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Файл:Особенности употребления англоязычной терминологии дизайна = English Design Terminology in Use. Учебное пособие.pdf
(from PIE root *teks – “to weave, to fabricate, to make; make wicker
or wattle framework”).
It is attested by 1610s in reference to immaterial things, “nature
or quality”, and by 1650s in reference to the structural character of
a physical surface.
Texture (v) “give a (particular) texture to; make not smooth or
plain; form a texture of or with”, 1888 (implied in textured), from
texture (n). Earlier it meant “construct by weaving” (1690s).
2. Answer the following questions.
1. What is the earliest known use of the word texture in the
English language?
2. What is the literal meaning of the Latin root of the word
texture?
3. When did the word texture start being used to refer to the
structural character of a physical surface?
4. When did the verb form of texture emerge, meaning “to give
a particular texture to”?
5. What was the earlier meaning of the verb texture in the
1690s?
6. How does the etymology of the word texture reflect its
meaning and usage over time?
7. What does the evolution of the word texture suggest about
the development of the English language?
8. How can understanding the principles of graphic design
enhance one‟s ability to create effective visuals?
3. Prepare a short talk on the one of the following topics.
1. Graphic Design as Visual Communication.
2. Commercial vs. Artistic Goals in Graphic Design.
3. The Role of Graphic Design in Branding.
4. The Impact of Technology on Graphic Design.
5. The Future of Graphic Design.
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Section 4. LISTENING
1. Listen to the recording and say if the following
statements are true or false. Correct the false ones.
1. The speaker believes they share the same talent as designers.
2. Designers solve communication problems using graphics,
while the speaker uses text.
3. The speaker finds collaboration with designers frustrating
because they don‟t understand each other.
4. The speaker often thinks designers‟ work is clever and
innovative.
5. According to the speaker, most designers they‟ve worked
with have big egos.
2. Fill in the gaps with the words or phrases you hear.
1. They‟re problem solvers. I solve communication problems
with text, while they solve them with … .
2. The process is similar, and the goals are similar, so I always
feel like a collaboration with a talented designer is … .
3. They‟re really creative. On viewing their work, I often think,
“What a … way to communicate!”.
4. I always respect creative workers whose work solves the …
problem.
5. They listen carefully and respond in as … a way as they can.
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UNIT 4. INTERIOR DESIGN
LEAD-IN
Comment on the possible responses of the phrase in the
picture given below.
1. Really? That sounds interesting. What do you mean by that?
2. Sounds like a creative approach. Does it actually work?
3. I‟d imagine so! At least it‟s not boring, right?
4. Right, I‟ll keep that in mind next time someone comments on
my taste as well!
A JOKE
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Section 1. VOCABULARY AND WORD STUDY
1. Study the Active Vocabulary. Read and translate the
given sentences into Russian. Memorise the words.
1. Apply брит., амер. [əˈplaɪ] (v) применять, относиться,
использовать, обращаться, прикладывать, касаться, прилагать
New technology is being applied to almost every industrial
process. The artist used a brush to apply vibrant colours to the
canvas. They have now applied to use the house for residential
purposes.
2. Cohesive брит., амер. [kəʊˈhiːsɪv] (adj.) связующий,
способный к сцеплению, связанный
Historically, sport has been a cohesive force in international
relations. A cohesive design ensures that all elements of the room
complement each other. The artist used a cohesive colour palette to
tie the entire painting together.
3. Combination брит. [kɒmbɪˈneɪʃ(ə)n], амер. [ˌkɑːmbɪˈneɪʃn]
(n) комбинация, сочетание, соединение, объединение, совме-
щение, союз
He has the right combination of talent and experience. The
causes are usually a combination of factors. A good interior design
often involves a combination of functionality and aesthetics. The
combination of her intelligence and determination helped her achieve
her goals.
4. Combine брит., амер. [kəmbaɪn] (v) объединять, соче-
тать, комбинировать, смешивать(ся), соединять(ся)
The designer decided to combine interior design elements from
different eras to create a unique and eclectic space. When you
combine interior design principles with sustainability, you can create
eco-friendly and beautiful spaces. The pair has to combine their
careers with the demands of top competition.
5. Contractor брит. [kənˈtræktə], амер. [ˈkɑːntræktər] (n)
подрядчик, поставщик
It is inadvisable to involve more than one contractor on
a project. Renovating the house involved hiring a contractor. The
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contractor worked closely with the interior designer to ensure the
vision for the space was realized.
6. Creativity брит. [ˌkriːeɪˈtɪvɪtɪ], амер. [ˌkriːeɪˈtɪvətɪ] (n)
творческие способности, способность к созданию (чего-л.),
креативность
Creativity is essential for solving complex problems in
innovative ways. Creativity often flourishes when people are given
the freedom to experiment and take risks. The artist‟s creativity was
evident in every brushstroke of the painting.
7. Crucial брит. [ˈkruːʃ(ə)l], амер. [ˈkruːʃl] (adj.) решающий,
ключевой, критический
The tourist industry forms a crucial part of the region‟s
economic equation. Time management is crucial for meeting
deadlines and achieving goals. The support of family and friends is
often crucial during challenging times.
8. Development брит. [dɪveləpm(ə)nt], амер. [dɪˈveləpm(ə)nt]
(n) развитие, разработка, создание, строительство, рост,
совершенствование, событие
They moved into a new housing development on the edge of
town. A well-thought-out development design can significantly
reduce production costs and time. The talks will focus on economic
development of the region.
9. Efficiency брит. [ɪˈfɪʃ(ə)nsɪ], амер. [ɪˈfɪʃnsɪ] (n) эффек-
тивность, производительность, оперативность, продуктивность
Managers are studying what needs to be done to improve
efficiency. Scientists can also play a role in improving energy
efficiency in their laboratories. Urban planners are using efficiency
design to create cities that are both sustainable and livable.
10. Enhance брит. [ɪnˈhɑːns], амер. [ɪnˈhæns] (v) повышать,
усиливать, увеличивать, совершенствовать, усугублять
Painting is a relatively inexpensive way to enhance your home.
The image has been digitally enhanced to show more detail. Hence
valid employee selection programmes enhance the quality of their
work lives. Good lighting can enhance the design of a room by
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creating a warm atmosphere. The architect focused on enhancing
sustainability in the building‟s overall design.
11. Evolve брит. [ɪˈvɒlv], амер. [ɪˈvɑːlv] (v) развивать, раз-
виваться, эволюционировать, выделять, развертывать, развертываться
It will examine how music has evolved and how technology
might change it in the future. My dream is that we carry on making
music and that it will change and evolve and not become a cartoon.
The company‟s mission is to design products that evolve alongside
technological advancements.
12. Inspire брит. [ɪnˈspaɪə], амер. [ɪnˈspaɪər] (v) вдох-
новлять, вдохновить, внушать, воодушевить, воодушевлять,
вселить, вселять
The article about the artist inspired the exhibition of his recent
work. The teacher‟s passion for science has the power to inspire
a new generation of innovators. The breathtaking view from the
mountaintop was enough to inspire him to write a poem.
13. Interior design брит. [ɪnˈtɪərɪə dɪˈzaɪn], амер. [ɪnˈtɪrɪər
dɪˈzaɪn] внутреннее оформление интерьера, внутреннее убран-
ство интерьера
It was described as an archetype of the interior design of the
period. Interior design plays a crucial role in creating spaces that are
both functional and aesthetically pleasing. The use of plants in
interior design can bring a sense of calm and freshness to any room.
14. Involve брит. [ɪnˈvɒlv], амер. [ɪnˈvɑːlv] (v) включать,
вовлекать, включать в себя, предполагать, подразумевать,
затрагивать
We want to involve the workforce at all stages of the decisionmaking process. The project will involve collaboration between
multiple departments to ensure its success. The new policy will
involve changes to how employees report their working hours.
15. Occupant брит. [ˈɒkjʊp(ə)nt], амер. [ˈɑːkəpənt] (n) жи-
тель, обитатель, жилец, арендатор, временный владелец
All the appointments of the room are as they were left by the
former occupant. The architect‟s design prioritized the comfort and
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safety of the occupant, creating a cozy yet functional living space.
The occupant was impressed by the design of the energy-efficient
heating system, which reduced utility costs.
16. Productivity брит. [prɒdʌkˈtɪvɪtɪ], амер. [ˌprɑːdʌkˈtɪvətɪ]
(n) производительность, продуктивность, выработка, выход
продукции
The pursuit of high productivity is prejudicing the quality of
service. A well-organized workspace can have a huge impact on your
productivity and focus. Regular breaks throughout the day can
actually increase productivity by preventing burnout.
17. Requirement брит. [rɪˈkwaɪəm(ə)nt], амер. [rɪˈkwaɪərmənt]
(n) требование, потребность, необходимое условие, нужда
One key requirement for the building‟s design was that it had to
be energy-efficient and sustainable. The design of the product
packaging had to fulfill the requirement of being both eco-friendly
and visually appealing. The requirement for additional storage space
led to a creative design solution that maximized the room‟s
functionality.
18. Scheme брит., амер. [skiːm] (n) схема, система, план,
программа, проект; (v) интриговать, замышлять, планировать
The benefits of the scheme outweigh the disadvantages. The
colour scheme of the room was carefully chosen to complement the
modern design of the furniture. The garden‟s landscaping scheme
incorporated a design that blended native plants with decorative
elements.
19. Sustainable брит. [səˈsteɪnəb(ə)l], амер. [səˈsteɪnəbl]
(adj.) устойчивый, жизнеспособный, экологически устойчивый
(не наносящий ущерба окружающей среде)
Urban planners are focusing on sustainable development to
create cities that can thrive for generations. The creation of an
efficient and sustainable transport system is critical to the long-term
future of the city. A sustainable lifestyle often includes reducing
waste, recycling, and conserving energy at home.
20. Unique брит. [juːˈniːk], амер. [jʊˈniːk] (adj.) уникаль-
ный, единственный в своем роде, особенный
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1) apply
2) cohesive
3) combination
4) contractor
5) crucial
6) development
7) enhance
8) occupant
9) sustainable
10) inspire
a) связанный
b) ключевой
c) усиливать
d) разработка
e) житель
f) вдохновлять
g) соединение
h) устойчивый
i) подрядчик
j) применять
We are all unique human beings, fashioned by life experiences.
This unique furniture design incorporates sustainable materials like
reclaimed wood and recycled metal. The design of the new park is
unique with rainwater harvesting systems and interactive art
installations.
2. Match the words with their translation.
3. Match the words from the Active Vocabulary with the
following definitions:
1) united and working together effectively;
2) to (cause to) exist together, or join together to make a single
thing or group;
3) extremely important or necessary;
4) to change or develop gradually;
5) a person or company that arranges to supply materials or
workers, esp. for building;
6) to make someone feel that they want to do something and
can do it;
7) the ability to produce original and unusual ideas, or to make
something new or imaginative;
8) the process in which someone or something grows or
changes and becomes more advanced;
9) something that you must do, or something you need;
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10) the quality of working well in an organized way, without
wasting time or energy.
4. Fill in the gaps with the words from the Active
Vocabulary.
1. Because of its geographical isolation, the area developed its
own … culture.
2. The robot was designed to … its learning capabilities
through artificial intelligence.
3. I hope this success will … you to greater efforts.
4. Before signing the agreement, the client reviewed the …‟s
portfolio and references.
5. His job as an event planner often … coordinating with
vendors, managing budgets, and ensuring everything runs smoothly.
6. The success of the advertising campaign was due to the
team‟s … and originality.
7. The design of the website was adjusted to meet the … of
being fully accessible to users with disabilities.
8. The new housing … on the outskirts of the city will include
over 200 homes, a park, and a community center.
9. Their … group provides all the friends and support these
folks feel they need.
10. Architects are increasingly incorporating … designs, such
as green roofs and natural ventilation, into their projects.
5. Make up your own sentences with the words from the
Active Vocabulary.
6. Translate the following sentences from Russian into
English using the words from the Active Vocabulary.
1. Этот художник почерпнул свои идеи о форме и цвете из
работ более старого мастера.
2. Она стала одной из самых выдающихся представи-
тельниц романтического стиля в дизайне интерьера в Америке.
49
3. Правительству следует прилагать больше усилий для
обеспечения устойчивого развития строительства.
4. Ремонт дома потребовал привлечения подрядчика.
5. Компания пытается снизить издержки и повысить
производительность.
6. Прошлый жилец этой квартиры был художником.
7. Эти усилия укрепляют взаимодействие между произ-
водством и наукой.
8. Минимальным требованием к этой должности было
высшее инженерное образование.
9. В переговорах с компанией наступил решающий этап.
10. Эта схема может иметь дополнительные преимущества.
Section 2. READING
1. Before you read the text, answer the following questions.
1. What does interior design really mean?
2. When you think of interior designers, what do you picture?
3. Are interior design and environmental design the same
thing?
4. What does an interior designer do?
5. What are the elements and principles of interior design?
2. Read the text the interior design.
Interior Design
Interior design is the art and science of enhancing the aesthetics
and functionality of a space through thoughtful planning and creative
decision-making. It involves a combination of creativity, technical
knowledge, and problem-solving skills to achieve a well-designed
space that meets the needs and preferences of the occupants. It is
important to emphasize that interior design is a specialized branch of
architecture or environmental design.
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