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Chapter 2 / Ethics and Professionalism 41
code of ethics is only a guideline for behavior. The extent to which you follow the code depends on your conscience and your willingness to be responsible for your behavior.

Accountability

Accountability is the quality of accepting the consequences
of your actions and claiming responsibility for your decisions. Accountability requires that you look beyond the immediate moment or situation and consider all the conse­quences that may be your responsibility. Ethical behavior is influenced by our accountability when we choose to behave a certain way and are willing to accept the results of that behavior. Professional massage therapists understand the generally accepted scope of practice, they understand the repercussions of unacceptable behavior, and they make their own choices about what happens in the treatment room. Inaddition to holding yourself accountable for your behavior, you can also be held accountable by your clients, by a professional organization, by the profession as a whole, by your community, or by the law.
You have to be honest with yourself and others regard­ing the techniques and services you provide. Going outside your scope of practice is unethical behavior and, depend­ing upon the situation, may be illegal. For example, telling a client to take ibuprofen for inflammation from an injury may be considered diagnosing, prescribing, or even practic­ing medicine without a license. These activities are out of the massage therapist’s scope of practice, and it is against the law to perform them. On the other hand, recommend­ing that the client apply ice to an area that has received spe­cific massage treatment is most likely within the scope of practice for massage therapy.
Rules exist in all aspects of life, but it is an individual’s choice to follow them. It is your responsibility to keep your­self within the limits set by regulation, certification, scope of practice, or membership in a professional organization. Your words and actions will affect the world around you and the massage therapy profession as a whole. Make thoughtful decisions based on accountability to maintain your integrity and stay within your scope of practice.

Ethics for the Profession

Professional ethics are rules for acceptable behavior that are set forth for all members of a profession to follow to ensure a client-centered philosophy and maintain the integrity of the profession. You not only have a responsibility to use pro­fessional ethics in your own practice but also have a respon­sibility to make sure your peers are practicing professional
ethics. The reputation of the entire profession is at stake, and unethical behavior on the part of one massage therapist can quickly spread through a community and damage the reputation of massage for years.
At some point during your career, you may suspect a colleague of unethical or illegal behavior. This can be an awkward and difficult position. Sometimes we have been taught to mind our own business and that nobody likes a tattletale, and sometimes we feel compelled to rectify an inappropriate, unfair, or improper situation. If you suspect that a colleague has behaved unethically or illegally in some way, you have to decide whether you will attempt to inves­tigate the situation further. It may be possible to resolve the situation without help, but it is probably better to let an outside source, such as a professional organization or the government, resolve the issue.
Reporting Unethical Activity
Professional organizations want to uphold their codes of ethics and are willing to spend time and resources to make sure that their members maintain a good reputation. The AMTA and the ABMP both have formal grievance proce­dures. The first step usually requires you to submit a descrip­tion of the facts and nature of the suspected violation in writing. Once the grievance has been filed, the therapist in question will be informed of the suspected incident. From there, the rest of the resolution process is kept confidential, usually handled by the board of directors unless objective mediation or legal action is deemed necessary.
Resolving an ethical dilemma can be complicated if the therapist in question is not a member of a professional organization. You may need to look into the local or state laws that apply to massage therapy. In the states that do not regulate massage therapy with licensure, local regula­tions govern the practice of massage therapy. State licen­sure laws usually supersede the local regulation, meaning that the state laws carry more weight and are more con­sequential than the local laws. Each locale or state has its own process for filing and handling complaints and sus­pected illegal activity.
An example is Washington State’s Department of Health Complaint and Disciplinary Process, which desig­nates more than a dozen people to be the decision makers. They review incoming complaints and determine whether public safety or a person’s health may be affected by the situation in question. If health or safety is in danger, an inves­tigation will be made. Disciplinary action can be applied in the form of a lawsuit, fines, limitations imposed on the practice, or suspension from practice. The Washington State Department of Health claims responsibility to public protec­tion by imposing the disciplinary action and also attempts to rehabilitate the healthcare professional with counseling and retraining.
4
42 INTRODUCTION TO MASSAGE THERAPY
To locate other information regarding the governmen-
tal regulation of massage therapy, you can search the inter­net with state name ⫹ regulation ⫹ massage. If you prefer to have a hard copy version of this information, you can contact your local department of health to see if they can direct you to the appropriate regulatory body. Additionally, your massage school or training program will most likely be aware of the appropriate regulatory agencies you will need to contact upon graduation.
Resolving Ethical Dilemmas
There will most likely come a time when you, as a profes­sional massage therapist, will be faced with making an ethi­cal decision regarding your practice. Codes of ethics serve as guidelines for these decisions, but they do not guarantee that the decisions will be easy to make. When faced with an ethical dilemma, it is helpful to make a decision that is based on the highest good for all. The decision-making process outlined below, which is only one of many equally
helpful methods, involves a series of steps for resolving ethi­cal dilemmas:
1. Identify the problem or situation and gather any relevant information.
2. Identify the nature of the conflict: legal, moral, ethical, or a combination.
3. Identify the person, condition, or results that will be affected by the decision.
4. Brainstorm different decisions and the potential out­comes of each.
5. Consider different perspectives: your intuition, com­munity, peers, legal.
6. Determine whether rules, codes of ethics, or laws invalidate any of the decisions.
7. Determine the best course of action. Will the client or you be harmed? Is it the most helpful thing to do?
Box 2-6 shows an example of using the 7-step guideline
to ethical resolution.
An Example of Ethical Resolution Using the 7-Step Guideline
DILEMMA
A client insists that you use a skeletal adjustment technique that you have not learned. How should you handle this situation?
1. Identify the problem or situation and gather any relevant information
You have to decide whether to try an unfamiliar technique
or disappoint your client.
2. Identify the nature of the conflict: legal, moral, ethical, or a combination
The technique is outside your scope of practice, which
makes it a possible legal conflict, and you are unfamiliar with a technique, making it ethically wrong to try it because it may harm the client.
However, your client is insisting that you use the technique,
and your client-centered philosophy encourages you to serve the client’s needs.
3. Identify the person, condition, or results that will be affected by the decision
Your client could get hurt, your professional membership
could be revoked, or your practice could be suspended by law if you attempt the technique.
However, the client might not return because you will not
address his or her needs, thus affecting your practice.
4. Brainstorm different decisions and potential outcomes of each a. You could explain your professional and ethical
commitments to scope of practice and hope the client understands.
b. You could attempt the technique and hope that it works
and that the client does not get hurt.
c. You could pretend to perform the technique and hope
the client does not continue to push you.
d. You could adamantly state that you will not attempt the
technique because it is not a massage technique and tell the client that if he or she is not happy with your massage services, he or she can go elsewhere.
5. Consider different perspectives: your intuition, community, peers, legal
Intuition tells you to explain things to the client and hope
for understanding, which is probably the same thing your peers and community will suggest.
The law does not have a preference how you handle it, as
long as you do not attempt the technique.
6. Determine whether rules, codes of ethics, or laws invalidate any of the decisions
By law, skeletal adjustments are outside the scope of
practice for massage therapy, so you may not attempt the technique.
Pretending to perform the technique and lying to the client
about the technique not working is unethical.
7. Determine the best course of action: Will the client or you be harmed? Is it the most helpful thing to do?
The best course of action is probably to gently explain
scope of practice and hope for understanding. It protects the client from being hurt, it protects your practice from being sued or suspended, and it allows you to practice yourethics.
Chapter 2 / Ethics and Professionalism
43
Professionalism is defined as the conduct, goals, and quali­ties that generally characterize a profession. There is often a sense of maturity, patience, and awareness that accompanies professionalism. Typically, professionalism refers to conduct, business practices, legal and ethical responsibilities, and mem­bership in professional associations that create your public image. You never get a second chance to make a first impres­sion, so the image you portray when people first come in con­tact with you on a professional level should be a good one.

Conduct

A respectable and reputable professional image is influenced by appropriate conduct. There are codes of ethics to provide guidelines for professionalism, which are discussed above, but there are other factors that contribute to your public image. Any input people receive with their eyes, ears, and nose will be used to develop an image of you as a profes­sional, so your conduct includes the visual, auditory, and olfactory cues you project.
Visual Cues
Clients will see facial expressions, eye contact, posture, cleanliness, what you wear, and how you dress. Your facial expressions can convey emotion, exhaustion, stress, distraction, interest, or disinterest. Eye contact can express interest or disinterest, confidence, patience, and self-esteem. Posture can indicate your level of exhaustion, self-esteem, depression, shyness, or self-consciousness. Cleanliness of the practice, treatment room, equipment, your body, and your clothing may illustrate the level of pride in your practice or how careful you are.
Clothing is always used to evaluate people, both what they wear and how they wear it, so keep that in mind as you consider your professional image. The following are some guidelines for appropriate clothing and appearance for a pro­fessional massage therapist:
disruptive. Why breathable fabric? Massage is physical work that creates body heat, and cotton, linen, or cotton blends are cooler and more comfortable. Why loose clothing? Tight, form-fitting clothes restrict movement and can dis­tract the client from the professional atmosphere. Why tie back long hair? Pushing hair out of your face throughout a massage is distracting, and you do not want your hair to acci­dentally touch the client during the treatment, for sanitation and hygiene reasons. Why limit jewelry? Excessive jewelry is a visual distraction that can also interfere with massage strokes and scratch skin. Why clean and intact clothes? Holes, tears, and stains are visually distracting. Visual input is the primary ingredient for a professional image. Figure 2-1 shows examples of professional attire.
There are some visual aspects of the practice that will also contribute to your professional image. Business cards and brochures are intended for public use, and they signifi­cantly influence your image. The quality of these marketing tools is measured by the paper, the colors, the layout, and the included information. Business marketing tools are covered in more detail in the professional massage practice chapter.
Auditory Cues
The words you speak; the tone you use; the volume, pace, and clarity of your speech; and the emotions you convey with your speech all contribute to a client’s perception of your professional image. From the moment you exchange the first spoken words, whether over the phone or in a face­to-face meeting, you are creating a professional image that your client will associate with you. The fact that commu­nication skills are critical may seem like common sense, so we address this topic very broadly. Discuss your policies and procedures with your clients and make sure there is no
• Short sleeves
• Breathable fabrics
• Loose, comfortable clothes
• Long hair tied back
• Minimal or no jewelry
• Clean, intact clothes and shoes
Why short sleeves? Long sleeves interfere with massage
strokes and pushing sleeves up throughout the massage is
Figure 2-1. Examples of professional attire.
44 INTRODUCTION TO MASSAGE THERAPY
confusion. Use your answering machine, voice mail box, or email as a communication tool. Let your clients know that you will return their messages within 24 to 48 hours, or let them know if you are unavailable for an extended period of time. Tone and attitude can be interpreted through your voice, so be careful to speak clearly and audibly, with a friendly and professional tone.
The sounds of your practice’s environment add to your professional image. Traffic noise, nearby conversation, clocks, alarms, televisions, radios, bathroom noises, and pets may be distracting and detract from a professional image. Gentle music with a slow tempo and the natural sounds of water, birds, and wind can provide a more tranquil atmosphere that will encourage clients to relax and let go of their stress.
Olfactory Cues
Odors can evoke strong, emotional responses. Try to stay aware of any odors that might be present in your practice. Body odor, breath odor, and foot odor are especially offen­sive to a lot of persons, so check throughout the day and take preventive measures to avoid these problems. Many persons are sensitive to scented products, so perfumes and colognes should be used sparingly, if at all. Environmental smells will also affect your professional image. Garbage, food, pets, air fresheners, and chemical cleansers have odors that will be noticed, and not necessarily in a good way. You may want to ask a friend with an objective nose to check the surroundings of your practice and identify any odors that should be eliminated.
Sanitation, hygiene, and safety are concepts that support massage therapy’s client-centered philosophy. Sanitation is the act of keeping your practice clean enough to prevent dis­ease transmission. Professional standards of practice dictate a sanitary environment for the benefit of you, your clients, and the general public. A similar concept is hygiene, which is the act of keeping things clean to promote health. Safety is the condition that prevents physical harm to a person and applies to everything your clients will use: parking area, walkway, steps, bathroom, treatment room, equipment, floors, and furniture. Fire safety is specifically addressed by law, covering fire extinguisher placement, fire escape route, maximum capacity of people in a building, the use of open flames, and smoke detectors. You can learn about sanitation and safety regulations from your local regulatory agency and fire department.
Marketing your business can be as low or high budget as you want. Word-of-mouth advertising is possibly the least expensive, and although it can be very effective, it is limited by the people who recommend your services. Business cards are an inexpensive but almost necessary marketing tool. Self­promotion involves you, sharing and educating people about the benefits of your services through demonstrations and public speaking. Promotional brochures and pamphlets are useful and attractive, but they can be expensive. Local media can provide some other avenues for marketing your ser­vices, including newspaper articles, television interviews or demonstrations, and radio shows or commercials. Whatever method(s) of marketing you choose should be professional and ethical.

Business Practices

Standards of practice for massage therapy include every­day business practices such as record keeping, sanitation, hygiene, safety, and marketing. These topics are detailed in Chapter 13, but they are outlined below.
The following are some aspects of your practice that
require record keeping:
• Appointments
• Client information
• Client health history
• Massage session notes
• Meetings
• Work-related travel
• Business-related purchases (e.g., equipment, lubri­cants, business cards)
• Business-related expenses (e.g., laundry, professional memberships, utilities)
• Income

Legal Requirements and Ethical Responsibilities

There are legal requirements and ethical responsibilities associated with standards of practice that influence the foundation of the therapeutic relationship. We have covered legalities in terms of local or state regulations, including licensure, certification, and registration, scope of practice, and fire safety. Additionally, there are the two important principles of informed consent and confidentiality.
Informed Consent
Informed consent , sometimes called patient rights, is a client’s agreement to participate in an activity after the benefits and risks of the activity have been explained and the client understands that he or she has the right to with­draw at any time. Basically, clients who are informed about a treatment give their consent to try it. The concept of
Chapter 2 / Ethics and Professionalism 45
informed consent was started in the medical profession as a way to empower patients by attempting to prepare all par­ties involved and avoid any unpleasant surprises. Educating persons about their healthcare and allowing them to make an educated decision about whether they want to participate or not gives them a sense of comfort and control instead of feelings of vulnerability and powerlessness. Utilizing informed consent in a massage practice gives clients an opportunity to be engaged in the massage treatment and can facilitate a teamwork approach to healthcare in a client­centered practice. Informed consent benefits and protects clients because it:
• Provides the client the opportunity to ask questions
• Allows the client to completely understand the rules and policies of the massage therapy session
• Clarifies what the massage session will and will not include
• Identifies the benefits and possible contraindications of massage or a particular technique
• Provides the opportunity to participate willingly in their healthcare by choosing to receive massage or specific techniques
• Allows the client to refuse treatment or stop treat­ment at any time
• Provides the opportunity to validate and verify the therapist’s credentials
For the therapist, informed consent provides a signed statement that represents the therapist’s good intentions and the client’s education and awareness about massage. See Figure 2-2 for different examples of informed consent.
Clients are given the right of refusal and the control for session termination. While the therapist is ultimately respon­sible for maintaining boundaries and respecting limits, the cli­ent also has the capability and responsibility to do the same. Clients and therapists must adhere to the policies and pro­cedures of the office, and both maintain the right to termi­nate or refuse treatment if there is reasonable cause. Specific conditions that would prompt session termination are often stipulated in the therapist’s policies and procedures, which the client should have read and accepted during the initial intake. Generally, these situations include anything that vio­lates or could interfere with safe and ethical treatment. Any activity that sexualizes the massage treatment is grounds for termination: sexual or lewd comments, gestures with a sexual connotation, intentional genital exposure, or inten­tional sexual contact of any kind. Clients who are repeatedly late or who repeatedly cancel appointments demonstrate a lack of respect for the therapist’s practice and can be refused treatment if the therapist feels it is justified. The client must feel comfortable and agree to participate with a particular therapist, but it is equally important for the therapist to feel comfortable and agree to work with a particular client.
Confidentiality
Confidentiality is the principle that information revealed to a massage therapist during an appointment is to be kept private except under limited circumstances when that infor­mation is to be disclosed to a third party. Keeping client information confidential, or private, helps establish trust and respect between the client and the therapist. If clients want to tell people what is said or experienced in the therapeutic setting, it is up to them to do so. It is ethically, and maybe legally, wrong for you to share that information without the client’s permission because you have promised to keep the information private. It is professionally wrong because you have agreed to uphold the professional standards of practice, which include confidentiality. Generally, as long as there is no direct or implied association to any specific person’s identity, the shared information is probably allowed. There are many situations in which confidentiality may need to be broken, and each such circumstance will require that you make an ethical decision.
For example, you may want to discuss a client’s condition or treatment plan with another healthcare professional and would need to share specific and thorough details about the client’s condition. The best course of action would be to have a conversation with your client, explain your intention, and obtain the client’s permission to disclose the information. The client should identify the details that can be shared, including names, dates, locations, conditions, treatments, or outcomes, as well as any limitations on where, when, or how you plan to use the information. To allow professionals to exchange infor­mation, you can ask the client to sign a standard release form. See Figure 2-3 for examples of release forms.
You must break confidentiality in any situations that indicate a clear and imminent danger to someone’s life, such as intended suicide, murder, personal endangerment, or abuse or neglect of a child, elderly person, or mentally chal­lenged individual. It is your ethical responsibility to report these situations, but many states have established laws that require certain professionals to report suspected abuse.
Courts of law can subpoena any of your client files. Names, contact numbers, health histories, treatment notes, and account balances are all subject to being surrendered by subpoena. This situation does not occur frequently, but it does happen. Records should always be accurate, organized, and thorough, and extraneous and irrelevant notes, such as client’s emotional state or comments on behavior, should never be kept in client files.
There are confidentiality issues to manage outside the treatment room as well. Unless clients approach you in pub­lic first, try to refrain from greeting them. They may not want people to know that they are receiving massage treat­ment, or they may not want their relationship with you to be public. Take your cues from the clients. If they openly acknowledge their professional relationship with you,
46 INTRODUCTION TO MASSAGE THERAPY
I understand that the massage therapy given here is for the purpose of stress reduction, relief from muscular tension, spasm or soft tissue injury, or for increasing circulation and energy flow. I understand that massage therapists do not diagnose illness or disease, nor do they prescribe any medical treatments or perform spinal manipulations. I acknowledge that massage is not a substitute for medical examination or diagnosis, and it is recommended I see a healthcare professional for that service. I have stated all medical conditions and will update the massage therapist with any changes in my health status. I understand that sexual advances and/or comments will result in immediate termination of the massage session with full payment due. I understand that massage sessions are available by appointment only, and if I am unable to keep my appointment, I will inform the massage therapist within 3 hours of the appointment or I will be charged a cancellation fee.
Signature: ____________________________________________ Date: __________
I understand that massage therapy is intended to maintain and improve my general health by increasing circulation, reducing stress, and promoting relaxation. In order to minimize any health risks, I have provided all my known medical information and will inform the therapist of any new medical information I acquire as long as I am under the therapist’s massage treatment. I acknowledge that manual therapy is not a substitute for medical treatment and that the massage therapist cannot diagnose or prescribe any medical conditions.
Signature:_____________________________________ Date: _____________
I promise to participate fully in my healthcare as part of a team of professionals. I will make choices about my treatment based on the information provided regarding the benefits, risks, and procedures involved. I agree to help choose and participate in any self-care activities that may be recommended in order to promote health and healing. I promise to inform my therapist(s) if I feel uncomfortable or that my health is being compromised during any treatment. In turn, I expect my therapist(s) to provide safe and effective, knowledgeable care that is in the best interest of my health and well being. I promise to keep my therapist(s) informed of any health or medical concerns, conditions, or treatments while I am receiving massage therapy in order to minimize any risks.
Signature: _____________________________________ Date: ________________
Figure 2-2. Examples of informed consent.
Chapter 2 / Ethics and Professionalism
47
Figure 2-3. Examples of release forms. (Reprinted with permission from Thompson D. Hands Heal: Communication, Documentation,
and Insurance Billing for Manual Therapists. 2nd ed. Baltimore: Lippincott Williams & Wilkins, 2002.)
48 INTRODUCTION TO MASSAGE THERAPY
Figure 2-3. (continued)
Chapter 2 / Ethics and Professionalism 49
respond with a professional demeanor. If you make eye con­tact with clients who do not openly recognize or acknowl­edge a relationship with you, let them go. It is possible that they do not remember you, but it is also possible that they are not interested in a public relationship.
Confidentiality is a standard of care that is imperative to the professional therapeutic relationship by guaranteeing the clients that whatever happens in the therapeutic setting is private and protected. There are ethical and legal respon­sibilities that massage therapists should be aware of and understand.

Professional Associations

A professional image is often supported by membership in professional organizations. The original massage asso­ciations were established to protect the massage profession, and they have since evolved to provide a number of benefits to their members. Different levels of insurance coverage, marketing and promotional media, networking groups, and continuing education are just some of the options available to members of professional massage associations.
Professional Associations inBritain
Chapter 1 described the British Medical Association’s dis­covery of unethical massage practices and how the mas­sage profession prevailed, despite its tarnished reputation. At that time, if a massage therapist was associated with a physician or hospital, the massage was still considered legiti­mate. Agroup of four women in Britain decided to protect the massage profession by forming the Society of Trained Masseuses in 1894. Lucy Marianne Robinson, Rosalind Paget, Elizabeth Anne Manley, and Margaret Dora Palmer founded the society using the standards for the medical pro­fession as their model. They established academic prerequi­sites for training, outlined criteria for qualified instructors, and inspected schools on a regular basis. Massage instructors and graduates were required to take written and practical examinations before a board, which included a physician. They maintained high standards and set membership regula­tions, requiring the massage professionals to only accept phy­sicians’ referrals and to avoid advertising through the media.
Many members abided by the many rules and regula­tions of the society, but there were still a number of mas­sage therapists who continued to practice unethically. By 1900, the group became the Incorporated Society of Trained Masseuses. In 1920, a Royal Charter was granted, the group joined forces with the Institute of Massage and Remedial
Gymnastics, and the Chartered Society of Massage and Remedial Gymnastics was established. With several branch­es throughout Britain, the widely respected society reached a membership of 12,000. In 1944, the society changed its name to the Chartered Society of Physiotherapy, which remains its name today.
Professional Associations inAmerica
Soon after the British started the movement toward pro­fessional massage therapy, a flurry of professional activity began in the United States as well:
• 1927—The New York State Society of Medical Massage Therapists was America’s first professional massage association to be established
• 1939—The Florida State Massage Therapy Association was organized with 85 charter members
• 1943—The first Massage Act was passed by the Florida legislature
• 1943—The American Association of Masseurs and Masseuses (AAMM) was formed in Chicago
• 1949—AAMM established the Massage Registration Act, a state law requiring massage therapists to regis­ter with the state
• 1958—AAMM became the American Massage and Therapy Association (AM&TA)
• 1983—AM&TA became the current AMTA
• 1987—ABMP was founded in Colorado
The AMTA still exists today, providing massage thera­pists with professional liability and other insurance, member­ship standards for education and continuing education, a code of ethics, and standards of practice. The AMTA promotes research studies, supports involvement in regulatory efforts, and prints promotional information, among other benefits. The AMTA’s state chapters offer opportunities for community education, continuing education, and volunteer involvement in the organization. Therapists can volunteer in any capac­ity, from handling registration at a chapter meeting to being a national committee chairperson or director on the board.
In 1987, two massage therapists formed the ABMP organization in Evergreen, Colorado. The ABMP phi­losophy centers on the credo of “expect more” and helps massage, bodywork, somatic, and esthetic (skin care) prac­titioners build and sustain successful practices. The primary selling point for the ABMP is its claim to support the needs of its members by providing the necessary products or ser­vices. Currently, there is a companion magazine publication, an insurance program, and a business handbook for mem­bers in addition to its massage school relations program and support for regulation.
50 INTRODUCTION TO MASSAGE THERAPY
Relationships can be complicated in any situation, but mas­sage therapy can make them even more complex. Every rela­tionship, whether personal or professional, is characterized by physical and conceptual boundaries. Physical boundaries describe the physical area that defines a person’s comfort zone, and conceptual boundaries are the attitudes and behaviors that affect a person’s level of comfort. The comfort provided by physical and conceptual boundaries can create a safe space for clients that allows a healthy professional relationship to grow.
Professional relationships are made with clients, with other healthcare professionals, and in any situation in which you are representing yourself as a massage therapist. The physical and conceptual boundaries will play a part in each one of these relationships, so you must be aware of bound­aries and respect them to maintain professionalism.

Physical Boundaries

There is physical space around a person that is a boundary for outsiders. Anthropologist Edward T. Hall pioneered the field of proxemics, or the human behavioral use of space, in the 1960s. He defined the immediate space around a person as having four different zones:
• Intimate—for whispering and embracing, within 18inches of your body
• Personal—for conversing with close friends, 18 inches to 4 feet away from your body
• Social—for conversing with acquaintances, 4 to 10feet away from your body
• Public—for interacting with strangers, 10 to 25 feet away from your body
Personal space is like a protective bubble that insulates us from persons and things around us. You should respect others’ personal space and stay out of it unless invited. When a person comes within a zone that is inappropriate for the relationship, Hall suggests that it makes the person being invaded feel uncomfortable and vulnerable and trig­gers an avoidance response. Americans typically require a space about 6 feet in diameter, or a little further than an arm’s distance away, for social or comfortable public situations. This space is commonly called personal space, and the size of it varies with cultural, emotional, physical, and sexual experiences.
As mentioned above, personal space may vary individu­ally depending on perceived comfort and safety. During a massage session, you will be moving into different zones of your clients’ space and need to be aware of their comfort
level to make sure that you do not trigger avoidance or resistance. Understanding and maintaining physical bound­aries is essential for preserving the therapeutic process before, during, and after the massage. Accountability is a quality that can help you maintain a safe personal space for your clients. It can be challenging to know for sure whether you are too far into a client’s personal space, so do not hesi­tate to ask periodically during the massage and suggest that the client respond. You can adjust the pressure and tech­niques according to the client’s responses. In fact, you can inform clients prior to the treatment that during the mas­sage you may ask about their comfort and can make the appropriate adjustments to the massage. In addition to the physical space that we use for protection and comfort, there are conceptual boundaries that do the same.

Conceptual Boundaries

Conceptual boundaries, sometimes called comfort zones, provide us with a sense of safety or comfort. The intimate nature of massage can easily create a feeling of vulnerability, discomfort, nervousness, or hesitancy. Clients who feel safe, comfortable, and trusting will ultimately receive more benefit from a massage than clients who feel unsure and uncomfortable. Comfort levels with the issues of emotions, intellect, energy, and sexuality are all forms of conceptual boundaries.
Emotions
Emotional boundaries determine the extent to which we expose emotions and feelings based on perceived levels of trust, safety, and comfort. The term “openness” expresses a person’s willingness to share his or her emotions open­ly. Massage therapists must respect emotional boundaries as much as physical space boundaries. If you push clients to expose more emotion than they want to share or if you share too many of your own emotions with your clients, you may be met with resistance and avoidance. Clients’ emotions and the issues that surround them may be interesting and can certainly affect the healing process, but managing them is not within the scope of massage therapy.
Intellect
Intellectual boundaries protect a person’s thoughts, opin­ions, and belief systems. Culture, religion, spirituality,