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Методичні рекомендації Шургіна , Стрельченко.doc
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Hidden word

All the world loves a Coke” – is a famous advertising __________.

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brand a type of product made by a particular company

campaign a series of actions intended to achieve a particular result

launch to make a new product available for sale for the first time

logo a small design that is the official sign a company

sales the number of products that a company sells over a period of time

slogan a short clever phrase used in an advertisement, e.g. a dry cleaning company that used the slogan “We know the meaning of cleaning”

sponsor to give financial support to a person, organization or activity

VIII. Business Goal

Is profit the only real goal of company? In the United States, 47% say “Yes”, but most Japanese people think that other goals are more important. Work in small groups. Discuss these points:

  1. Do you agree that profit is the only real goal of a company?

  2. Here are some other possible goals of business. Circle the three which you think are the most important. Compare your choices.

to protect the environment, to provide a service to society, to support government policies, to make products for customers, to develop new ideas, to employ workers

  1. Add any other goals to the list that you think are important.

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