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Файл:English for students of graphic design. Учебное пособие
.pdf
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It makes teaching more flexible and livelier. The spirit of innovation in the
art design is the main goal of cultivating students. The introduction of computer
technology can effectively improve students’ spirit of innovation, thus enhancing
the level of art design. By using computer technology, the contents of art design
can be more visually presented in front of students, thereby arousing students’
interest. Computer technology can also make class full of more information. The
teacher can impart knowledge to students by operating a computer, which will
strengthen the interaction between the teacher and students, get rid of the
traditional boring teaching methods, and provide a broader space for students’ art
creation. Different from the attending mode in the past, students’ creative ability
therefore is improved.
It improves students’ learning enthusiasm. The traditional teaching mode is
passive learning for students, lack of initiative and interaction with the teacher in
time, resulting in poor learning efficiency. The application of computer technology
can make full use of multimedia technology, create new teaching mode, arouse
students’ enthusiasm, make the class livelier and more flexible with sound effect,
bring unlimited freshness to students, encourage students to learn further, and
provide a pleasant environment for them to study art design.
It improves the teaching efficiency of art design. When there was no
application of computer technology in the art design, the main teaching tools
include blackboard, teaching materials, chalk, etc. Using these teaching tools is
time-consuming as well as inefficient. The application of computer technology just
changes the way of teaching. The teacher imparts knowledge to students by simply
moving the mouse. Besides, the traditional teaching method will be restricted by
the pigment, paper and other factors, while these restrictions no longer exist by
using computer technology. Drawing artistic work by using a computer can
improve the efficiency and the teaching quality.
Computer technology plays an important role in the art design. The
application of computer technology into the art design is historically inevitable and
to meet the needs of the times. Computer technology and art design is the perfect
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combination of science and art. Computer technology can bring art designers more
convenience, simplify the complex process, provide a new form of artistic
expression for the designers, and create a channel between the art designer’s
conception and drawing works, so that the designers can present pictures
conceived in the mind by drawing works, which further improves designers’
working efficiency.
The rich expression contained in computer technology promotes the
technological innovation in art design. Art designers use advanced computer
technology to create new works. The application of computer technology provides
a virtual environment for art designers, allowing them to produce works in such
environment including design of colour, light and some other effects, and finally
create works with higher value after many attempts and efforts.
The application of the computer technology will make art design get better
and better towards a more brilliant future with its value fully put to good use.
Computer technology becomes more and more mature day after day, which
enables the art design to enrich and develop greatly. The art field has been
improved in certain degree, for example, computer technology nowadays is
playing an important role in such areas like advertising design and production,
industrial design, flash effects design and production, web pages design and editing
and so on.
For example, computer technology can be applied in industrial design. In
traditional industrial design, market research should be conducted firstly before
making complete system design scheme. And then draw a manual sketch, which is
a 3D sketch. After finishing, the sketch would be checked and modified repeatedly.
Until the final confirmation is made, can industrial product renderings, three views
be drawn, and models are made. There were too much cost of labors, materials and
money in the traditional industrial design, as its complex designation wasted time
and could not make sure the correctness. However, with the computer technology,
the market research can be done through Word and Excel and can create diagrams
later, which is much more accurate. At the same time, we can also integrate data
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available by Access to generate a database so that they can be found easily. Then
we can create relative diagrams by the three-dimension software in the computer. It
is easy and convenient. Personnel of industrial design can use computer technology
to save time of designation and lower the cost. The application of such computer
technology can not only promote industrial design development by realizing its
goals, but also benefit our national economy.
4.1 Vocabulary exercises
4.1.1 Transcribe and translate the following words and phrases from the text
above: art design, comprehensive, independence, craft, environmental design,
embodiment, quality, application, significant, promote, inseparable, phenomenon,
speed up, manual, animation design, three-dimensional design, reduce, prevent,
simplify, inkjet machines, complicated, burden, conduct, advantage, accurate,
embody, flexible, cultivate, enhance, content, strengthen, interaction between smth,
get rid of, attend, improve, mode, result in, encourage, tool, impart, restrict,
pigment, inevitable, combination, convenience, conception, sketch, confirmation,
diagram, integrate, available, generate, database, software, benefit.
4.1.2 Make up expressions with the following verbs using the nouns from
Exercise 4.1.1: to promote, to speed up, to reduce, to prevent, to simplify, to
conduct, to embody, to cultivate, to enhance, to strengthen, to get rid of, to attend,
to improve, to result in, to encourage, to impart, to restrict, to integrate, to generate,
to benefit.
4.1.3 Look through the text. Add words related to the topic “Computer
Technology” to the word tree.
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4.1.4 Find the antonyms in the text to the given words: unavailable,
dependence, insignificant, separable, hardware, easy, disadvantage, inaccurate, to
differentiate, to fail, dispensable.
4.1.5 Find the synonyms in the text to the given words: important, to
produce, a plan, to decrease, difficult, to stop, drawing, to do/to perform, to visit, to
get better, idea, to cause, a piece of equipment, a true statement, to combine,
databank, to communicate the information, necessary, to limit, paint, unavoidable,
mixture, to give, a new product, crucial.
4.1.6 Do the word-building task. Be careful, not all the words have multiple
forms.
Verb Noun Adjective
to improve
to integrate
to generate
to comprehend
prevention
encouragement
availability
flexible
inevitable
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4.1.7 Match a word or a phrase from the text with the definition:
1. craft a. something that exists and can be seen, felt, tasted,
etc., especially something unusual or interesting;
2. manual b. to make something less complicated and
therefore easier to do or understand;
3. quality c. a way of operating, living, or behaving;
4. application d. skill and experience, especially in relation to
making objects; a job or activity that needs skill and
experience, or something produced using skill and
experience;
5. phenomenon e. to make something stronger or more effective, or
to become stronger or more effective;
6. three-dimensional f. an idea of what something or someone is like, or
a basic understanding of a situation or a principle;
7. to simplify g. a computer program that is designed for a
particular purpose;
8. to strengthen h. an occasion when two or more people or things
communicate with or react to each other;
9. to integrate i. how good or bad something is;
10. conception j. to mix with and join society or a group of people,
often changing to suit their way of life, habits, and
customs;
11. mode k. having or appearing to have three dimensions (=
length, width, and height) and therefore looking
real;
12. interaction l. done with the hands.
4.1.8 Make up 9 sentences with the words and phrases from Exercise 4.1.1.
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4.2 Grammar exercises
4.2.1 Identify the following verb forms and their voice: can be presented, is
completed, would be modified, is time-consuming, can make, will speed up, is
improved, is achieved, reduces, is playing, can be conducted, has been improved,
would be checked, can improve, are embodied, will strengthen, can impart, should
be conducted, is made, can integrate, to be drawn.
4.2.2 Open the brackets using Active or Passive Voice.
1. Such a success (to achieve) because the computer technology itself (to
have) a very high value and proper use of it can (to push) art design forward.
2. Computer technology can (to apply) in industrial design.
3. We can also (to integrate) data available by Access to generate a database
so that they can (to find) easily.
4. By using computer technology, the contents of art design can more
visually (to present) in front of students, thereby arousing students’ interest.
5. The teacher can (to impart) knowledge to students by operating a
computer, which will (to strengthen) the interaction between the teacher and
students, (to get rid) of the traditional boring teaching methods, and (to provide) a
broader space for students’ art creation.
6. By using computer technology, art design can (to conduct) in a quick and
simple manner.
7. The application of such computer technology can not only (to promote)
industrial design development by realizing its goals, but also (to benefit) our
national economy.
8. The traditional teaching method will (to restrict) by the pigment, paper
and other factors, while these restrictions no longer (to exist) by using computer
technology.
9. In traditional industrial design, market research should (to conduct) firstly
before making complete system design scheme.
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10. Most of the art design work (to complete) by inkjet machines, which is
different from the previous complicated process and reduces the burden.
11. However, with the computer technology, the market research can (to do)
through Word and Excel and can (to create) diagrams later, which is much more
accurate.
12. Different from the attending mode in the past, students’ creative ability
therefore (to improve).
13. The teacher (to impart) knowledge to students by simply moving the
mouse.
14. Advantages of computer technology (to embody) in the following
aspects.
4.2.3 Make the following sentences negative.
1. The application of computer technology can make full use of multimedia
technology.
2. The application of computer technology can play a significant role in the
art design, thereby promoting the overall development of art design and giving full
play to its true level.
3. Such a success is achieved because the computer technology itself has a
very high value and proper use of it can push art design forward.
4. All fields are inseparable from the application of computer technology,
and its status becomes increasingly important.
5. Application of computer technology in art design has some features.
6. The application of computer technology in art design will speed up the
development process of art and design.
7. Most of the art design work is completed by inkjet machines, which is
different from the previous complicated process and reduces the burden.
8. Computer technology has great advantages in art design.
9. It makes art design more efficient, faster and more accurate and is a major
innovation in the art design.
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10. When there was no application of computer technology in the art design,
the main teaching tools include blackboard, teaching materials, chalk, etc.
11. Besides, the traditional teaching method will be restricted by the
pigment, paper and other factors, while these restrictions no longer exist by using
computer technology.
12. The art field has been improved in certain degree, for example, computer
technology nowadays is playing an important role in such areas like advertising
design and production, industrial design, flash effects design and production, web
pages design and editing and so on.
13. After finishing, the sketch would be checked and modified repeatedly.
14. There were too much cost of labors, materials and money in the
traditional industrial design, as its complex designation wasted time and could not
make sure the correctness.
4.2.4 Insert necessary prepositions.
1. However, … the computer technology, the market research can be done
… Word and Excel and can create diagrams later, which is much more accurate.
2. The teacher can impart knowledge … students … operating a computer,
which will strengthen the interaction … the teacher and students, get rid … the
traditional boring teaching methods, and provide a broader space … students’ art
creation.
3. Computer technology can be applied … industrial design.
4. The traditional teaching mode is passive learning … students, lack of
initiative and interaction … the teacher … time, resulting … poor learning
efficiency.
5. All fields are inseparable … the application of computer technology, and
its status becomes increasingly important.
6. The application of the computer technology will make art design get
better and better … a more brilliant future … its value fully put … good use.
7. The introduction of computer technology … the art design changes the
manual activities.
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8. The application of computer technology provides a virtual environment …
art designers, allowing them to produce works … such environment including
design of colour, light and some other effects, and finally create works … higher
value … many attempts and efforts.
9. Most of the art design work is completed … inkjet machines, which is
different … the previous complicated process and reduces the burden.
10. Different … the attending mode … the past, students’ creative ability
therefore is improved.
4.2.5 Open the brackets using appropriate form of the word.
1. It makes teaching more (flexibility) and (live).
2. All fields are (separate) from the (applicant) of computer technology, and
its status becomes (increase) important.
3. The rich (express) contained in computer technology promotes the
technological (innovate) in art design.
4. Art design is a highly (comprehend) subject.
5. (Differ) from the (attend) mode in the past, students’ (create) (able)
therefore is improved.
6. The (introduce) of computer technology into the art design changes the
manual activities.
7. In the final (analyse), art design is the embodiment of the designer’s own
(comprehend) quality.
8. Computer technology and art design is the perfect (combine) of science
and art.
9. Besides, it is a strong (depend) of (artist) discipline, which includes
(product) and design of arts and crafts, (environment) design, graphic design, and
multi-media design.
10. The (teach) can impart (know) to students by operating a computer,
which will (strong) the interaction between the teacher and students, get rid of the
(tradition) boring teaching methods, and provide a broader space for students’ art
(create).
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11. The (applicant) of computer technology can play a (significance) role in
the art design, thereby (promote) the overall (develop) of art design and giving full
play to its true level.
4.3 Reading comprehension
4.3.1 Read the text and give the main idea using the following cliché.
The text is devoted to…
The text deals with the topic…
The text raises/brings up the problem…
The main idea of the text is…
4.3.2 Complete the sentences with the information from the text.
1. Art design is a highly comprehensive subject, involving … Besides, it is a
strong independence of artistic discipline, which includes …
2. Application of computer technology in art design has the following
features: …
3. Some advantages of computer technology are embodied in the following
aspects: …
4. Computer technology can bring art designers more convenience, …
5. The application of computer technology provides a virtual environment
for art designers, allowing them to produce works in such environment including
…
6. Computer technology becomes more and more mature day after day,
which enables the art design to … The art field has been improved in certain
degree, for example, …
7. Computer technology can be applied in industrial design. In traditional
industrial design …
4.3.3 Work in pairs. Find more reasons why computer technology plays an
important role in art design and what other advantages computer technology has in
art design. Think if there are any disadvantages and difficulties in using
technologies in art design.
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