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Файл:Особенности употребления англоязычной терминологии дизайна = English Design Terminology in Use. Учебное пособие.pdf
2. According to Barbara, who drew the model of the flying
Machine?
3. Where might the artist have gotten inspiration for this flying
machine design?
2. Say if the following statements are true or false.
1. The speakers are certain that the drawing is a modern
artwork.
2. The drawing is confirmed to be over 500 years old.
3. The artist was inspired by birds and flying, according to the
dialogue.
Dialogue 2
1. Listen to the recording and answer the questions below.
1. What does Emma want to see at the exhibition?
2. How do they identify the car as a Ferrari?
3. In which decade was the car actually made?
2. Fill in the gaps in the sentences.
1. Freddie suggests the racing cars might be in the large
space … .
2. Emma thinks the car could be from the …, but Freddie
corrects her.
3. They are surprised that cars could go so fast … .
Dialogue 3
1. Listen to the recording and answer the questions below.
1. What object are the speakers discussing in the museum?
2. Why does Sam think the object can‟t be a toy spaceship?
3. Which famous designer created this object according to the
notice?
2. Fill in the gaps in the sentences.
1. Greg first guesses the object might be a … spaceship.
2. Sam says the object wouldn‟t belong in a museum of … .
3. Greg thinks the lemon squeezer doesn‟t look … .
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UNIT 8. MODERN TRENDS IN DESIGN
LEAD-IN
Comment on the picture given below. What is there in the
picture? What is happening? What could have happened before?
A JOKE
Section 1. VOCABULARY AND WORD STUDY
1. Study the Active Vocabulary. Read and translate the
given sentences into Russian. Memorise words.
1. Collaborate брит., амер. [kəˈlæbəreɪt] (v) сотрудничать
My colleagues collaborated with me on this manual. Modern
technologies allow graphic designers to collaborate with other artists.
We have to collaborate with other people all the time.
2. Diversity брит. [daɪˈvɜːsɪtɪ/dɪˈvəːsɪti], амер.
[daɪˈvɜːrsətɪ/dəˈvərsədi] (n) разнообразие, многообразие
Antipasto-style pickled vegetables allow you to enjoy
a diversity of flavors and textures. Current topics for projects are the
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representation of national diversity. Technology should have
diversity and usability.
3. Eco-friendliness брит. [iː.kəʊ-ˈfren(d)lɪnəs], амер.
[iː.kəʊ-ˈfrendlɪnəs] (n) экологичность
New brands are being created with an emphasis on ecofriendliness. Due to the fashion for eco-friendliness there is a trend
for natural materials. Eco-friendliness is not measured by what we
buy, but by how often we refuse to buy.
4. Fold брит., амер. [fəʊld] (n) зд. складка, сгиб
On the fold of his elbow hung a black cloak, light but still
inappropriate for this warm season. In response, the gypsy woman
pulled a deck of satin cards from somewhere in the folds of her skirt.
Two hard folds near his mouth highlighted tightly compressed thin
lips.
5. Graininess брит., амер. [ˈɡreɪninəs] (n) зернистость
Higher sensitivity usually means lower contrast and more
graininess. A preliminary step before correcting the tone and colour
of an image – for photos that are grainy – is to remove the grain. The
name “gabbro” is derived from Latin glaber “smooth” and Italian
gabbia “lattice, cell”, indicating a relatively uniform grain structure.
6. Inclusiveness брит., амер. [ɪnˈkluːsɪvnəs] (n) инклю-
зивность, всеохватность
Our university tries to adhere to the principle of inclusiveness.
This list does not claim total inclusiveness. We are trying to evaluate
the inclusiveness of students in this project.
7. Palette брит. [ˈpælɪt], амер. [ˈpælət] (n) палитра,
палетка, цветовая гамма
Even experts will discover new shades in the colourful palette of
culture. The palette is made on the basis of a single colour. The table
was littered with makeup, including an open palette of eyeshadow
and many different lipsticks.
8. Peach fuzz брит., амер. [piːtʃ fʌz] персиковый пух
A delicate shade, Peach fuzz conquered the world of fashion
and design in 2024. “Peach fuzz” is the colour of the year according
to the respected Pantone Institute. Shade “peach fuzz” combines well
with all sorts of non-rigid white and gray ranges.
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9. Perceive брит. [pəˈsiːv], амер. [pərˈsiːv] (v) воспри-
нимать, чувствовать, ощущать
I soon perceived my mistake. I‟ve always had trouble perceiving
information by ear. The trend towards inclusiveness prompts to think
of convenient ways to perceive information for people with
disabilities.
10. Previous брит., амер. [ˈpriːvɪəs] (adj.) предыдущий,
предшествующий
You can study the colour type palette on the previous page for
an example. Monochrome is a method that differs from the previous
one by a freer choice of shades. These vases and tapestries were left
over from previous occupants.
11. Scuff брит., амер. [skʌf] (n) зд. потертость
The bag clearly shows signs of scuffs. The range of shades
should have scuffs, as if they were burned out in the sun. She runs
her palms over the painting, checking for scuffs.
12. Set by брит. [set baɪ], амер. [ˈset baɪ] (v) откладывать,
ценить, уважать, устанавливать
This artist was much set by in former days. We‟re forced to set
this work by. Pink is an example of a trend left over from last year,
set by the popular Barbie movie.
13. Shade брит., амер. [ʃeɪd] (n) тень, оттенок, тон
The sky is no longer blue, it is fading, taking on a yellow shade.
One shade lighter colouring is fashionable this season. And that is
a light shade of green.
14. Stem брит., амер. [stem] (v) происходить от, воз-
никать из
Our success doesn‟t stem from nowhere. They stem from the
very source of our inspiration. The fear of green cloth stems from the
dangers of its production in the Middle Ages. Trending hues stem
from some current styles.
15. Strict брит., амер. [strɪkt] (adj.) строгий, точный, тре-
бовательный
A strict balance of black and white is a winning solution this
year. We take a strict approach to staff recruitment. Everyone knew
that our master was a strict and demanding teacher.
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1) fold
2) watercolour
3) trendy
4) stem
5) shade
6) scuff
7) perceive
a) сотрудничать
b) воспринимать
c) палитра
d) oттенок
e) происходить от
f) разнообразие
g) акварельный
16. Topic брит. [ˈtɒpɪk], амер. [ˈtɑːpɪk] (n) тема, предмет
обсуждения
Current topics for projects are the representation of a realistic
image of a person. There are always topics of conversation there. It is
a very intriguing and actual topic for today.
17. Trendy брит., амер. [ˈtrendɪ] (adj.) модный, модник
Meanwhile, stylists, designers and trend journalists with old
values don‟t even have the words to speak to this group of clients.
The tropical print in gray shades is delicate and trendy at the same
time. Stylists have named the three most trendy looks of the year.
18. User-friendly брит. [juːzəˈfrendlɪ], амер. [ˌjuːzərˈfrendlɪ]
(adj.) дружественный (к пользователю)
As part of the optimization is developed a user-friendly website
design. User-friendly style helps to attract and retain customers. As
a result problem resolution system has become very functional and
user-friendly.
19. Vintage брит., амер. [ˈvɪntɪdʒ] (adj.) винтажный,
старинный, ретро
Wear that vintage gold necklace. It has many beautiful vintage
homes, parks and statues. He put on a vintage 1950‟s style tie.
20. Watercolour брит. [ˈwɒtərˌkələ], амер. [ˈwɒtərˌkələr] (n)
акварель; (adj.) акварельный
The king took out a watercolour portrait and handed it to his
daughter. The landscape visible from the window looked as if it was
painted with watercolours. This can be used in the watercolour
technique.
2. Match the words with their translation.
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8) palette
9) diversity
10) collaborate
h) модный
i) потертость
j) складка
3. Match the words from the Active Vocabulary with the
following definitions:
1) an attitude to the nature that is not harmful to it;
2) a thin, flat surface that artists use to mix and hold paints;
3) following the latest tendencies of fashions, up-to-date or
chic;
4) demanding that people obey rules or behave in a certain way;
5) used to describe something that is not new but that is valued
because of its good condition, attractive design, etc.;
6) a mark or scratch in the surface of something;
7) a line or mark made by bending one part of something over
another part;
8) a particular type of a colour that is lighter, darker, etc., than
other types;
9) happening or existing before the event or object that you are
talking about;
10) a subject that is discussed, written about, or studied.
4. Fill in the gaps with the words from the Active
Vocabulary.
1. Poets can … and see things more clearly.
2. The … of digital design tools allows to experiment with 3D
modeling, VR, and AI-generated visuals like never before.
3. In addition to comfort, they are distinguished by their
softness, rich colour … .
4. We have restored … drawings and manuscripts from that
period.
5. I pick up colour combinations, makeup, every … of lipstick.
6. Employees not only compete with each other, but also … .
7. Ban on … sales has allowed African elephant populations to
recover.
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8. Wire weaving is an ancient … .
9. The conference was praised for its …, featuring speakers
from various cultures, genders, and professional fields.
10. She agreed to … with him in writing the biography of her
grandmother.
5. Make up your own sentences with the words from the
Active Vocabulary.
6. Translate the following sentences from Russian into
English using the words from the Active Vocabulary.
1. Хотя наши компании конкурируют на рынке, мы готовы
сотрудничать в сфере экологических технологий, чтобы добиться значительных результатов.
2. Ребенок с самого рождения начинает воспринимать
окружающий мир.
3. Он провел пальцем по сгибу ткани, проверяя ее качество.
4. Дизайнер использовал приглушенную палитру из серых
и бежевых оттенков, чтобы создать ощущение уюта, но добавил
несколько ярких акцентов для контраста.
5. Этот спорный дизайн остается предметом обсуждения.
6. Нежно-оливковый оттенок кожи выдавал его южное
происхождение.
7. Длинная тень от старого дуба падала на стену дома,
создавая таинственную атмосферу.
8. К нам подбежал подросток со строгим и бледным лицом.
9. Это модное кафе с интерьером в стиле лофт быстро
стало популярным среди молодежи.
10. Новая программа для дизайнеров имеет дружественный
интерфейс, что позволяет легко ей пользоваться без специального обучения.
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Section 2. READING
1. Before you read the text, assume what are the main
trends in graphic design for 2024? Answer the following
questions.
1. Why is the colour “Peach Fuzz” significant in 2024?
2. What are the key characteristics of monochrome design, and
how does it differ from black-and-white design?
3. What types of realistic textures are popular in 2024, and
what influences this trend?
4. How do retro and vintage styles manifest in modern graphic
design?
5. How has artificial intelligence impacted graphic design in
recent years?
6. What advantages do neural networks provide for graphic
designers?
7. Why is inclusiveness important in web and graphic design
today?
2. Read the text about trends in the graphic design.
Current Trends and Tendencies
in Graphic Design in 2024
The visual way of conveying information is used everywhere –
in advertising, typography, marketing, interiors, gaming industry and
other fields. Trending hues stem from current styles:
– “Peach fuzz” is the colour of 2024 according to the respected
Pantone Institute, which will help make graphic projects more
comfortable and elegant.
– Pink is an example of a trend left over from last year, set by
the popular Barbie movie. Bright candy colours will be trendy in
2024 as well.
– Black and white is a classic combination that is back in
fashion. A strict balance of black and white or dilution with gray
tones is a winning solution this year.
– Monochrome is a method that differs from the previous one
by a freer choice of shades. The palette is made on the basis of
a single colour.
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– Natural tones, shades of green, brown, blue and sandy.
– Retro. This style involves composing a soft and comfortable
palette with a few accent colours.
Due to the fashion for eco-friendliness, retro style, vintage and
art deco there is a trend for realistic textures – wood, glass, silk,
newspaper, scuffs, paint drips, watercolour texture, folds, graininess.
The year 2023 can rightly be called the Year of Artificial
Intelligence. People have learned to implement these technologies in
many spheres of life, including graphic design.
Neural networks open up new editing possibilities, allowing the
use of the latest effects. Modern technologies allow graphic
designers to develop faster and master new methods, collaborate with
other artists and share experience, experiment and correct mistakes.
Web designers strive to make the interface of websites and
applications as user-friendly and easy to understand as possible.
Current topics for projects are the representation of a realistic image
of a person, as well as national diversity.
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The trend towards inclusiveness prompts to think of convenient
ways to perceive information for people with disabilities.
Environmental responsibility is primarily manifested in the
development of product packaging made of natural, degradable and
recycled materials. Modern graphic design aims to conserve
resources. Natural textures, hues and motifs are used to popularise
ecological thinking. In addition, such designs are more comfortable
to experience.
Conclusion
The main trends of 2024 are eco-friendliness, vintage and retro
styles, bright and soft colours, monochrome, minimalism,
maximalism, inclusiveness and neural networks. A graphic designer
must constantly analyze changing trends in order to create relevant
designs that will attract attention. It is also important to update your
database and learn new skills in order to offer the client the most
relevant solutions.
3. Say if the following statements are true or false. Correct
the false ones.
1. Black and white designs are outdated and no longer used in
modern graphic design.
2. Monochrome design means using only black, white, and gray
tones.
3. Natural tones like green, brown, and blue are trending in
2024.
4. 2023 was considered the “Year of Artificial Intelligence” in
graphic design.
5. Neural networks limit designers‟ creativity by restricting
editing options.
6. Inclusiveness in design focuses only on cultural diversity.
7. Graphic designers can ignore trends if their work is
technically skilled.
8. Retro style in 2024 involves soft palettes with a few accent
colours.
9. Minimalism and maximalism are both trending in 2024.
10. Vintage styles exclude modern textures like glass or silk.
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