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Файл:English for students of graphic design. Учебное пособие
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Министерство науки и высшего образования Российской Федерации
Федеральное государственное бюджетное образовательное учреждение
высшего образования
«Оренбургский государственный университет»
А. С. Быкова, Ю. С. Елагина
ENGLISH FOR STUDENTS OF
GRAPHIC DESIGN
Учебное пособие
Рекомендовано ученым советом федерального государственного бюджетного
образовательного учреждения высшего образования «Оренбургский
государственный университет» для обучающихся по образовательной программе
высшего образования по направлению подготовки 54.03.01 Дизайн
Оренбург
2024
УДК 811.111:721.012(075.8)
ББК 81.432.1я73
Б 95
Рецензент – доцент, доктор филологических наук Люлина А. В.
Б 95
Быкова, А. С.
English for students of graphic design [Электронный ресурс]:
учебное пособие / А. С. Быкова, Ю. С. Елагина; Оренбургский
гос. ун-т. – Электрон. текстовые дан. (1 файл: 1,4 Мб). – Оренбург:
ОГУ, 2024. – 1 электрон. опт. диск (CD-R): зв., цв.; 12 см. –
Системные требования: Intel Core или аналогич.; Microsoft Windows
7, 8, 10; 512 Mб; монитор, поддерживающий режим 1024х768;
мышь или аналогич. устройство. – Загл. с этикетки диска.
ISBN 978-5-7410-3323-4
Данное учебное пособие представляет собой подборку текстов,
упражнений по темам “Design jobs”, “History of graphic design”, “Project
design”, “Computer Technology and Art Design”, “Costume History”,
“Graphic Design”, “Types of Graphic Design” для обучающихся по
направлению подготовки 54.03.01 Дизайн 1-2 курса.
Предлагаемый в учебном пособии учебный материал направлен
на развитие аналитических и коммуникативных умений студентов.
Предназначено для использования на практических занятиях по
английскому языку.
УДК 811.111:721.012(075.8)
ББК 81.432.1я73
© Быкова А.С.,
Елагина Ю.С., 2024
ISBN 978-5-7410-3323-4
© ОГУ, 2024
2
3
Содержание
Введение ................................................................................................................... 4
Unit 1 Design Jobs .................................................................................................... 6
Unit 2 History of Graphic Design ........................................................................... 19
Unit 3 Project Design .............................................................................................. 40
Unit 4 Computer Technology and Art Design ........................................................ 50
Unit 5 Costume History. Part I ................................................................................ 62
Unit 6 Costume History. Part II .............................................................................. 76
Unit 7 Graphic Design ............................................................................................. 89
Unit 8 Types of Graphic Design ............................................................................. 97
Список использованных источников ................................................................ 113
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Введение
Данное учебное пособие составлено в рамках ООП по дисциплине
«Иностранный язык» и предназначено для обучения студентов чтению и
пониманию оригинальных профессиональных текстов, а также для овладения
студентами специализированного лексического материала в сфере
графического дизайна на английском языке. Текстовый материал пособия
направлен на развитие аналитических и коммуникативных умений студентов.
Целью пособия является развитие профессионально-ориентированной
иноязычной компетентности студентов 1 и 2 курсов, по направлению
подготовки 54.03.01 Дизайн. Пособие состоит из 8 разделов, каждый из
которых включает аутентичные тексты и послетекстовые задания,
направленные на формирование умений устной и письменной речи,
аудирования, чтения.
Пособие направлено на обучение студентов профиля «Графический
дизайн». В пособии представлены темы из рабочей программы, изучаемые во
втором и третьем семестре дисциплины.
Каждый раздел состоит из тематического текста, тренировочных
послетекстовых заданий на закрепление лексического, грамматического
материала, представленного в тексте. Более того, в разделе предложены
упражнения, направленные на развитие умений по работе с текстом и
аудитивных умений. В пособии предлагаются термины и выражения,
наиболее употребляемые в сфере графического дизайна.
Практическая ценность пособия заключается в наличии аутентичного
материала, системы разнообразных упражнений на развитие аналитических и
коммуникативных умений, а также умений обобщать, анализировать и
воспринимать информацию, умений выстраивать логически верную и
аргументированную устную и письменную речь по специальности с
использованием профессиональной терминологии как в аудитории под
контролем преподавателя, так и самостоятельно. Материалы пособия
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направлены не только на расширение лингвистических, но и
профессионально-ориентированных знаний средствами английского языка в
процессе выполнения коммуникативных заданий.
6
Unit 1 Design Jobs
Design jobs
Generally speaking, design is the process of envisioning and planning the
creation of objects, interactive systems, buildings, vehicles, etc. It is user-centered,
i.e. users are at the heart of the design thinking approach. It is about creating
solutions for people, physical items or more abstract systems to address a need or a
problem.
It is a very broad concept and its meaning can greatly vary from one field to
another. It permeates many aspects of our lives and branches out into many
different subgenres, from product design, sound, virtual reality, interaction,
to designing cars, video games, software interfaces, the home and offices interior
etc.
The design originated in ancient times, when people first started to face the
question of convenience of the instruments of labor and everyday life.
The designers typically have the following requirements:
the presence of artistic taste;
portfolio;
experience with customers;
the availability of specialized education;
basic knowledge of relevant computer programs;
creative approach to everything.
As a designer you must have the following professional skills:
to be able to draw freehand and graphic editors;
to know design basics;
to master technology tailoring;
to be an experienced PC user;
to be proficient in office equipment.
These professionals need to possess the following personal qualities:
to have observation;
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to have creative thinking;
to be imaginative;
to have communication skills;
to have mobility;
to have patience;
to be able to work in a team;
to be tactful.
Design can be applied to many areas. Thus, there are several types of design
jobs created around the same methodology. Design is a strategic problem-solving
methodology that helps drive innovation and develop business success. It improves
our quality of life by offering innovative products, systems, experiences and
services. The fields of application of design vary according to the manufacturing
methods and the environment to which the design methodology applies. They
share a common goal: being at the service of the people, from the manufacturing
process to the end user and the development of projects.
Here is a list of design jobs.
A product designer works on everyday objects: tableware, furniture,
appliances, sports, textiles.
A transportation designer works on vehicles and modes of transport: cars,
trains, boats.
A packaging designer creates packaging of products with the brand identity
in mind: bottling, fooding, Ikea furniture, etc.
A space designer works on setting up and innovating for dedicated areas:
shops, salon stands, offices, hospitals. This profile is similar to that of the retail
designer specific to selling points. A space designer also possesses expertise in
interior design.
An interaction designer works on products having a behaviour, integrating
high technologies: robots, smartphones, human-computer interaction, artificial
intelligence, signalling systems ... This profile overlaps the profile of UX Designer
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and service designer, a more interface-oriented profession. Interaction design is a
multi-faceted field allowing to work in many different areas of design.
A virtual reality designer works exclusively to develop solutions related to
the world of virtual and augmented realities: virtual sales environment,
development of virtual assistants, development of virtual services in the fields of
medicine, banking and insurance, but also interfaces to access these services and
virtual products.
The UX designer makes the experience of a product or service as pleasant
and satisfying as possible. To do so, he or she mobilizes a wide range of
methodologies and tools to model the expectations and behaviors of users, as well
as the design solutions it can bring.
A service designer analyzes the user's path to design solutions to facilitate
access to a service. To do this, it analyzes the different points of contact between
the user's path and the service in order to optimize its use.
The graphic designer creates visual communication artworks for the web or
to be printed: illustrations, interfaces, logo, graphic composition, etc. This profile
also includes components of the UX designer applied to apps and interfaces.
Today, any of these design occupations are becoming increasingly complex
and the methodology of design extends to project management and even to
business management.
Design thinking is a methodology that allows design, when combined with
“Design Doing”, and therefore designers, to become a tool to mold finance,
leadership, business management processes. It is possible, without being a
designer, to study the methods, to apply them to businesses.
Entrepreneurs, the leaders of the 21st century, work to drive their companies
with design methodologies, putting the human and the end user at the heart of its
development, at all stages of the development of their companies: branding,
personnel management and financial management.
There are other trades designers interact with.
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A 3d modeler is responsible for supporting the development of design
projects in terms of their feasibility and design, from the technical and aesthetic
point of view.
A model maker creates physical representations of an item in order to
validate the its scale, aesthetic and functional format.
1.1 Vocabulary exercises
1.1.1 Transcribe and translate the following words and phrases from the text
above: envision and plan the creation of objects, interactive systems, design
thinking approach, solutions for, vary from one field to another, branch out into,
product design, virtual reality, originate in, the question of convenience, artistic
taste, availability to, creative approach to, professional skills, be proficient in,
creative thinking, be applied to, problem-solving methodology, quality of life,
innovative products, a common goal, at the service of, appliances, textile, vehicle,
brand identity, possess expertise in, artificial intelligence, integrating high
technologies, virtual assistants, facilitate, feasibility, validate.
1.1.2 Find the verbs in Exercise 1.1.1. Make up expressions with them using
other words in Exercise 1.1.1.
1.1.3 Do the word-building task. Be careful, not all the words have multiple
forms.
Verb Noun Adjective
to expect
to solve
to require
finance
development
success
innovative
imaginary
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1.1.4 Add words to the word tree.
1.1.5 Give the synonyms to the words from the text: entrepreneur, proficient,
occupation, instruments of labor, to permeate, multi-faceted, vehicle, approach, to
improve, goal.
1.1.6 Give a word or a phrase to each definition from the text:
1. The use of computer programs that have some of the qualities of the
human mind, such as the ability to understand language, recognize pictures, and
learn from experience.
2. Producing or using original and unusual ideas.
3. The process in which someone or something grows or changes and
becomes more advanced.
4. Using new methods or ideas.
5. A picture in a book, magazine, etc. or the process of illustrating
something.
6. A type of product made by a particular company and sold under a
particular name.
7. The possibility that can be made, done, or achieved, or is reasonable.
8. A device, machine, or piece of equipment, especially an electrical one that
is used in the house, such as a cooker or washing machine.
1.1.7 Make up 9 sentences with the words and phrases from Exercise 1.1.1.
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