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Файл:Профессиональный английский язык в сфере медиакоммуникаций. Учебное пособие
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Broadcast journalism plays an important role in keeping the public informed
about what is happening in their local community, as well as the wider world. It also
provides a vital service in times of crisis, such as natural disasters breaking major
news events.
Source: What is Radio Broadcasting in Journalism? Wiki, [Электронный ресурс]. – Режим доступа:
URL: https://cpijournalism.org/radio-broadcasting-journalism/ (дата обращения 12/01/2025).
TASK 6. Fill in the correct preposition choosing from the following (In, with, in,
over, on, to, of).
1. Radio broadcasting allows journalists to easily communicate … large numbers
of people.
2. Radio broadcast journalism covers the current affairs … the radio, the latest
music or advertising.
3. The interview is one of the journalistic genres that best adapts … the radio
medium.
4. Radio broadcasting is a very important tool … journalism.
5. There are two genres … radio broadcasting: the report and the interview.
6. Live broadcasting is where the journalist speaks live … the radio.
7. Radio news programs were first developed … the 1920s.
TASK 7. Express your agreement or disagreement with the following sentences
using the phrases: Yes, you are right. I suppose you are wrong. I’m not sure you
are right. If you disagree. Give the correct statement.
1. Radio broadcast journalism covers the reporting and broadcasting of news and
current affairs in press.
2. Radio news programs were first developed in the 1950s.
3. Radio journalists work in large national networks only.
4. The radio medium has a series of advantages over television and the written
press.
5. Radio broadcasting allows journalists to easily communicate with large
numbers of people.
6. There are three genres of radio broadcasting.
7. Live broadcasting is where the journalist records his report beforehand.
8. Recorded broadcasting is when the radio station plays the report back at a later
time.
TASK 8. Match the parts of the sentences.
1. Radio broadcast journalism that covers …
2. Radio news programs quickly became …
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3. Radio journalists work …
4. The radio medium has a series of …
5. Radio broadcasting allows journalists …
6. The interview best adapts …
7. Live broadcasting is where …
8. Recorded broadcasting is where …
a) … to quickly communicate with large numbers of people.
b) … popular in the 1920s.
c) … the audience hears the journalists in real-time.
d) … the journalist records their report beforehand.
e) … the reporting and broadcasting of news and current affairs over the radio.
f) … to the radio medium.
g) … from small local stations to large national networks.
h) … advantages over television and the written press.
TASK 9. Answer the questions using the following phrases: as far a I know, it
should be said, it is noted that, it is important to stress (underline). as far as I
remember, if I am not mistaken.
1. What does radio broadcast journalism cover?
2. Why is radio a quick and easy way to update your knowledge?
3. When did radio news programs appear?
4. Where can radio journalists work?
5. What advantages does the radio medium have?
6. What does the radio journalist have to know?
7. Why is radio broadcasting a very important tool?
8. What are there two genres of radio broadcasting?
9. What journalistic genre best adapts to the radio medium?
10. What is the difference between live broadcasting and recorded broadcasting?
11. What does broadcast journalism provide?
TASK 10. Speak about the importance and benefits of radio broadcasting
using the key words and phrases.
The first, covers current affairs, broadcast news, update knowledge, immediate
monitoring of the news, convey ideas, facilitate the exchange of views, easily
communicate, in real-time, at a later time, keep the public informed.
Lesson 5
Television Journalism
TASK 1. Read the international words and determine their meaning, paying
attention to the parts of speech.
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a) существительные: television, radio, method, information, video, audio,
effect, role, democracy, program, process, code, image, channel, accompaniment;
b) прилагательные: dominant, musical, creative;
с) глаголы: to inform, to present.
TASK 2. Study the words and phrases that will help you understand the text
1. dominance - господство
2. simultaneously – одновременнo
3. video footage – видеоматериал
4. enormous – огромный
5. opportunity – возможность
6. feature –репортаж
7. team – команда
8. to be aware of – быть в курсе, знать
9. purpose – цель
10. convention – условное обозначение
TASK 3. Find Russian equivalents to the following English sentences below the
line, paying attention to the words and expressions in italics.
1. By the 1950s, television had become the dominant news medium.
2. It has the ability to reach vast audiences, to inform, educate, and entertain us.
3. Television journalists are responsible for presenting news stories on a variety
of topics.
4. Television journalists need to have a good understanding of the television
news production process.
5. Big news stories are presented either at the scene of the incident or at the
station and broadcasted usually live.
__________________________________________________________________
а. Тележурналисты должны хорошо понимать процесс производства
телевизионных новостей.
б. К 1950-м годам телевидение стало доминирующим средством массовой
информации.
в. Большие новости представляются либо на месте происшествия, либо на
станции и транслируются обычно в прямом эфире.
г. Оно обладает способностью охватить огромную аудиторию,
информировать, обучать и развлекать нас.
д. Тележурналисты отвечают за представление новостных историй по
различным темам.
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TASK 4. Find the English equivalents to the following Russian words and
phrases in the text.
Терять свое господство, отвечают за исследования, представление
новостных историй и репортажей, знать различные жанры, новостные
бюллетени, представляются репортером новостей, условные обозначения,
музыкальное сопровождение, различные видео- и аудио-эффекты, огромные
творческие возможности, программы о текущих событиях, производятся
командой, на месте происшествия, в зависимости от новостного канала, цель
теленовостей, телевизионные новостные программы, уметь хорошо работать в
команде.
TASK 5. Read and translate the text.
Television journalism
It was only with the beginning of television in the 1940s that radio began to
lose its dominance as the primary news medium. And by the 1950s, television had
become the dominant news medium.
It is the most widespread method of disseminating information and the most
powerful in terms of its influence on the public. The ability to simultaneously
broadcast video footage, author's comments, musical accompaniment, and the use of
various video and audio effects opens up enormous creative opportunities for
television journalists.
It has the power to reach vast audiences. It has the ability to inform, educate,
and entertain us, and it plays a vital role in our democracy.
Television journalists are responsible for researching, writing, and presenting
news stories and features on a variety of topics.
They must also be able to work well as part of a team, as most television news
programs are produced by a team of journalists, producers, and camera operators.
Television journalists need to have a good understanding of the television news
production process and be aware of the different genres of television news
programming, such as news bulletins, current affairs programs, and news magazines.
TV News:
The purpose of TV News is to inform and educate someone on different
matters in the world. Big news stories such as murders or bombings are presented by
a news reporter either at the scene of the incident or at the station and broadcasted
usually live. The codes used to do this are sounds, spoken language, images, colours
and written language. The conventions change depending on the news channel.
Source: Journalism: Television Journalism Wiki, [Электронный ресурс]. – Режим доступа: URL:
https://www.infoplease.com/encyclopedia/arts/publishing/journalism/journalism-overview/televisionjournalism (дата обращения 07/11/2024).
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TASK 6. Fill in the correct preposition (on, with, at, of, for, in, by).
1. Radio began to lose its dominance … the beginning of television in the 1940s.
2. Television journalism is the most widespread method … disseminating
information.
3. The ability to inform, educate, and entertain us plays a vital role … our
democracy.
4. The purpose of TV News is to inform … different matters in the world.
5. Big news stories are very often presented … the scene of the incident.
6. News programs are produced … a team of journalists, producers, and camera
operators.
7. Television journalists are responsible … researching, writing, and presenting
news stories.
TASK 7. Match the parts of the sentences.
1. It was in the 1940s that radio …
2. Big news stories such are presented by a news reporter …
3. The ability to simultaneously broadcast video footage …
4. Television journalists work as part of a team including …
5. Television journalists need to be aware of the different genres of
programming …
6. While reaching vast audiences television journalism …
7. Television journalists are responsible for presenting …
a) … opens up enormous opportunities for television journalists.
b) … such as news bulletins, current affairs programs, and news magazines.
c) … features on a variety of topics.
d) … producers, and camera operators.
e) … either at the scene of the incident or at the station.
f) … has the ability to inform, educate, and entertain us.
g) … began to lose its dominance as the primary news medium.
TASK 8. Complete the following sentences according to the content of the text.
1. By the 1950s television had become …
2. Television opens up …
3. It has the power to reach …
4. Most television news programs are produced by …
5. Television journalists need to have a good understanding of …
6. Big news stories are presented either at …
7. The codes used change depending on …
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TASK 9. Answer the questions.
1. When did radio begin to lose its dominance?
2. By the 1950s television had become the dominant news medium, hadn’t it?
3. Why is television the most powerful medium?
4. What opens up enormous opportunities for television journalists?
5. What ability does it have?
6. What are television journalists responsible for?
7. Why is work in teams important?
8. What genres of television news programming should television journalists be
aware of?
9. What is the purpose of TV news?
TASK 10. Speak about “Television Journalism” according to the following plan,
using the words given in brackets.
1. The dominant news medium, its abilities (video footage, author's comments,
musical accompaniment, use of various effects)
2. The responsibilities of television journalists (researching, writing, presenting
news stories)
3. Work in a team (journalists, producers, camera operators)
4. Genres of television news programming (news bulletins, current affairs
programs, news magazines)
5. The purpose of TV news and the codes used (inform, educate, entertain,
sounds, spoken language, images, colours, written language)
Lesson 6
Internet Journalism (Digital Journalism)
TASK 1. Read the international words and determine their meaning, paying
attention to the parts of speech.
a) существительные: transformation, principle, manner, platform, media, company,
code, text, graphics, image, effect, information, contact, detail;
b) прилагательные: global, social, formal;
с) глаголы: to collect, to inform, to base, to locate, to generate.
TASK 2. Study the words and phrases that will help you understand the text.
1. to undergo – подвергаться
2. core – основной
3. accurate – точный
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4. fair – справедливый, правдивый
5. to persuade – убеждать
6. to log on – входить в систему
7. to extend – расширять
8. to gain – заполучить, привлечь
9. customer – клиент
10. to recognize – узнавать
11. to entertain – развлекать
12. font – шрифт
13. convention - соглашение
TASK 3. Find Russian equivalents to the following English sentences below the
line, paying attention to the words and expressions in italics.
1. Broadcast journalism has undergone a major transformation.
2. Digital journalism means collecting, generating, and publishing via digital
platforms.
3. The internet has changed the landscape of broadcast journalism.
4. The whole intention of creating a website is to gain both customers and
publicity.
5. Students log on to expand their knowledge.
6. An education website is aimed at school children or students.
__________________________________________________________________
а. Студенты заходят на сайт, чтобы повторить необходимые предметы
или расширить свои знания.
б. Цифровая журналистика означает сбор, создание и публикацию через
цифровые платформы.
в. Вся цель создания веб-сайта — привлечь как клиентов, так и рекламу.
г. Вещательная журналистика претерпела серьезную трансформацию.
д. Интернет изменил ландшафт вещательной журналистики.
е. Образовательный сайт нацелен на школьников или студентов.
TASK 4. Find the English equivalents to the following Russian words and
phrases in the text.
Охват глобальной аудитории; сообщать новости точно и справедливо;
учетные записи; способ самовыражения; графика, изображения, звук, шрифты.
TASK 5. Choose the correct translation of the phrase.
1. to undergo a major transformation
а) претерпеть серьезную трансформацию,
б) нацелиться на серьезную трансформацию,
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в) сообщить о серьезной трансформации
2. accurate and fair manner
а) аккуратная и справедливая манера,
б) точная и правдивая манера,
в) аккуратный и правдивый способ
3. to extend knowledge
а) расширять знания,
б) растрачивать знания,
в) копить познания
4. an education website is aimed
а) пропагандистский сайт нацелен,
б) образовательный сайт приспособлен,
в) образовательный сайт нацелен
5. to post and share what you like
а) отмечать и делиться тем, что вам нравится,
б) публиковать и делиться тем, что вам нравится,
в) писать и публиковать то, что вам нравится.
TASK 6. Read and translate the text.
Internet (Digital) Journalism
With the advent of the internet, broadcast journalism has undergone a major
transformation.
The internet has changed the landscape of broadcast journalism. Internet
broadcasters are independent journalists who use the internet to reach a global
audience.
However, the core principles of broadcast journalism remain the same: to report
the news in an accurate and fair manner.
Digital journalism means collecting, generating, and publishing via digital
platforms such as websites, blog site, and social media sites. It is also known as
online journalism.
The purpose of a website is either to inform, educate, persuade or entertain.
Students log on to revise the subjects needed or extend their knowledge. Company
websites alone are examples of persuasive websites as the whole intention of creating
a website is to gain both customers and publicity. They want to be recognized and
grow. Entertainment websites include Twitter, where people create accounts and have
their own page where they can post and share what they like, it’s a way of expressing
yourself. The codes used on a website are written text, colours, graphics, images,
sound, fonts, video and sound effects. The conventions vary on what the website is
based on. A company website would be very formal, with lots of information about
the company, contact details, a map showing where they are located, different stores
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etc. Whereas an education website will be aimed at school children or students with
bright colours, videos, activities to do online and other ways of learning.
Source: Journalism in the Digital Age: What is Digital Journalism? Wiki, [Электронный ресурс]. –
Режим доступа: URL: https://online.sbu.edu/blog/journalism-in-the-digital-age (дата обращения
11/03/2025).
TASK 7. Fill in the correct preposition (with, about, in, of, at, of).
1. The core principles of broadcast journalism are to report the news … an
accurate and fair manner.
2. An education website is aimed … school children or students.
3. The purpose … a website is either to inform, educate, persuade or entertain.
4. A company website is very formal, with lots of information … the company,
contact details.
5. … the advent of the internet, broadcast journalism has undergone a major
transformation.
6. Company websites are examples … persuasive websites.
TASK 8. Match the parts of the sentences.
1. Students log on …
2. An education website is aimed at school children or students …
3. Internet broadcasters use the internet …
4. The core principles of broadcast journalism are ...
5. Digital journalists collect, generate, and publish information …
6. People create accounts and have their own page …
a) … to reach a global audience.
b) … to expand their knowledge.
c) … via websites, blog site, and social media sites.
d) … to do online and other ways of learning.
e) … to report the news in an accurate and fair manner.
f) … to post and share what they like.
TASK 9. Answer the questions.
1. Why has broadcast journalism undergone a major transformation?
2. Who are Internet broadcasters?
3. What are the core principles of broadcast journalism?
4. What platforms does digital journalism collect, generate and publish
information via?
5. What is the purpose of a website?
6. What do students log on to?
29
7. Whose intention is to gain both customers and publicity?
8. Where do people create accounts and have their own pages?
9. What codes are used on a website?
10. What information does a company website contain?
11. Who is an education website aimed at?
TASK 10. Speak about digital journalism using key phrases from the text.
Undergone a major transformation, use the internet, the core principles, accurate
and fair manner, digital platforms, the purpose of a website, extend knowledge, to
gain both customers and publicity, to create accounts, company website, education
website.
Lesson 7
Journalistic Interview
TASK 1. Read the international words and determine their meaning, paying
attention to the parts of speech.
a) существительные: dialogue, person, role, process, atmosphere, interview,
interest, information, format, form, resource, archive, document, stage, aspect,
biography, position, fact, situation, specialist, expert;
b) прилагательные: natural, comfortable, informal, specific, physical,
documentary, ideological;
с) глаголы: to formulate, to focuse, to specify, to identify, to base.
TASK 2. Study the words and phrases that will help you understand the text.
1. interviewer - интервьюер
2. to be in charge of - отвечать
3. to run - проходить
4. smoothly - гладко
5. interviewee – интервьюируемый
6. to distinguish - различать
7. conventional – обычный
8. to take into account – учитывать, принимать во внимание
9. to resort to – обращаться к
10. profile - профильный
11. opinion - мнение
TASK 3. Guess the meaning of the highlighted words in the sentences.
1. It is a dialogue established between two or more people and directed by the
interviewer.
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