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English for Senior Students. Part 1. Учебное пособие

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BUSINESS SITUATIONS
1. You are a CEO of a perfume company. You have already invested into an advertising campaign to promote a new perfume. Suddenly you learn that a rival company has launched into market the perfume with the same name. You suspect industrial espionage. What would be you reaction?
2. You share a business with your close friend. An overseas company offers you a merge that seems a good chance for your business to be put on the map. However, your partner does not feel positively about the offer. Work in pairs: make up a list of for and against arguments and act it out in a dialogue.
3. You are an HR manager. You have just shortlisted the candidates for a senior management position. Make up a list of questions you think would help select the one who qualifies best. Act out question-answer situation with your groupmates.
4. You are employed as a sales manager, which is a low-paid job but you expect a promotion. In order to achieve your goal you have to show initiative and invent something to increase sales. Imagine WHAT you sell and HOW this product could be sold more effectively.
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SOURCES
1. Cordell Jane. Cambridge Business English Activities. – Cambridge University Press. 2011
2. Emmerson Paul, Hamilton Nick. Five-Minute Activities for Business. – English Cambridge University Press, 2009
3. Geffner B. Andrea. Business English: A Complete Guide to Developing an Effective Business Writing Style / Barron's Educational Series, 1998
4. Guffey Mary Ellen. Business English 10th edition. – South-Western Cengage Learning, 2010
5. Lowe Susan, Pile Louise. Business English Language Practice. Grammar and Vocabulary. – Delta Pulishing, 2009
6. Newman A. Andrew. A Less Defiant Tack in a Campaign to Curb Smoking by Teenagers / The New York Times, August 10, 2014
7. Punjabi Joanna. Luxury brands' wish list/ The Economic Times, October 12, 2007
8. Rosati Fabio. A Business Of One: 5 Strategies For Successful Freelancing. URL: http//www.forbes.com/sites/ ciocentral/2012/06/04/a-business-of-one-5strategies-for success/freelancing/ #66cef7e661d0
9. Stiglitz E. Joseph. On the Wrong Side of Globalization / The New York Times, March 15, 2014
10. Talbot Fiona. How to Write Effective Business English. The Essential Toolkit for Composing Powerful Letters, E­mails and More, for Today's Business Needs / Kogan Page, 2009
11. Taylor John, Zeter Jeff. Business English Express Publishing, 2011
12. Intelligent Business Advanced Business English. Coursebook 2nd Edition. – Pearson Education Limited, 2013
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