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Файл:English for students of graphic design. Учебное пособие
.pdf
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15. Logos (abbreviated for logotype) is …
16. Moreover, the beginning of logo design can be traced back to many
origins such as …
2.3.3 In a group of four answer the questions.
1. What is traditional graphic design?
2. What do you do to communicate a message as a graphic designer?
3. Talk about the origins of graphic design?
4. Talk about the evolution of graphic design in details.
5. Talk about the invention of printing.
6. Who is Johannes Gutenberg and why is his role in developing graphic
design?
7. Talk about the industrial revolution and it influence on graphic design.
8. What is lithography?
9. What is the Wiener Werkstätte?
10. What is Art Nouveau? What are distinctive characteristics of the style?
11. What is Bauhaus? Tell about the Bauhaus school.
12. Talk about Art Deco and its peculiarities.
13. What is the Swiss Design or the International Typographic Style? Was it
different from Art Deco?
14. What were the sources of inspiration for the representatives of the pop art
movement? Why did it appear?
15. What is the difference between modernism and postmodernism?
16. Talk about the introduction of digital tools.
17. What are sub-categories of graphic design?
18. Who is considered one of the pioneers of design? Tell about this person
and his impact on graphic design.
19. What stemmed from graphic design?
2.3.4 Fill in the columns with information about the history of graphic design
from memory. Work in pairs and compare your answers.
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The year/the
period + the name
of the period
What was invented
+ details
The main figures/
representatives
Why it was
influential in
developing
graphic design
2.3.5 Complete the columns on the topic of “The most famous Art
Movements and Styles”. Use the text and the Internet resources to find the
necessary information. Discuss what you have found in a group of three people.
The name of Art
Movements and Styles
Abstract Expressionism
Art Deco
Art Nouveau
Avant-garde
Baroque
Bauhaus
Classicism
CoBrA
Colour Field Painting
Conceptual Art
Constructivism
Cubism
Dada / Dadaism
Digital Art
Expressionism
Fauvism
Futurism
Harlem Renaissance
Impressionism
The Representatives,
their famous works of art
The main ideas of the
Movement and the
peculiarities of the Style
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Installation Art
Land Art
Minimalism
Neo-Impressionism
Neoclassicism
Neon Art
Op Art or optical art
Performance Art
Pop Art
Post-Impressionism
Precisionism
Rococo
Street Art
Surrealism
Suprematism
Symbolism
Zero Group
2.3.6 Choose one artist. Prepare a report about his/her life, the techniques and
the most famous paintings. Present the information you’ve prepared to the group.
Ask questions to learn more about the artist.
2.3.7 Work in pairs. Discuss the topic “Art and paintings. The connection
with graphic design” and write down the main points. Share your ideas to the
group and discuss them. Choose a pair of students whose ideas sound convincing.
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2.4 Listening
2.4.1 Pre-listening task: Read the definitions and match them with the
following words.
Primary, secondary, shade/shading, wheel, hue, saturation, value, intensity,
oomph, monochromatic, analogous, complementary, triadic, tetradic, vibrant,
legible.
1. a circular object connected at the centre to a bar;
2. the degree of light or darkness in a colour, or the relation between light
and shade in a work of art;
3. more important than anything else; main;
4. next to each other on the colour wheel (= a diagram showing colours in a
circle so you can see the relationships between them) and therefore similar;
5. a group of three;
6. the degree to which the colours in photographs or films are bright or deep;
7. the strength of something that can be measured such as light, sound, etc.;
8. the parts of a picture or painting that the artist has made slightly darker
than the other parts;
9. used to describe writing or text that you can read because the letters are
clear, the text is printed well, etc.;
10. power, strength, or energetic activity;
11. (a degree of lightness, darkness, strength, etc. of) a colour;
12. less important than related things;
13. using only black, white, and grey, or using only one colour;
14. producing black or white when combined, and making a very strong
contrast when placed next to each other;
15. a group or set of four;
16. bright and strong.
2.4.2 Watch the video to learn more about the power of colour
(https://disk.yandex.ru/i/jQsPKKqpCxBwFw). What role does colour play? Why?
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2.4.3 Watch the video once again. Answer the questions:
1. What is Colour theory?
2. What colours make orange?
3. If we mix yellow and blue what colour do they make?
4. What is a colour wheel?
5. What word is basically just another word for colour?
6. What refers to intensity?
7. Name the thing which has to do with how dark or light the colour is.
8. How are called tried-and-true formulas which are based on
something?
9. How is the easiest formula for harmony called which uses one colour
or hue?
10. What colours are opposite each other on the wheel?
11. How many colours does a triadic colour scheme use?
12. What colour schemes form a rectangle on the wheel?
13. How can we choose the right colours?
2.4.4 Watch the video once again and complete the missing information.
Colour plays a vital role in and . It can draw your eye to an
image. Sometimes it can trigger an emotional response. It can even communicate
something important without using words at all.
So how do we know which colours look good together and which ones
don't? The answer is simple: .
Artists and have followed colour theory for centuries, but anyone
can learn more about it. It can help you feel confident in many different situations,
whether it's choosing for a design or putting together the perfect .
With a little insight, you'll be looking at colour in a whole new way.
Let's start at the beginning with a refresher on the basics. Remember
learning about primary and secondary colours in school? Then you already have
some knowledge of colour theory.
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colours are created by combining two colours. Red and
yellow make ; yellow and blue make ; and blue and red make
.
If we mix these colours together, we get even more in-between ,
like red-orange and yellow-green. All together, they form what's called a colour
. (You can probably see where it gets its name.)
Now that you know about the wheel, let's take it one step further
with hue, saturation, and value. These are terms you might not encounter in daily
life, but they're the key to understanding more nuanced colours – like all those
little chips at the home improvement store.
is the easiest one; it's basically just another word for colour. In the
example below, you might describe the hue as coral or light ,
depending on your interpretation.
refers to intensity – in other words, whether the colour appears
more subtle or more . Highly saturated colours are brighter or richer.
colours have less pigment and therefore less oomph.
has to do with how dark or light the colour is, ranging from
to . As you can see below, this gives us many different ,
from a deep reddish brown to a light pastel pink.
So how do we put this all together to create professional-looking colour
schemes? There are actually tried-and-true formulas based on something
called colour that can help.
Colour harmony uses the colour wheel to illustrate time-tested colour
. We'll explore some of the most common types of harmony below.
The easiest formula for harmony is because it only uses one
colour or . To create a monochromatic colour scheme, pick a spot on the
colour wheel, then use your knowledge of and value to create variations.
The best thing about monochromatic colour schemes is that
they're guaranteed to match. The colours each other perfectly because
they're all from the same family.
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An analogous colour scheme uses colours that are to each other on
the wheel, like reds and oranges or and greens.
Don't be afraid to play with the and create your own unique
interpretation. That's what colour harmony is all about; the are merely
starting points to help guide and inspire you.
Complementary colours are each other on the wheel; for instance,
blue and orange or the classic red and green.
To avoid colour schemes that are too simplistic, add some
variety by introducing lighter, darker, or desaturated .
A split-complementary colour scheme uses the colours on either side of the
.
This gives you the same level of as a complementary colour
scheme but more colours to work with (and potentially more interesting results).
A triadic colour scheme uses
forming a perfect on the wheel.
colours that are evenly spaced,
These combinations tend to be pretty striking – especially when they
include or colours – so be mindful when using them in your
work.
Tetradic colour schemes form a rectangle on the , using not one
but two complementary colour pairs. This formula works best if you let one colour
while the others serve as an .
There are a few classic dos and don'ts when it comes to colour. For instance,
have you ever seen colours that seem to when they're placed next to each
other?
The solution is to tone it down – literally – and there's a simple way to do it.
Start with one colour, and try adjusting its , darkness, or saturation.
Sometimes a little contrast is all your colour palette needs.
Readability is an factor in any design. Your colours should
be legible and on the eyes, especially when working with text.
Sometimes that means not using colour – at least not in every little detail.
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colours like black, white, and gray can help you your
design, so when you do use colour, it really stands out.
Every colour sends a . It's important to consider the of
your project, and choose a colour palette that fits.
For example, colours tend to have a fun or modern vibe.
colours often appear more serious or businesslike.
Sometimes it just depends on the . With practice and creativity,
there's no limit to what you can do.
You can find for colour schemes in all kinds of interesting places,
from advertising and branding to famous works of art.
You can even use a to browse colour palettes or generate your own.
Experienced designers often take inspiration from the around them.
There's nothing wrong with finding something you like and making it your own.
2.4.5 Look through the text from the video above. Find the sentences which
describe what is given in the pictures.
Рисунок 1 – Picture A Рисунок 2 – Picture B
Рисунок 3 – Picture C Рисунок 4 – Picture D
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Рисунок 5 – Picture E Рисунок 6 – Picture F
Рисунок 7 – Picture G Рисунок 8 – Picture H
Рисунок 9 – Picture I Рисунок 10 – Picture J
Рисунок 11 – Picture K Рисунок 12 – Picture L
2.4.6 Retell the text about the colour theory using the pictures above.
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Unit 3 Project Design
Project Design
Project design is a major first step toward a successful project. A project
design is a strategic organization of ideas, materials and processes for the purpose
of achieving a goal. Project managers rely on a good design to avoid pitfalls and
provide parameters to maintain crucial aspects of the project, like the schedule and
the budget.
Some might rush through the preliminary stages of a project, such as a
project design, but that would be a mistake. Any seasoned project manager can tell
you from experience that the more you put in the front end of a project, the better
your results will be on the backend.
Project design is one of the first responsibilities of the project manager for a
given project. In this stage of the project, the decisions about how to manage and
govern are made. A project plan is created and centers on the needs of the
stakeholders, the organization and the project itself, of course. This document will
then be used to manage all further stages of the project.
The project design includes everything from who is responsible for
completing the project to a description of the project, its goals, outcomes and
objectives. It describes when these goals, outcomes and objectives will be reached,
and the major deliverables, products or features that will be completed. The project
design also estimates the budget and outlines how to monitor and evaluate
progress.
There can be more than one design presented to stakeholders, who can then
choose which they think best suits their needs.
There are steps to take for defining projects and developing an
implementation strategy. They are the most important steps in a project. Therefore,
you want to involve your team and stakeholders in the process to make sure you’re
covering all the bases. Take the time to complete this stage thoroughly.
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