Things to do

Task 1. Discussing.

• Discuss the role of the media in politics.

Task 2. Translate and comment on the following.

* Many advertisements contain a slogan or short phrase to attract consumer's attention. Effective slogans are usually short, easy to remember.

* Read the text about translations of a slogan and note a problem: In Taiwan, the translation of the Pepsi slogan ' Come alive with the Pepsi generation' came out as 'Pepsi will bring your ancestors back from the dead'.

Task 3. In groups, write down five popular slogans in your language. Try to translate them into English.

Grammar reference present forms Present Simple

Positive form	Negative form	Question form
I /you/we/they know	I/you/we/they don't (= do not) know	Do I / you / we l they know?
he/she/it knows	he/she doesn't (= does not) know	Does he/she know?

The Present Simple is used:

1 For permanent states, repeated actions and daily routines.

He works at a hotel. (permanent state)

2 For general truths and laws of nature.

It rarely rains in the desert.

3 For timetables (trains, planes, etc) and programmes.

The plane to London takes off at 6:50 am.

4 For sports commentaries, reviews and narration.

Hill kicks the ball and passes it to Dawson.

The Present Simple is used with the following time expressions:

always, usually, etc., every day/week, etc., on Mondays/Tuesdays, in the morning/afternoon, /evening, etc

Present Continuous

Positive form	Negative form	Question form
I’m (=am) working	I’m not (=am not) working	Am I working?
you/we/they’re (=are) working	you /we / they aren’t (are not) working	Are you / we/ they working?
he/she /it’s (=is) working	he / she / it isn’t (is not) working	Is he/she/it working?

1 We use the Present Continuous for something happening at this moment or

something happening in the present period, but perhaps not at this moment.

Sue’s talking to someone on the phone. We're studying French this term.

2 With always when we want to express our irritation at action which happens too

often.

She`s always complaining.

3 For the actions that we have already arranged to do in the near future, especially

when the time and place have been decided.

Melany is getting married in June.

4 For changing and developing situations.

More and more forests are disappearing because of fires.

Present Continuous is used with the following time expressions: now, at the moment, these days, at present, tonight, nowadays, still, etc.

State verbs

State verbs are verbs which do not normally have continuous tenses because they describe a state rather than an action. These include:

a	verbs which express likes and dislikes: like, love, hate, enjoy, prefer, etc. Cathy likes romantic films.
b	verbs of perception: believe, know, notice, remember, forget, recognise, understand, realise, seem, think, etc. I don’t believe a word she’s saying.
c	verbs of senses: hear, feel, taste, look, smell, sound. The soup tastes delicious.
d	some other verbs: be, contain, fit, include, matter, need, belong, cost, owe, mean, own, appear, want, have (=possess), etc. This book is mine. It belongs to me.