- •Unit I: companies
- •Vocabulary practice
- •1. Match the terms with their definitions.
- •3. In each of the following sentences select the word or phrase that completes the statement best.
- •4. Look through the text on the power exercised by the board in different companies and fill in the gaps with the following word combinations from the box below.
- •5. Explain the meanings of the underlined words and phrases in the following text.
- •6. Scan the title of the following text and try to figure out the contents. Sam’s Rules for Building a Business
- •7. Read the first sentences of the paragraphs and say what questions are going to be discussed in the text. Board of Directors
- •Forms of Business Organization
- •15. Reread the text and fill in the blanks of the flow chart.
- •16. Look through the questions and say how many of these questions you can answer.
- •17. Speak about advantages and disadvantages of different forms of business organization using the flow chart.
- •18. Work in pairs. Examine possible questions of a business discussion and answer them.
- •19. Make up your own list of the questions to be used in the discussion.
- •21. Speak on the following situations using your active vocabulary and information
- •Unit II: recruitment
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the necessary word-form from the box into the text.
- •Selling point in job hunting process
- •4. Read and fill in the following statements with the words and expressions from the box.
- •5. Link the beginning and the ending of a sentence using the right adjective (adverb, participle II). Strategies of job hunting
- •6. Explain the meaning of the words and word combinations in bold type.
- •Practice in reading
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the text. Résumé writing rules
- •9. Read the text again and put the following points into the correct order.
- •17. Read the text once again and fill in the blanks of the scheme.
- •18. On the basis of the scheme speak about hiring interview.
- •19. Work in pairs. Look through the questions on the text and say how many of these questions you can answer.
- •20. Work in pairs. Study the job ad and answer the possible questions of the job interview.
- •21. Continue the list of possible questions (5-6 questions).
- •22. Work in pairs. Study the interview and restore it using the logic scheme.
- •23. Role play. Study the cards and roleplay this job interview. Use the questions from your list.
- •Unit III: advertising
- •Vocabulary practice
- •1. Match the terms with their definitions. Notice! There is a term that needs two definitions.
- •2. Insert the word-form you need from the box into the text. Speak to your groupmates about different types of advertising.
- •3. Use the following (phrasal) verbs to restore the statements. Mind the tense form.
- •4. Link the beginning and the ending of a sentence using the relative pronouns.
- •5. Work in pairs. Choose the most appropriate response to each sentence.
- •6. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the article. The Six Rules about Ads and Buzz
- •A Layout
- •14. Work in groups. Take some newspaper ads, discuss the layouts and choose the best one. While comparing the layouts use the questions:
- •15. Examine the following advertising slogans and say what techniques are used to impress the potential consumers.
- •Unit IV: globalization
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the word-form you need from the box into the text.
- •4. Read and fill in the following text. Use the phrasal verbs and idioms from the box.
- •Barriers to going global
- •5. Review the Infinitive and the Gerund usage. Link the appropriate parts of a sentence.
- •6. Explain the meaning of the words in bold type. What is a global manager?
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Read the first sentences of paragraphs and say what problems are going to be discussed in the text. For or Against?
- •9. Work in pairs. Read the text and put the following points into the order while going through the text.
- •Market entry strategy
- •17. Look at the questions and say how many of them you can answer.
- •18. On the basis of the flow chart and your answers to questions from ex.17 speak about market entry strategies available.
- •20. Continue the list of questions that may be asked in the job interview.
- •Belarus Attempts to Become Eastern European Bangalore
- •Unit V: business and the environment Green economy to take advantage
- •Vocabulary practice
- •3. Insert the word-forms you need from the box into the text. Obligation and benefit
- •4. Read the text and fill in the gaps with the correct items after the text. Be environment-conscious
- •6. Study the title of the following text and try to figure out the content.
- •7. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the text.
- •8. Scan the first paragraph of the text and try to guess about the contents of the text. The trends of green business
- •Green Business in Belarus
- •23. Continue the list of possible questions for the job-interview.
- •24. Work in pairs. Restore the middle stage of the job-interview.
- •25. Role-play the job-interview using the role-cards.
- •Unit VI: marketing
- •Vocabulary practice
- •2. Match the terms with their definitions.
- •3. Insert the word-form you need from the box into the text.
- •Marketing Research
- •4. Read and fill in the gaps.
- •5. Link the beginnings and the endings of sentences.
- •6. Explain the meanings of the words in bold type. The Marketing Mix (The 4 Ps of Marketing)
- •7. Scan the title of the following text and try to figure out its contents.
- •8. Scan the first paragraphs of the text and try to guess about the contents of the proper paragraphs. How to Make a Marketing Plan for a New Product
- •A Marketing Specialist
- •17. Answer the following questions.
- •18. On the basis of the chart speak about a marketing specialist.
- •20. Continue the list of possible questions in the job interview.
- •21. Restore the job interview.
- •22. Role-play the job-interview using the role-cards.
- •Unit VII: enterprise management
- •Vocabulary practice
- •2. Match the terms with their definitions
- •3. Insert the appropriate word-form from the box into the text.
- •4. Read and complete the following sentence:
- •5. Link the beginning and the ending of a sentence.
- •Practice in reading
- •6. Scan the title of the following text and try to figure out its contents.
- •7. Scan the first paragraph of the text and try to guess about the contents. The components of management
- •8. Work in pairs. Read the text and put the following points into the order while going through the text.
- •Company structure
- •Look at the questions about the text «Company structure» and say how many of these questions you can answer.
- •18. Imagine that you have an interview to get the post of a manager, look at the questions and try to answer them.
- •19. Continue the list of questions that you may be asked in the interview.
- •20. Restore the middle stage of the job interview.
- •21. Role play
- •Imagine that you are going to apply the position of a manager of sales department of jsc Gefest:
- •Unit VIII: information technologies and business media
- •Vocabulary practice
- •1. Insert the word-form you need from the box into the text.
- •It changes the way of living
- •2. Match the terms with their definitions.
- •3. Read the text and fill in:
- •4. Scan the title of the following test and try to figure out its contents.
- •It in Marketing
- •Computers in Business
- •The ht Park of Belarus
- •14. Look at the questions and say how many of them you can answer.
- •20. Role play. Look at the advertisement on the job offer and role- play
- •Contents
- •Литература
- •220013, Минск, п. Бровки, 6
6. Explain the meaning of the words and word combinations in bold type.
Once you have sent your covering letter and resume to a company and survived the weeding out process, your resume typically gets passed along to the hiring manager.
So why do companies conduct phone interviews? Phone interviews give the company a chance to get a feel for your skill-set, interests, desired compensation etc., and see if there is a match between their needs and your strengths. If there is enough common ground, then the phone interviews are almost always followed-up by an in-person interview. Phone interviews are generally conducted in two steps. The first step is with a recruiter in Human Resources. The second step is a technical interview, usually with one of the people you would be working with. Technical phone interviews are usually only conducted for people living outside the geographical region. This is done because the company wants to have some level of confidence in your technical abilities before they decided to spend the money to fly you in for an in-person interview.
Practice in reading
7. Scan the title of the following text and try to figure out its contents.
8. Read the first sentences of paragraphs and say what questions (problems) are going to be discussed in the text. Résumé writing rules
Résumé is a vital part of the employment process. Although a resume should give a lot of information about you, it is necessary to determine only the most important facts about you. The employer’s task is to find suitable candidates with the background that meets the company’s needs. Your task is to demonstrate in your resume that you have what they are looking for. The challenge is to directly address the concerns of the hiring authorities, to get into the hiring person’s head. There are five primary resume sections:
Heading – consists of your full name and mailing address with full postal code, phone number, fax number and E-mail address; Introduction – sets the tone of your resume and connects your field of knowledge or work with the needs of your prospective employer. It answers the main questions: What do you want to do? How can you contribute to the company you want to work for?
Experience – you begin with your most recent position and then move backwards. You should highlight your professional career and experience, qualifications and achievements. Mention the name of the organization, its location, dates of employment, positions you held.
Education – is often the primary selling point. You may want to include: GPA, extracurricular activities, scholarships, awards, internships, special theses, research projects, publications and presentations.
Miscellaneous – interests, hobbies, volunteer work, recognitions, licenses, languages, membership in professional associations.
References may be considered an additional section of your resume. References are a necessary instrument to help you to be promoted to the marketplace. The majority of employers check references. So you should treat this portion of the job search seriously.
When writing your résumé, remember: it is a self-advertisement! Words are power. Lighten up your resume and let it sing and dance a bit, and entertain the reader. By displaying a personality, you display emotion. Emotion sells more than anything else!
You must include a cover (= covering) letter when sending your résumé to anyone. A cover letter should do more than state «Here is my application and résumé». A well-written cover letter reveals important communication skills. Cover letter should be brief, energetic, and interesting. A good cover letter answers the following questions:
Why are you writing to me and why should I consider you as a candidate?
What qualifications do you have that I could benefit from?
What else are you prepared to do to sell yourself?
And remember: a cover letter is more informal than a résumé. Be motivating. Demonstrate specific problem-solving skills. Do not lie or exaggerate. Do not mention salary expectations.