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Профессиональный английский язык в сфере медиакоммуникаций. Учебное пособие

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7. Interactive websites structure their content based on users’ viewing history and
preferences.
TASK 9. Answer the following questions.
1. Why are the many different types of sites?
2. What do e-commerce web sites ensure?
3. What relationships with the user do business websites try to establish?
4. What kinds of websites provide regular content updates?
5. What sites make use of curated homepages?
6. What can be the categories of news and media websites?
7. What types of sites do more likely use AR/VR technology?
8. How can entertainment websites provide more immersive experiences?
TASK 10. Discuss the use of different websites using the words and phrases in brackets.
1. Websites have become essential – (different purpose, objective, to connect, to share, products).
2. E-commerce websites – (online stores, buy and sell, seamless experience, transaction, personal organization, display, stock tracking).
3. Business Websites – (showcase company's services, establish expertise, potential clients, create a strong brand).
4. Blog website – (build a community around your content, regular content updates, sharing topics, to gather the interest, videos, podcasts, valuable strategy).
5. Portfolio Websites – (to showcase achievements, skills, expertise, high- resolution images, design, video, animated backgrounds).
6. News or Media Websites – (real-time updates, deliver information, categorizing, breaking news, category-based content, multimedia integration).
7. Social Media Websites – (build communities, content experimentation, engage with their target audience, enhance brand loyalty).
8. Educational Websites – (online courses, tutorials, more accessible, flexible, cutting-edge technologies, immersive experiences, boost career opportunities, interactive lessons).
9. Entertainment Websites – (access movies, games, shows, offer a rich experience, AI and machine learning, immersive experiences, watch parties, community forums, streaming a social event).
Squareboat: официальный сайт. – 2025. – URL: https://squareboat.com/blog/10-most-popular-types-of-
websites (дата обращения: 30.03.2025). – Текст : электронный.
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Lesson 11
Why Is Journalism Important?
TASK 1. Read the international words and determine their meaning, paying attention to the parts of speech.
a) существительные: fact, corruption, democracy, reform, information, process, debate, position, action, perspective, crisis, analysis, dialogue, cooperation, context;
b) прилагательные: local, global, human, political, cultural, intellectual, natural, complex, critical, conflict, international;
с) глаголы: to inform, to interview, to report, to demonstrate.
TASK 2. Study the words and phrases that will help you understand the text.
1. hustle and bustle – суета и суматоха
2. to make sense of smth – разбираться в чем-л.
3. watchdog – сторожевой пес
4. entities – структуры
5. abuse – злоупотребление
6. to support – поддерживать
7. to investigate –расследовать
8. to expose – разоблачать
9. injustice – несправедливость
10. to uncover – раскрывать
11. truth – правда
12. to uphold – поддерживать
13. to aid – помогать
14. voice – голос
15. to whisper – шептать
16. to shout – кричать
17. to educate – просвещать
18. enrichment – обогащение
19. to verify – проверять
20. to threaten – угрожать
21. comprehensive – всеобъемлющий
22. to encourage – поощрять
23. to strengthen –укреплять
24. to appreciate - оценивать
TASK 3. Guess the meaning of the highlighted words in the sentence.
1. Stories fly past us at the speed of light, journalism helps us make sense of it
all.
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2. The population learns about happenings, ranging from local news to global
events.
3. Journalism often turns into a call to action.
4. In times of crisis the public relies heavily on journalists.
5. Journalism is a crucial defense against the spread of misinformation.
6. Local events can have far-reaching significance.
TASK 4. Find the English equivalents to the following Russian words and phrases in the text.
Скорость света; текущие события; буква закона; предоставляет знания; концепции, вызывающие размышления; важнейшая защита; побуждать к размышлению; справедливая и сбалансированная журналистика; далеко идущее значение.
TASK 5. Read and translate the text.
Why Is Journalism Important?
In the hustle and bustle of everyday life, where stories fly past us at the speed of light, journalism helps us make sense of it all.
Journalism
Informs the Public About Current Events
The population learns about happenings , ranging from local news to global events. Journalists gather facts, interview sources, and report them back to the public.
Serves as a Watchdog for Government and Powerful Entities
Journalists help prevent abuses of power and support the rule of law.
Investigates and Exposes Corruption and Injustice
Investigative journalism uncovers truths others would prefer to remain hidden.
Upholds Democracy, Drives Reforms, Aids in the Protection of Human
Rights
It is the duty of journalism to provide people with reliable information on political processes, policy debates. Journalism is often the voice that whispers—or shouts—of the need for change, it turns into a call to action.
Educates People on a Wide Range of Topics and Contributes to Cultural
and Intellectual Enrichment
Journalism presents the public with knowledge across various subjects. It
presents concepts and stories provoking thought that deepen readers’ understanding
of the world, enriching their cultural perspective.
Disseminates Vital Information During Crises
In times of crisis, such as natural disasters, outbreaks of disease the public relies heavily on journalists for timely, reliable information.
Challenges Misinformation and Helps Verify Facts
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Journalism is a crucial defense against the spread of misinformation that threatens an informed society.
Provides Analysis That Helps Understand Complex Issues and Promotes
Critical Thinking
Understanding complex issues often demands comprehensive analysis and contextualization, it provokes thought.
Helps Resolve Conflicts Through Balanced Reporting
The resolution of conflicts is often aided by fair and balanced journalism, which presents all sides of the story and encourages understanding and dialogue.
Connects Local Stories to a Global Audience
By connecting local stories to a worldwide audience, journalism demonstrates that local events can have far-reaching significance.
Strengthens International Understanding and Cooperation
In a rapidly globalizing world, journalists give readers and viewers the context needed to appreciate the complexities of international relations and global issues.
Source: Why is Journalism Important Wiki, [Электронный ресурс]. – Режим доступа: URL: https://enlightio.com/why-is-journalism-important (дата обращения 20/06/2025).
TASK 6. Fill in the correct preposition (with, in, of, by, for, on).
1. Journalists help prevent abuses … power.
2. The duty of journalism to provide people … reliable information.
3. Journalism is often the voice that whispers—or shouts—of the need …
change.
4. In times of crisis the public relies heavily … journalists.
5. The resolution of conflicts is often aided … fair and balanced journalism.
6. … a rapidly globalizing world, journalists give readers and viewers the
context needed to appreciate global issues.
TASK 7. Match the parts of the sentences.
1. In the hustle and bustle of everyday life journalism helps us …
2. The population learns about happenings , ranging from …
3. Journalism serves as a watchdog for …
4. Journalism often turns …
5. Journalism presents the public with knowledge across various subjects that deepen …
6. Journalism is a crucial defense against …
7. Comprehensive analysis …
8. Journalism demonstrates that …
9. Journalists give readers and viewers the context needed to appreciate …
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a) … the complexities of international relations. b) … local news to global events. c) … into a call to action. d) … make sense of all events. e) … the spread of misinformation. f) … government and powerful entities. g) … readers’ understanding of the world, enriching them. h) … provokes thought. i) … local events can have far-reaching significance.
TASK 8. Complete the tag-questions and answer them.
1. Journalism helps us make sense of all events, … ?
2. Journalists gather facts, interview sources, and report them back to the public,
… ?
3. It is the duty of journalism to provide people with reliable information on
political processes, policy debates, … ?
4. The public relies heavily on journalists for timely, reliable information, … ?
5. Journalism is demonstrating that local events can have far-reaching
significance, … ?
6. Journalists can give readers and viewers the context needed to appreciate
global issues, … ?
7. Journalists present the public with knowledge across various subjects, … ?
8. Journalism promotes critical thinking, … ?
9. The resolution of conflicts is often aided by fair and balanced journalism, ...?
10. Journalism often turns into a call to action, … ?
TASK 9. Translate the following sentences into English using the material of the text.
1. Журналистика помогает нам осмыслить события.
2. Она информирует, помогает поддерживать букву закона, расследует
коррупцию, поддерживает демократию, предоставляет анализ сложных вопросов, укрепляет международное взаимопонимание и сотрудничество.
3. Журналисты собирают факты и сообщают о них общественности.
4. Журналистские расследования раскрывают правду.
5. Журналистика часто превращается в призыв к действию. •
6. Она распространяет важную информацию во время кризисов.
7. Разрешению конфликтов часто способствует справедливая и
сбалансированная журналистика.
8. Журналистика демонстрирует, что местные события могут иметь далеко
идущее значение.
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TASK 10 Make a report about the necessity and importance of journalism in our life using the following expressions.
As far as I remember … If I am not mistaken … As far as I know … It should be said … It is important to stress (underline) … I’m going to speak about … It seems to me … It’s necessary to say that … I think (believe) …
Supplementary Reading (1)
Text 1
IMPORTANCE OF JOURNALISM
Journalism is a crucial aspect of modern society that plays a significant role in providing people with necessary information. It is an essential tool for communication, education, and entertainment.
Journalism has always been an integral part of society, but its importance has grown significantly in recent years. Today people depend upon the press on being instructed in regards to what’s happening. A high-level paper is a storage space of current information, an instrument of public examination, a general appraisal creator. That makes the journalists professional work so important for helping people understand complex issues and make sense of the world around them.
Journalists play a vital role in scrutinizing facts and uncovering the truth. They are the gatekeepers of information, and they have a responsibility to provide accurate and reliable information to the public.
Journalism examines and reveals current world issues that incorporate style patterns, political or general issues, and occasions to a wide crowd. Journalism is for the voice of a voiceless’- communicating assessments of every one of those in our general public. It resembles a scaffold between the specialists and individuals.
According to The Society of Professional Journalists’ records there are four
principles by which all journalists should stand:
Look for reality and report it
Limit hindrance
Act autonomously
Be responsible and straightforward
Journalists must give a reasonable assessment since they are focused on finding reality and introducing it to people in general. Journalists are expected to provide a
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fair opinion because they are committed to finding the truth and presenting it to the public.
A journalist must possess the following professional characteristics and fulfill the duties:
- promote transparency by holding those in power accountable. They must
investigate and report on issues that affect the public, including political corruption, environmental disasters, and social injustice;
- preserve democracy: without a free press citizens would not have access to
the information they need to make informed decisions;
- foster public debate by providing a platform for different voices and
perspectives;
- educating the public: to provide people with information about current
events, science, culture, and more.
Journalism is a crucial aspect of modern society that plays a significant role in providing people with necessary information. Without journalism, our society would be less informed, less democratic, and less transparent. Society needs to trust that the information it receives is accurate and reliable and the sacred mission of a journalist is to do everything for it to be so.
Source: Today Digital: официальный сайт. – 2025. – URL:
https://todaydigital.com/blog/what-is-journalism-and-why-does-it-matter-in-todays-world/ (дата
обращения: 30.03.2025). – Текст : электронный.
Task 1: Read the text and answer the questions.
1. What is the role of information in society?
2. What is the role of newspaper in today`s world?
3. Why are journalists called the gatekeepers of information?
4. How can you interpret the phrase that journalist is voice of a voiceless’?
5. Why should journalists give a reasonable assessment of events?
6. What does “promote transparency” as a duty of a journalist mean?
7. How can journalists foster public debate?
8. What was our society like without journalists?
9. What is sacred mission of a journalist?
Task 2: Write an essay about why the profession of a journalist important for you. Use the prompts below to structure your essay.
The role of a journalist in society
The most important issues of a journalist work
The aspects of a journalist work important for you
The reasons why these aspects are important
The sacred mission of a journalist (one) in you
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Text 2
NEGATIVE EFFECTS OF TECHNOLOGY
ON MODERN JOURNALISM
Positive changes caused by the sphere of technology on journalism is undeniable. Digital media has revolutionized the field of journalism, transforming how news is gathered, reported, and consumed.
Along with these advancements, technology has also brought about challenges for journalism. The rise of fake news and misinformation has become a serious concern. With the ease of publishing content online, anyone can disseminate false or misleading information, leading to a loss of trust in the media.
The rise of social media has created new challenges for journalists, including the spread of fake news. On social media, false information may spread quickly and would become challenging to dispel once it has fanned out.
Technology has also created new challenges and opportunities for journalists, such as ethical dilemmas, competition, audience fragmentation, misinformation, and innovation. Even while technological advancements could seem to be seamlessly incorporated into the news-producing process, conflicts arise because of numerous worries about how technology will affect morality, job security, and information integrity.
AI is starting to make its manner transversally into the news production method and into the structure and functioning of the media, among them there are many negative impacts.
Robotics journalism is synonymous with automated journalism. Robot journalism and automated journalism or even machine-written journalism are used in the same sense (Anderson, 2012; Carlson, 2014). AI can generate news information from structured data and automatically deliver them. Typically, like football matches, it takes even the fastest journalists 5-10 minutes to write and deliver them, but AI only takes a few seconds to produce news as well as post articles to ensure the hotness of the news. Not only that, but AI can also produce news from all aspects of life, including information with content that completely contradicts the general
judgments of society […]It is dangerous and shivery to unfold these fully untrue
articles to the society, they'll build the society intoxicated, creating access to official data difficult.
More than automatic writing was used more in journalism, the phrase "AI journalist" or "robot journalist" began to appear. And whether the technology threatens the employment of humans (Van Dalen 2012).
The use of AI threatens natural humans creativity.) Automatic writing is unable to effectively employ linguistic nuances, such as humor, irony, and metaphors, which are important in more complex storytelling. As a result, auto-written stories frequently sound technical, uninteresting, and unreadable (Latar 2015). On the other hand, human reporters can craft nuanced, imaginative, and contextualized tales drawn
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from various sources. As a result, it will be troublesome for the journalist to make breakthrough ideas which will gradually lose the inventive desire.
In conclusion, technology has had a profound impact on modern journalism, bringing both opportunities and challenges. While it has enabled real-time reporting, increased accessibility, and citizen journalism, it has also raised concerns about the spread of fake news and the financial sustainability of traditional news outlets.
Sources: Reflections: официальный сайт. – 2025. – URL:
https://reflections.live/articles/14971/effects-of-technology-on-modern-journalism-article-by­pravasa-das-13555-lr3g7jls.html (дата обращения: 12.04.2025). – Текст : электронный.
Kathmandu online media: – 2025. – URL: https://kathmanduonlinemedia.com/the- positive-impact-of-digital-media-in-journalism/(дата обращения: 12.04.2025). – Текст : электронный.
Journal of Political Theory and Communication: официальный сайт. – 2025. – URL:
https://en.lyluanchinhtrivatruyenthong.vn/what-are-the-positive-and-negative-impacts-of-artificial­intelligence-on-journalism-p25222.html (дата обращения: 12.04.2025). – Текст : электронный.
Text 3
POSITIVE EFFECTS OF TECHNOLOGY
ON MODERN JOURNALISM
Technology has had an immense impact on modern journalism, revolutionizing the way news is gathered, reported, and consumed. Digital platforms have brought about significant changes in the industry, allowing for real-time reporting, increased accessibility, and the emergence of citizen journalism.
Technology has improved the speed, accuracy, diversity, and interactivity of journalism by enabling new forms of reporting, communication, and distribution. Technology has transformed the role of journalists from being mere gatekeepers of information to being participants in the public sphere. The Internet has made publishing and accessing news easier and cheaper than any form of communication. It also provides access to news through articles, pictures, and videos. Social media ­the newest and most popular form of sharing and receiving news in society. Through international telecommunications networks with broadband capabilities, wireless communication, and constant connectivity, the Internet and other digital networks have altered the newsroom.
Changes in technology have an impact on journalism in at least four key areas:
1) the methods used by journalists; 2) the news’s content; 3) the newsroom’s layout
or organization; and 4) the interactions between or among news organizations, journalists, and their various audiences.
One of the most notable effects of technology on journalism is the speed at which news can now be reported. With the ability to access information from around the world instantly, journalists can provide up-to-the-minute coverage of events as they unfold. This real-time reporting has become especially crucial in situations
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where immediate information is vital, such as during natural disasters or breaking news events.
Robots and AI can also be incorporated into the manufacturing and distribution processes of news organizations to increase the efficiency of publishing news articles and optimizing a medium’s reach.
Digital tools enable journalists to analyze complex datasets and uncover hidden patterns, creating impactful stories. Tools like data visualization and analytics software empower reporters to present facts in visually engaging formats. This approach enhances transparency and credibility.
Unlike traditional media, digital platforms allow two-way communication between journalists and their audiences. Readers can comment, share, and discuss articles, fostering a sense of community. This feedback loop enables journalists to understand their audience’s preferences and improve content accordingly.
In conclusion, technology has had a profound impact on modern journalism. It has enabled real-time reporting, increased accessibility, and citizen journalism. As technology continues to evolve, it is crucial for journalists and news organizations to adapt and find innovative ways to maintain the integrity and reliability of news reporting in the digital age.
Sources: Reflections: официальный сайт. – 2025. – URL:
https://reflections.live/articles/14971/effects-of-technology-on-modern-journalism-article-by-
pravasa-das-13555-lr3g7jls.html (дата обращения: 12.04.2025). – Текст : электронный.
UNC: официальный сайт. – 2025. – URL: https://www.cislm.org/digital-technologies-and- the-future-of-journalism/ (дата обращения: 12.04.2025). – Текст : электронный.
Kathmandu online media: – 2025. – URL: https://kathmanduonlinemedia.com/the- positive-impact-of-digital-media-in-journalism/(дата обращения: 12.04.2025). – Текст : электронный.
Task 1: Read the text and answer the questions.
1. What phenomena did digital platforms bring in the sphere of journalism?
2. What are the key areas of journalism which were influenced by changes in
technology?
3. How did the Internet influence delivering the news?
4. What is the newest form of delivering and sharing the news?
5. What is one of the most notable effects of technology on journalism?
6. In what situations has real-time reporting become especially important?
7. How can robots and AI be used in the sphere of journalism?
8. What tools empower reporters to present facts in visual forms?
9. How can journalism foster a sense of community?
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