiDTbCH 3a,l(JISI BHKOHaHHH OCHOBHHX TypHCTH'IHHX <PYHKUiH

[92, C. 27].

BHcTaBKH HK eJieMeHT TypHCTH'IHOiiu«)lpaCTPYKTYPH

YllaCTb y TypHCTH'IHHXBHCTaBKaX e CIIeUH<)litiHOIO CTOpOHOIO TypHCTH'IHOro6i3Hecy i O,ll;HHM i3 Ba:>KJIHBHX 3aco6iB IIpOCYBaHHH Ha pHHOK TypHCTWIHoro rrpO.D:YJ<TY <)lipMH. BHcTaBKa .n;ae MO)I(JIHBiCTb rrpHBepHYTH YBary rrpo<jlecioHarriB Ta CIIOiKHBa'liBHK

.n;o TypHCTHtiHoro rrpo.D:YJ<TY, TaK i .n;o <jlipMH. B TypH3Mi 3acTOcoByiDTbCH HacryrrHi BH,ll;H BHCTaBKOBO-HpMapKOBHX 3aXO.l(iB:

1. BHCTaBKa- u;e irrrocrpoBaHHH IIOKa3 IIpO,l(YJ<TY, OCHOBHOIO MeTOIO HKOrO e OIIOBimeHHH rry6rriKH mo.n;o TypHCTH'IHOIrrporro3HUi"i Ta OIITOBHH (p03.n;pi6HHH) IIpO,ll;IDK TypHCTWIHOrO IIpO.l(yKry. lliiTHXH ,ll;OCHrneHHSI OCHOBHOI MeTH: .n;eMOHCTpau;UJ: 3aXO.l(iB ,lJ;JIH 3a,z:{OBOJieHIDI IIOTpe6 CIIOiKHBaqffi B TypHCTH'IHrnc<jlepi ,l(UirrbHOCTi 'IllMaii6YTHix rrepcrreKTHB u;HX rroTpe6. TepMiHH rrpose.n;eHHH BHCTaBKH IIepiO.D:WIHO pa3H Ha piK) IIpOTHrOM 2-3 ,l(HiB. Haii6irrMIIa y Mixrnapo.D:HOMY MaciiiTa6i 3a o6cxroM .n;i..su:u.HocTi e MocKOBChKa Mblrnapo.D:Ha BHCTaBKa «MITT'» (M. MocKBa, PocU!:).

. 2. .SipMapoK - u;e CKOHOMi'IHa BHCTaBKa 3pa3KiB TypHC-

TH'IHOrOIIpO.D:YJ<TY Ha pHHKy, OCHOBHOIO MeTOIO rrpose.n;eHHH HKOI e rrpe.n;cTaBrreHHH BCJIHKOrO pHHKY TypHCTWIHHX TOBapiB Ta IIOCJiyr Ta OIITOBHH IIpO,ll;a)l( TypiipO.D:YJ<TY· lliJIHXaMH ,ll;OCHrHeHHH

OCHOBHOI MCTH e rrpe,ll;CTaBJieHHH 3pa3KiB CBOel IIpO.n:yKD;ii ,lJ;JIH IIi.l(IIHCaHHH KOMepu;iiiHHx yro.n; B H~iOHaJibHOMY 'Ill Mj)}(-

HapO,ll;HOMY MaCIIITa6i. Haii6irrbiiiHM y Mi)I(Hapo.D:HOMY MaciiiTa6i 3a o6cxroM .n;ixrr~>HocTi e Mi)I(Hapo.n;HHH TypHCTWIHHH xpMapoK

«Fitur'» (M. Ma.n:pH.n;, IcrraHU!:).

3. CaJiou - u;e .n;eMOHCTpauUJ: TypHCTH'IHoro rrpo.D:YJ<TY, OCHOBHOIO MeTOIO IIpOBe~eHHH HKOrO e rrpe.n;cTaBJieHHH acopTHMeHTHOrO Ta crreu;iarri3osaHoro pi3HOBH.D:Y TOBapiB Ta rrocrryr OIITOBOMY IIOCepe,ll;HHKY B TypH3Mi; HarrarO,l()l(eHHH 3B'H3KiBMi)l(

322

-~stu::""-

____ --=-..·-=---·~-=-= c.

;:ac -.;_;• __ .,.. II

PooiJin 6. TeXHonoaill opaBHbaq« ma yuoeu JiJiilCHIHHR mypucmu'IHUX noiJopOIICeil

BHpo6HHKaMH Ta pearri3aTopaMH ryprrpo.zzyKTy Ha PHHKY. Pi3HoBH,ll;OM IIpOBe.iJ;eHIDI Ca.JIOflY e T}rp$eCTHBa.Jib, II.lmixaMH ,ll;OCHrHeHIDI OCHOBHOl MeTH e rrpe,ll;CTaBJieHIDI ,ll;p)'KOBaHOlpeKJiaMH, KaTarroris rrpon03m~lli Ta rri)l;IIHCaHIDI yro,ll;. TepMiHH rrpoBe,ll;eHIDI carroHiB 3a3BWiaii 1 pa3 Ha piK. Haii6im,nm:H y Mi)I(HapO,ll;HOMY MaCIIITa6i 3a o6cxroM ,ll;iHJibHOCTi e Mi)I(Hapo)l;HHii T}'PHCTWIHHH carroH «Salon Mondial du Tourisme» (M. IlapH)I(, <l>paHuiJI).

4. Jiip~a - :Qe KOMepuiHHHH BHCTaBOlffiHH IIOKa3 Ta pearri3aUiJI Ha pHHKy 'fYPHCTWIHOroIIpO,ll;)'KTYni,ll;IIpHfMCTB, OCHOBHOIO MeTOIO IIpOBe,ll;eHIDI HKOrO e ITOpH,ll; 3 peKJiaMOIO T}'PHCTJiliHOl IIpOIT03HUi'i aKTHBHa po60Ta ITO BCTaHOBJieHHIO KOHTaKTiB Ta rri)l;rrHcaHHIO yro,ll; MOO BHp06HHKaMH rypHCTWIHHX nocrryr Ta 'ix IIpO,ll;aBugMH, II.lmixaMH )l;OCHrHeHIDI OCHOBHOl MeTH e peKJiaMa 'fYPHCTHtiHOlnpOII03HUi'i,rrpe,ll;CTaBJieHIDI 3pa3KiB CBOel IIpO,ll;)'K- :Qi'i Ta ni)l;ITHCaHIDI yro,ll; HK 3 ITOCTaqa.JibHHKaMH (rOTeJIHMH, TPaHcnopTHHMH rri)l;rrpHeMCTBaMH) TaK i 3 pearri3aTOpaMH rypHcrnqHoro rrpo)l;yKTy (rypareHcTBaMH, TYP4>ipMaMH). TepMiHH rrpoBe,ll;eHIDI 3a3BJillaH ycTaHOBJIIOIOTbCH y rrepiO,ll; Bi,ll;KpHTTH a6o 3aBepmeHIDI Ce30H)' aKTHBHOl peKJiaMH rypiB, 06'HBJieHHX Ha HacryrrHHH piK. Haii6:iJI~>mi y MOOHapo,ll;HOMY MacmTa6i 3a o6cxroM .n;iHrrbHOCTi e: Mi)I(Hapo,ll;Ha rypHCTHtiHa 6ip)l(a «lTB'» (M. EeprriH, <I>PH); BcecsiTIDI rypHCTWIHa 6ip)l(a «London Travel Market» (M. noH,ll;OH, BeJIHK06pmaHiH).

5. TypMara3HH (rypMapKeT; TerreMapKeT)- ne crre:uiarri3oBaHHH Mara3HH 3 IIpO,ll;a)l(y 'fYPHCTWIHOrOIIpO)l;)'KTYHa pHHicy, OCHOBHOIO MeTOIO IIpOBe,ll;eHIDI HKOrO OIITOBO-p03,n;pi6HHii IIpO,ll;a)l(; ni)l;BHmeHIDI czyrreHIO. rroiH4>opMOBaHOCTi KJiieHTiB npo rypHcTWIHY nporro3H:UiiO ni,ll;llpHeMcTB perioey (MicTa).

illJIHXaMH ,ll;OCHrHeHIDI OCHOBHOl Mern e IIpO,ll;a)l( BJiaCHOro rypnpO)l;)'KTY Ta iHIDHX 4>ipM-T}'POITepaTOpiB Ha areHTCbKHX 3aCa,ll;aX; 30Cepe,ll;)l(eHIDI 'fYPHCTJiqHOl npoiT03H:Qi'i Ta Ha,IJ;aHIDI

.n;osi)l;Koso1 iH4>opMaui1 KJiieHTaM rrpo rypHCTWIHHH rrpo)l;)'KT pHHKy. TepMiHH IIpOBe,ll;eHIDI: ITOCTlliHO,ll;iiOqJiH qJi rrepiO,ll;HqHo'i )l;i'i(Harrepe,ll;O,ll;Hi ce3oey).

Ha choro,ll;Hi rronyiTHpHHMH e iHTepHeT-Mara3HHH, HarrpHKJia,IJ;, www.votpusk.com.ua, www.tury.in.ua, www.tury.ru Ta iHmi caiirn, Ha HKHX p03Mill(eHO iHI!>OpMa:QieiO rrpo TYPH Ta :QiHH.

323

OPrAHI3ALJIR TYPHCTH"'HHX no,qOPO)I(Bf

6. KoHc(lepeHu:iB - ~e .n;eMOHC11Jau;UJ: rrepe.n;osoro .n;ocsi.n;y B c4>epi rypHCTMlJHOl .n;irun.H:ocri, OCHOBHOIO .MeTOIO IIpOBe,D;eHIDI HKOl € BM3HaqeHIDI rrp06JieMHMX IIMTaHb Ta IlliDIXiB ix BHpiiiieHIDI B T)'pMCTMlJHiH.n;irun.HOCTI.

lliJIHXM ,D;OC.siTHeHHSI OCHOBHOl MeTM: KOH<i>epeHI.J;iH ITO iH<i>OpMal(iliHHM Ta KOM)'HiKai.J;iHHMM TeXHOJioriHM; eKOHoMiqHa KOH<i>epeHI(iH (KpyrJIMH CTiJI); Ha}'KOBO-IIpaKTMqHiKOH<i>epeHI(il.

KoH<PepeHI.J;i1 MOiK)'Thrrposo,D;MTMCh B paMKax HpMapKiB, BMCTaBoK, 6ip)l(, CaJIOHiB, HK ,li;O,D;aTKOBHH 3aci6, pi3HOBH,D;OM HKOfO Mo:>Ke 6ym KOHrpec. TepMiHM rrpose.n;eHIDI: a) m;opilJHo; 6) O.n;HH pa3 Ha 2-4 pmrn:. Haii6i.rn,mi y Mi:>KHapo.n;HoMy MaciiiTa6i 3a 06CHrOM .D;iHJibHOCTi: Mi:>KH.apo,D;Ha KOH<i>epeHI.J;iH 3 IIMTaHb iH(popMal(iHHHX Ta KOM)'HiKal(iliHMX TeXHOJIOriH B 1J'PH3Mi (M. lHc6pYJ<, AscTPiH).

7. llpe3eHT8U:HI - I(e peKJiaMHMH 3axi.n;, IIJ;O rrpOBO,D;MTbCH T)'pHCTMlJHHM IIi.n;rrpM€MCTBOM, OCHOBHOIO MeTOIO IIpOBe.n;eHIDI HKOfO rrpe,D;CTaBJieHIDI (.n;eMOHC1'pal(iH)OKpeMoro T)'pMCTMlJHOfO IIpO.zzyKTy a6o acopTHMemy IIpOII03HI(it. IliJIHxaMM ,li;OCHrHeHHH

OCHOBHOl MeTH e ,IJ;eMOHClpaiJ;i.sl 3p83KiB 3a:QiKaBJieHHM napTHepaM

Ta KJiieHTaM. TepMiHM rrpose.n;eHHH rrpe3eHTauii'BCTaHoBJIIOIOThCH

3a He06Xi.n;HiCTIO.

Memmo )"'acmi nidnpue.McmBa 6 6Ucma6K060-RpMapK06UX

3QXOdax e Heo6xi,D;HicTh ,li;OCHrHeHHH OCHOBHHX MapKeTHHrOBHX

uiJieH:, T06TO:

-rrpe.n;cTaBrreHIDI <i>ipMM Ta ii IIpO,li;YJ<TY; BMBqeHHH pHHKY 36yry;

-IIOIIIYJ< HOBHX rrapTHepiB Ta HOBHX pHHKiB 36yry;

-CIIOCTepe)l(eHHH 3a 3afaJibHHM p03BHTKOM c<t>epH ,li;WbHOCTi;

-aKTHBiJa~iH iHTepecy ,li;O p03IIIMpeHHH BJiaCHOl rri.n;rrpH€MHM-

~hKOl ,li;WhHOCTi;

-IIl,li;BMIIJ;eHHH aBTOpHTery IIl,li;IIpM€MCTBa Ta <PopMJBaHHH crrpHHTJIHBoro iMi,li;:>Ky;

-BIIpOBa,ll;)l(eHIDI HOBOfO IIpO,D;YJ<TY Ha pMHOK; BM3HaqeHIDI IIOIIMTY Ha BJiaCHMH IIpO,D;YJ<T;

-BlfBqeHHH IIpOII03MI(ii KOHKypeHTiB Ta II03HI(iiOBaHHH BJiaCHHX IIpO,D;YJ<TIB Bi,D;HOCHO IIpO,D;YJ<TiB KOHKypeHTiB;

-IIi.n;BHIIJ;eHHH TeMIIiB a,i:{aiiTal(ii ,li;O YMOB pHHKY Ta OCBO€HHH HOBOBBe,D;eHb;

324

I L _¥ P !L X.& _~ 2kJ ,X AI JSE;Y 2 &=

Po31Jin 6. TeJCHonoaiR opaSHI311qffm11 yuoeu 3iJiiiCHIHH11 mypucmu'IHux noiJopC»Keu

-6e3rrocepe,n:Hi:H 36yr rrpo.rzyKT)' ra ni,n:rrncaHIDI KOH1paKTiB; BIIpOBa,LOKeHIDI HOBHX TeXHOJIOri:H y 6i3Heci, OrpHMaHiuJ: HOBOI rrireparypn, orpHMaHIDI impopMaui'irrpo HOpMaTHBHi aK'I'H ra.n:y3i;

-y,n:ocKOHaJieHIDI ,n:ocBi,n:y npo<Peci:HHHX KOHTaKTiB Ta rri.n:BHmeHIDI piBIDI KBaJii<PiKaui1 CIIiBpofiiTHHKiB ni,n:rrpHeMCTBa;

-eKCII03HUUI Ha Mi)I(Hapo.z:urnx BHCTaBKax qacTKOBO )l;OIIOMarae KOMIIeHCYBaTH TaKHH He,n:orriK T)'PHCTHtffiOlIIOC.JIYTII, m< HeBi,n:- qyrHiCTb (rrocraqaJibHHKH rroc.rryr HaMaraiOThCR rrepe,n:arn CMaK, KOrrip Ta 3arrax MiCUb, rOTylOTb )l;O BHCTaBOK CYBeHipH Ta )I(HBi eKCIIOHaTH, mo ,n:eMOHCipyiOTb yHi.Ka.rrhHi Hapo,n:Hi 3Bifqal, IIpOBO,n:RTb 6e3KOillTOBHi ,n:eryCTaUil BHHa, IIHBa TOmO).

flpH opraHi3aui1 BHCTaBKOBOl )l;lllrrbHOCTi BH,D;imnoTb TaKi eTarrn:

1.llpHHIDITTR pimeHIDI mo,n:o yqacTi y BHCTaBUi.

2.3aiiOBHeHIDI 6muiKy 3aRBH yqaCHHKa BHCTaBKH.

3.0IIJlaTa BHipaT Ha yqaCTb y BHCTaBUi.

4.Tii,n:roTOBKa eKcrroHaTiB Ta peKJiaMHHX MaTepiaJiiB, CYBeHiplB Tomo.

5.MoHTIDK cTeH,D;y.

6.YqacTb y BHcTaBui.

CTPYKTYPa BHrpaT Ha rrpoBe,n:eHIDI BHCTaBKH Hane,n:eHo B Ta6rr. 6.11:

Ta6JlUf1Jl 6.11

CTpyKTypa BHTpaT TYPcllipMH Ha npoBe,neHH.H BHCTaBKH

CTarra BHTPaT

lluToMa sara, %

0peH)J;Ha nJiaTa Ta MOHTIDK eKCD03HUil

55

,[(eMOHTIDK eKCD03HUil

5-10

BwrpaTH Ha peiOiaMHi Ta iH!}>opMauiiiHi MaTepiaJIH

35

lceye ,n:eKirrbKa 6a30BHX KOHcrpyKUi:H cTeH,n:iB, mo rrporroHyiOTbCR yqaCHHKaM BHCTaBOK. 3a3BifqaH Ue KOHCipYKUil po3MipoM 3x3, 4x3, 6x3, 6x4, 6x6. OcHOBHHM KpHTepieM BH6opy CTeH,n:y e UiHa. IlpH o<PopMJieHHi CTeH,n:y peKOMeH,ZzyeThCR KopHCTYBaTHCR rroc.rryraMH rrpo<Pecifumx o<PopMJIIOBaqiB a6o ,D;H3aHHepiB )l;JIR CTBOpeHIDI HeiiOBTOpHOl aTMoc<PepH, mo rrepe,n:ae eyx, CTHJib, iMi,LOK <PipMH. B rrpoueci IIi,D;rOTOBKH )l;O BHCTaBKH fOT)'ITbCRpeKJiaMHO-iH<l.>opMaUiHHi MaTepiaJIH (6yKJieTH, KaTaJIOrn,

325

OPfAH/3/tij/R TYPHCTH'IHHX no,qOPO)I(EH

,ZJ;eMOHC'Tpan;iiiHlrii MaTepia.rr, Bi31ITKH). ,n;rn po6om Ha CTeH,n;i typHCTifliHi <J?ipMH Bi):(6Hpa10Th 3a3BWiaH Haii6i.m,in npHBa6mmHX Ta KOM)'HiKa6eJThHHXCIIiBpo6iTHHKiB, .1£Ki ,n;o6pe 3Haron, IIpO,n;yKT <J?ipMH, BOJIO,niiOTb iH03eMHHMH MOBaMH Ta MaiOTb HaBHqKH CIIiJIK)'BaHH.SI3 Bi):(Bi.nyaaqaMH.

(l)yHK~iOHYBaHIHI £0TeJILHOI ilmycrpfi BK 6a3H p03M~eHHB

MaTepiam.Ha 6a3a, jfl(a npH3HaqeHa wrn po3Mi.rneHHSI rypHcTiB, rroci_nae O,nHe i3 IIpOBi,nHHX MiCIJ;b IIpH <J?opMyaaHHi T}'PHCTWIHOI iH<)?paC'Tp)'KT}'PH,OCKi.m.KH jfl(iCTh IlpO)KHBaHHSI Ta Bi,niTOBi):(He o6crryrosyaa.HIDI srrmmaroTh Ha piBeHb rypHCTHqHoro cepsicy

[92, c. 59-60].

THTIH 3aco6iB po3Mi.rneHHSI 'fYPHCTiBBH3HaqaroTbCH lxHiM <PYHKUiOHa.JlbHHM rrpoQ>ineM. CyqacHa THTionoriH 3aco6iB po3MiIIJ;eHHSI BH3HaqacrbCX p03BHTKOM peKpeau;mHOI iH<J?paC'Tp)'K'fYPH, 3a6e3neqeHHHM ii HOpMaTHBHo-eKcnnyaTa.ItiifirnMH aicra.MH, <)?opMaMH QJ)'HKIJ;iOHa.JlbHO-TeXHOJIOriqHHX CTIJYKTYP· 3aco6H p03MiiiJ;eHHSI MO)l(Ha mni3yaaTH 3a TaKHMH 03HaKaMH (Ta6JI. 6.12):

Ta6llU11fl 6.12

03HaKH THnba~fi 3aC06iB p03Mill(eHHB

03H3KH THDilauii

TunH 1aco6io po3Mim.enns

-

MeTa nop;opo)l(i

.j'IpaH3HTHiroTerri

 

 

.jrOTeJii ,!l;llOBOrO npH3HaqeHIUI

 

 

.jroTerri ,!J;JlX Bip;noqHHKy

-

MiCTKiCTb

../Marri

 

 

.jcepe,!I;Hi

 

 

../serrHKi

-pe)I(HM

.juirropiqHi

eKcnrryaTauii

.j,ll;BOCe30HHi (3HMa Ta JiiTO)

 

 

.jO,!I;HOCe30HHi

-

KOHTHHreHT

../KYJ>OpTHi

 

 

.jCllOpTHBHi

 

 

../MOJIO)J;~i

../ciMeHHi

.jnpep;cTaBHH[{I:.Ki

326

I

3pyqHe Micu;epo3TamyaaHIDI [42, C. 35]; ITJIOIIJ;a HOMepyHe MeHme 9 M2 ;

.....,,._~- - '""·"'·.--=--~"'"=· - - ;.;;;·

P03oin 6. TexHonoziR opuHi:Jaq,;·ma yuoeu aoliiCHeHHR mypucmu'IHux noilopo111eu

 

3aKiHt~,emm ma6JZ. 6.12

03HaKH THniJa~ii

Tunu Jaco6iB poJMimeHHH

-yMOBH

.../MiCbKi

p03MiiiJ,eHIDI

..jIIpHpO,WIOKJiiMaTHlffii

 

..jTypHCTHqHi

-Mtcn;e po3TaruysaHIDI

- reorpa<}>isl p03TaruyBaHIDI

.../MiCbKi

..jIIpHMiChKi

.../ripCbKi

..jcim.CbKi

..jHH3bKOripHi

.Jcepe,WiboripHi

..jBHCOKoripHi

.../piBHHHHi

..jIIpHMOpCbKi

..jIIpH03epHi

..jnpnpiqKOBi

- piBeHb KOM<}>OpT)' Bi;woBi,Wio ~o ID<OcTi HoMepHoro <}>oH,Zzy, piBIDI o6cnyroB)'BaHIDI,imKeHepHo-TeXHilffioro OCHaiiJ;eHIDI, Ha6opy OCHOBHHX Ta ~O~aTKOBHX noc.rryr Jriw!o 3 BHMOraMH Han;ioHanhHHX

CTaH~apTiB

-

B YKparni BCTaHoaneHo 3ipKoay cncTeM)' KJiacm}:liKau;i'i roTeJiiB. 3aco6H p03Miiu;eHIDI ITOBHHHi Ha~aBaTH MiHiMa.JibHHH

nepeniK nocnyr, a caMe:

4 amnoBi~HiCTh HOpMaTHBHHM BHMOraM ~ep)l{aBirnX opraHIB Kompomo;

4 3pyqHi rrm''i3Hiill.JUIXH;

4 Bi~oBi~iCTh npHCBOE:HiH KaTeropi'i;

4 BHBiCKa 3 Ha3B010 ni~npHE:MCTBa Ta npHCBOeHOIO KaTeropieiD;

4

4

4 u;iJio~o60BI1H pe)l{HM npHHOM)'TypHCTiB;

4 nocnyrn pecmpaHHoro rocno~apcTBo a6o cTBopeHIDI yMoB ,[(IDl caMOCTiHHOrO IIpHrOryBaHIDI l)l{i;

4IIIO~eHHe npH6HpaHIDI )KHTJIOBOl KiMHaTH Ta caHBY3Jia (KpiM rypTO)l{HTKiB, Ta6opiB npau;i Ta BmiTO'IHHKy,ripChKHX npHryJIKiB TOIIIO);

327

0PfAH13Aij/R TYPHCTH'IHHX no,qOPOJKEff

4 3MiHa IIOCTi.m.HOI 6i..rrH3HHHe MeHIIIe O,[(HOfO pa3y Ha rr'gTb

.n:i6, p)'IIIHifKiBHe MeHIIIe O,[(HOfO 'pa3yHa TpH ,[(06H;

4J Bi.n:rrpaBJieHHjj, OTpHMaHHjf, ,[(OCTaBKa JIHCTiB Ta TeJierpaM;

4 36epiraHHjf UiHHOCTeif Ta 6ariDKy;

4 Me,[(Htma ,[(OIIOMOra, BHKJIHK IIIBH,[(KOl ,[(OIIOMOfH, KOpHCTJBaH-

Hjf arrTeqKOIO rrepiiiOl ,[(OIIOMOfH;

4 rypHcTHqHa iH<f>opMaurn [92, C. 62-64].

THrronoriqHa yHicpiKaurn 3aco6iB po3MimeHHjf .n:ana 3Mory CTBOpHTH .n:epJKaBHHH CTaH,[(apT YKpalHH 4527:2006 «ilOCJIYfH rypHcTwmi. 3aco6H po3MimeHHjf rypHcTiB. TepMiHH Ta BH3HaqeHHjf» (27], OCHOBHOIO jjKOfO €: KJiacH<f>iKaUrn 3aco6iB p03Mi-

IUeHHjf, p03po6neHa BcecBiTHbOIO TYPHCTHqHOIO opraHi3auieiO. 3a CTaH,[(apTOM, 3aC06H p03MiiUeHHjf IIO,[(iMIOTbCjj Ha 2 rpyrrH -

lH,[(HBi.n:yaJibHi

Ta KOJieKTHBHi - i

BKJIIOqaJOTb

TaKi THIIH

IIi.D:IIpHE:MCTB (27]:

 

 

 

 

 

 

Ta6JlU11fl 6.13

KJiacucl»bcau;iH Tunis Jacooio pOJMim:eHHB rypucrio

KaTeropii

PoJpH~H

rpynu

Tunu

1. KoneKTHBHi

1.1. f OTeJii Ta

1.1.1 . f OTeJii

foTeJTh

Jaco6H poJMi-

aHaJIOTI'lHi

 

II(eHHH TYJ>HCTiB

Jaco6H

 

. A[poroTeJTh

 

p03Minzy:BaHIDI

 

AKBaTeJih

 

 

 

EoTeJTh

 

 

 

fOTeJibHO·OcPiCHHH~eH'fl)

 

 

 

.[lopO)I(Hlli roTem,

 

 

 

Kmrrpec - roTem

 

 

 

~O].l_THHH rOTeJih

 

 

 

JloTeJih

 

 

 

MoTeJih

 

 

 

0Tem,, zomeJZb·Jl10KC

 

 

 

AnapTaMeHT -

OTeJih, anapm-

 

 

 

omeJZb

KJiy6-oTeJih

0TeJib-peJH~eH~iJJ: IIana~·oTeJib

PoTeJih

TpaH3HTHHH roTeJTh

XoCTeJI, MOJIOOi:JfCHuu zomeJZb

328

- ..

P03iJin 6. TeXHonoaiR opaaHI3aqff ma yuoeu JiJiiiCHeHHR mypucmu'IHux noiJopGIICeii

llpoooexeHHR ma6Jl. 6.13

KaTeropii

P03PJmB

fpyua

Tuna

 

 

1.1.2. AHaJIOri'llii

BaJa Bi,ruiO'IHHKY

 

 

3aco6H

DYtUffiOK Bi,ruiO'IHHKY

 

 

po3Mi:ozyBa.HIDI

fOCThOBHH 6y):IHHOK

 

 

 

fOCThOBHH W!iP

 

 

 

fOCThOBi KiMHaTH

 

 

 

KoTeroK

 

 

 

llaHcioHaT

 

 

 

TypHcTWIHa 6aJa

 

 

 

TypHcTH'lliHHKOMIIJieKc

1.2. IHIIIi KoneK- 1.2.1. lloMeiiiKilHHll THBHi3aC06H ,!liD! Bi,ruJO'illHK)' p03Mi:ozyBa.HIDI 1.2.2. Maif.D:aH'IH-

KH ,!liD! KeMniHry

1.2.3. KoneKTHBHi 3aco6H po3MinryBa.HIDI, He BKJIIO- 'IeHiB iHmi rpynH

1.3. Cne!UaJii- 1.3.1. 03.lJ;OpOB'Ii 30B3Hi3aco6H 33C06H P03MimYB3HHH P03MinzyBa.HIDI

1.3.2. Ta6op11 npa-

 

 

U:i T3 Bi,ruJO'IHHK)'

 

 

1.3.3. fpOMa,!J;CbKi

 

 

I TPaHcnopnri 33C06H

 

 

1.3.4. KoHrpec-

2. !H.lJ;HBi.D:ya-

 

n:eHTPH

2. L OpeH.D:OBaHi

2. L1. KiMHarn,

n&Hi3aco6H

3aco6H po3Mi-

opeH,!J;OBaHi B ci-

po3MimYBa.HIDI

:ozyBa.HIDI

Meihmx 6y,!J;HHK3X

TYPHCTIB

TYPHCTiB

2.1.2. :>KHTrro,

 

 

opeH,!J;OBaHe y

 

 

npHBanrnx oci6

 

 

a6o 'Iepe3rypHc-

 

 

TH'IHiareHTCTB3

Dym'aJIO

KeMniHr

M~K ,!J;.iul KeMniHry

DY.lJ;HHOK MHCnHBUll

DYtUffiOK pH6anKH fypro)l(HTOK IlaHcioH

,llHTHqHH 03,!J;OpOBqHH KOMIIJieKC

JliKyBaJibH0-03,!J;OpOB'IHH

KOMIIJieKC

IIpmpinaKTopiii

CaHaTopiii

CnopTHBH0-03.ll:OPOB'IHH

KOMnneKC

TypHCTWIH0-03.ll:OPOB'IHii .

KOMIIJieKC

.ll:HT~ Ta6ip

I

HaMeTOBJlli Ta6ip

!

IlplfTYJIOK TYPHCTH'IHRH

I

Ta6ip npan:i Ta Bi,ruio'lHHKY 1 Kpy13He cy.D:Ho

 

I

KoHrpec-n:eHTp

!

 

,lla'Ia

I

'

 

I

Cinhc&KHH 6y,!J;HHOK

I

<l>epMepc&KHH 6y,mrnoK

!

 

I

 

I

2. 1.3. lHmi iH.lJ;H-

HaMeT

Bi.D:yan&Hi 3aco6H

KapaBaH

po3MimeHHH

KapaBaH-6y,!J;HHO'IOK

!

I

329

OPfAH/3AijiR TYPHCTHIIHIAX nqqOPO)I(EH

XapaKmepucmuKa KOJWKmU611.UX 3aco6i6 po3MiUJeHJtR mypucmi6:

1.Fome.nb - 3aci6 p03MiiiJ;eHIUI, m<:IIH Mae HOMepHHH cpoH,ZJ;, C.JIY)K6y IIpiiHOMY, iHmi C.JIY)K6R, .siKi 3a6e3IIeqyiOT:b Ha,ll;aHIDI roTeJI:bHHX rrocnyr. ;J:o roTeJiiB Ta aHanoriqHJIX 3aco6iB po3Mim;eHIDI Bi,IJ;HOCHTh KOJieKTHBHi 3aco6H p03MiiiJ;eHIDI, II(O CKJia,IJ;aiOT:bCH 6iJI:biii HDK 3 ceMH HOMepiB.

2.Azpozome.nb - roTeJII>, po3TamoBaHHii B ciJII>CI>Kiii MiCIJ;e-

BOCTi,

HKHH Mae )'MOBH,ll;JIH CiJI:bC:bKOrOCIIO,IJ;apC:bKOl ,LJ;rnJI:bHOCTi

.

.

IIJ.,ZJ: qac Bl,ll:IIOqJIHKY

3.AKBame.nb - roTeJII>, o6namTOBaHIIH Ha Kopa6ni, BH.JIYtieHOMY 3 eKCIIJiyaTal.{il HK rpaHCIIOpTHifii 3aci6, i HKJiii rrepe6YBae Ha CTal.{iOHapHiH CTOHHI.{i.

4.AnapmaMeum-zome.nb - roTeJII>, y .siKOMY HOMepHRH cpOH,ll; rrpe,n;CTaBJieHIIH :>KIITJIOBIIMII KiMHaTaMJI, y CKJia,n:i HKHX € KyxiDI a6o cpYffKI.{iOHaJI:bHa 30Ha 3 )'MOBaMJI,IJ;JIH CaMOCTiHHOrO rrpHrOTJBaHIDI 1)1Q.

5.Ea:Ja BiOno'lUHKJ' - aHaJioriqHflii roTeJIIO 3aci6 po3Mim;eHIDI 3 MiHiMaJI:bHHMII 3pyqHOCTHMH, 3a3BHqaJi, Ce30HHOrO cpYffKI.{iOeyBaHIDI, po3TamoBaHHii y peKpeanlliHiii 30Hi, HKHii 3a6e3rreqye )'MOBH,ll;JIH Bi,LJ;IIOqlfH:Ky.

6.Eome.nb - roTeJII> niJiopiqHoro <I>YHKniOffYBaHIDI, po3MimeHHH Ha HeBeJIHKOMY 3a p03MipoM IIJiaB3aco6i, HKHH Mae )'MOBH ,IJ;JIH UIBaprJBaHIDI i TeXHiqHoro o6cnyroByBaHIDI IIJiaB3aco6iB.

7.EyauuoK BiOno'lUHKJ' aHanoriqffJIH roTeJIIO 3aci6 po3Mi-

meHIDI, 3a3BHqaiJ:, ninopiqHoro <I>YHKnioeyBaHIDI, p03TaiiiOBaHRH y peKpeaniiiHiH 30Hi, i .siKIIH 3a6e3rreqye YMOBII ,ll;JIH Bi.D:IIOqJIHKy 3 Ha,n:aHIDIM rrocnyr o3,n:opoBqo-rrpocpiJiaKTJiqHoro xapaKTepy y pemaMeHTOBaHOMY pe)I(I{Ml.

8.FocmbOBUU 6yOUHOK - aHaJioriqH:HH roTeJIIO 3aci6 p03MiIIJ;eHID£ 3 )'Me6JI:bOBaHHMIIKiMHaTaMH Ta 3 MiHiMaJI:bHIIMH 3pyqHOCTHMR; 3,LJ;e6iJibiiiOrO IIpOIIOffY€TbCH CHi.n;aHOK.

9.Fome.nbHo-ot}JicHUU "'eHmp - roTeJI:b, qaCTHHa IIpHMi-

mem m<:oro He e HOMepHHM cpoH,n;oM, a crreniani>HO o6na,LJ;HaHa i BIIKOpiiCTOBY€T:bCH HK ocpiCH.

10. Fypmo:HCumoK...:.. 3aci6 po3Mim;eHIDI, HK rrpaBRJIO, Bi.D:OMqoro rri,n:rropH.D:KYBaHIDI, HKRii cKJia,n:aeTI>CH 3 )I(HTJIOBRX KiMHaT,

330

Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]