Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Профессиональный английский язык в сфере медиакоммуникаций. Учебное пособие
.pdf
Lesson 9
Journalism and Mass Communication
TASK 1. Read the international words and determine their meaning.
Mass communication, practice, to produce, information, culture, politics,
economy, function, to inform, public, idea, interest, character, emotion, argument, to
mobilize, profession, history, pioneer, innovator, criteria, standard, conflict, method,
specialized, segment, social, democracy, creativity, innovation, technology.
TASK 2. Study the words and phrases that will help you understand the text
1. interrelated - взаимосвязанный
2. overlapping - пересекающийся
3. diverse – разнообразный
4. to impact – влиять
5. to entertain – развлекать
6. to engage –вовлекать
7. to persuade – убеждать
8. attitude –отношение
9. behaviour – поведение
10. to empower- наделять полномочиями
11. to enable – давать возможность, способствовать
12. timeliness –своевременность
13. relevance - актуальность
14. proximity –близость
15. prominence –известность
16. investigative reporting – журналистское расследование
17. feature –особенность
18. entities – ведомства
19. to relay – передавать
20. to uphold –поддерживать
21. value –ценность
22. justice – справедливость
23. plurality –многочисленность
24. scope –сфера, охват
25. range – спектр, диапазон
TASK 3. Find the English equivalents to the following Russian words and
phrases in the text.
Пересекающиеся области, производство и распространение информации,
просвещение общественности, вовлечение общественности, убеждение,
41
формировать отношение, наделение полномочиями, отстаивать права,
подготовка новостей, следовать критериям, расширение прав и возможностей,
поддержка ценностей, разнообразие аудитории, творчество, охватывать
широкий спектр.
TASK 4. Choose the correct translation of the phrase in English.
1. Large and diverse audience
а) большая и начитанная аудитория
б) маленькая и неграмотная аудитория
в) большая и разнообразная аудитория.
2. Issues and ideas affect lives and interests
а) проблемы и идеи изменяют жизнь и интересы
б) проблемы и идеи влияют на жизнь и интересы
в) задачи и идеи влияют на жизнь и интересы.
3. To appeal to the senses and feelings
а) обращаться к чувствам и ощущениям
б) игнорировать чувства и ощущения
в) контактировать с чувствами и ощущениями.
4. To shape the attitudes and behaviours
а) отвергать отношение и поведение
б) формировать отношение и поведение
в) придерживаться отношения и поведения.
5. To enable the public
а) позволить общественности
б) оттолкнуть общественность
в) столкнуться с общественностью
6. To follow certain criteria
а) воссоздавать определенные критерии
б) следовать определенным критериям
в) создать определенные критерии.
7. Investigative reporting
а) детективные репортажи
б) журналистские расследования
в) исследовательские программы.
8. Democracy, freedom and justice
а) демократия, свобода и справедливость
б) демократия, равенство и справедливость
в) демократия, свобода и равноправие.
9. To cover a wide range of topics
а) сужать диапазон тем
б) расширять тематическую область
в) охватывать широкий спектр тем
42
TASK 5. Guess the meaning of the highlighted words in the following sentences.
1. Journalism and mass communication deal with producing and
disseminating information and messages.
2. They have the following functions: informing and educating, entertaining,
persuading and influencing, empowering and mobilizing the public.
3. Journalism follows some criteria such as impact, conflict, novelty, and human
interest.
4. It also employs such methods of reporting as hard news, soft news, opinion
reporting, and specialized reporting.
5. The features of journalism and mass communication are public service and
social responsibility to inform and educate, diversity and plurality of the audience
and the sources of information, creativity and innovation of methods and
technologies.
6. Journalism covers a wide range of topics, issues, and fields.
TASK 6. Read and translate the text.
Journalism and Mass Communication
Journalism and mass communication are two interrelated and overlapping
fields of study and practice that deal with producing and disseminating information
and messages to a large and diverse audience. They significantly impact the society,
culture, politics, and economy of the world. Journalism and mass communication
have the following functions:
Informing and educating the public about the events, issues, and ideas that affect
their lives and interests.
Entertaining and engaging the public with the stories, characters, and emotions
that appeal to their senses and feelings.
Persuading and influencing the public with the opinions, arguments, and
messages that shape their attitudes and behaviours.
Empowering and mobilizing the public enabling them to express and assert
their rights and interests.
Journalism can be stated as “the activity or profession of writing for
newspapers, magazines, or news websites or preparing news to be broadcast” (Oxford
English Dictionary). It has a long and rich history, and some of the pioneers and
innovators of journalism are Benjamin Franklin, Joseph Pulitzer, and Walter
Cronkite.
Journalism also follows certain criteria and standards such as timeliness,
relevance, proximity, prominence, impact, conflict, novelty, and human interest. It
also employs various methods and techniques of reporting such as hard news, soft
news, investigative reporting, feature reporting, opinion reporting, and specialized
reporting.
43
Mass communication can be defined as “the study of how people and entities
relay information through mass media to large segments of the population at the
same time” (Encyclopedia Britannica).
Some of the features of journalism and mass communication are:
Public service and social responsibility to inform, educate, and empower the
public and to uphold the values of democracy, freedom, and justice.
Diversity and plurality of the audience and the sources of information and
messages.
Creativity and innovation of methods, techniques, tools, and technologies.
The scope of journalism is wide and diverse as journalism covers a wide range
of topics, issues, and fields.
Source: Journalism and Mass Communication Quarterly Wiki, [Электронный ресурс]. – Режим
доступа: URL:https://us.sagepub.com/en-us/nam/journal/journalism-mass-communication-quarterly (дата
обращения 30/05/2025).
TASK 7. Fill in the blanks with the appropriate words given below.
1. Journalism and mass communication are two … fields.
2. Entertaining and engaging the public with the stories, characters, and
emotions … to their senses and feelings.
3. Journalism can be stated as “the activity or profession of writing for
newspapers, magazines, or news websites or … news to be broadcast.
4. Mass communication is “the study of how people and entities … information
through mass media to large segments of the population.
5. Journalism covers a wide .. of topics, issues, and fields.
6. … and influencing the public with the opinions, arguments, and messages
shape their attitudes and … .
7. It employs various methods such as hard news, soft news, .. , feature
reporting, opinion reporting, and specialized reporting.
8. One of the features of journalism and mass communication is diversity and …
of the audience and the sources of information and messages.
9. Journalism also has some criteria and standards such as timeliness, relevance,
… , prominence, impact, conflict, novelty, and human interest.
Interrelated and overlapping, relay, plurality, appeal, preparing, proximity,
range, investigative reporting, persuading, behaviours.
TASK 8. Match the parts of the sentences.
1. Journalism and mass communication …
2. Informing and educating the public …
3. Entertaining and engaging the public …
4. Persuading and influencing the public …
44
5. Empowering and mobilizing the public enable them …
6. Some of the pioneers and innovators of journalism are …
7. Journalism also follows certain criteria and standards such as …
8. Some of the features of journalism and mass communication are … …
a) … affect their lives and interests.
b) … appeal to their senses and feelings.
c) … to express and assert their rights and interests.
d) … significantly impact the society, culture, politics, and economy of the
world.
e) … shape their attitudes and behaviours.
f) … public service and social responsibility, diversity and plurality, creativity
and innovation.
g) … timeliness, relevance, proximity, prominence, impact, conflict, novelty,
and human interest.
h) … Benjamin Franklin, Joseph Pulitzer, and Walter Cronkite.
TASK 9. Find the corresponding answer to each question.
1. What are two interrelated and overlapping fields of study and practice dealing
with producing and disseminating information and messages to an audience?
2. What impacts the society, culture, politics, and economy?
3. What are the functions of journalism and mass communication?
4. What appeals to the senses and feelings of the public?
5. Do informing and educating the public affect their lives and interests?
6. How do empowering and mobilizing influence the public?
7. How is journalism defined?
8. What methods and techniques of reporting does journalism employ?
9. Mass communication is “the study of how people and entities relay
information through mass media to large segments of the population”, isn’t it?
10. What do public service and social responsibility presuppose?
11. Why is the scope of journalism wide and diverse?
______________________________________________________________
A) Yes, it is.
B) Journalism and mass communication.
C) The activity or profession of writing for newspapers, magazines, or news
websites or preparing news to be broadcast.
D) Because journalism covers a wide range of topics, issues, and fields.
E) Entertaining and engaging the public.
F) Informing, educating, and empowering the public, upholding the values of
democracy, freedom, and justice.
G) Journalism and mass communication.
45
H) informing and educating the public, entertaining and engaging the public,
persuading and influencing the public, empowering and mobilizing the public.
I) Enable them to express and assert their rights and interests.
J) Hard news, soft news, investigative reporting, feature reporting, opinion
reporting, and specialized reporting.
K) Yes, they do.
TASK 10. Translate the following dialogue in writing using the translation of the
phrases in italics.
А: Каково назначение (purpose) журналистики и средств массовой
коммуникации?
В: Эти две взаимосвязанные области изучения занимаются производством и
распространением информации и сообщений для большой и разнообразной
аудитории.
А: И насколько (And how far) они важны?
В: Они выполняют (perform) следующие функции: информирование и
просвещение общественности о событиях; развлечение общественности;
убеждение общественности с помощью мнений и аргументов; мобилизация
общественности на отстаивание своих прав и интересов.
А: Думаю (I think), у журналистики долгая и богатая история.
В: Да, и пионеры журналистики — Бенджамин Франклин, Джозеф Пулитцер и
Уолтер Кронкайт.
А: А что важно для журналистики?
В: У журналистики свои критерии, такие как своевременность, актуальность,
влияние, конфликт, новизна и человеческий интерес.
А: Я слышал (I’ve heard), журналисты используют разные методы и приемы жесткие новости, мягкие новости, журналистские расследования, репортажи о
событиях, репортажи о мнениях и специализированные репортажи, так?
В:Несомненно (Undoubtedly/Absolutely). Но и журналистика, и средства
массовой коммуникации имеют свои особенности.
А: Скорее всего (Most probably), обе они (both of them) имеют многочисленную
аудиторию и разнообразные источники информации.
В: И к тому же (And besides), имеют в своем распоряжении новаторские
(innovative) инструменты и технологии.
А: А как насчет поддержки ценностей демократии, свободы и справедливости?
В: О, это одна из основных (main) особенностей журналистики.
Lesson 10
Different types of websites
TASK 1. Read the international words and determine their meaning, paying
attention to the parts of speech.
46
a) существительные: business, organization, information, products, services,
expertise, client, platform, image, content, discussion, strategy, category,
politics, infographics, brand, content, forums;
b) прилагательные: personal, potential, regular, unique, minimalist, social,
interactive, immersive;
с) глаголы: connect, group, present.
TASK 2. Study the words and phrases that will help you understand the text.
1. essential - важный
2. individuals - зд. люди
3. seamless - непрерывный
4. stock tracking - отслеживание имеющихся товаров
5. showcase - показывать, демонстрировать
6. authoritativeness - авторитетность
7. trustworthiness - надежность
8. consumable - готовый к употреблению
9. achievements - достижения
10. enhance - повысить
11. live coverage - прямая телепередача
12. in-depth - глубокий
13. target audience - целевая аудитория
14. proficiency -умение, навык
15. cutting-edge - передовые
16. credential - диплом
17. VR (virtual reality) - виртуальная реальность
18. AR (augmented reality) - дополненная реальность
TASK 3. Find the English equivalents to the following Russian words and
phrases in the text.
Обширное цифровое пространство, становиться важным, дополненная
реальность, разные цели, постоянное обслуживание, безопасный, прививать
ценности, улучшать, мощный инструмент, потребительская среда,
показывать, достижение, возможности, «горячие» новости, обновления в
режиме реального времени, целевая аудитория, приверженность бренду,
одинаковый уровень подготовки, передовые технологии, создавать новые
возможности карьерного роста, общественные мероприятия.
47
TASK 4. Read and translate the text.
10. Different types of websites with their features
The Internet is packed with websites. About 175 new websites go live every
minute, adding to this vast digital space. Websites have become essential for
businesses, individuals, and organizations to connect with people, share
information, and sell products or services. They can be grouped into different
types, each kind of website serves a different purpose and objective to
accomplish.
There are different types of web-sites:
1. E-commerce websites.
E-commerce websites are online stores where individuals and businesses can
easily buy and sell products and services on the Internet. To provide a seamless
experience to the user, an e-commerce website ensures: secure transaction of
payments, personal organization and display of products, stock tracking.
2. Business Websites.
Business websites are powerful digital platforms that showcase a company's
services, products, and adhering values, helping them to establish expertise,
authoritativeness, and trustworthiness (EAT) with potential clients. Businesses
use their websites to create a strong brand image and improve their online
presence with smart SEO (search engine optimization) strategies.
3. Blog website.
Blog websites are one of the most powerful tools where one can share ideas
and expertise to help build a community around your content on your niche and
drive traffic to other platforms. It offers the feature of regular content updates,
discussions and sharing topics. In blogs with multimedia content one presents the
idea or thought in short to gather the interest of the reader and use the videos and
podcasts as more consumable media to educate. This makes blogging a valuable
strategy in today's digital landscape.
4. Portfolio Websites.
Portfolio websites help individuals and businesses to showcase their work
and achievements, highlight unique skills and expertise in a particular field to
attract new opportunities and clients. Modern portfolio websites have seen the
use of curated home pages with high-resolution images, minimalist but
captivating design, and video or animated backgrounds to enhance potential
clients' engagements.
5. News or Media Websites.
News or Media channels use these websites to provide real-time updates on
global and local events to deliver information through articles, videos, and live
coverage. They offer an in-depth analysis through curated content categorizing
them by topics to present consequence and effects of the events happening on
global and local level. They can be of the following categories: breaking news
48
alerts, category-based content (covering topics like politics, sports,
1. go live
1) обсуждения
2. digital space
2) отслеживание товара на сладе
3. stock tracking
3) появляться
4. discussions
4) богатый опыт
5. valuable strategy
5) привлекательный дизайн
6. unique skills
6) цифровое пространство
7. captivating design
7) ценная стратегия
8. in-depth analysis
8) все более популярный
9. rich experience
9) уникальные способности
10. increasingly popular
10) глубокий анализ
entertainment, etc.), multimedia integration (using images, videos, and
infographics).
6. Social Media Websites.
Social media are platforms where people connect to share content,
experiences, and build communities. They embrace trends like content
experimentation and social demand incorporation which allow businesses and
individuals to engage more effectively with their target audience to build brand
presence and leverage user-generated content to enhance brand loyalty.
7. Educational Websites.
Educational websites providing online courses, tutorials, and resources of
equal proficiency to make learning more accessible and flexible for students of
all ages. Educational websites are embracing cutting-edge technologies like AIdriven personalized learning paths for students and providing immersive
experiences through AR/VR. Using videos, gamified quizzes, and assignments
keeps learners engaged in the educational content. Many platforms offer
credentials for completing courses to boost career opportunities by using multiple
devices like smartphone or tablet. Educational websites are becoming
increasingly popular to allow learners to engage in bite-sized and interactive
lessons that fit their schedules.
8. Entertainment Websites.
Entertainment websites are platforms that makes it easy to access movies,
games, and shows anytime on any device. They offer a rich experience through
AI and machine learning based on the users’ viewing history and preferences.
In recent years, entertainment websites offer more immersive experiences
by incorporating social features like watch parties and community forums that
make streaming a social event.
TASK 5. Match the English phrases in column A with their Russian equivalents
in column B.
49
TASK 6. Fill in the correct preposition.
1. Websites are really essential … individuals and organizations alike.
2. Buying and selling products and services … the Internet have become
exceptionally popular.
3. E-commerce provide secure transaction, personal organization and stock
tracking … the user.
4. Business websites help … create a strong brand image for a business.
5. … today`s digital world space there many types of websites.
6. Blogs help … express the idea or thought in short form and to appeal to
readers.
7. Modern home pages must feature minimalist … captivating design.
8. Some educational websites offer credentials … completing courses.
TASK 7. Match the parts of the sentences.
1. Educational websites allow learners …
2. Social media websites help individuals and businesses …
3. Entertainment websites provide access …
4. News or media websites …
5. Portfolio websites help individuals and businesses …
6. Blog websites assist in …
7. Business websites create …
8. With the help of e-commerce websites …
a) … to engage in bite-sized and interactive lessons
b) … highlight their unique skills and expertise
c) … a strong brand image and improve their online presence
d) … building a community around your content on your niche
e) … to movies, games, and shows anytime
f) … provide real-time updates on global and local events
g) … people can easily buy and sell products
h) … engage more effectively with their target audience
TASK 8. Say if the sentences below are True or False. Proof your choice.
1. E-commerce websites are off-stores.
2. The aim of business websites is to optimize the relationships between businesses
and clients.
3. Blogs are usually long amounts of texts serving for educational purposes.
4. News or Media websites are used to demonstrate your uniqueness.
5. Social media websites allow businesses and individuals to engage more
effectively.
6. Educational websites help learners to immerse in the interactive environment.
50
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]