- •Часть 3
- •Methods of International Payment
- •I. Discussion topics.
- •II. Reading.
- •The Seven Seas Shipping Company
- •III. Reading assignments.
- •IV. Writing.
- •Instructions to Bank
- •V. Case Study.
- •Credit Letters
- •I. Discussion topics.
- •II. Reading.
- •1135 State Street
- •Illinois 60688
- •2120 Oak Terrace
- •Illinois 60044
- •1160 State Street
- •Illinois 60688
- •2120 Oak Terrace
- •Illinois 60044
- •1010 Broadway
- •III. Reading assignments.
- •IV. Writing.
- •V. Case study.
- •Collection Letters
- •1. Discussion topics.
- •II. Reading.
- •III. Reading assignments.
- •Is required, must, action, the last step, the debtor
- •IV. Writing.
- •V. Case study.
- •113054 Москва, Стремянный пер., 36.
- •113054 Москва, ул.Зацепа, 41/4.
THE FIRST BANK OF CHICAGO
Chicago
14
February 19XX
Mr Milton Smedley
Credit Department
Standard Electric Corporation
2120 Oak Terrace
Lake Bluff Illinois 60044
Dear Mr Smedley
We are happy to send you, in
confidence, the credit information you requested concerning Mr Bruce
Kretchmer, owner of Kretchmer’s Appliance Store.
Mr Kretchmer, who was
appliance department supervisor at Lillian’s Department Store
until last fall, has had personal checking and savings accounts with
us for the past ten years. His accounts were always in order, with
adequate balances to cover all checks drawn.
His appliance store, at 1135
State Street, was opened last December. For this undertaking, he
borrowed $8,000 from this bank and has begun making regular payments
against the loan. We are unaware of any further outstanding debts he
may have.
On the basis of our
experience with him, we believe Mr Kretchmer to be credit-worthy.
Yours truly
THE FIRST BANK OF CHICAGO
Peggy Sawyer
Branch Manager1160 State Street
Illinois 60688
CREDIT-GRANTING LETTERS
When all credit letters are favorable, a letter is sent granting credit to the customer. Whether for a consumer charge account or a dealer open account, the acceptance letter should:
approve the credit
welcome the customer and express appreciation
explain the credit terms and privileges
establish goodwill and encourage the sales.
STANDARD ELECTRIC CORPORATION
Lake Bluff
18
February 19XX
Mr Bruce Kretchmer
Kretchmer’s Appliance Store
1135 State Street
Chicago Illinois 60688
Dear Mr Kretchmer
It is my pleasure to welcome
you as a SEC credit customer, for your request for credit has been
approved.
Your first order, for 6 Model
18E toasters, will be ready for shipment on Monday, February 22.
On the
first of each month, we will prepare a statement of the previous
monthly purchases. Your payment is due in full on the 10th.
With each statement you will also receive a supply of order forms
and return envelopes.
We are delighted that SEC can
be a part of your store’s beginnings and look forward to serving
you for many years to come.
Sincerely yours
Milton Smedley
Credit Department2120 Oak Terrace
Illinois 60044
CREDIT-REFUSING LETTERS
Sometimes, of course, credit must be denied. A letter refusing credit must give the customer a reason, which, however, may be expressed vaguely for purposes of tact and protection of references.
The credit-refusal letter must also try to encourage business on a cash basis; the tone, therefore, must be positive and in some way ‘you-oriented’. In addition it is a good idea to suggest that the customer reapply for credit in the future, thereby letting him know that you nevertheless desire and appreciate his business.
HANS & MEYER’S
New York NY 10033
10
August 19XX
Mr Donald Cortland
20-67 Kissena Blvd
Queens NY 11203
Dear Mr Cortland
Thank you for your recent
application for a Hans & Meyer charge account. However, we
believe it would not be in your best interest to grant you a credit
at this time.
An impartial credit
investigation indicates that your present financial obligations are
substantial. We fear that adding to those obligations could
jeopardize your sound credit standing in the community.
Of course, Mr Cortland, you
are always welcome to shop at Hans & Meyer’s, where we will
try our best to serve you in anyway possible. And if, in the future,
your obligations should be reduced, feel free to apply again for a
charge account. We shall be delighted to reconsider.
Cordially yours1010 Broadway