Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Методичні рекомендації Шургіна , Стрельченко.doc
Скачиваний:
23
Добавлен:
18.11.2019
Размер:
401.41 Кб
Скачать

IV. Complete the sentences:

  1. Companies provide …. .

  2. To win customer loyalty, many companies have …. .

  3. ….. explains what the customer can expect of the company.

  4. Companies need to have a system for …. .

  5. …. is an important part of a company’s sales strategy.

  6. Most companies train …. to deal politely with customers.

V. Ask questions to the underlined words:

1. Some companies provide goods such as clothes, cars and food.

2. Companies want repeat business.

3. To win customer loyalty, many companies have a code of practice.

4. Customers can complain about the service, or help, they receive and the goods they buy.

5. If companies make a mistake or offer poor service, they can deal with the problem.

6. Customer satisfaction is an important part of a company’s sales strategy.

7. Most companies train their customer service staff to deal politely with customers.

VI. Match the verbs on the left with the nouns on the right:

1. answer a. goods

2. make b. with problems

3. provide c. a mistake

4. complain d. queries

5. deal e. about the service

VII. Answer the questionnaire by putting yes or no at each point. Then read the comments below:

Are You a Skilled Buyer?

As a consumer you enjoy many privileges. You can buy a wide variety of products in a wide variety of stores. However, as a consumer you also have certain responsibilities. Reading labels, returning goods of poor quality, keeping records of your purchases, and paying bills promptly are among them. By accepting these responsibilities, you will be more pleased with what you buy.

  1. Do you take your time about buying? _______

  2. Do you shop at sales? ______

  3. Do you avoid impulse buying? ______

  4. Do you look carefully at what you buy? _____

  5. Do you study labels? _____

  6. Do you compare prices and services? ______

If you have put “yes” at five points except the 2nd, you proved to be a skilled buyer.

Comments:

  1. Buying at sales can be attractive but the quality of goods there is rather low and as a rule most of articles are out of season or out of fashion.

  2. Impulse buying means that you buy an item even though you had not planned to do so. Buying on impulse occasionally is a fun. Inexpensive items, such as a tube of lipstick or a tape, do not usually damage your budget. However, some items such as clothes or sports equipment can be very costly.

  3. Even if you are not an expert, you can often tell whether one item is better than another. As you continue to look closely, you will learn to see many differences in quality.

  4. Look for labels and read them carefully. Labels describe what is inside of containers. They also describe the materials from which goods are made and how to use and care for them. A label can be a starting point for making a decision to buy.

  5. You usually have a choice of where to buy. Compare prices and services in different stores. If you and other consumers are selective about what you buy, the makers and sellers will provide you with good quality merchandise.