62. Maxims of conversation.

Understanding the meaning of a discourse requires knowing a lot of things. There are times when people say (or write) exactly what they mean, but generally they are not totally explicit. They manage to convey far more than their words mean, or even something quite different from the meaning of their words. It was Paul Grice who attempted to explain how, by means of shared rules or conventions, language users manage to understand one another. He introduced guidelines necessary for the efficient and effective conversation. He defined these guidelines as Cooperative Principle. Cooperative Principle presupposes that conversation is governed by four basic rules, Maxims of Conversation. There are four of them:

1. The Maxim of Quality

Do not say what you believe to be false

Do not say for what you lack adequate evidence

2. The Maxim of Quantity

Make your contribution as informative as required

Do not make your contribution more informative than is required

3. The Maxim of Relevance

Be relevant

4. The Maxim of Manner

Be clear

Be orderly

63. Implicatures of discourse. Conversational implicatures and conventional implicatures.

Communicative maxims make it possible to generate inferences which are defined as conversational implicatures and conventional implicatures. Conversational implicatures are such components of an utterance that are not expressed semantically but are understood by communicants in the process of communication: Was it you who broke the cup? This question presupposes: Someone has broken the cup. If you did not do that your normal reaction would be: What cup?, while the answer I didn’t do that shows that you know about the fact. Conversational implicatures are universal, they do not depend on the language used. The second type of implicatures, conventional implicatures, are derived from a definite lexical or grammatical structure of an utterance: I saw only John (conventional implicature – I didn’t see anyone else), Even Bill is smarter than you (Everybody is smarter than John, John is stupid).

64. Implicatures and indirectness. The Politeness Principle.

Both kinds of implicatures are of great interest for discourse analysis. When there is a mismatch between the expressed meaning and the implied meaning we deal with indirectness. Indirectness is a universal phenomenon: it occurs in all natural languages. Let us see how conversational implicatures arise from Maxims of Conversation and thus create indirectness.

A). In the following example Polonius is talking to Hamlet:

Polonius: What do you read, My Lord?

Hamlet: Words, words, words.

In this dialogue Hamlet deliberately gives less information than is required by the situation and so flouts the Maxim of Quantity. At the same time he deliberately fails to help Polonius to achieve his goals, thereby flouting the Maxim of Relevance. The Maxim of Quantity is also flouted when we say: Law is law, woman is woman, students are students. This makes us look for what these utterances really mean.

B). In the utterance You’re being too smart! the Maxim of Quality is flouted and the hearer is made to look for a covert sense. Similarly, the same maxim is flouted with metaphors. If I say: He is made of iron, I am either non-cooperative or I want to convey something different.

C). The Maxim of Relevance can also be responsible for producing a wide range of standard implicatures:

A: Can you tell me the time?

B: The bell has gone.