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23. Continue the list of possible questions for the job-interview.

24. Work in pairs. Restore the middle stage of the job-interview.

A: Describe the ideal job for you.

B: …

A: Why are you interviewing with us?

B: …

A: How do you plan your week?

B: …

A: Describe the best manager you've ever had.

B: …

A: For what have you been most frequently criticized?

B: …

25. Role-play the job-interview using the role-cards.

Interviewer

Interviewee

Imaging you are the personnel manager of Tech Engineering Department in Corporation C. You need a good specialist in developing instrumentation for a big recycling plant. Interview the applicant to get information about his/her education, work experience, hobbies, etc.

You'd like to take a post in Tech Engineering Department in Corporation C. You are a good engineer with some letters of recommendation and have participated in the development of instrumentation. Persuade the interviewer that you are a specialist they need.

Unit VI: marketing

It is impossible to speak about marketing without understanding what «needs and wants» mean. A need occurs when a person feels physiologically deprived necessities like food, clothing, and shelter. A want is a felt need that is shaped by a person's knowledge, culture, and personality.

All organizations face the problem of how to increase value for target markets that are undergoing continuously changing needs and wants. Organizations must thoughtfully define their products, services prices, communications, and distribution in a way that meets real buyer needs in a competitively viable way. That is a task of marketing. Although selling is a very old subject, marketing is a relatively new subject. It represents an integration of many separate functions – selling, advertising, marketing research, new-product development, customer service, distribution.

The American Marketing Association (AMA) states that "marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectives".

To serve both buyers and sellers, marketing seeks to discover the needs and wants of prospective customers and satisfy them. These prospective customers include both individuals buying for themselves and their households and organizations that buy for their own use (such as manufacturers) or for resale (such as wholesalers and retailers). The key to achieving these two objectives is the idea of exchange, which is the trade of things of value between a buyer and a seller.

For marketing to occur, at least four factors are required: two or more parties (individuals and organizations) with unsatisfied needs, desire and ability to be satisfied, a way to communicate, and something to exchange.

Vocabulary practice

1. Compete (v) – конкурировать

2. Confirm (v) – утверждать, подтверждать

3. Consumer (n) – потребитель

4. Customer (n) – покупатель, клиент

5. Data – информация, данные

6. Deliver (v) – поставлять, доставлять

7. Distribution – распределение

8. Execute (v) – выполнять, исполнят

9. Flexibility (n) – гибкость

10. Marketing mix – комплекс маркетинга

11. Marketing research – маркетинговые исследования

12. Market research – исследование рынка

13. Merchandise (n)– товары

14. Possess (v) – владеть, обладать

15.Proposition (n) – предприятие

16. Retail (n) – розничная торговля

17. Satisfy (with) (v) – удовлетворять

18. Target market – целевой рынок

19. Wholesale (n) – оптовая торговля

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