6.11. Banking

1. Bank management.

2. Banking in Russia (or other country).

3. Bank risk management.

4. Asset and liability management.

5. Bank liquidity management.

6. Credit risk management in a bank.

7. Interest rate management.

8. Loan policy.

9. Bank pricing policy.

10. Credit analysis in consumer lending.

11. Credit analysis in corporate lending.

12. Bank statement analysis.

13. Credit evaluation system.

14. Bank credit cards.

15. Teal estate loans.

16. International lending.

17. Savings banks.

18. Interbank market.

19. Bank safe deposits.

20. Bank branches.

21. Bank deposits.

22. Bank subsidiaries.

23. Islamic banking.

24. Electronic banking.

25. Retail banking (in a country).

26. Wholesale banking.

27. Problen bank management.

28. Mortgage banks.

29. Depositary banks.

30. Banking regulation.

31. Bank frauds.

32. The capital of a bank.

33. Banking Syndicate.

34. Bank securities.

6.12. Securities market

1. The role of financial market in the process of financial sources accumulation and redistribution.

2. The structure of financial market.

3. Securities market in the system of financial market.

4. The role of securities market in economy development.

5. The history of Russian securities market.

6. Primary and secondary securities market.

7. Underwriting.

8. The current trends of securities market in Russia and forecast for the future.

9. Professiaonal participants of securities market.

10. Over-the-counter market: main principles.

11. Stock exchange: pronciples of organisation and operation.

12. The infrastructure of securities market.

13. Depository activity.

14. Clearing activity.

15. The main principles of stock exchange organisation.

16. Licensing of securities market activities.

17. Mutual funds: organisation and investment activity.

18. State regulation of securities market.

19. Banks on investment market.

20. The main functions of self-regulating organisations of professional participants on securities market.

21. Securities market infrastructure of foreign countries.

22. Activity in the keeping of a register of owners of securities.

23. The development of the state bond market.

24. Issue of securities by corporations.

25. Investment portfolio: Russian and foreign practice.

6.13. Consumers behaviour

1. A portrait of the Russian (German, French, Dutch, Finnish, etc.) consumer (on an example of ...).

2. Consumer behaviour research (historical and theoretical portrait).

3. Consumer behaviour research methods.

4. Individual distinctions of consumers and differentiation of their motives.

5. Significance of consumer behaviour study in market segmentation (on an example of separate segments).

6. The consumer and process of a choice: motivation, forms of behaviour.

7. Perspectives of influence on the consumer: tasks, purpose, and decision methods.

8. The analysis consumer behaviour in separate segments of the market.

9. Consumers information search methods.

10. Consumer and his role and significance in the marketing concept.

11. Life style and psychjgraphic segmentation.

12. Influence of cultural values on consumer behaviour.

13. A role of a cultural triad in consumer behaviour.

14. National subculture: the characteristic, features, its role in marketing.

15. Social classes role in marketing segmentation.

16. Reference groups and its influence on consumer decision making.

17. Family and its influence on consumer decision making.

18. A role of family members in consumer decision making.

19. The working woman as the consumer: motivation and decisions.

20. Interrelation between life cycle of family and consumer behaviour.

21. Personality of the consumer and psychological features of his behaviour.

22. The nature and essence of personal influence on consumer behaviour.

23. Distinctions of decision-making types concerning purchase (on an example of the certain goods).

24. Peculiarities of consumer behaviour model in promotion of new goods.

25. Personality theories and their application in marketing.

26. Perception of product information and its processing.

27. Formation of an image of the trade mark and consumer loyalty.

28. The situational nature of consumer decisions.

29. Store image as factor of formation of consumer preferences (on an example of ...)

30. Models and modeling of consumer behaviour in marketing.

31. A role of advertising and its (her) influence on consumer behaviour.

32. Influence of personal sales on process consumer decision making.

33. Sales promotion and its role consumer decision making.