- •ВВЕДЕНИЕ
- •PART I
- •Unit 1
- •Text A. About Myself
- •Text B. What is Economics?
- •Grammar
- •Unit 2.
- •Text A. My Friend Tatiana
- •Text В. Definitions of Economics
- •Grammar
- •Unit 3.
- •Text A. My Family
- •Text B. Three Types of Economists
- •Unit 4.
- •Text A. My University
- •Text B. Economics at the University of Cambridge
- •Grammar
- •Unit 5.
- •Text A. The Russian Federation
- •Text В. Economy of Russia
- •Grammar
- •Unit 6.
- •Text A. The United Kingdom of Great Britain and Northern Ireland
- •Text B. Economy of the United Kingdom
- •Unit 7.
- •Text A. American Values
- •Text B. American Economy
- •Grammar
- •Unit 8.
- •Text A. Australia
- •Text В. Economy of Australia
- •Grammar
- •Unit 9.
- •Text A. What Jobs Do Economics Graduates Get in the United States?
- •Text B. Looking for a Job
- •Grammar
- •PART II
- •Unit 1. ECONOMICS
- •Text A. Modern Economic Thought
- •Text B. The Nobel Memorial Prize in Economics
- •Unit 2. ECONOMIC SYSTEMS
- •Text A. Capitalism
- •Text B. Planned Economies
- •Unit 3. FUNDAMENTAL LAWS OF ECONOMICS
- •Text A. Law of Demand
- •Text B. Law of Supply
- •Unit 4. ECONOMIC PROBLEMS
- •Text A. Inflation
- •Text В. Unemployment in the USA
- •Unit 5. MARKET
- •Text A. Competition
- •Text В. Natural Monopoly
- •Unit 6. MACROECONOMIC PARAMETERS
- •Text A. Gross Domestic Product (GDP)
- •Text В. Business Cycles
- •Unit 7. MANAGEMENT
- •Text A. Management
- •Text B. Key Traits of Successful Leaders
- •Unit 8. MARKETING
- •Text A. Marketing
- •Text B. Brand Names
- •Unit 9. INTERNATIONAL ECONOMY
- •Text A. The World Bank
- •Text B. The International Monetary Fund
- •PART III
- •Lives of Great Economists
- •Biography of Adam Smith (1723 — 1790)
- •Biography of David Ricardo (1772 — 1823)
- •Biography of J. S. Mill (1806 — 1873)
- •Biography of Karl Marx (1818 — 1883)
- •Biography of Thornstein Veblen (1857 — 1929)
- •Biography of Alfred Marshall (1842 — 1924)
- •Biography of Carl Menger (1840 — 1921)
- •Biography of John Maynard Keynes (1883 — 1946)
- •Autobiography of Ragnar Frisch (1895 — 1973)
- •How I Became an Economist by Paul A. Samuelson
- •Autobiography of Leonid Vitaliyevich Kantorovich (1912 — 1986)
- •Biography of Milton Friedman (1912 — ...)
- •Autobiography of George J. Stigler
- •Autobiography of John F. Nash, Jr. (1928 — ...)
- •Works of Great Economists
- •An Inquiry into the Nature and Causes of the Wealth of Nations
- •Principles of Economics
- •General Theory of Employment, Interest and Mone
Questions to the Text
1.What is a natural monopoly?
2.What are natural monopolies often contrasted with?
3.When do natural monopolies exist?
4.What is an economy of scale?
5.What are examples of natural monopolies?
6.What is the "ideal" size for a company?
7.In what case will industries with high investment cost be able to make a profit?
8.Why can only one firm survive in a natural monopoly?
9.What are marginal and fixed costs?
10.In what situation will firms have enough income to survive the debts of investment cost?
11.In what situations do firms merge?
12.Why did water supply firms have problems in Britain?
13.Why did municipalisation take place in the water supply
market?
Unit 6. MACROECONOMIC PARAMETERS
Text A. Gross Domestic Product (GDP)
Gross domestic product is the official measure of total output of goods and services in the U.S. economy. The federal government organises millions of pieces of monthly, quarterly, and annual data from government agencies, companies, and private individuals into hundreds of statistics, such as the consumer price index (CPI), the employment report, and summaries of corporate and individual tax returns.
GNP (Gross National Product) measures the output supplied by residents regardless of where they live and work or where they own capital. The GDP emphasizes production, while GNP emphasizes income resulting from production.
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GDP measures production, not exchange. If economists, policymakers, and news commentators kept this simple truth in mind, much confusion over the interpretation of economic statistics might be avoided. Many proposals to cut taxes, for example, are aimed at "stimulating consumer spending," which is expected to cause an increase in GDP. But consumer spending is a use of GDP, not production. A rise in consumer demand could simply crowd out investment, not raise GDP.
For better or worse, the different formats do influence how people think about the sources of economic growth. Which, for example, is more of a driving force in the economy — retail sales or growth in the labour force? Are inventory levels a key factor at turning points in the business cycle, or is prospective return on investment the key? Are higher net exports a positive or a negative factor? In answering these questions, Keynesians usually emphasize the first choice while supply-siders place more weight on the second.
In the short run, in business cycles the Keynesian emphasis on demand is relevant and alluring. But reliance on "demand management" policies can distort market prices and destroy production stimuli.
Despite the lack of historical support for the proposition that imports reduce GDP, and despite strong opposition from economists beginning from Adam Smith, protectionist trade policies are advocated and implemented to "solve" the "problem". A closer look at the correlations between GDP and imports might have dispelled some of the mercantilist myths that protectionists raised.
The so-called real GDP is real only in the economist's sense that it is adjusted for inflation. The government computes real GDP for, say, 2001 by valuing production in 2001 at the relative prices that existed in a "base year." The choice of the base year used to compute the real GDP index is important. Relative prices in the base year tend to reflect relative production costs at that time. As GDP and GDP components are computed for periods further away from the base year, the accuracy deteriorates.
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In fact, just about all empirical issues in macroeconomics are connected with the GDP data. The government uses the data to define emerging economic problems, devise appropriate policies, and judge results. Businesses use the data to forecast sales and adjust production and investment. Individuals watch GDP as an indicator of well-being and adjust their voting and investment decisions accordingly. This is not to say that the GDP data are always used or used wisely. Often they are not. Nor are the GDP data perfect. But ignoring the GDP data is as close as one can come in macroeconomics to ignoring the facts. And that is a perilous practice.
|
VOCABULARY |
official measure |
— официальный показатель |
total output |
— общий объем производства |
quarterly |
— поквартально |
annual data |
— ежегодные сведения |
tax returns |
— декларация о доходах |
regardless |
— вне зависимости |
policymakers |
— политики |
simple truth |
— простая истина |
confusion |
— путаница |
to crowd out |
— вытеснять, замещать |
driving force in the economy |
— движущая сила в экономике |
retail sales |
— розничные продажи |
inventory level |
— уровень запасов |
key factor at turning points |
— ключевой фактор в поворотном |
return on investment |
пункте |
— прибыль на инвестированный |
|
to place more weight |
капитал |
— делать больший акцент |
|
in the short run |
— краткосрочно |
alluring |
— привлекательный |
to distort |
— искажать |
historical support |
— историческое подтверждение |
so-called |
— так называемый |
adjusted for inflation |
— с учетом инфляции |
accuracy deteriorates |
— зд. точность уменьшается |
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to define emerging economic |
— определять возникающие |
problems |
— экономические проблемы |
to devise appropriate policies |
— продумывать соответствующую |
to forecast sales |
политику |
— прогнозировать продажи |
|
to adjust production |
— корректировать производство |
indicator of well-being |
— показатель благосостояния |
accordingly |
— соответственно |
as close as one can come |
— как можно ближе |
to ignor the facts |
— игнорировать факты |
perilous |
— опасный, рискованный |
Questions to the Text
1.What is GDP?
2.What other important measures are connected with GDP?
3.What is the difference between GDP and GNP?
4.Why is there a confusion about GDP?
5.What is the difference in position of Keynesians and supply-
siders?
6.Why reliance on demand management can distort the prices?
7.Why imports are viewed as negative?
8.What is real GDP?
9.Why the choice of the base year is important?
10.How do businesses use GDP?
Text В. Business Cycles
In some years most industries are booming and unemployment is low; in other years most industries are operating much below capacity and unemployment is high. Periods of economic expansion are called booms; periods of economic decline are called recessions or depressions. The combination of booms and recessions is called the business cycle.
Business cycles were first identified and analyzed by Arthur Burns and Wesley Mitchell in their book Measuring Business Cycles. One of their main statements was that many economic indicators move together. During a boom, or expansion, not only does output rise, but also
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employment rises arid unemployment falls. New construction and prices typically rise during a boom as well. Conversely, during a depression, not only does the output of goods and services decline, but employment falls and unemployment rises as well. New construction also declines.
Business cycles are dated according to when the direction of economic activity changes. The peak of the cycle refers to the last month before several important economic indicators, such as employment, or output, begin to fall. The trough of the cycle refers to the last month before the same economic indicators begin to rise. Because key economic indicators often change direction at slightly different times, the dating of peaks and troughs involves a certain amount of subjective judgment.
In many ways the term business cycle is misleading. "Cycle" seems to imply that there is some regularity in the timing and duration of upswings and downswings in economic activity. Most economists, however, believe otherwise. Booms and recessions occur at irregular intervals and last for different lengths of time. Therefore, for describing the swings in economic activity most modern economists prefer the term economic fluctuations.
Business cycles occur because there are disturbances to the economy of one sort or another. Booms can be generated by surges in private or public spending. For example, if the government spends a lot of money to fight a war but does not raise taxes, the increased demand will cause not only an increase in the output of war materials, but also an increase in the take-home pay of workers. The output of all the goods and services that these workers want to buy with their wages will also increase. Similarly, a wave of optimism that causes consumers to spend more than usual and firms to build new factories will cause the economy to expand. Recessions or depressions can be caused by the same forces working in reverse. A substantial cut in government spending or a wave of pessimism among consumers and firms may cause the output of all types of goods to fall.
Another cause of recessions and booms is monetary policy. The Federal Reserve System determines the size and growth rate of the money
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stock and, thus, the level of interest rates in the economy. Interest rates are a crucial determinant of how much firms and consumers want to spend. A firm faced with high interest rates may decide to postpone building a new factory because the cost of borrowing is so high. Conversely, a consumer may be enthusiastic about buying a new home if interest rates are low and mortgage payments are more affordable. By raising or lowering interest rates, the Federal Reserve is able to generate recessions or booms. This description of what causes business cycles reflects the Keynesian or New Keynesian view that cycles are the result of imperfections in the economy. Only when prices and expectations are not fully flexible can fluctuations in government spending or the money stock cause large swings in real output. An alternative idea, from the New Classical view, suggests that modern industrial economies are quite flexible. As a result a change in government policy does not necessarily affect real output and employment. In the New Classical view, for example, a change in the stock of money will change only prices; it will have no effect on real interest rates and on people's willingness to invest. According to this view business cycles are the resuit of disturbances in productivity and tastes, not of changes in government economic policy. One implication of this view would be that there is nothing inherently wrong with an economic downturn.
|
VOCABULARY |
to boom |
— быстро расти |
much below capacity |
— намного ниже производст венной |
business cycle |
мощности |
— промышленный, экономический |
|
economic indicators |
цикл |
— экономические показатели |
|
output |
— объем производства |
peak of the cycle |
— высшая точка цикла |
trough |
— низшая точка, «дно» цикла |
slightly |
— немного |
misleading |
— вводящий в заблуждение, обман- |
to imply |
чивый |
— подразумевать |
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upswing |
— подъем |
downswing |
— спад |
to believe otherwise |
— считать иначе |
to occur at irregular intervals |
— происходить в нерегулярные |
swing |
промежутки времени |
— колебание |
|
surge |
— подъем, рост |
take-home pay |
— чистый заработок |
similarly |
— подобным образом |
to expand |
— расширяться |
working in reverse |
— работая в противоположном |
substantial cut in government |
направлении |
— значительное сокращение |
|
spending |
— правительственных расходов |
growth rate |
— темп роста |
money stock |
— денежная масса в обращении |
interest rates |
— процентные ставки |
to postpone |
— откладывать, отсрочивать |
borrowing |
— ссуда, кредит |
mortgage payments are more |
— ипотечные кредиты на недви- |
affordable |
— жимость более доступные |
imperfections in the economy |
— несовершенства, недостатки в |
flexible |
экономике |
— гибкий, эластичный |
|
to affect |
— затрагивать, оказывать влияние |
disturbance |
— нарушение |
implication |
— следствие, вывод |
inherently |
— по сути, по существу |
Questions to the Text
1.What is a business cycle?
2.How can you define an economic boom?
3.How can you define an economic recession?
4.When were business cycles first analyzed?
5.What does the peak of a business cycle refer to?
6.What does the trough of the business cycle refer to?
7.Why does the dating of peaks and troughs involve a certain
amount of subjective judgment?
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