Visiting card

Professional, picking up a business card and be able to learn a lot about the man and the company he represents. Moreover, he sees what the other was not going to tell anyone.

How? Yes, even the color of a business card, according to the paper, the chosen fonts, text layout, by the way, and the situation in which a certain type of card presented, etc.

As "decode" foreign business cards and make their way that they produce the desired impression of you?

Around the world have long developed a certain culture of communication with business cards. People who know this "language on" visible immediately. This cast a very high level professionals, for whom small things do not happen in the business. All of which contributes to the success or failure always leads to a zone of their attention.

I will tell you about some of the secrets that may be particularly useful for people who travel on business abroad or have foreign partners.

For a start, the card must be in a language of the host country or in the language of your business partners.

Suppose you live in Russia and you have a business in Russia, business cards, and so should be in Russian. Starting, for example, in France, you have to order all kinds of business cards in French. And, be sure to contact the highly professional interpreter, as many terms for the type of activity or position does not have exact counterparts in another language, and the inaccuracy or straightforward translation can play a dirty trick on you and take away some of the advantages in dealing with a potential partner.

Is it possible to communicate with all foreign partners, to use business cards in English? In principle, yes! Today English - the language of international, inter-business communication.

But! If I come, for example, in France, you hand a card with text in French, it is considered:

- First of all, as a special respect for partners;

- As a sign of professionalism and knowledge of the business culture;

- As a sign of your high business status.

I want to note! If a country has two official languages, such as in Belgium - Flemish and French, and the local people attach great importance to it, it is advisable to have a business card on that and in the other language separately. Such attention and delicate attitude towards other cultures is always a reciprocal respect and admiration.

Further, while in Russia, and knowing that your partners have come from another country, hand them a business card translated into their native language. This sign of special respect and your professionalism will surely be appreciated.

There is no doubt that the costs and efforts associated with the transfer and production of business cards in the native language of partners with whom you are building a business relationship will pay off many times the impression that you make.

By the way, do not forget that the text is printed only on one side of the card. The reverse side should be free for taking notes. Double-sided business card can create a definite impression on the professionals:

- Whether the person is stingy;

- Either short of money;

- Or did not know the basic rules of business.

Depending on your lifestyle and activity from the businessman should be a minimum of two up to five types of business cards made up in the same language. Given the situation and communicate with a specific person, it presents a particular card. But the decision he made not the eyes of the interlocutor, displaying patience from all available types of cards or pulling them out of different pockets and pulls them out of the offices of his business card.

Incidentally, the card holder - a very eloquent business accessory. It is better if it is in the headset with a purse, notebook, etc. It looks about like a wallet with several compartments for different types of cards. On the one hand - it is functional item, on the other - another indicator is not only and not so much the financial well-being as your professionalism, knowledge of the "rules of the game" in the business sense of style and good taste.

Should carefully consider the choice of card holders, however, as to the choice of any other business accessories.

A little advice: metal business card holder is not very convenient because:

- It has no offices for different types of business cards;

- It is placed 6.10 cards, and business person may have many more;

- The smooth polished surface of fingerprints and card holder is unsightly.

I hope that my brief practical advice will be useful, but their use will contribute to the prosperity of your business.

Teacher ________________I.S.Kokovihinа

Theme 15: text “My daily Routine ”

1. READ AND TRANSLATE THE TEXTS.

2. RETELL THE SECOND TEXT IN DETAIL.