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Файл:Business English Elementary. Vocabulary and Practice. Учебное пособие
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Your company is launching a new product (sports facilities, clothes, mobile phone
etc).You are holding a meeting with your colleagues. Discuss some points of the ads
for launching of your new product:
where to advertise it;
what agency to hire;
what budget you plan to have;
what slogan you should have;
what your target audience should be;
what your target market is.
Student B
Your company is launching a new product (sports facilities, clothes, mobile phone
etc).You are holding a meeting with your colleagues. Discuss some points of the ads
for launching of your new product:
where to advertise it;
what agency to hire;
what budget you plan to have;
what slogan you should have;
what your target audience should be;
what your target market is.
Unit 8. Advertising
Case 2
Student A
You have failed the launching of your product – a new chocolate bar and sweets of
your old brand. Discuss your problems and the reasons of them:
you think that the main reasons are unsuccessful advertising and your old brand
with a bad reputation;
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you think the target audience was wrong;
the budget was planned badly;
you have chosen the wrong advertising agency.
Discuss these problems and find a solution.
Student B
You have failed the launching of your product – a new chocolate bar and sweets of
your old brand. Participate in the discussion using the following information:
you agree about the target audience: they were old people and children, the
wrong time (in the morning); they are limited in using your product because of
health, age and restriction of the parents (for children);
you disagree about the budget; you think that it was managed and used well;
you think that your company could not explain your targets and did not rebrand
your product.
Discuss these problems and find a solution.
Unit 8. Advertising
Case 3
Student A
You are three business partners. You make different art photos. It is difficult time for
your company.
You need to discuss the necessity of a big advertising campaign that may improve the
situation and make it possible to find new clients and the details of this campaign
(your target audience, the type of advertisements etc).
Each of you has a different point of view on the situation. You think that:
it should not be a big campaign, it`s very expensive;
your target audience is business organisations, schools, kindergartens;
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you should advertise using the Internet (Twitter), design a new website.
Try to come to some agreement.
Student B
You are three business partners. You make different art photos. It is difficult time for
your company.
You need to discuss the necessity of a big advertising campaign that may improve the
situation and make it possible to find new clients and the details of this campaign
(your target audience, the type of advertisements etc).
Each of you has a different point of view on the situation. You think that:
it should not be a big campaign because it’s wrong time, the time of decline;
your target audience is different organisations that organise holidays (wed-
dings, birthday parties, family holidays, anniversaries);
you should advertise using Facebook, redesign and improve your own website.
Try to come to some agreement.
Student C
You are three business partners. You make different art photos. It is difficult time for
your company.
You need to discuss the necessity of a big advertising campaign that may improve the
situation and make it possible to find new clients and the details of this campaign
(your target audience, the type of advertisements etc).
Each of you has a different point of view on the situation. You think that:
a big advertising campaign will not be successful;
your target audience is people of different social groups and ages;
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you should advertise using social networking sites, design a new website and
rebrand your company.
Try to come to some agreement.
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UNIT 9. COMPANIES
I. GLOSSARY
Unit 9. Companies
Слово/ словосочетание
Объяснение
Перевод
benefit (v)
to have a good effect on something, or to give someone or
something an advantage
помочь, принести пользу
budget (n)
a detailed plan made by an
organisation or a government
of how much it will receive as
income over a particular period of time, and how much it
will spend, what it will spend
the money on, etc.
бюджет
business (n)
an organisation that produces
or sells things; the work that
you do as your job to earn
money; the production, buying
or selling of goods or services
for profit
компания, бизнес, дело, работа
company (n)
an organisation that makes or
sells goods or services in order
to make a profit
компания, организация
complaint (n)
a written or spoken statement
in which someone says they
are not satisfied with something
жалоба
cost (n)
the amount of money that you
have to pay in order to buy, do
or produce something
цена, стоимость
develop (v)
to grow and improve, or to
make something grow and improve
развивать
employ (v)
to pay someone to work for
you
нанимать, держать на службе
employee (n)
someone who is paid to work
for an organisation, especially
someone who has a job of low
rank
работник, сотрудник
enter (v)
to go or come into a place
входить, поступать (в учебное заведение)
environment (n)
the natural world including the
land, water, air, plants and animals, especially considered as
окружающая среда
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something that is affected by
human activity
equipment (n)
the things that you use for a
particular activity
оборудование
expand (v)
to become larger in size
расширяться
expansion (n)
when something increases or
is increased in size, amount or
number
расширение, растяжение
export (v)
to send and sell things to another country
экспортировать
factory (n)
a large building or group of
buildings where goods are
made, using large industrial
machinery and usually employing many people
фабрика
global (adj)
affecting or including the
whole world
всемирный, мировой, глобальный
head office (n)
the main office of the company, the location of the main
building
головной офис
improve (v)
to make something better
улучшать
install (v)
to put a piece of equipment
somewhere to make it ready
for use
устанавливать
introduce (v)
to tell somebody each other`s
names when people meet for
the first time; to make a
change, plan, system happen
or exist for the first time
представлять, вводить
launch (v)
to show or make a new product available for sale for the
first time
выпускать, запускать
leadership (n)
the position of being in charge
of a country or group, or the
people who are in charge
лидерство, руководство
loan (n)
an amount of money that a
person, business, or country
borrows, especially from a
bank
заём
manufacture (v)
to produce large quantities of
goods to be sold, using machinery
производить
outlet (n)
a shop or place where a particular product is sold
торговая точка, магазин
plant (n)
a factory that produces power,
processes chemicals, makes
cars, machines, equipment etc.
завод
provide (v)
to give someone something
that they want or need
обеспечивать
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revenue (n)
money that a business or organisation receives over a period of time, especially from
selling goods or services
доход
set up (v)
to start a company or organisation
создавать, основывать
staff (n)
the people who work for an
organisation or business
штат, сотрудники
subsidiary (n)
a company that is owned by a
larger company
филиал
supplier (n)
a company, organisation, or
country that suppliers or sells
a product or service
поставщик
supply (v)
to provide goods or services to
customers, especially regularly and over a long period of
time
поставлять, снабжать, обеспечивать
turnover (n)
the value of the goods and
services that a company sells
in a particular period of time
оборот
workforce (n)
all the people who work in a
particular country, industry or
factory
рабочая сила
II. ANSWER THE QUESTIONS
Unit 9. Companies
1. What famous companies do you know? Describe their business briefly.
2. How can a company be ethical?
3. What does a supplier do?
4. What is a subsidiary?
5. Why do we use presentations in business?
6. Offer some rules for an effective presentation.
7. What do you think is necessary for a company to be successful?
8. What industries are more profitable nowadays?
9. What company would you like to work for? Why?
10. How can a company develop its business?
III. TRANSLATE
Unit 9. Companies
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Variant A
История нашей компании началась в 1995 году. Тогда компания была небольшой семейной фермой, в ней работало всего 6 человек. Сегодня мы имеем
штат сотрудников более чем в 1000 человек. Кроме того, сейчас мы нанимаем
дополнительный персонал, потому что наш бизнес расширяется и мы планируем выйти на международный рынок и открыть филиал в Финляндии. В прошлом году наши доходы выросли на 20%, а продажи увеличились на 30%.
Наша компания не только выращивает овощи и фрукты, мы также упаковываем продукты питания и поставляем их в магазины. Сейчас мы запускаем
новый завод по упаковке.
Мы заботимся об окружающей среде и используем только безопасные
технологии в выращивании и производстве. Мы стараемся всё время улучшать
качество наших товаров.
Unit 9. Companies
Variant B
Первый руководитель нашей компьютерной компании основал её в 1993
году. Тогда компьютерные технологии только пришли на наш внутренний рынок. Сейчас компьютеры есть везде. В настоящее время у нас особенно большие проблемы с конкуренцией, а наш оборот и прибыль падают. В прошлом
месяце мы закрыли два филиала, хотя обычно мы стараемся заботиться о наших
сотрудниках и понимаем их нужды. Мы также всегда хотим соответствовать
потребностям наших клиентов.
Мы не производим оборудование, а закупаем комплектующие у поставщиков, устанавливаем оборудование и обслуживаем его. Хотя в настоящее
время у нас серьёзные трудности, мы хотим оставаться конкурентоспособными,
поэтому наш руководитель планирует запустить первое производственное
предприятие.
Наши сотрудники надеются, что компания решит все свои деловые проблемы и продолжить развиваться.
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Unit 9. Companies
Variant A
1. Наш штат сотрудников – это более 1000 человек.
2. Сейчас мы нанимаем дополнительный персонал, потому что наш бизнес
расширяется.
3. В настоящее время мы планируем открыть новый филиал.
4. В прошлом году наши доходы выросли на 20%.
5. Мы поставляем в магазины только свежие продукты питания.
6. В этом месяце мы запускаем новый завод.
7. Они постоянно заботятся об окружающей среде и все время улучшают
качество своих товаров.
8. Каждый год мы выпускаем несколько новых продуктов, потому что мы
должны обеспечивать заводы и фабрики качественными деталями.
9. Наша компания имеет торговые точки по всему миру.
10. Сколько сотрудников вы планируете нанять в этом году?
Unit 9. Companies
Variant B
1. Первый руководитель основал нашу компанию 20 лет назад.
2. В настоящее время наш оборот и прибыль падают.
3. Они устанавливают и обслуживают оборудование.
4. В настоящее время мы планируем выпустить новый продукт, потому что
хотим быть конкурентоспособными.
5. Мы хотим постоянно развивать наш бизнес.
6. Крупные компании имеют головной офис и филиалы в разных странах
мира.
7. Они планируют выйти на новые рынки и начать экспортировать свои то-
вары.
8. Что они сейчас делают для защиты окружающей среды?
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9. Мы производим и продаём компоненты для автомобильной промышлен-
ности.
10. У нас надёжные поставщики.
IV. ROLE-PLAY
Unit 9. Companies
Case 1
Student A
You are going to make a presentation of your company. Ask for advice how to make
it more effectively:
how to start the presentation;
what information about yourself to present;
what information about the company you should give;
how many parts the presentation must have;
how to finish the presentation.
Student B
You are an experienced presenter. Give recommendations to your colleague about
how to make an effective presentation. Offer to stick to the following plan:
greeting (explain yourself what it consists of);
topic;
dealing with questions;
plan of the presentation;
aim;
the main body of the presentation;
summarising.
Put these sections of a presentation in the right order and discuss the details of the
content.
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