Industrious, Diligent and Cautious with Money

I was not much cheered by the next lot of findings, which showed that young people also seem to be more industrious than their parents’ generation: 70 per cent of 16–24s believe that ‘getting ahead in life is down to hard work and dedication’. Only 53 per cent of the older generation share this diligent attitude, with 41 per cent adopting the more laid-back view that success is a matter of luck, contacts or ‘the right breaks’.

Not only that, but we found that young people are just as likely as their elders to be careful and responsible with money – in fact, the 16–24s put a larger proportion of their income into savings than the 45–54s. Our survey showed that young people are significantly less likely to get themselves into debt than the older group: only 44 per cent owe money on credit cards and store cards, compared with 66 per cent of their parents’ generation.

The Dangers of Excessive Moderation

I felt like saying, ‘Oh for heaven’s sake, lighten up! Live a little! Rebel a bit! Whatever happened to “Turn on, tune in, drop out”?’ All right, I did and still do, realize that many people will find these results reassuring. Even some of my colleagues felt that I was making rather an unnecessary fuss. ‘Surely it is a good thing that most young people are being diligent, prudent and responsible?’ they said. ‘Why do you find this so depressing?’

My concern is that these largely commendable tendencies are also symptoms of a wider and more worrying trend: our findings indicated that young people are increasingly affected by the culture of fear, and the risk-aversion and obsession with safety that have become defining features of contemporary society. This trend, described by one sociologist as a ‘cultural climate of pervasive anxiety’, is associated with the stunted aspirations, cautiousness, conformism and lack of adventurous spirit that were evident among many of the young people in our survey and focus groups.

There has always, of course, been a significant degree of exaggeration and even invention in the standard laments and outcries about ‘the youth of today’, their fecklessness and irresponsibility. So perhaps our findings merely showed what has always been the case: that young people are rather more conventional and responsible than they are cracked up to be. Well, yes. And in their adherence to the moderation rule, the young people we studied were to some extent just ‘being English’. Whether I like it or not, we are a deeply conservative, moderate people. But what worried me was that these young people were more conservative, moderate and conformist than their parents’ generation, that there seemed to be a trend towards even greater excesses of moderation (if one can say such a thing). And although I am in many ways very English, I can only take so much moderation. Moderation is all very well, but only in moderation.

The fair-play rule

But to be fair, there were plenty of more positive findings in our research on English workers as well, not least to do with fairness. Although I often use the terms interchangeably, I have chosen the term ‘fair-play rule’ rather than ‘fairness rule’ for the title of this section, as I feel that ‘fair play’ conveys a wider and somewhat less rigidly egalitarian concept that more accurately reflects the English values I am trying to describe. ‘Fair play’, with its sporting overtones, suggests that everyone should be given an equal chance, that no-one should have an unfair advantage or handicap, and that people should conduct themselves honourably, observe the rules and not cheat or shirk their responsibilities. At the same time, ‘fair play’ allows for differences in ability and accepts that there will be winners and losers – while maintaining that playing well and fairly is more important than winning. Some would claim that this last element is archaic and no longer applied, but my research has convinced me that it is still a rule in the sense of an ideal standard to which the English aspire, even if it is not often achieved.

In some respects, the fair-play rule serves us well in the world of work and business. While we undoubtedly have our share of rogues and cheats, and the rest of us are by no means saints, the English are generally still regarded, with some justification, as relatively fair and straight in their conduct of business – and there is certainly less blatant tolerance of bribery, corruption and cheating here than in most other countries. When we hear of such incidents, most of us do not shrug in a knowing, worldly manner, as if to say ‘Well, yes, what do you expect?’ We are shocked, outraged, righteously indignant. This may be partly because the English take great pleasure in being shocked and outraged, and righteous indignation is one of our favourite national pastimes, but the feelings expressed are nonetheless genuine.

When asked to compare English working and business practices with those of other cultures, all of my foreign and immigrant informants commented on the English sense of fair play, and specifically on our respect for the law and our relative freedom from the corruption they felt was endemic and tacitly accepted (albeit in varying degrees) in other parts of the world. Many felt that we were not sufficiently aware or appreciative of this fact. ‘You just take it for granted,’ a Polish immigrant complained. ‘You assume that people will play fair, and you are shocked and upset when they do not. In other countries there is not that assumption.’

So, we may be a bit dull and excessively moderate, but perhaps, without wishing to come over all patriotic, this fair-play ideal is something we could still take a bit of pride in.