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38. Alliteration and assonance as expressive phonetic stylistic devices

Alliteration is a phonetic stylistic device, which gives a melodic effect to the utterance. It is the stylistically motivated repetition of similar sounds, in particular consonant sounds. The repeated sound is often met at the beginning of words. E.g.: She sells sea shells on the sea shore.

Alliteration is often used in children’s rhymes. It emphasizes rhythm and makes rhymes easy to memorize. For example:

Baa baa black sheep

Have you any wool?

Yes sir, yes sir.

Three bags full.

The same effect is used in advertising. It makes stick in people’s minds: Snap, crackle and pop.

Alliteration is deeply rooted in the traditions of English folklore. It is used much more in poetry than in emotive prose, in newspaper headlines, in titles of books, in proverbs and sayings, set expressions, football chants, etc. For example:

Tit for tat. Blind as bat. It is neck or nothing. Betwixt and between. “The School of Scandal”. “Sense and Sensibility”, etc.

Assonance is a stylistically motivated repetition of stressed vowels. The repeated sounds stand close together to create a euphonious effect and rhyme, e.g.: The rain in Spain falls mainly on the plain.

Just like alliteration, assonance makes texts easy to memorize. It is also popular in advertising for the same reason. Assonance is seldom met as an independent stylistic device. It is usually combined with alliteration, rhyming, and other devices. E.g.: We love to spoon beneath the moon in June.

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