Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Logistics and Supply Chain Management (Логистика и управление цепями поставок). Учебное пособие
.pdf
and implemented
a
two-year $160,000
Humanitarian Service Medal in recognition of
budget.
• Filed reports, organized files, and
investigated cases of loss, damage, or theft.
Have earned two U.S. Army Commendation
Medals, two Achievement Medals, and a
accomplishments. Secret security clearance.
PERSONAL
5. Write your resume (CV) and covering letter according to the
above given examples:
6. Write a resume which would be successful for obtaining any
vacancy from Ex. 1.
161
DISCUSSION QUESTIONS
I
1: For each of the following four types of businesses (Airline
HubAuto Plant Accounting Firm Copper Smelter), rate the
importance of each factor in terms of making international location
decisions. Use L for low importance, M for moderate importance,
and H for high importance:
Factors: Labor costs, Availability of skilled labor,
Transportation costs, Nearness to customers
Cost of living, Pollution control regulation,
Nearness to raw materials, Construction costs
Presence of similar firms, Exchange rate stability
2: Explain how superior value chain management can increase a
firm's competitive advantage. How is telematics impacting the
internationalization of service industries?
3: Most international pharmaceutical companies have their
plants in advanced industrial countries of North America, Europe,
and Japan. In contrast, most sports footwear companies source their
products from developing countries such as China and Indonesia.
Explain this seeming inconsistency.
4: How important is it for a firm to win one of the major quality
awards? What competitive benefits can be gained by a firm that
obtains ISO 9000 certification? Explain.
5: Identify a list of criteria that a firm should use to decide which
aspects of its value chain it should outsource. What aspects should
not be outsourced? Why or why not?
6: How should a firm determine the strategic role of its foreign
factories? Are some roles preferable to others?
II
Case: Siemens Automotive Systems. In early 1995, Stephen
Drake, product marketing manager at Siemens' electrical motors
division in London, Canada, under heavy pressure from customers to
reduce prices, was evaluating various cost-cutting options. With
162
materials accounting for 60 percent of total cost, Stephen knew
sourcing components offshore and moving assembly operations to
low-cost, soft-currency locations were two alternatives. He wondered
what additional information he might require and what options he
should recommend.
General Company Background: The Electric Motor/Electrical
Motor Systems division (henceforth referred to as EM division) was
part of the Automotive Systems group of Siemens, a German
multinational firm, the sixth largest electronics and electrical
engineering company in the world. The world headquarters of the
Automotive Systems group was located in Regensburg, Germany,
with research and development, testing, production, assembling, and
sales and service facilities situated worldwide. The group was one of
the leading suppliers of automotive electrical and electronic
components and systems to the automobile industry.
Questions:
1: What, if any, additional information would help Stephen
Drake decide on what recommendations to make to his superior?
2: How can a multinational company such as Siemens address
the issues caused by changes in exchange rates?
3: What will be the role of the London facilities if more and
more work is outsourced?
4: Given the drawbacks to outsourcing that Siemens Automotive
has experienced, why should the company persist with this option?
5: Siemens Automotive is competing with other divisions in the
same company and with other companies in the industry. What is the
basis of this competition? How can Siemens retain its mandate and
competitive edge? III
Is it true that every organisation has to move materials to support its
operations? Give examples from different types of organisation to
support your views. IV
How important is logistics to the national economy? How has this
changed over time? V
Organisations are only really interested in making products that they
163
can sell to customers. Provided they have reliable first-tier supplies
and transport for products to first-tier customers, logistics is
irrelevant. Do you think this is true?
VI
Very few organisations deal with the final customer for a product.
Most work upstream and form one step of the supply chain, often
passing materials to internal customers within the same organisation.
How does the type of customer affect the organisation of logistics
and the measures of customer satisfaction?
VII
The cost of logistics varies widely from organisation to organisation.
What factors affect these costs? Are the costs fixed or can they be
controlled?
VIII
How can you measure customer service or satisfaction, and why is it
important?
IX
How can a company find the best balance between service level and
costs? X
Is it really true that logistics affects all aspects of an organisation’s
performance?
XI
‘Logistics is a part of every product package.’ What does this mean,
and is it true? XII
In 1996 a survey by Deloitte & Touche in Canada found that 98% of
respondents described logistics as either ‘critical’ or ‘very important’
to their company. The survey also emphasised the rate of change in
the area, with over 90% of organisations either currently improving
their supply chain or planning improvements within the next two
years. Do you think that these findings are still valid?
164
Библиография
1 Левиков, Г.А. «Логистика, транспорт и экспедирование:
краткий словарь-справочник / Г.А. Левиков. – М.: ТрансЛит,
2008. – 224 с.
2 Николаева Л.Л. Морские перевозки: учебник /
Л.Л. Николаева, Н.Н. Цымбал. – Одесса: Феникс, 2005 - 425 с.
3 David Lowe Dictionary of Transport and Logistics. Terms,
Abbreviations and Acronyms, Kogan Page 120 Pentonville Road
London N1 9JN, 2002. – 297 p.
4 Grussendorf, Marion. English for Logistics / Marion
Grussendorf. – Oxford: ISBN 978-0-19-457945-2, Oxford University
Press, 2009 – 94 p.
5 Naterop, B.J. Business Letters for All / B.J. Naterop,
E. Weis, E. Haberfellner. – Oxford University Press, 2004 – 163 p.
6 McKinney, Anne. Real-resumes for supply & logistics jobs
including resumes used to change careers and resumes used to gain
federal employment / Anne McKinney.– Prepublishing, Fayetteville,
NC, 2006. – 194 p
7 NATO Public Diplomacy “Logistics support for NATO
operations” Division 1110 Brussels Belgium BGR1-LOG-ENG-0206
NATO 2006- 9 p.
8 Norman, Susan. We are in business/English for commercial
practice and international trade / Susan Norman. – London: Longman
Group UK Limited, 1990 – 138 p.
9 U.S. Department of Transportation Federal Railroad
Administration “Intermodal Transportation and Inventory Cost
Model Highway-to-Rail Intermodal” User’s Manual, March 2005 35 p.
10 Zografos, K. Current Challenges for Intermogal Freight
transport and logistics in Europe and the U.S. Transportation Systems
and Logistics Laboratory / K. Zografos, A. Recker. – Institute of
Transportation Studies, University of California, Irvine, 2003 – 20 p.
11 Селезнев, А.А. Логистический аутсорсинг, 02.06.2010
www.centripro.com
165
12 Черноусов, Е.В. Менеджмент в России и за рубежом. Статьи
из номера N6 / 2002 Анализ рынка логистических
провайдеров - зарубежный опыт. http://www.mevriz.ru/articles/
2002/6/1010.html
13 http://www.financialtimes.com
14 http://www.logisticsmgmt.com
15 http://www.logixsource.com/weblinks/lscsupplychainlogisticsglo
ssary.pdf
16 http://www.wikipedia.org
166
УЧЕБНОЕ ИЗДАНИЕ
Э.И. Муртазина, Э.З. Фахрутдинова
LOGISTICS AND SUPPLY CHAIN
MANAGEMENT
(Логистика и управление цепями поставок)
Редактор Л.Г. Шевчук
167
Лицензия № 020404 от 6.03.97 г.
Подписано в печать 26.06.13 Формат 60×84/16
Бумага офсетная Печать Riso 9,76 усл. печ. л.
10,5 уч.-изд. л. Тираж 100 экз. Заказ «С» 112
Издательство Казанского национального исследовательского
технологического университета
Офсетная лаборатория Казанского национального
исследовательского технологического университета
420015, Казань, К.Маркса, 68
168
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]