Word list

canned foods – баночные консервы cardboard cartons – картонная коробка для жидкостей chemical additives – химические добавки cork stopper – корковая пробка demand – спрос freeze-drying – сушка сублимацией, замораживание - высушивание hygienically processed – гигиенически обработанный microorganism – микроорганизм Modified Atmosphere Packaging (MAP) – nutritional value – пищевая ценность pop-top lid – крышка, закрываемая со щелчком ready-to-eat fresh vegetables and fruits – research – исследование tin – жестянка; жесть; жестяная банка thin film of paraffin – тонкий слой парафина to improve quality – улучшать качество to package fluids (liquids) – упаковывать жидкости to pickle vegetables – солить овощи to preserve – консервировать to spoil – портить(ся) to supply – снабжать to wrap in paper – упаковывать в оберточную бумагу to salt meat – солить мясо to sell in bulk – продавать на развес to weight – взвешивать vacuum-sealing – вакуумная упаковка waxed paper – парафинированная бумага

UNIT 3

PACKAGING TYPES AND DEVELOPMENT CONSIDERATIONS

LEAD-IN

1 Look at the pictures and sort them into two categories «transport package» and «consumer package».

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2

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2 Discuss in pairs what functions of «transport package» and consumer package» can be.

3 Development of any product passes through several stages. Read the product stages below and put them in a correct order.

• Test the product in typical usage situations

• Make a logistics plan

• Determine target market

• Estimate profitability and breakeven point

• Develop the marketing and engineering details

• Supplier collaboration

• Generate the Idea

• Launch the product

4 Discuss in pairs.

1. What stages could package development have?

2. What kinds of professionals are involved into package development?

3. Is package development a team work?

READING

5 Read the text and say what 3 principles of package classification are mentioned in the text.

Packaging may be looked at as several different types. For example a transport package or distribution package is the package form used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer.

Packaging may be discussed in relation to the type of product being packaged: medical device packaging, bulk chemical packaging, over-the-counter drug packaging, retail food packaging, military materiel packaging, pharmaceutical packaging, etc.

It is sometimes convenient to categorize packages by layer: "primary", "secondary", etc.

Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.

Secondary packaging is outside the primary packaging – perhaps used to group primary packages together.

Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.

These broad categories can be somewhat arbitrary. For example, depending on the use, a shrink wrap can be primary packaging when applied directly to the product, secondary packaging when combining smaller packages, and tertiary packaging on some distribution packs.