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6.7. Marketing research

1. Types and classification of marketing information.

2. Methods of collection and analysis of marketing information.

3. Marketing Information Systems. The main types and flows of marketing information. System of Decision Support System.

4. The relevance and reliability of marketing information.

5. The conjuncture analysis of the market. The main methods.

6. Marketing research of the competitors and opportunities for the competitive advantages.

7. Research of product assortment.

8. Research of consumer perceptions to new products.

9. Marketing research for the pricing decisions.

10. Marketing research for the advertising campaign decisions.

11. Marketing research for management decisions.

12. Principles and ethic approaches of marketing research.

13. Information database for evaluation of competitiveness of the firm.

14. Marketing research process.

15. Market research for evaluation of market potential and market share.

16. Sampling procedures and sampling size evaluation.

17. Evaluation of type and sources of needed information.

18. Evaluation of methods of data collection.

19. Marketing research for estimation of economic and communicative effect of advertising.

20. Research of market demand and consumption.

21. Organisation of marketing research of company’s sales.

22. The peculiarities of international marketing research.

23. The comparative analysis of survey methods.

24. The comparative analysis of observational methods.

25. Experiments as advanced method of marketing research.

26. Methods of product characteristics research.

27. Consumer marketing research.

28. The Internet and its role in marketing research.

29. The organisation of on-line survey research.

6.8. Economics (microeconomics and macroeconomics)

The application of the theory to the Russian case is obligatory in each topic.

1. Consumer choice theories and their application.

2. Price regulation in______(a country).

3. Elasticity analysis and its application.

4. Hoq competitive is the Russian economy?

5. The capital merket and the investment decision.

6. Market failures and the role of government.

7. The economic and social costs of monopoly.

8. Oligopoly models and oligopolistic behaviour.

9. Advertising: benefits and costs to society.

10. Externalities and environmental economics.

11. Income distribution and redistribution policy in _____(a country).

12. The labour market and public policy in Russia.

13. Economic theory of rent and rental payments in the modern Russian economy.

14. Aggregate demand in Russia and demand-side policies.

15. Economic growth: is it necessarily desirable?

16. Business cycles theories and Russian realities.

17. Inflation in Russia: types and modern trends.

18. Underground economy in Russia: the size and specific features.

19. The Keynesian theory of efficient demand and its application to Russia.

20. Fiscal policy in Russia: aims and results.

21. Public debt problem in Russia.

22. The financial system and credit relations in Russia.

23. Monetary transmission mechanism in Russia.

24. Monetary policy in Russia: current aims and problems.

25. ISLM analysis and comparative effectiveness of the fiscal and monetary policy in Russia.

26. The choice between inflation and unemployment: Russian experience.

27. Supply-side policies: theory and practice.

28. Foreign investment in Russia.

29. Russian capital abroad.

30. Globalisation and the strategic interests of Russia.

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